Abstract: Multidimensional compromise programming evaluation of digital commerce websites is essential not only to have recommendations for improvement, but also to make comparisons with global business competitors. This research provides a multidimensional decision making model that prioritizes the objective criteria weights of various commerce websites using multidimensional compromise solution. Evaluation of digital commerce website quality can be considered as a complex information system structure including qualitative and quantitative factors for a multicriteria decision making problem. The proposed multicriteria decision making approach mainly consists of three sequential steps for the selection problem. In the first step, three major different evaluation criteria are characterized for website ranking problem. In the second step, identified critical criteria are weighted using the standard deviation procedure. In the third step, the multidimensional compromise programming is applied to rank the digital commerce websites.
Abstract: The purpose of this research was to study the factors of characteristic of business, website quality and trust affected intention to use electronic payment systems for online purchasing. This survey research used questionnaire as a tool to collect the data of 300 customers who purchased online products and used an electronic payment system. The descriptive statistics and multiple regression analysis were used to analyze data. The results revealed that customers had a good opinion towards the characteristic of the business and website quality. However, they have a moderate opinion towards trust and intention to repurchase. In addition, the characteristics of the business affected the purchase intention the most, followed by website quality and the trust with statistical significance at 0.05 level. For particular, the terms of reputation, communication, information quality, perceived risk and word of mouth affected the intention to use the electronic payment system. In contrast, the terms of size, system quality and service quality did not affect intention to use an electronic payment system.
Abstract: The evolution of customer behavior in purchasing
products or services through the Internet leads to airline companies
engaging in the e-ticketing process in order to maintain their
business. A well-designed website is vitally significant for the airline
companies to provide effective communication, support, and
competitive advantage. This study was conducted to identify the
dimensions of website quality for low cost airline and to investigate
the relationship between the website quality and customer esatisfaction
at low cost airline. A total of 381 responses were
conveniently collected among local passengers at Low Cost Carrier
Terminal, Kuala Lumpur via questionnaire distribution. This study
found that the five determinant factors of website quality for AirAsia
were Information Content, Navigation, Responsiveness,
Personalization, and Security and Privacy. The results of this study
revealed that there is a positive relationship between the five
dimensions of website quality and customer e-satisfaction, and also
information content was the most significant contributor to customer
e-satisfaction.
Abstract: The objectives of this research paper were to study the expectation and satisfaction of tourists in five tourism service quality dimensions, namely, website quality, service ability, trust ability, customer empathy, and responsiveness to customer and also to study the influences of satisfaction affecting loyalty toward quality service of the online tourism enterprises located in Bangkok Thailand. This research utilized both quantitative and qualitative research methods. In terms of quantitative method, a questionnaire was used as a tool to collect data from 400 tourists who were using in online travel services. Statistics analysis included descriptive statistics, t-test and Multiple Regression Analysis. In terms of qualitative analysis, an in-depth interview and content analysis were used along with 10 individual management levels of e-commerce enterprises.
The results revealed that the respondents had higher expectations than their level of satisfaction in all five categories. However, the respondents were more satisfied with online travel services than without online service. The demographic factors such as gender and age had no influence on the level of satisfaction whereas the demographic factors of education, occupation, and income had influenced the level of satisfaction. The test results also indicated that the level of satisfaction from responsiveness to customer had the highest influence on the loyalty of tourists who used online travel. The level of satisfaction from customer empathy had the highest influence on the tourists to recommend others to use online travel services. Also, the level of satisfaction from service ability had the highest influence on tourists to take an actual trip.
Abstract: Luxury is an identity, a philosophy and a culture
which requires understanding before the adoption of e-business
practices because of its intricacies and output are essentially different
from other types of goods. Factors such as culture, personal
characteristics, website quality, and vendor characteristics influence
the online purchasing behavior of consumers thus making it a
complex area of study. This paper explores the scope of e-retail for
luxury consumption in the U.A.E. by identifying what motivates and
de-motivates online purchase behavior of U.A.E. consumers and
necessary hypotheses have been drawn to reflect behavior between
online luxury preference consumers and non-online luxury preference
consumers.