Abstract: Hollywood has produced various blockbusters on the
subject of disasters. Entering the 2000s, disaster films began to be
produced in the East Asian region as well, and as most of them were
successful, disaster films have settled as a popular genre in the region.
East Asian disaster films utilize a plot structure similar to Hollywood
films but, at the same time, represent East Asian people-s unique value
system. East Asian people-s social behavior pattern defined as
collectivism is a characteristic that distinguishes this region from other
cultural regions. In order to examine Confucian culture in disaster
films on the premise of the difference, the author conducts this
research as follows.This study first reviews the concepts disaster and
disaster film, and understands the genre through analyzing the
narrative structure and style. In addition, it discusses collectivism, a
characteristic of the East Asian region distinguished from the West,
and investigates Confucian culture in films and examines differences
among Korean, Chinese and Japanese Confucianism. Films selected
for this study are Tidal Wave (Korea, 2009), After Shock (China,
2006), and The Sinking of Japan (Japan, 2006). Using the characters in
these films, we analyze how Confucian thought is described and
reproduced.
Abstract: The study is based on the assumption that media products are appropriate subjects for the exploration of social and cultural identities as a keystone of value orientations of their authors, producers and target audiences. The research object of the study is the title page of the book cover of a professional publication that serves as a medium of marketing, scientific and intercultural communication, which is the result of semiotic and intercultural transfer. The study aims to answer the question whether the book cover is an expression of conceptualization and tool for social identity construction. It attempts to determine what value orientations and what concepts of social and cultural identities are hidden in the narrative structures of the book cover of the Czech translation of the book by G. Ritzer The McDonaldization of Society (1993), issued after the fall of the iron curtain in 1996 in the Czech Republic.
Abstract: The objective of this research was to study the themes
of alcoholic beverage advertisements in Thailand after the enactment
of the 2008 Alcoholic Beverage Control Act. Data was collected
through textual analysis of 35 television and cinema advertisements
for alcoholic beverage products broadcast in Thailand. Nine themes
were identified, seven of which were themes that had previously been
used before the new law (i.e. power, competition, friendship,
Thainess, success, romance and safety) and two of which were new
themes (volunteerism and conservation) that were introduced as a
form of adaptation and negotiation in response to the new law.