Abstract: Negotiating across cultures needs consideration as different cultures have different norms, habits and behavioral patterns. The significance of cross-cultural negotiations lies in the fact that many business relationships have already failed due to the lack of cultural knowledge. Therefore, the paper deals with cross-cultural negotiations in case of Hungarian business negotiators. The aim of the paper is to introduce the findings of a two-phase research conducted among Hungarian business negotiators. In the first phase a qualitative research was conducted to reveal the importance of cultural differences in case of cross-cultural business negotiations from the viewpoint of Hungarian negotiators, whereas in the second phase a quantitative one was conducted to figure out whether cultural stereotypes affect the way how the respondents negotiate with people coming from different cultures. The research found out that in case of Hungarian negotiators it is mostly the lack of cultural knowledge that lurks behind the problems and miscommunication occurring during the negotiations. The research also revealed that stereotypes have an influence on the negotiation styles of Hungarian negotiators. The paper concludes that culture and cultural differences must be taken into consideration in case of cross-cultural negotiations so that problems and misunderstandings could be avoided.
Abstract: Mahasweta Devi and Toni Morrison are the two
stalwarts of the Indian English and the Afro-American literature
respectively. The writings of these two novelists are authentic and
powerful records of the lives of the people because much of their
personal experiences have gone into the making of their works. Devi,
a representative force of the Indian English literature, is also a social
activist working with the tribals of Bihar, Jharkhand, Orissa and West
Bengal. Most of her works echo the lives and struggles of the
subalterns as is evident in her “best beloved book” Chotti Munda and
His Arrow. The novelist focuses on the struggle of the tribals against
the colonial and the feudal powers to create their own identity,
thereby, embarking on the ideological project of ‘setting the record
straight’. The Nobel Laureate Toni Morrison, on the other hand,
brings to the fore the crucial issues of gender, race and class in many
of her significant works. In one of her representative works Sula, the
protagonist emerges as a non- conformist and directly confronts the
notion of a ‘good woman’ nurtured by the community of the Blacks.
In addition to this, the struggle of the Blacks against the White
domination, also become an important theme of the text. The thrust
of the paper lies in making a critical analysis of the portrayal of the
heroic attempts of the subaltern protagonist and the artistic endeavor
of the novelists in challenging the stereotypes.
Abstract: In the process of information transmission (concept verbalization) we deal mostly with the substance (contents), and then pay attention to the form. Recalling events from the remote past, often we cannot exactly reproduce specific heard or pronounced words, as well as the syntactic structures. We remember events, feelings, images; we recall the general contents of the discourse. The thought gets a specific language form only during the concept verbalization phase. With minimum time for pondering, depending on the language competence level, the grammar and syntactic shaping often occurs automatically with the use of famous models and stereotypes. This means that the language form adapts itself to the consciousness, and not vice versa.
Abstract: Professions are concerned about the public image they
have, and this public image is represented by stereotypes. Research is
needed to understand how accountants are perceived by different
actors in the society in different contexts, which would allow
universities, professional bodies and employers to adjust their
strategies to attract the right people to the profession and their
organizations. We aim to develop in this paper a framework to be
used in empirical testing in different environments to determine and
analyze the accountant-s stereotype. This framework will be useful in
analyzing the nuances associated to the accountant-s image and in
understanding the factors that may lead to uniformity in the
profession and of those leading to diversity from one context
(country, type of countries, region) to another.
Abstract: This study realizes an empirical investigation of main factors to develop an accounting career, stereotypes on accountants and accounting and perceptions on future career path for a sample of master students in accounting. The research provides some insight into what master students consider when choosing their future career paths. The most important two reasons chosen by students were “career opportunities" and “future earnings. They see accounting as structured, governed by conformity, requiring skills in working with numbers, monotonous, accurate, more efficient than effective but also absorbing, interesting and involving a certain degree of novelty. Although these students plan to start their careers in a multinational or accounting/audit firm, most of those plan to leave after five years. It resulted that women value more flexibility and time requiring special attention in retention policies practiced by firms.
Abstract: The modern Kazakh society is characterized by strengthen cross-cultural communication, the emergence of new powerful subcultures, accelerated change in social systems and values. The socio-political reforms in all fields have changed the quality of social relationships and spiritual life.Cross-cultural approach involves the analysis of different types of behavior and communication, including the manifestation of the conflict, and the formation of marginal destructive stereotypes.