Abstract: The main purposes of this study are to develop a scale
that reflects emerging theoretical understandings of new media
credibility, based on the evolution of credibility studies in western
researches, identification of the determinants of credibility in the
media and its components by comparing traditional and new media
credibility scales and building accumulative scale to test new media
credibility. This approach was built on western researches using
conceptualizations of media credibility, which focuses on four
principal components: Source (journalist), message (article), medium
(newspaper, radio, TV, web, etc.), and organization (owner of the
medium), and adding user and cultural context as key components to
assess new media credibility in particular. This study’s value lies in
its contribution to the conceptualization and development of new
media credibility through the creation of a theoretical measurement
tool. Future studies should explore this scale to test new media
credibility, which represents a promising new approach in the efforts
to define and measure credibility of all media types.
Abstract: Increasing attention has been given in academia to the concept of corporate social responsibility. Also, the number of companies that undertake social responsibility initiatives has been boosting day by day since behaving in a socially responsible manner brings a lot to the companies. Literature provides various benefits of social responsibility and under which situations these benefits could be realized. However, most of these studies focus on one aspect of the consequences of behaving in a socially responsible manner and there is no study that unifies the conditions that a company should fulfill to make customers prefer its brand. This study aims to fill this gap. More specifically, the purpose of this study is to identify the conditions that a socially responsible company should fulfill in order to attract customers. To this end, a scale is developed and its reliability and validity is assessed through the method of Multitrait- Multimethod Matrix.