Abstract: The after–sales activities are nowadays acknowledged
as a relevant source of revenue, profit and competitive advantage in
most manufacturing industries. Top and middle management,
therefore, should focus on the definition of a structured business
performance measurement system for the after-sales business. The
paper aims at filling this gap, and presents an integrated methodology
for the after-sales network performance measurement, and provides
an empirical application to automotive case companies and their
official service network. This is the first study that presents an
integrated multivariate approach for total assessment and
improvement of after-sale services.