Abstract: Worldwide, improving tourism competitiveness has been on the agendas of many stakeholders of the hotel sector, and they seem to have agreed that one of the best ways to compete is via the implementation of electronic customer relationship management (e-CRM). In so doing, the organizations enjoy strategic positioning on the competitive market by managing better not only the customers but, other business components including knowledge and employee management. Over the recent years, the tourism industry in Mauritius has witnessed a drastic economic boom at international and national levels; providing a new outlook to boost business performance through existing and potential customers. E-CRM has been one of the management tools used to achieving this position. Thus, this insightful context- Mauritius- was opted for the study. The aim was to assess the effectiveness of e-CRM as a strategic tool in the hotel sector in Mauritius through the implementation of business strategy to create competitive advantage and impact on the business performance. To achieve the objectives of the study, a quantitative research methodology was adopted and the research revealed that e-CRM is indeed an effective strategic tool in the hotel industry in Mauritius that can provide a competitive advantage and impact positively on the organization’s performance.
Abstract: Nowadays, under developed countries for progress in
science and technology and decreasing the technologic gap with
developed countries, increasing the capacities and technology
transfer from developed countries. To remain competitive, industry is
continually searching for new methods to evolve their products.
Business model is one of the latest buzzwords in the Internet and
electronic business world. To be successful, organizations must look
into the needs and wants of their customers. This research attempts to
identify a specific feature of the company with a strong competitive
advantage by analyzing the cause of Customer satisfaction. Due to
the rapid development of knowledge and information technology,
business environments have become much more complicated.
Information technology can help a firm aiming to gain a competitive
advantage. This study explores the role and effect of Information
Communication Technology in Business Models and Customer
satisfaction on firms and also relationships between ICTs and
Outsourcing strategic.
Abstract: In the context of business incubation (BI) as strategic
enablers, this paper critically reviews the literature relating to the
strategic benefits of BI in the Middle East. The taxonomy of BI
benefits in the strategic elements on 1) type, 2) financial model, 3)
services, 4) objectives, 5) number of clients, 6) number of graduates,
and 7) jobs creation. Understanding the importance of BI benefits can
be significant in the economic development although most incubators
lead to diversify the economy. Thus, taxonomies of the benefits of BI
are produced from both the academic literature and published case
studies. In this way, a classification of strategic benefits elements as
they relate to incubators has been developed to provide a greater
understanding of the benefits needed to obtain a specific element.
The result of this paper is Business incubators is aimed
entrepreneurship, jobs creation, research commercialization and
profitable enterprises in Middle Eastern countries.