Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: The combination of the properties of graphene oxide
(OG) and PVDF homopolymer makes their combined composite
materials as multifunctional systems with great potential. Knowledge
of the molecular structure is essential for better use. In this work, the
degradation of PVDF polymer exposed to gamma irradiation in
oxygen atmosphere in high dose rate has been studied and compared
to degradation of PVDF/OG composites. The samples were irradiated
with a Co-60 source at constant dose rate, with doses ranging from
100 kGy to 1,000 kGy. In FTIR data shown that the formation of
oxidation products was at the both samples with formation of
carbonyl and hydroxyl groups amongst the most prevalent products
in the pure PVDF samples. In the other hand, the composites samples
exhibit less presence of degradation products with predominant
formation of carbonyl groups, these results also seen in the UV-Vis
analysis. The results show that the samples of composites may have
greater resistance to the irradiation process, since they have less
degradation products than pure PVDF samples seen by spectroscopic
techniques.
Abstract: The irradiation of polymeric materials has received
much attention because it can produce diverse changes in chemical
structure and physical properties. Thus, studying the chemical and
structural changes of polymers is important in practice to achieve
optimal conditions for the modification of polymers. The effect of
gamma irradiation on the crystalline structure of poly(vinylidene
fluoride) (PVDF) has been investigated using differential scanning
calorimetry (DSC) and X-ray diffraction techniques (XRD). Gamma
irradiation was carried out in atmosphere air with doses between 100
kGy at 3,000 kGy with a Co-60 source. In the melting thermogram of
the samples irradiated can be seen a bimodal melting endotherm is
detected with two melting temperature. The lower melting
temperature is attributed to melting of crystals originally present and
the higher melting peak due to melting of crystals reorganized upon
heat treatment. These results are consistent with those obtained by
XRD technique showing increasing crystallinity with increasing
irradiation dose, although the melting latent heat is decreasing.
Abstract: The combination of multi–walled carbon nanotubes
(MWCNTs) with polymers offers an attractive route to reinforce the
macromolecular compounds as well as the introduction of new
properties based on morphological modifications or electronic
interactions between the two constituents. As they are only a few
nanometers in dimension, it offers ultra-large interfacial area per
volume between the nano-element and polymer matrix. Nevertheless,
the use of MWCNTs as a rough material in different applications has
been largely limited by their poor processability, insolubility, and
infusibility. Studies concerning the nanofiller reinforced polymer
composites are justified in an attempt to overcome these limitations.
This work presents one preliminary study of MWCNTs dispersion
into the PVDF homopolymer. For preparation, the composite
components were diluted in n,n-dimethylacetamide (DMAc) with
mechanical agitation assistance. After complete dilution, followed by
slow evaporation of the solvent at 60°C, the samples were dried.
Films of about 80 μm were obtained. FTIR and UV-Vis
spectroscopic techniques were used to characterize the
nanocomposites. The appearance of absorption bands in the FTIR
spectra of nanofilled samples, when compared to the spectrum of
pristine PVDF samples, are discussed and compared with the UV-Vis
measurements.
Abstract: The aim of irrigation is to recharge the available water
in the soil. Quality of irrigation water is essential for the yield and
quality of crops produced, maintenance of soil productivity and
protection of the environment. The analysis of irrigation water arises
as a need to know the impact of irrigation water on the yield of crops,
the effect, and the necessary control measures to rectify the effect of
this for optimum production and yield of crops. This study was conducted to assess the quality of irrigation water
with its performance on crop planted, in Josepdam irrigation scheme
Bacita, Nigeria. Field visits were undertaken to identify and locate
water supply sources and collect water samples from these sources;
X1 Drain, Oshin, River Niger loop and Ndafa. Laboratory
experiments were then undertaken to determine the quality of raw
water from these sources. The analysis was carried for various parameters namely; physical
and chemical analyses after water samples have been taken from four
sources. The samples were tested in laboratory. Results showed that
the raw water sources shows no salinity tendencies with SAR values
less than 1me/l and Ecvaules at Zero while the pH were within the
recommended range by FAO, there are increase in potassium and
sulphate content contamination in three of the location. From this, it
is recommended that there should be proper monitoring of the
scheme by conducting analysis of water and soil in the environment,
preferable test should be carried out at least one year to cover the
impact of seasonal variations and to determine the physical and
chemical analysis of the water used for irrigation at the scheme.
Abstract: In this study, total fatty acid composition of muscle
lipids of Cyprinus carpio L. living in Suğla Dam Lake, Altinapa Dam
Lake, Eğirdir Lake and Burdur Lake were determined using GC.
During this study, for the summer season of July was taken from each
region of the land and they were stored in deep-freeze set to -20
degrees until the analysis date. At the end of the analyses, 30
different fatty acids were found in the composition of Cyprinus
carpio L. which lives in different lakes. Cyprinus carpio Suğla Dam
Lake of polyunsaturated fatty acids (PUFAs), were higher than other
lakes. Cyprinus carpio L. was the highest in the major SFA palmitic
acid. Polyunsaturated fatty acids (PUFA) of carp, the most abundant
fish species in all lakes, were found to be higher than those of
saturated fatty acids (SFA) in all lakes. Palmitic acid was the major
SFA in all lakes. Oleic acid was identified as the major MUFA.
Docosahexaenoic acid (DHA) was the most abundant in all lakes. ω3
fatty acid composition was higher than the percentage of the
percentage ω6 fatty acids in all lake. ω3/ω6 rates of Cyprinus carpio
L. Suğla Dam Lake, Altinapa Dam Lake, Eğirdir Lake and Burdur
Lake, 2.12, 1.19, 2.15, 2.87, and 2.82, respectively. Docosahexaenoic
acid (DHA) was the major PUFA in Eğirdir and Burdur lakes,
whereas linoleic acid (LA) was the major PUFA in Altinapa and
Suğla Dam Lakes. It was shown that the fatty acid composition in the
muscle of carp was significantly influenced by different lakes.
Abstract: In the present study, a numerical approach to describe the pyrolysis of a single solid particle of wood is used to study the influence of various conditions such as particle size, heat transfer coefficient, reactor temperature and heating rate. The influence of these parameters in the change of the duration of the pyrolysis cycle was studied. Mathematical modeling was employed to simulate the heat, mass transfer, and kinetic processes inside the reactor. The evolutions of the mass loss as well as the evolution of temperature inside the thick piece are investigated numerically. The elaborated model was also employed to study the effect of the reactor temperature and the rate of heating on the change of the temperature and the local loss of the mass inside the piece of wood. The obtained results are in good agreement with the experimental data available in the literature.
Abstract: The research aims to investigate the occurrence of
multidrug-resistant Acinetobacter, in carrot and estimate the role of
carrot in its transmission in a rapidly growing urban population.
Thus, 50 carrot samples were collected from Jakara wastewater
irrigation farms and are analyzed on MacConkey agar and screened
by Microbact 24E (Oxoid) and susceptibility of isolates is tested
against 10 commonly used antibiotics. Acinetobacter baumannii and
A. lwoffii were isolated in 22.00% and 16% of samples respectively.
Resistance to ceporex and penicillin of 36.36% and 27.27% in A.
baumannii, and sensitivity to ofloxacin, pefloxacin, gentimycin and
co-trimoxazole were observed. However, for A. lwoffii apart from
37.50% resistance to ceporex, it was also resistant to all other drugs
tested. There were similarities in the resistances shown by A.
baumannii and A. lwoffii to fluoroquinolones and β- lactame drug
families in addition to between sulfonamide and animoglycoside
demonstrated by A. lwoffii. Significant correlation in similarities were
observed at P < 0.05 to CPX to NA (46.2%), and SXT to AU (52.6%)
A. baumannii and A. lwoffii respectively and high multi drug
resistance (MDR) of 27.27% and 62.50% by A. baumannii and A.
lwoffii respectively. The occurrence of multidrug-resistance pathogen
in carrot is a serious challenge to public health care, especially in a
rapidly growing urban population where subsistence agriculture
contributes greatly to urban livelihood and source of vegetables.
Abstract: Dietary cholesterol has elicited the most public
interest as it relates with coronary heart disease. Thus, humans have
been paying more attention to health, thereby reducing consumption
of cholesterol enriched food. Egg is considered as one of the major
sources of human dietary cholesterol. However, an alternative way to
reduce the potential cholesterolemic effect of eggs is to modify the
fatty acid composition of the yolk. The effect of palm oil (PO),
soybean oil (SO), sesame seed oil (SSO) and fish oil (FO)
supplementation in the diets of layers on egg yolk fatty acid,
cholesterol, egg production and egg quality parameters were
evaluated in a 42-day feeding trial. One hundred and five Isa Brown
laying hens of 34 weeks of age were randomly distributed into seven
groups of five replicates and three birds per replicate in a completely
randomized design. Seven corn-soybean basal diets (BD) were
formulated: BD+No oil (T1), BD+1.5% PO (T2), BD+1.5% SO (T3),
BD+1.5% SSO (T4), BD+1.5% FO (T5), BD+0.75% SO+0.75% FO
(T6) and BD+0.75% SSO+0.75% FO (T7). Five eggs were randomly
sampled at day 42 from each replicate to assay for the cholesterol,
fatty acid profile of egg yolk and egg quality assessment. Results
showed that there were no significant (P>0.05) differences observed
in production performance, egg cholesterol and egg quality
parameters except for yolk height, albumen height, yolk index, egg
shape index, haugh unit, and yolk colour. There were no significant
differences (P>0.05) observed in total cholesterol, high density
lipoprotein and low density lipoprotein levels of egg yolk across the
treatments. However, diets had effect (P
Abstract: Value addition to agricultural produce is of possible
potential in reducing poverty, improving food security and
malnutrition, therefore the need to develop small and microenterprises
of sweet potato production. A study was carried out in Nigeria to determine the acceptability
of blends sweet potato (Ipomea batatas) and commodities yellow
maize (Zea mays), millet (Pennisetum glaucum), soybean (Glycine
max), bambara groundnut (Vigna subterranean), guinea corn
(Sorghum vulgare), wheat (Triticum aestivum), and roselle (Hibiscus
sabdariffa) through sensory evaluation. Sweet potato (Ipomea batatas) roots were processed using two
methods: oven and sun drying. The blends were also assessed in
terms of functional, chemical and color properties. Most acceptable blends include BAW (80:20 of sweet
potato/wheat), BBC (80:20 of sweet potato/guinea corn), AAB (60:40
of sweet potato/guinea corn), YTE (100% soybean), TYG (100%
sweet potato), KTN (100% wheat flour), XGP (80:20 of sweet
potato/soybean), XAX (60:40 of sweet potato/wheat), LSS (100%
Roselle), CHK (100% Guinea corn), and ABC (60:40% of sweet
potato/ yellow maize). In addition, carried out chemical analysis
revealed that sweet potato has high percentage of vitamins A and C,
potassium (K), manganese (Mn), calcium (Ca), magnesium (Mg) and
iron (Fe) and fibre content. There is also an increase of vitamin A and
Iron in the blended products.
Abstract: The quality of concrete is usually defined by compressive strength, but flexural strength is the most important characteristic of concrete in a pavement which control the mix design of concrete instead of compressive strength. Therefore, the aggregates which are selected for the pavements are affected by higher flexural strength. Roller Compacting Concrete Pavement (RCCP) is not a new construction method. The other characteristic of this method is no bleeding and less shrinkage due to the lower amount of water. For this purpose, a roller is needed for placing and compacting. The surface of RCCP is not smooth; therefore, the most common use of this pavement is in an industrial zone with slower traffic speed which requires durable and tough pavement. For preparing a smoother surface, it can be achieved by asphalt paver. RCCP decrease the finishing cost because there are no bars, formwork, and the lesser labor need for placing the concrete. In this paper, different aspect of RCCP such as mix design, flexural, compressive strength and focus on the different part of RCCP on detail have been investigated.
Abstract: A model to predict the plastic zone size for material
under plane stress condition has been developed and verified
experimentally. The developed model is a function of crack size,
crack angle and material property (dislocation density). Simulation
and validation results show that the model developed show good
agreement with experimental results. Samples of low carbon steel
(0.035%C) with included surface crack angles of 45o, 50o, 60o, 70o
and 90o and crack depths of 2mm and 4mm were subjected to low
strain rate between 0.48 x 10-3 s-1 – 2.38 x 10-3 s-1. The mechanical
properties studied were ductility, tensile strength, modulus of
elasticity, yield strength, yield strain, stress at fracture and fracture
toughness. The experimental study shows that strain rate has no
appreciable effect on the size of plastic zone while crack depth and
crack angle plays an imperative role in determining the size of the
plastic zone of mild steel materials.
Abstract: The aim of this work is to detect geometrical shape
objects in an image. In this paper, the object is considered to be as a
circle shape. The identification requires find three characteristics,
which are number, size, and location of the object. To achieve the
goal of this work, this paper presents an algorithm that combines
from some of statistical approaches and image analysis techniques.
This algorithm has been implemented to arrive at the major
objectives in this paper. The algorithm has been evaluated by using
simulated data, and yields good results, and then it has been applied
to real data.
Abstract: Wind energy is rapidly emerging as the primary
source of electricity in the Philippines, although developing an
accurate wind resource model is difficult. In this study, Weather
Research and Forecasting (WRF) Model, an open source mesoscale
Numerical Weather Prediction (NWP) model, was used to produce a
1-year atmospheric simulation with 4 km resolution on the Ilocos
Region of the Philippines. The WRF output (netCDF) extracts the
annual mean wind speed data using a Python-based Graphical User
Interface. Lastly, wind resource assessment was produced using a
GIS software. Results of the study showed that it is more flexible to
use Python scripts than using other post-processing tools in dealing
with netCDF files. Using WRF Model, Python, and Geographic
Information Systems, a reliable wind resource map is produced.
Abstract: Lagos urban mini bus drivers play a critical role in the
transportation sector. The current major mode of transportation
within Lagos metropolis remains road transportation and this
confirms the relevance of urban mini-bus drivers in transporting the
populace to their various destinations. Other modes of transportation
such as the train and waterways are currently inadequate. Various
threats to the well-being of urban bus drivers include congested
traffic typical of modern day lifestyles, dwindling financial returns
due to long hours in traffic, fewer hours of sleep, inadequate diet,
time pressure, and assaults related to fare disputes. Several healthrelated
problems have been documented to be associated with urban
bus driving. For instance, greater rates of hypertension, obesity and
cholesterol level have been reported. Research studies are yet to
identify the influence of age and marital status on the well-being of
urban mini-bus drivers in Lagos metropolis. A study of this nature is
necessary as it is culturally perceived in Nigeria that older and
married people are especially influenced by family affiliation and
would behave in ways that would project positive outcomes. The
study sample consisted of 150 urban mini-bus drivers who were
conveniently sampled from six (6) different terminuses where their
journey begins and terminates. The well-being questionnaire was
administered to participants. The criteria for inclusion in the study
included the ability to read in English language and the confirmation
that interested participants were on duty and suited to be driving
mini-buses. Due to the nature of the job of bus driving, the researcher
administered the questionnaires on participants who were free and
willing to respond to the survey. All participants were males of
various age groups and of different marital statuses. Results of
analyses conducted revealed no significant influence of age and
marital status on the well-being of urban mini-bus drivers. This
indicates that the well-being of urban mini bus drivers is not
influenced by age or marital status. The findings of this study have
cultural implications. It negates the popularly held belief that older
and married people care more about their well-being than younger
and single people. It brings to fore the need to also identify and
consider other factors when certifying people for the job of urban bus
driving.
Abstract: A solar receiver is designed for operation under
extremely uneven heat flux distribution, cyclic weather, and cloud
transient cycle conditions, which can include large thermal stress and
even receiver failure. In this study, the effect of different oil velocity
on convection coefficient factor and impact of wind velocity on local
Nusselt number by Finite Volume Method will be analyzed. This
study is organized to give an overview of the numerical modeling
using a MATLAB software, as an accurate, time efficient and
economical way of analyzing the heat transfer trends over stationary
receiver tube for different Reynolds number. The results reveal when
oil velocity is below 0.33m/s, the value of convection coefficient is
negligible at low temperature. The numerical graphs indicate that
when oil velocity increases up to 1.2 m/s, heat convection coefficient
increases significantly. In fact, a reduction in oil velocity causes a
reduction in heat conduction through the glass envelope. In addition,
the different local Nusselt number is reduced when the wind blows
toward the concave side of the collector and it has a significant effect
on heat losses reduction through the glass envelope.
Abstract: Green concrete are generally composed of recycling
materials as hundred or partial percent substitutes for aggregate,
cement, and admixture in concrete. To reduce greenhouse gas
emissions, efforts are needed to develop environmentally friendly
construction materials. Using of fly ash based geopolymer as an
alternative binder can help reduce CO2 emission of concrete. The
binder of geopolymer concrete is different from the ordinary Portland
cement concrete. Geopolymer Concrete specimens were prepared
with different concentration of NaOH solution M10, M14, and, M16
and cured at 60ºC in duration of 24 hours and 8 hours, in addition to
the curing in direct sunlight. Thus, it is necessary to study the effects
of the geopolymer binder on the behavior of concrete. Concrete is
made by using geopolymer technology is environmental friendly and
could be considered as part of the sustainable development. In this
study, the Local Alkaline Activator in Egypt and crashed stone as
coarse aggregate in fly ash based-geopolymer concrete was
investigated. This paper illustrates the development of mechanical
properties. Since the gained compressive strength for geopolymer
concrete at 28 days was in the range of 22.5MPa – 43.9MPa.
Abstract: Local steel slag is produced as a by-product during the
oxidation of steel pellets in an electric arc furnace. Using local steel
slag waste as a hundred substitutes of crashed stone in construction
materials would resolve the environmental problems caused by the
large-scale depletion of the natural sources of crashed stone. This
paper reports the experimental study to investigate the influence of a
hundred replacement of crashed stone as a coarse aggregate with
local steel slag, on the fresh and hardened geopolymer concrete
properties. The investigation includes traditional testing of hardening
concrete, for selected mixes of cement and geopolymer concrete. It
was found that local steel slag as a coarse aggregate enhanced the
slump test of the fresh state of cement and geopolymer concretes.
Nevertheless, the unit weight of concretes was affected. Meanwhile,
the good performance was observed when fly ash used as geopolymer
concrete based.
Abstract: The education sector is constantly faced with rapid
changes in technologies in terms of ensuring that the curriculum is up
to date and in terms of making sure that students are aware of these
technological changes. This challenge can be seen as the motivation
for this study, which is to examine the factors affecting computing
students’ awareness of the latest Information Technologies (ICTs).
The aim of this study is divided into two sub-objectives which are:
the selection of relevant theories and the design of a conceptual
model to support it as well as the empirical testing of the designed
model. The first objective is achieved by a review of existing
literature on technology adoption theories and models. The second
objective is achieved using a survey of computing students in the four
universities of the KwaZulu-Natal province of South Africa. Data
collected from this survey is analyzed using Statistical package for
the Social Science (SPSS) using descriptive statistics, ANOVA and
Pearson correlations. The main hypothesis of this study is that there is
a relationship between the demographics and the prior conditions of
the computing students and their awareness of general ICT trends and
of Digital Switch Over (DSO) a new technology which involves the
change from analog to digital television broadcasting in order to
achieve improved spectrum efficiency. The prior conditions of the
computing students that were considered in this study are students’
perceived exposure to career guidance and students’ perceived
curriculum currency. The results of this study confirm that gender,
ethnicity, and high school computing course affect students’
perceived curriculum currency while high school location affects
students’ awareness of DSO. The results of this study also confirm
that there is a relationship between students prior conditions and their
awareness of general ICT trends and DSO in particular.
Abstract: Polycyclic Aromatic Hydrocarbons (PAHs) are
formed mainly because of incomplete combustion of organic
materials during industrial, domestic activities or natural occurrence.
Their toxicity and contamination of terrestrial and aquatic ecosystem
have been established. However, with limited validity index, previous
research has focused on PAHs isomer pair ratios of variable
physicochemical properties in source identification. The objective of
this investigation was to determine the empirical validity of Pearson
Correlation Coefficient (PCC) and Cluster Analysis (CA) in PAHs
source identification along soil samples of different land uses.
Therefore, 16 PAHs grouped, as Endocrine Disruption Substances
(EDSs) were determined in 10 sample stations in top and sub soils
seasonally. PAHs was determined the use of Varian 300 gas
chromatograph interfaced with flame ionization detector. Instruments
and reagents used are of standard and chromatographic grades
respectively. PCC and CA results showed that the classification of
PAHs along pyrolitic and petrogenic organics used in source
signature is about the predominance PAHs in environmental matrix.
Therefore, the distribution of PAHs in the studied stations revealed
the presence of trace quantities of the vast majority of the sixteen
PAHs, which may ultimately inhabit the actual source signature
authentication. Therefore, factors to be considered when evaluating
possible sources of PAHs could be; type and extent of bacterial
metabolism, transformation products/substrates, and environmental
factors such as salinity, pH, oxygen concentration, nutrients, light
intensity, temperature, co-substrates, and environmental medium are
hereby recommended as factors to be considered when evaluating
possible sources of PAHs.