Abstract: In recent years linguistic research has turned
increasing attention to covert/overt strategies to modulate authorial
stance and positioning in scientific texts, and to the recipients'
response. This study discussed some theoretical implications of the
use of rhetoric in scientific communication and analysed qualitative
data from the authoritative The Cognitive Neurosciences III (2004)
volume. Its genre-identity, status and readability were considered, in
the social interactive context of contemporary disciplinary discourses
– in their polyphony of traditional and new, emerging genres.
Evidence was given of the ways its famous authors negotiate and
shape knowledge and research results – explicitly appraising team
work and promoting faith in the fast-paced progress of Cognitive
Neuroscience, also through experiential metaphors – by presenting a
set of examples, ordered according to their dominant rhetorical
quality.