Abstract: Marking exams is universally detested by lecturers. Final exams in many higher education courses often last 3.0 hrs. Do exams really need to be so long? Can we justifiably reduce the number of questions on them? Surprisingly few have researched these questions, arguably because of the complexity and difficulty of using traditional methods. To answer these questions empirically, we used a new approach based on three key elements: Use of an unusual variation of a true experimental design, equivalence hypothesis testing, and an expanded set of six psychometric criteria to be met by any shortened exam if it is to replace a current 3.0-hr exam (reliability, validity, justifiability, number of exam questions, correspondence, and equivalence). We compared student performance on each official 3.0-hr exam with that on five shortened exams having proportionately fewer questions (2.5, 2.0, 1.5, 1.0, and 0.5 hours) in a series of four experiments conducted in two classes in each of two finance courses (224 students in total). We found strong evidence that, in these courses, shortening of final exams to 2.0 hrs was warranted on all six psychometric criteria. Shortening these exams by one hour should result in a substantial one-third reduction in lecturer time and effort spent marking, lower student stress, and more time for students to prepare for other exams. Our approach provides a relatively simple, easy-to-use methodology that lecturers can use to examine the effect of shortening their own exams.
Abstract: The purpose of this research is to disentangle and
validate the underlying factorial-structure of Ecotourism Experiential
Value (EEV) measurement scale and subsequently investigate its
psychometric properties. The analysis was based on a sample of 225
eco-tourists, collected at the vicinity of Taman Negara National Park
(TNNP) via interviewer-administered questionnaire. Exploratory
factor analysis (EFA) was performed to determine the factorial
structure of EEV. Subsequently, to confirm and validate the factorial
structure and assess the psychometric properties of EEV,
confirmatory factor analysis (CFA) was executed. In addition, to
establish the nomological validity of EEV a structural model was
developed to examine the effect of EEV on Total Eco-tourist
Experience Quality (TEEQ). It is unveiled that EEV is a secondorder
six-factorial structure construct and it scale has adequately met
the psychometric criteria, thus could permit interpretation of results
confidently. The findings have important implications for future
research directions and management of ecotourism destination.