Abstract: In data mining, the association rules are used to search
for the relations of items of the transactions database. Following the
data is collected and stored, it can find rules of value through
association rules, and assist manager to proceed marketing strategy
and plan market framework. In this paper, we attempt fuzzy partition
methods and decide membership function of quantitative values of
each transaction item. Also, by managers we can reflect the
importance of items as linguistic terms, which are transformed as
fuzzy sets of weights. Next, fuzzy weighted frequent pattern growth
(FWFP-Growth) is used to complete the process of data mining. The
method above is expected to improve Apriori algorithm for its better
efficiency of the whole association rules. An example is given to
clearly illustrate the proposed approach.
Abstract: In data mining, the association rules are used to find
for the associations between the different items of the transactions
database. As the data collected and stored, rules of value can be found
through association rules, which can be applied to help managers
execute marketing strategies and establish sound market frameworks.
This paper aims to use Fuzzy Frequent Pattern growth (FFP-growth)
to derive from fuzzy association rules. At first, we apply fuzzy
partition methods and decide a membership function of quantitative
value for each transaction item. Next, we implement FFP-growth
to deal with the process of data mining. In addition, in order to
understand the impact of Apriori algorithm and FFP-growth algorithm
on the execution time and the number of generated association
rules, the experiment will be performed by using different sizes of
databases and thresholds. Lastly, the experiment results show FFPgrowth
algorithm is more efficient than other existing methods.
Abstract: This paper applies fuzzy set theory to evaluate the
service quality of online auction. Service quality is a composition of
various criteria. Among them many intangible attributes are difficult
to measure. This characteristic introduces the obstacles for respondent
in replying to the survey. So as to overcome this problem, we
invite fuzzy set theory into the measurement of performance. By
using AHP in obtaining criteria and TOPSIS in ranking, we found
the most concerned dimension of service quality is Transaction
Safety Mechanism and the least is Charge Item. Regarding to the
most concerned attributes are information security, accuracy and
information.
Abstract: This paper applies fuzzy AHP to evaluate the service
quality of online auction. Service quality is a composition of various
criteria. Among them many intangible attributes are difficult to
measure. This characteristic introduces the obstacles for respondents
on reply in the survey. So as to overcome this problem, we invite
fuzzy set theory into the measurement of performance and use AHP in
obtaining criteria. We found the most concerned dimension of service
quality is Transaction Safety Mechanism and the least is Charge Item.
Other criteria such as information security, accuracy and information
are too vital.
Abstract: In the era of great competition, understanding and satisfying
customers- requirements are the critical tasks for a company
to make a profits. Customer relationship management (CRM) thus
becomes an important business issue at present. With the help of
the data mining techniques, the manager can explore and analyze
from a large quantity of data to discover meaningful patterns and
rules. Among all methods, well-known association rule is most
commonly seen. This paper is based on Apriori algorithm and uses
genetic algorithms combining a data mining method to discover fuzzy
classification rules. The mined results can be applied in CRM to
help decision marker make correct business decisions for marketing
strategies.