Abstract: Social media create a better opportunity for travelers to search for travel information, select destination and share their personal experiences of the travel. This study proposes a framework which describes the relationships between social media, and positive or negative tourism experience sharing impact on destination choice. To find out new trends of travelers behavioral intention, we propose an extended theoretical model, the Theory of Reasoned Action (TRA). We conducted a survey to analyze three external factors, subjective norms, and positive and negative experience influence on travel destination choice. Structural questionnaire analysis was employed to confirm the proposed research hypothesis within the relationship between consumer influences on the shared experience of social media. The results of the study confirm that sharing positive experiences influence the positive effect of destination choice, while negative experiences decrease the destination selection option. The results indicate that attitudes, subjective norms are passively influenced by shared experience. Moreover, we find that sharing live pictures of travel experiences through social media helps to reduce negative perceptions of the destination brand. This research contribution is useable to the research field as a new determination factor and the findings could be used by destination organization management (DMO) to enhancing their tourism promotion through social media.
Abstract: In order to achieve better road utilization and traffic
efficiency, there is an urgent need for a travel information delivery
mechanism to assist the drivers in making better decisions in the
emerging intelligent transportation system applications. In this paper,
we propose a relayed multicast scheme under heterogeneous networks
for this purpose. In the proposed system, travel information consisting
of summarized traffic conditions, important events, real-time traffic
videos, and local information service contents is formed into layers
and multicasted through an integration of WiMAX infrastructure and
Vehicular Ad hoc Networks (VANET). By the support of adaptive
modulation and coding in WiMAX, the radio resources can be
optimally allocated when performing multicast so as to dynamically
adjust the number of data layers received by the users. In addition to
multicast supported by WiMAX, a knowledge propagation and
information relay scheme by VANET is designed. The experimental
results validate the feasibility and effectiveness of the proposed
scheme.
Abstract: Application of Information Technology (IT) has
revolutionized the functioning of business all over the world. Its
impact has been felt mostly among the information of dependent
industries. Tourism is one of such industry. The conceptual
framework in this study represents an innovation of travel
information searching system on mobile devices which is used as
tools to deliver travel information (such as hotels, restaurants, tourist
attractions and souvenir shops) for each user by travelers
segmentation based on data mining technique to segment the tourists-
behavior patterns then match them with tourism products and
services. This system innovation is designed to be a knowledge
incremental learning. It is a marketing strategy to support business to
respond traveler-s demand effectively.
Abstract: The purpose of this study is to analyze the islands
tourist travel information sources, as well as for the satisfaction of the
tourist destination services. This study used questionnaires to the
island of Taiwan to the Penghu Islands to engage in tourism activities
tourist adopt the designated convenience sampling method, a total of
889 valid questionnaires were collected. After statistical analysis, this
study found that: 1. tourists to the Penghu Islands travel information
source for “friends and family came to Penghu". 2. Tourists feel the
service of the outlying islands of Penghu, the highest feelings of
“friendly local residents". 3. There are different demographic variables
affect the tourist travel information source and service satisfaction.
Based on the findings of this study not only for Penghu's tourism
industry with the unit in charge of the proposed operating and
suggestions for future research to other researchers.