Abstract: Getting the consumer marketing strategy right is a crucial and complex task for firms with a large customer base such as mobile operators in a competitive mobile market. While empirical studies have made efforts to identify key constructs, no geospatial model has been developed to comprehensively assess the viability and interdependency of ground realities regarding the customer, competition, channel and the network quality of mobile operators. With this research, a geo-analytic framework is proposed for strategy formulation and allocation for mobile operators. Firstly, a fuzzy analytic network using a self-organizing feature map clustering technique based on inputs from managers and literature, which depicts the interrelationships amongst ground realities is developed. The model is tested with a mobile operator in the Nigeria mobile market. As a result, a customer-centric geospatial and visualization solution is developed. This provides a consolidated and integrated insight that serves as a transparent, logical and practical guide for strategic, tactical and operational decision making.
Abstract: Mobile operators deal with increasing in the data traffic as a critical issue. As a result, a vital responsibility of the operators is to deal with such a trend in order to create added values. This paper addresses a bundling method in a Canvas business model in a WiFi Data Offloading (WDO) strategy by which some elements of the model may be affected. In the proposed method, it is supposed to sell a number of data packages for subscribers in which there are some packages with a free given volume of data-offloaded WiFi complimentary. The paper on hands analyses this method in the views of attractiveness and profitability. The results demonstrate that the quality of implementation of the WDO strongly affects the final result and helps the decision maker to make the best one.
Abstract: The use of mobile phones is growing tremendously all
over the world. In Tanzania there are a number of operators licensed
by Tanzania Communications Regulatory Authority (TCRA) aiming
at attracting customers into their networks. So far
telecommunications market competition has been very stiff. Various
measures are being taken by mobile operators to survive in the
market. Such measure include introducing of different air time
bundles on daily, weekly and monthly at lower tariffs. Other
measures include the introduction of normal tariff, tourist package
and one network. Despite of all these strategies, there is a dynamic
competition in the market which needs to be explored. Some
influences which attract customers to choose a certain mobile
operator are of particular interest. This paper is investigating if the
network effects and Quality of Services (QoS) influence mobile
customers in selection of their mobile network operators. Seventy
seven students from high learning institutions in Dodoma
Municipality in Tanzania participated in responding to prepared
questionnaires. The data was analyzed using Statistical Package for
Social Science (SPSS) Software. The results indicate that, network
coverage does influence customers in selection of mobile operators.
In addition, this paper proposes further research in some areas
especially where the study came up with different findings from what
the theory has in place.
Abstract: In recent years, the adoption of mobile phones has been exceptionally rapid in many parts of the world, and Tanzania is not exceptional. We are witnessing a number of new mobile network operators being licensed from time to time by Tanzania Communications Regulatory Authority (TCRA). This makes competition in the telecommunications market very stiff. All mobile phone companies are struggling to earn more new customers into their networks. This trend courses a stiff competition. The various measures are being taken by different companies including, lowering tariff, and introducing free short messages within and out of their networks, and free calls during off-peak periods. This paper is aimed at investigating the influence of tariffs on students’ mobile customers in selecting their mobile network operators. About seventy seven students from high learning institutions in Dodoma Municipality, Tanzania, participated in responding to the prepared questionnaires. The sought information was aimed at determining if tariffs influenced students into selection of their current mobile operators. The results indicate that tariffs were the major driving factor in selection of mobile operators. However, female mobile customers were found to be more easily attracted into subscribing to a mobile operator due to low tariffs, a bigger number of free short messages or discounted call charges than their fellow male customers.
Abstract: Big data has the potential to improve the quality of services; enable infrastructure that businesses depend on to adapt continually and efficiently; improve the performance of employees; help organizations better understand customers; and reduce liability risks. Analytics and marketing models of fixed and mobile operators are falling short in combating churn and declining revenue per user. Big Data presents new method to reverse the way and improve profitability. The benefits of Big Data and next-generation network, however, are more exorbitant than improved customer relationship management. Next generation of networks are in a prime position to monetize rich supplies of customer information—while being mindful of legal and privacy issues. As data assets are transformed into new revenue streams will become integral to high performance.
Abstract: The client server systems using mobile
communications networks for data transmission became very
attractive for many economic agents, in the purpose of promoting and
offering electronic services to their clients. E-services are suitable for
business developing and financial benefits increasing. The products
or services can be efficiently delivered to a large number of clients,
using mobile Internet access technologies. The clients can have
access to e-services, anywhere and anytime, with the support of 3G,
GPRS, WLAN, etc., channels bandwidth, data services and protocols.
Based on the mobile communications networks evolution and
development, a convergence of technological and financial interests
of mobile operators, software developers, mobile terminals producers
and e-content providers is established. These will lead to a high level
of integration of IT&C resources and will facilitate the value added
services delivery through the mobile communications networks. In
this paper it is presented a client server system, for e-services access,
with Smartphones and PDA-s mobile software applications, installed
on Symbian and Windows Mobile operating systems.
Abstract: Mobile banking services present a unique growth
opportunity for mobile operators in emerging markets, and have
already made good progress in bringing financial services to the
previously unbanked populations of many developing countries. The
potential is amazing, but what about the risks? In the complex
process of establishing a mobile banking business model, many kinds
of risks and factors need to be monitored and well-managed. Risk
identification is the first stage of risk management. Correct risk
identification ensures risk management effectiveness. Keeping the
risks low makes it possible to use the full potential of mobile banking
and carry out the planned business strategy. The focus should be on
adoption of consumers which is the main risk factor of mobile
banking services.
Abstract: The main goal of this paper is to establish a
methodology for testing and optimizing GPRS performance over
Libya GSM network as well as to propose a suitable optimization
technique to improve performance. Some measurements of
download, upload, throughput, round-trip time, reliability, handover,
security enhancement and packet loss over a GPRS access network
were carried out. Measured values are compared to the theoretical
values that could be calculated beforehand. This data should be
processed and delivered by the server across the wireless network to
the client. The client on the fly takes those pieces of the data and
process immediately. Also, we illustrate the results by describing the
main parameters that affect the quality of service. Finally, Libya-s
two mobile operators, Libyana Mobile Phone and Al-Madar al-
Jadeed Company are selected as a case study to validate our
methodology.
Abstract: Using mobile Internet access technologies and eservices,
various economic agents can efficiently offer their products
or services to a large number of clients. With the support of mobile
communications networks, the clients can have access to e-services,
anywhere and anytime. This is a base to establish a convergence of
technological and financial interests of mobile operators, software
developers, mobile terminals producers and e-content providers. In
this paper, a client server system is presented, using 3G, EDGE,
mobile terminals, for Stock Exchange e-services access.