Abstract: Tourism industry development is one of the key priorities in Georgia, as it has positive influence on economic activities. Its contribution is very important for the different regions, as well as for the national economy. Benefits of the tourism industry include new jobs, service development, and increasing tax revenues, etc. The main aim of this research is to review and analyze the potential of the Georgian tourism industry with its long-term strategy and current challenges. To plan activities in a long-term development, it is required to evaluate several factors on the regional and on the national level. Factors include activities, transportation, services, lodging facilities, infrastructure and institutions. The major research contributions are practical estimates about regional tourism development which plays an important role in the integration process with global markets.
Abstract: This research will give the introductory ideas for
cultural adaption of B2C E-Service design in Germany. By the
intense competition of E-Service development, many companies have
realized the importance of understanding the emotional and cultural
characteristics of their customers. Ignoring customers’ needs and
requirements throughout the E-Service design can lead to faults,
mistakes, and gaps. The term of E-Service usability now is changed
not only to develop high quality E-Services, but also to be extended
to include customer satisfaction and provide for them to feel local.
Abstract: This study aims to increase understanding of the
transition of business models in servitization. The significance of
service in all business has increased dramatically during the past
decades. Service-dominant logic (SDL) describes this change in the
economy and questions the goods-dominant logic on which business
has primarily been based in the past. A business model canvas is one
of the most cited and used tools in defining end developing business
models. The starting point of this paper lies in the notion that the
traditional business model canvas is inherently goods-oriented and
best suits for product-based business. However, the basic differences
between goods and services necessitate changes in business model
representations when proceeding in servitization. Therefore, new
knowledge is needed on how the conception of business model and
the business model canvas as its representation should be altered in
servitized firms in order to better serve business developers and interfirm
co-creation. That is to say, compared to products, services are
intangible and they are co-produced between the supplier and the
customer. Value is always co-created in interaction between a
supplier and a customer, and customer experience primarily depends
on how well the interaction succeeds between the actors. The role of
service experience is even stronger in service business compared to
product business, as services are co-produced with the customer. This paper provides business model developers with a service
business model canvas, which takes into account the intangible,
interactive, and relational nature of service. The study employs a
design science approach that contributes to theory development via
design artifacts. This study utilizes qualitative data gathered in
workshops with ten companies from various industries. In particular,
key differences between Goods-dominant logic (GDL) and SDLbased
business models are identified when an industrial firm
proceeds in servitization. As the result of the study, an updated version of the business
model canvas is provided based on service-dominant logic. The
service business model canvas ensures a stronger customer focus and
includes aspects salient for services, such as interaction between
companies, service co-production, and customer experience. It can be
used for the analysis and development of a current service business
model of a company or for designing a new business model. It
facilitates customer-focused new service design and service
development. It aids in the identification of development needs, and
facilitates the creation of a common view of the business model.
Therefore, the service business model canvas can be regarded as a
boundary object, which facilitates the creation of a common
understanding of the business model between several actors involved.
The study contributes to the business model and service business
development disciplines by providing a managerial tool for
practitioners in service development. It also provides research insight
into how servitization challenges companies’ business models.
Abstract: Challenges resulting from an international and dynamic business environment are increasingly being passed on from manufacturing companies to external service providers. Especially providers of complex, customer-specific industry services have to cope with continuously changing requirements. This is particularly true for contract logistics service providers. They are forced to develop efficient and highly flexible structures and strategies to meet their customer’s needs. One core element they have to focus on is the reorganization of their service development and sales process. Based on an action research approach, this study develops and tests a concept to streamline tender management for contract logistics service providers. The concept of modularized service architecture is deployed in order to derive a practice-oriented approach for the modularization of complex service portfolios and the design of customized quotes. These findings are evaluated regarding their applicability in other service sectors and practical recommendations are given.
Abstract: Building a service-centric business model requires
new knowledge and capabilities in companies. This paper enlightens
the challenges small and medium sized firms (SMEs) face when
developing their service-centric business models. This paper
examines the premise for knowledge transfer and capability
development required. The objective of this paper is to increase
knowledge about SME-s transformation to service-centric business
models.This paper reports an action research based case study. The
paper provides empirical evidence from three case companies. The
empirical data was collected through multiple methods. The findings
of the paper are: First, the developed model to analyze the current
state in companies. Second, the process of building the service –
centric business models. Third, the selection of suitable service
development methods. The lack of a holistic understanding on
service logic suggests that SMEs need practical and easy to use
methods to improve their business
Abstract: Since the 1980s, banks and financial service institutions have been running in an endless race of innovation to cope with the advancing technology, the fierce competition, and the more sophisticated and demanding customers. In order to guide their innovation efforts, several researches were conducted to identify the success and failure factors of new financial services. These mainly included organizational factors, marketplace factors and new service development process factors. They almost all emphasized the importance of customer and market orientation as a response to the highly perceptual and intangible characteristics of financial services. However, they deemphasized the critical characteristics of high involvement of risk and close correlation with the economic conditions, a factor that heavily contributed to the Global financial Crisis of 2008. This paper reviews the success and failure factors of new financial services. It then adds new perspectives emerging from the analysis of the role of innovation in the global financial crisis.
Abstract: This study explores how the mechanics of learning
paves the way to engineering innovation. Theories related to learning
in the new product/service innovation are reviewed from an
organizational perspective, behavioral perspective, and engineering
perspective. From this, an engineering team-s external interactions
for knowledge brokering and internal composition for skill balance
are examined from a learning and innovation viewpoints. As a result,
an integrated learning model is developed by reconciling the
theoretical perspectives as well as developing propositions that
emphasize the centrality of learning, and its drivers, in the
engineering product/service development. The paper also provides a
review and partial validation of the propositions using the results of a
previously published field study in the aerospace industry.
Abstract: The service sector continues to grow and the percentage
of GDP accounted for by service industries keeps increasing. The
growth and importance of service to an economy is not just a
phenomenon of advanced economies, service is now a majority of the
world gross domestic products. However, the performance evaluation
process of new service development problems generally involves
uncertain and imprecise data. This paper presents a 2-tuple fuzzy
linguistic computing approach to dealing with heterogeneous
information and information loss problems while the processes of
subjective evaluation integration. The proposed method based on group
decision-making scenario to assist business managers in measuring
performance of new service development manipulates the
heterogeneity integration processes and avoids the information loss
effectively.
Abstract: The paper is concerned with relationships between
SSME and ICTs and focuses on the role of Web 2.0 tools in
the service development process. The research presented aims at
exploring how collaborative technologies can support and improve
service processes, highlighting customer centrality and value coproduction.
The core idea of the paper is the centrality of user
participation and the collaborative technologies as enabling factors;
Wikipedia is analyzed as an example. The result of such analysis is
the identification and description of a pattern characterising specific
services in which users collaborate by means of web tools with value
co-producers during the service process. The pattern of collaborative
co-production concerning several categories of services including
knowledge based services is then discussed.
Abstract: We present an implementation of an Online Exhibition System (OES) web service(s) that reflects our experiences with using web service development packages and software process models. The system provides major functionality that exists in similar packages. While developing such a complex web service, we gained insightful experience (i) in the traditional software development processes: waterfall model and evolutionary development and their fitness to web services development, (ii) in the fitness and effectiveness of a major web services development kit.
Abstract: Changing technology and increased constituent
demand for government services derive the need for governmental
responsiveness. The government organisations in the developing
countries will be under increased pressure to change their
bureaucratic systems to be able to respond rapidly to changing and
increasing requirements and rapid technology advancements. This
paper aims to present a conceptual framework for explaining the
main barriers and drivers of public e-service development. Therefore,
the framework provides a basic context within which the process and
practice of E-Service can be implemented successfully in the public
sector organisations. The framework is flexible enough to be adopted
by governments at different levels; national or local by developing
countries around the world.
Abstract: The emergence of mobile application services and App
Store has led to the explosive growth of user innovation, which users
voluntarily contribute to. User innovation communities where end
users freely reveal innovative ideas and needs with other community
members are becoming increasingly influential in this area. However,
user-s ideas in user innovation community are not enough to be new
service opportunity, because some of them can already developed as
existing services in App Store. Moreover, the existing services similar
to new service opportunity can be significant references to apply
analogy to develop service concept. In response, this research
proposes Case-Based Reasoning approach to matching the user needs
and existing services, identifying unmet opportunistic user needs, and
retrieving similar services with opportunity. Due to its intuitive and
transparent algorithm, users related to App Store innovation
communities can easily employ Case-Based Reasoning based
approach to their innovation.
Abstract: As the trend of manufacturing is being dominated depending on services, products and processes are more and more related with sophisticated services. Thus, this research starts with the discussion about integration of the product, process, and service in the innovation process. In particular, this paper sets out some foundations for a theory of service innovation in the field of manufacturing, and proposes the dynamic model of service innovation related to product and process. Two dynamic models of service innovation are suggested to investigate major tendencies and dynamic variations during the innovation cycle: co-innovation and sequential innovation. To structure dynamic models of product, process, and service innovation, the innovation stages in which two models are mainly achieved are identified. The research would encourage manufacturers to formulate strategy and planning for service development with product and process.