Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: In this research, the use of light beam size to design the adjustable mirror bender is presented. The focused beam line characterized by its size towards the synchrotron light beam line is investigated. The COSMOSWorks is used in all simulation components of curvature adjustment system to analyze in finite element method. The results based on simulation covers the use of applied forces during adjustment of the mirror radius are presented.
Abstract: This article combines two techniques: data
envelopment analysis (DEA) and Factor analysis (FA) to data
reduction in decision making units (DMU). Data envelopment
analysis (DEA), a popular linear programming technique is useful to
rate comparatively operational efficiency of decision making units
(DMU) based on their deterministic (not necessarily stochastic)
input–output data and factor analysis techniques, have been proposed
as data reduction and classification technique, which can be applied
in data envelopment analysis (DEA) technique for reduction input –
output data. Numerical results reveal that the new approach shows a
good consistency in ranking with DEA.
Abstract: This paper proposes a novel approach to the question of lithofacies classification based on an assessment of the uncertainty in the classification results. The proposed approach has multiple neural networks (NN), and interval neutrosophic sets (INS) are used to classify the input well log data into outputs of multiple classes of lithofacies. A pair of n-class neural networks are used to predict n-degree of truth memberships and n-degree of false memberships. Indeterminacy memberships or uncertainties in the predictions are estimated using a multidimensional interpolation method. These three memberships form the INS used to support the confidence in results of multiclass classification. Based on the experimental data, our approach improves the classification performance as compared to an existing technique applied only to the truth membership. In addition, our approach has the capability to provide a measure of uncertainty in the problem of multiclass classification.
Abstract: Today, people are more interested in the foods
beneficial on their health. However, there are still lacks of accurate
knowledge in the field of biological properties, functional properties,
including the application of legume in foods. This study focused on
antioxidant activity of soybean (SB) and fermented soybean (FSB)
crude extracts evaluating to have more information in fortification SB
and FSB crude extracts in food products and/or dietary supplement.
SB and FSB crude extracts were prepared by infusion with water and
ethanol. The antioxidant activity of crude extracts was studied with
DPPH and ABTS assay including commercial standard. From both
DPPH and ABTS assay, the antioxidant activity of SB and FSB water
crude extract showed higher antioxidant activity than ethanol crude
extract, and FSB crude extract showed higher antioxidant activity
than SB crude extract. In DPPH assay, BHT and vitamin C showed
IC50 values at 0.241, 0.039 mg/ml, in ABTS assay. In addition,
Trolox showed IC50 at 0.058 mg/ml respectively. FSB water crude
extract showed high antioxidant activity. Finally, the functional
properties study of both water and ethanol crude extracts should be
done for beneficial in application of these extracts in food products
and dietary supplement in the near future.
Abstract: Diagnostic goal of transformers in service is to detect the winding or the core in fault. Transformers are valuable equipment which makes a major contribution to the supply security of a power system. Consequently, it is of great importance to minimize the frequency and duration of unwanted outages of power transformers. So, Frequency Response Analysis (FRA) is found to be a useful tool for reliable detection of incipient mechanical fault in a transformer, by finding winding or core defects. The authors propose as first part of this article, the coupled circuits method, because, it gives most possible exhaustive modelling of transformers. And as second part of this work, the application of FRA in low frequency in order to improve and simplify the response reading. This study can be useful as a base data for the other transformers of the same categories intended for distribution grid.
Abstract: The present study was performed in Musa bay (northern part of the Persian Gulf) around the coastal area of Bandare-Imam Khomeini and Razi Petrochemical Companies. Sediment samples and effluent samples were collected from the selected stations, from June 2009 to June 2010. The samples were analyzed to determine the degree of hydrocarbon contamination. The average level of TPH concentration in the study area was more than the natural background value at all of the stations, especially at station BI1 which was the main effluent outlet of Bandar-e- Imam Khomeini petrochemical company. Also the concentration of total petroleum hydrocarbon was monitored in the effluents of aforementioned petrochemical companies and the results showed that the concentration of TPH in the effluents of Bandar-e- Imam Khomeini petrochemical company was greater than Razi petrochemical company which is may be related to the products of Bandar-e- Imam Khomeini petrochemical company (aromatics, polymers, chemicals, fuel).
Abstract: Liveable city is referred to as the quality of life in an
area that contributes towards a safe, healthy and enjoyable place. This
paper discusses the role of the streets- activities in making Kuala
Lumpur a liveable city and the happiness level of the residents
towards the city-s street activities. The study was conducted using the
residents of Kuala Lumpur. A mixed method technique is used with
the quantitative data as a main data and supported by the qualitative
data. Data were collected using questionnaires, observation and also
an interview session with a sample of residents of Kuala Lumpur.
The sampling technique is based on multistage cluster data sampling.
The findings revealed that, there is still no significant relationship
between the length of stay of the resident in Kuala Lumpur with the
happiness level towards the street activities that occurred in the city.
Abstract: The present study is concerned with the free
convective two dimensional flow and heat transfer, within the
framework of Boussinesq approximation, in anisotropic fluid filled
porous rectangular enclosure subjected to end-to-end temperature
difference have been investigated using Lattice Boltzmann method
fornon-Darcy flow model. Effects of the moving lid direction (top,
bottom, left, and right wall moving in the negative and positive x&ydirections),
number of moving walls (one or two opposite walls), the
sliding wall velocity, and four different constant temperatures
opposite walls cases (two surfaces are being insulated and the
twoother surfaces areimposed to be at constant hot and cold
temperature)have been conducted. The results obtained are discussed
in terms of the Nusselt number, vectors, contours, and isotherms.
Abstract: Intrusion Detection System is significant in network
security. It detects and identifies intrusion behavior or intrusion
attempts in a computer system by monitoring and analyzing the
network packets in real time. In the recent year, intelligent algorithms
applied in the intrusion detection system (IDS) have been an
increasing concern with the rapid growth of the network security.
IDS data deals with a huge amount of data which contains irrelevant
and redundant features causing slow training and testing process,
higher resource consumption as well as poor detection rate. Since the
amount of audit data that an IDS needs to examine is very large even
for a small network, classification by hand is impossible. Hence, the
primary objective of this review is to review the techniques prior to
classification process suit to IDS data.
Abstract: This paper proposes a solution to the motion planning
and control problem of a point-mass robot which is required to move
safely to a designated target in a priori known workspace cluttered
with fixed elliptical obstacles of arbitrary position and sizes. A
tailored and unique algorithm for target convergence and obstacle
avoidance is proposed that will work for any number of fixed
obstacles. The control laws proposed in this paper also ensures that
the equilibrium point of the given system is asymptotically stable.
Computer simulations with the proposed technique and applications
to a planar (RP) manipulator will be presented.
Abstract: In this paper, the trajectory tracking problem for carlike mobile robots have been studied. The system comprises of a leader and a follower robot. The purpose is to control the follower so that the leader-s trajectory is tracked with arbitrary desired clearance to avoid inter-robot collision while navigating in a terrain with obstacles. A set of artificial potential field functions is proposed using the Direct Method of Lyapunov for the avoidance of obstacles and attraction to their designated targets. Simulation results prove the efficiency of our control technique.
Abstract: A feasibility study for the design and construction of a
pilot plant for the extraction of castor oil in South Africa was
conducted. The study emphasized the four critical aspects of project
feasibility analysis, namely technical, financial, market and
managerial aspects. The technical aspect involved research on
existing oil extraction technologies, namely: mechanical pressing and
solvent extraction, as well as assessment of the proposed production
site for both short and long term viability of the project. The site is
on the outskirts of Nkomazi village in the Mpumalanga province,
where connections for water and electricity are currently underway,
potential raw material supply proves to be reliable since the province
is known for its commercial farming. The managerial aspect was
evaluated based on the fact that the current producer of castor oil will
be fully involved in the project while receiving training and technical
assistance from Sasol Technology, the TSC and SEDA. Market and
financial aspects were evaluated and the project was considered
financially viable with a Net Present Value (NPV) of R2 731 687 and
an Internal Rate of Return (IRR) of 18% at an annual interest rate of
10.5%. The payback time is 6years for analysis over the first 10
years with a net income of R1 971 000 in the first year. The project
was thus found to be feasible with high chance of success while
contributing to socio-economic development. It was recommended
for lab tests to be conducted to establish process kinetics that would
be used in the initial design of the plant.
Abstract: With the necessity of increased processing capacity with less energy consumption; power aware multiprocessor system has gained more attention in the recent future. One of the additional challenges that is to be solved in a multi-processor system when compared to uni-processor system is job allocation. This paper presents a novel task dependent job allocation algorithm: Energy centric- Allocation (Ec-A) and Rate Monotonic (RM) scheduling to minimize energy consumption in a multiprocessor system. A simulation analysis is carried out to verify the performance increase with reduction in energy consumption and required number of processors in the system.
Abstract: Nowadays companies strive to survive in a
competitive global environment. To speed up product
development/modifications, it is suggested to adopt a collaborative
product development approach. However, despite the advantages of
new IT improvements still many CAx systems work separately and
locally. Collaborative design and manufacture requires a product
information model that supports related CAx product data models. To
solve this problem many solutions are proposed, which the most
successful one is adopting the STEP standard as a product data model
to develop a collaborative CAx platform. However, the improvement
of the STEP-s Application Protocols (APs) over the time, huge
number of STEP AP-s and cc-s, the high costs of implementation,
costly process for conversion of older CAx software files to the STEP
neutral file format; and lack of STEP knowledge, that usually slows
down the implementation of the STEP standard in collaborative data
exchange, management and integration should be considered. In this
paper the requirements for a successful collaborative CAx system is
discussed. The STEP standard capability for product data integration
and its shortcomings as well as the dominant platforms for supporting
CAx collaboration management and product data integration are
reviewed. Finally a platform named LAYMOD to fulfil the
requirements of CAx collaborative environment and integrating the
product data is proposed. The platform is a layered platform to enable
global collaboration among different CAx software
packages/developers. It also adopts the STEP modular architecture
and the XML data structures to enable collaboration between CAx
software packages as well as overcoming the STEP standard
limitations. The architecture and procedures of LAYMOD platform
to manage collaboration and avoid contradicts in product data
integration are introduced.
Abstract: Biomechanical properties of infantile aorta in vitro in
cases of different standard anastomoses: end-to-end (ETE), extended
anastomosis end-to-end (EETE) and subclavian flap aortoplasty
(SFA) used for surgical correction of coarctation were analyzed to
detect the influence of the method on the biomechanics of infantile
aorta and possible changes in haemodinamics. 10 specimens of native
aorta, 3 specimens with ETE, 4 EEET and 3 SFA were investigated.
The experiments showed a non-linear relationship between stress and
strain in the infantile aorta, the modulus of elasticity of the aortic wall
increased with the increase of inner pressure. In the case of
anastomosis end-to-end the modulus was almost constant, relevant to
the modulus of elasticity of the aorta with the inner pressure 100-120
mmHg. The anastomoses EETE and SFA showed elastic properties
closer to native aorta, the stiffness of ETE did not change with the
changes in inner pressure.
Abstract: The objective of this paper is to analyse the
application of the Half-Sweep Gauss-Seidel (HSGS) method by using
the Half-sweep approximation equation based on central difference
(CD) and repeated trapezoidal (RT) formulas to solve linear fredholm
integro-differential equations of first order. The formulation and
implementation of the Full-Sweep Gauss-Seidel (FSGS) and Half-
Sweep Gauss-Seidel (HSGS) methods are also presented. The HSGS
method has been shown to rapid compared to the FSGS methods.
Some numerical tests were illustrated to show that the HSGS method
is superior to the FSGS method.
Abstract: Theoptimal extraction condition of dried Phaseolus
vulgaris powderwas studied. The three independent variables are raw
material concentration, shaking and centrifugaltime. The dependent
variables are both yield percentage of crude extract and alphaamylase
enzyme inhibition activity. The experimental design was
based on box-behnkendesign. Highest yield percentage of crude
extract could get from extraction condition at concentration of 1, 0,1,
concentration of 0.15 M ,extraction time for 2hour, and
separationtime for60 min. Moreover, the crude extract with highest
alpha-amylase enzyme inhibition activityoccurred by extraction
condition at concentration of 0.10 M, extraction time for 2 min, and
separation time for 45 min
Abstract: Owning to the high-speed feed rate and ultra spindle
speed have been used in modern machine tools, the tool-path
generation plays a key role in the successful application of a
High-Speed Machining (HSM) system. Because of its importance in
both high-speed machining and tool-path generation, approximating a
contour by NURBS format is a potential function in CAD/CAM/CNC
systems. It is much more convenient to represent an ellipse by
parametric form than to connect points laboriously determined in a
CNC system. A new approximating method based on optimum
processes and NURBS curves of any degree to the ellipses is presented
in this study. Such operations can be the foundation of tool-radius
compensation interpolator of NURBS curves in CNC system. All
operating processes for a CAD tool is presented and demonstrated by
practical models.
Abstract: The growing interest on national heritage
preservation has led to intensive efforts on digital documentation of
cultural heritage knowledge. Encapsulated within this effort is the
focus on ontology development that will help facilitate the
organization and retrieval of the knowledge. Ontologies surrounding
cultural heritage domain are related to archives, museum and library
information such as archaeology, artifacts, paintings, etc. The growth
in number and size of ontologies indicates the well acceptance of its
semantic enrichment in many emerging applications. Nowadays,
there are many heritage information systems available for access.
Among others is community-based e-museum designed to support the
digital cultural heritage preservation. This work extends previous
effort of developing the Traditional Malay Textile (TMT) Knowledge
Model where the model is designed with the intention of auxiliary
mapping with CIDOC CRM. Due to its internal constraints, the
model needs to be transformed in advance. This paper addresses the
issue by reviewing the previous harmonization works with CIDOC
CRM as exemplars in refining the facets in the model particularly
involving TMT-Artifact class. The result is an extensible model
which could lead to a common view for automated mapping with
CIDOC CRM. Hence, it promotes integration and exchange of
textile information especially batik-related between communities in
e-museum applications.