Abstract: This paper applies fuzzy AHP to evaluate the service
quality of online auction. Service quality is a composition of various
criteria. Among them many intangible attributes are difficult to
measure. This characteristic introduces the obstacles for respondents
on reply in the survey. So as to overcome this problem, we invite
fuzzy set theory into the measurement of performance and use AHP in
obtaining criteria. We found the most concerned dimension of service
quality is Transaction Safety Mechanism and the least is Charge Item.
Other criteria such as information security, accuracy and information
are too vital.
Abstract: In the era of great competition, understanding and satisfying
customers- requirements are the critical tasks for a company
to make a profits. Customer relationship management (CRM) thus
becomes an important business issue at present. With the help of
the data mining techniques, the manager can explore and analyze
from a large quantity of data to discover meaningful patterns and
rules. Among all methods, well-known association rule is most
commonly seen. This paper is based on Apriori algorithm and uses
genetic algorithms combining a data mining method to discover fuzzy
classification rules. The mined results can be applied in CRM to
help decision marker make correct business decisions for marketing
strategies.