Abstract: The improvement of quality of life is the main visible
integrated indicator of state well-being. More and more states pay
attention to define and to achieve social standards of quality of life as
social-economic strategy of development. These standards are
determinate by state features, complex of needs and interests of
individual, family and society.
It still remains in open question: “What is middle class" in
contemporary Kazakhstan. Appearance of new social standards of
quality of life is important indicator of its successful establishment.
The middle class as agent of social, politic and economic reforms
promotes to improve the quality of life of the country. But if consider
a low and a middle stratums of middle class, we can see that high
social expectations and real achievements are still significantly
different.
The article relies on the sociological data, collected during of
search of household-s standards of living in Almaty city and Almaty
region, and case-study of cottage city “Jana Kuat".