Abstract: Despite the internet, which is one of the mass media
that has become quite common in recent years, the relationship of
Advertisement with Television and Cinema, which have always
drawn attention of researchers as basic media and where visual use is
in the foreground, have also become the subject of various studies.
Based on the assumption that the known fundamental effects of
advertisements on consumers are closely related to the creative
process of advertisements as well as the nature and characteristics of
the medium where they are used, these basic mass media (Television
and Cinema) and the consumer motivations of the advertisements
they broadcast have become a focus of study.
Given that the viewers of the mass media in question have shifted
from a passive position to a more active one especially in recent years
and approach contents of advertisements, as they do all contents, in a
more critical and “pitiless" manner, it is possible to say that
individuals make more use of advertisements than in the past and
combine their individual goals with the goals of the advertisements.
This study, which aims at finding out what the goals of these new
individual advertisement use are, how they are shaped by the distinct
characteristics of Television and Cinema, where visuality takes
precedence as basic mass media, and what kind of places they occupy
in the minds of consumers, has determined consumers- motivations
as: “Entertainment", “Escapism", “Play", “Monitoring/Discovery",
“Opposite Sex" and “Aspirations and Role Models".
This study intends to reveal the differences or similarities among
the needs and hence the gratifications of viewers who consume
advertisements on Television or at the Cinema, which are two basic
media where visuality is prioritized.
Abstract: In this article, by means of examination of Bolshevists
Turkistanskie Vedomosti" newspaper and “Erikti Oylar Organi" and
“Turkistanskyi Vestnik" newspapers which had been published
during 1917-1918, the fact that “Turkistan Governorship" established
in city of Kokand in November of 1917, within the framework of
former tsarist Russia Turkistan general-governorship, was the legal
government formed as a requisition of people of Turkistan was
proved. An examination of these two newspapers providing
information regarding history of “Turkistan Autonomy" but having
opposite to each other views makes it possible to obtain valuable data
concerning history of autonomy which was inappropriately
misrepresented during Soviet period.
Abstract: The performance of a type of fuzzy sliding mode control is researched by considering the nonlinear characteristic of a missile-target interception problem to obtain a robust interception process. The variable boundary layer by using fuzzy logic is proposed to reduce the chattering around the switching surface then is applied to the interception model which was derived. The performances of the sliding mode control with constant and fuzzy boundary layer are compared at the end of the study and the results are evaluated.
Abstract: The present work is motivated by the idea that the
layer deformation in anisotropic elasticity can be estimated from the
theory of interfacial dislocations. In effect, this work which is an
extension of a previous approach given by one of the authors
determines the anisotropic displacement fields and the critical
thickness due to a complex biperiodic network of MDs lying just
below the free surface in view of the arrangement of dislocations.
The elastic fields of such arrangements observed along interfaces
play a crucial part in the improvement of the physical properties of
epitaxial systems. New results are proposed in anisotropic elasticity
for hexagonal networks of MDs which contain intrinsic and extrinsic
stacking faults. We developed, using a previous approach based on
the relative interfacial displacement and a Fourier series formulation
of the displacement fields, the expressions of elastic fields when
there is a possible dissociation of MDs. The numerical investigations
in the case of the observed system Si/(111)Si with low twist angles
show clearly the effect of the anisotropy and thickness when the
misfit networks are dissociated.
Abstract: This paper investigates the structure and content of the
wine lists in upscale restaurants in Portugal (N=61). The respondents
considered that a wine list should be easy to use and to modify, welldesigned,
modern and varied. Respondents also stated that they
perform on average 6 revisions to the wine list per year. The
restaurant owner, the restaurant manager and the sommelier were the
main persons in charge of the wine list design. One of the most
important reasons for selecting wines across most restaurants was to
‘complement the menu’ and ‘pairing food with wine’. Restaurants
also reported to be relatively independent from suppliers and
magazine evaluations. Moreover, this work revealed that the
restaurant wine list is considered by restaurateurs as a strategic tool to
sell wine as a complement to the menu, to improve customer
satisfaction and loyalty, to increase restaurant value and to enhance a
successful positioning.
Abstract: Molecular dynamics simulation of annular flow
boiling in a nanochannel with 70000 particles is numerically
investigated. In this research, an annular flow model is developed to
predict the superheated flow boiling heat transfer characteristics in a
nanochannel. To characterize the forced annular boiling flow in a
nanochannel, an external driving force F ext ranging from 1to12PN
(PN= Pico Newton) is applied along the flow direction to inlet fluid
particles during the simulation. Based on an annular flow model
analysis, it is found that saturation condition and superheat degree
have great influences on the liquid-vapor interface. Also, the results
show that due to the relatively strong influence of surface tension in
small channel, the interface between the liquid film and vapor core is
fairly smooth, and the mean velocity along the stream-wise direction
does not change anymore.
Abstract: The present experimental investigation brings about
a comparative study of lactic acid production by pure strains of
Lactobacilli (1) L. delbreuckii (NCIM2025), (2) L. pentosus (NCIM
2912), (3) Lactobacillus sp.(NCIM 2734, (4) Lactobacillus sp.
(NCIM2084) and coculture of strain-1 and Stain-2 in solid bed of
wheat bran, under the influence of different nitrogen sources such as
baker-s yeast, meat extract and proteose peptone. Among the pure
cultures, strain-3 attained lowest pH value of 3.44, hence highest acid
formation 46.41 g/L, while the coculture attained an overall
maximum value 47.56 g/L lactic acid (pH 3.38) at 15 g/L and 20 g/L
level of baker-s yeast, respectively.
Abstract: In this paper, a novel approach is presented
for designing multiplier-free state-space digital filters. The
multiplier-free design is obtained by finding power-of-2 coefficients
and also quantizing the state variables to power-of-2
numbers. Expressions for the noise variance are derived for the
quantized state vector and the output of the filter. A “structuretransformation
matrix" is incorporated in these expressions. It
is shown that quantization effects can be minimized by properly
designing the structure-transformation matrix. Simulation
results are very promising and illustrate the design algorithm.
Abstract: The current methods of predictive controllers are
utilized for those processes in which the rate of output variations is
not high. For such processes, therefore, stability can be achieved by
implementing the constrained predictive controller or applying
infinite prediction horizon. When the rate of the output growth is
high (e.g. for unstable nonminimum phase process) the stabilization
seems to be problematic. In order to avoid this, it is suggested to
change the method in the way that: first, the prediction error growth
should be decreased at the early stage of the prediction horizon, and
second, the rate of the error variation should be penalized. The
growth of the error is decreased through adjusting its weighting
coefficients in the cost function. Reduction in the error variation is
possible by adding the first order derivate of the error into the cost
function. By studying different examples it is shown that using these
two remedies together, the closed-loop stability of unstable
nonminimum phase process can be achieved.
Abstract: Automatic detection of syllable repetition is one of the
important parameter in assessing the stuttered speech objectively.
The existing method which uses artificial neural network (ANN)
requires high levels of agreement as prerequisite before attempting to
train and test ANNs to separate fluent and nonfluent. We propose
automatic detection method for syllable repetition in read speech for
objective assessment of stuttered disfluencies which uses a novel
approach and has four stages comprising of segmentation, feature
extraction, score matching and decision logic. Feature extraction is
implemented using well know Mel frequency Cepstra coefficient
(MFCC). Score matching is done using Dynamic Time Warping
(DTW) between the syllables. The Decision logic is implemented by
Perceptron based on the score given by score matching. Although
many methods are available for segmentation, in this paper it is done
manually. Here the assessment by human judges on the read speech
of 10 adults who stutter are described using corresponding method
and the result was 83%.
Abstract: We report the electronic structure and optical
properties of NdF3 compound. Our calculations are based on density
functional theory (DFT) using the full potential linearized augmented
plane wave (FPLAPW) method with the inclusion of spin orbit
coupling. We employed the local spin density approximation (LSDA)
and Coulomb-corrected local spin density approximation, known for
treating the highly correlated 4f electrons properly, is able to
reproduce the correct insulating ground state. We find that the
standard LSDA approach is incapable of correctly describing the
electronic properties of such materials since it positions the f-bands
incorrectly resulting in an incorrect metallic ground state. On the
other hand, LSDA + U approximation, known for treating the highly
correlated 4f electrons properly, is able to reproduce the correct
insulating ground state. Interestingly, however, we do not find any
significant differences in the optical properties calculated using
LSDA, and LSDA + U suggesting that the 4f electrons do not play a
decisive role in the optical properties of these compounds. The
reflectivity for NdF3 compound stays low till 7 eV which is
consistent with their large energy gaps. The calculated energy gaps
are in good agreement with experiments. Our calculated reflectivity
compares well with the experimental data and the results are analyzed
in the light of band to band transitions.
Abstract: The boundary layer flow and heat transfer on a
stretched surface moving with prescribed skin friction is studied for
permeable surface. The surface temperature is assumed to vary
inversely with the vertical direction x for n = -1. The skin friction at
the surface scales as (x-1/2) at m = 0. The constants m and n are the
indices of the power law velocity and temperature exponent
respectively. Similarity solutions are obtained for the boundary layer
equations subject to power law temperature and velocity variation.
The effect of various governing parameters, such as the buoyancy
parameter λ and the suction/injection parameter fw for air (Pr = 0.72)
are studied. The choice of n and m ensures that the used similarity
solutions are x independent. The results show that, assisting flow (λ >
0) enhancing the heat transfer coefficient along the surface for any
constant value of fw. Furthermore, injection increases the heat
transfer coefficient but suction reduces it at constant λ.
Abstract: Concrete pavement has superior durability and longer
structural life than asphalt pavement. Concrete pavement requires
less maintenance compared to asphalt pavement which requires maintenance and major rehabilitation. Use of the concrete pavement
has been grown over the past decade in developing countries. Fibre reinforced concrete (FRC) has been successfully used in design of concrete pavement in past decade. In this research, the effect of fibre
volume fraction in modulus of rupture, load-deflection, equivalent flexural strength (fe,3) and the equivalent flexural strength ratio (Re,3)
has been used in different fibre volume fraction. Crimped-type flat
steel fibre of size 50 x 2.0 x 0.6 mm was used with 1.0%, 1.5% and 2.0% volume fraction. Beam specimens of size 500 x 100 x 100 mm were used for flexural as well as with JCI method for analysis flexural toughness, equivalent flexural strength. It was obtained as the 2% fibre volume fractions; reduce 45% of the concrete pavement
thickness.
Abstract: New methodologies for XOR-XNOR circuits are
proposed to improve the speed and power as these circuits are basic
building blocks of many arithmetic circuits. This paper evaluates and
compares the performance of various XOR-XNOR circuits. The
performance of the XOR-XNOR circuits based on TSMC 0.18μm
process models at all range of the supply voltage starting from 0.6V
to 3.3V is evaluated by the comparison of the simulation results
obtained from HSPICE. Simulation results reveal that the proposed
circuit exhibit lower PDP and EDP, more power efficient and faster
when compared with best available XOR-XNOR circuits in the
literature.
Abstract: The purposes of the study are to study and to
investigate the relationship among exposure, uses and gratifications
of television morning news among undergraduate students in
Bangkok. This study also compares differences in information
exposure, uses and gratifications of television morning news among
these students.
The research methodology employed a questionnaire as a
quantitative method. The respondents were undergraduate students at
public and private universities in Bangkok. Totally, 400 usable
questionnaires were received. Descriptive and inferential statistics
were used in data analysis.
The results indicated that information exposure of undergraduate
students in Bangkok was at a high level. Students’ uses and
gratifications were also at high level. Information exposure was
positively correlated with uses and gratifications. Uses of information
were positively correlated with satisfaction with information. The
results also showed that students with differences in sex and type of
university were not significantly different in information exposure,
and uses and gratifications.
Abstract: This paper proposes a novel architecture for developing decision support systems. Unlike conventional decision support systems, the proposed architecture endeavors to reveal the decision-making process such that humans' subjectivity can be incorporated into a computerized system and, at the same time, to preserve the capability of the computerized system in processing information objectively. A number of techniques used in developing the decision support system are elaborated to make the decisionmarking process transparent. These include procedures for high dimensional data visualization, pattern classification, prediction, and evolutionary computational search. An artificial data set is first employed to compare the proposed approach with other methods. A simulated handwritten data set and a real data set on liver disease diagnosis are then employed to evaluate the efficacy of the proposed approach. The results are analyzed and discussed. The potentials of the proposed architecture as a useful decision support system are demonstrated.
Abstract: In most rule-induction algorithms, the only operator used against nominal attributes is the equality operator =. In this paper, we first propose the use of the inequality operator, ≠, in addition to the equality operator, to increase the expressiveness of induced rules. Then, we present a new method, Binary Coding, which can be used along with an arbitrary rule-induction algorithm to make use of the inequality operator without any need to change the algorithm. Experimental results suggest that the Binary Coding method is promising enough for further investigation, especially in cases where the minimum number of rules is desirable.
Abstract: This paper presents a speed fuzzy sliding mode
controller for a vector controlled induction machine (IM) fed by a
voltage source inverter (PWM).
The sliding mode based fuzzy control method is developed to
achieve fast response, a best disturbance rejection and to maintain a
good decoupling.
The problem with sliding mode control is that there is high
frequency switching around the sliding mode surface. The FSMC is
the combination of the robustness of Sliding Mode Control (SMC)
and the smoothness of Fuzzy Logic (FL). To reduce the torque
fluctuations (chattering), the sign function used in the conventional
SMC is substituted with a fuzzy logic algorithm.
The proposed algorithm was simulated by Matlab/Simulink
software and simulation results show that the performance of the
control scheme is robust and the chattering problem is solved.
Abstract: Computer game industry has experienced exponential
growth in recent years. A game is a recreational activity involving
one or more players. Game input is information such as data,
commands, etc., which is passed to the game system at run time from
an external source. Conversely, game outputs are information which
are generated by the game system and passed to an external target,
but which is not used internally by the game. This paper identifies a
new classification scheme for game input and output, which is based
on player-s input and output. Using this, relationship table for game
input classifier and output classifier is developed.
Abstract: The Bangnanglee Sub-district Administrative Office,
Thailand had initiated a policy to environmental protection with
encouraging household waste management in order to promote civil
responsibility for domestic hygienic. This research studied the
household behaviors on solid waste and wastewater management. A
sample population of 306 families answered a questionnaire. The
study showed that, on average, domestic activities had produced 1.93
kilograms of waste per household per day. It has been found that 79%
of the households made several attempts to reduce their own amount
of waste. 80% of the households stationed their own garbage bins.
71% managed their waste by selling recyclable products. As for the
rest of the waste, 51% burned them, while 29% disposed their waste
in the nearby public trashcans and other 13% have them buried. As
for wastewater, 60% of the households disposed it into the sewage,
whereas 30% disposed them right from their elevated house.