Abstract: Prior to quantifying the variables of the information
model for using school terminology in Croatia's region of Dalmatia
from 1884 to 2014, the most relevant model variables had to be
determined: historical circumstances, standard of living, education
system, linguistic situation, and media. The research findings show
that there was no significant transfer of the 1884 school terms into
1949 usage; likewise, the 1949 school terms were not widely used in
2014. On the other hand, the research revealed that the meaning of
school terms changed over the decades. The quantification of the
variables will serve as the groundwork for creating an information
model for using school terminology in Dalmatia from 1884 to 2014
and for defining direct growth rates in further research.
Abstract: Photonic Crystal Fibers (PCFs) can be used in optical
communications as transmission lines. For this reason, the PCFs with
low confinement loss, low chromatic dispersion, and low nonlinear
effects are highly suitable transmission media. In this paper, we
introduce a new design of index-guiding nanostructured photonic
crystal fiber (IG-NPCF) with ultra-low chromatic dispersion, low
nonlinearity effects, and low confinement loss. Relatively low
dispersion is achieved in the wavelength range of 1200 to 1600nm
using the proposed design. According to the new structure of
nanostructured PCF presented in this study, the chromatic dispersion
slope is -30(ps/km.nm) and the confinement loss reaches below 10-7
dB/km. While in the wavelength range mentioned above at the same
time an effective area of more than 50.2μm2 is obtained.
Abstract: Steganography is the art and science that hides the information in an appropriate cover carrier like image, text, audio and video media. In this work the authors propose a new image based steganographic method for hiding information within the complex bit planes of the image. After slicing into bit planes the cover image is analyzed to extract the most complex planes in decreasing order based on their bit plane complexity. The complexity function next determines the complex noisy blocks of the chosen bit plane and finally pixel mapping method (PMM) has been used to embed secret bits into those regions of the bit plane. The novel approach of using pixel mapping method (PMM) in bit plane domain adaptively embeds data on most complex regions of image, provides high embedding capacity, better imperceptibility and resistance to steganalysis attack.
Abstract: In today’s highly competitive, dynamic and
technology driven business circumstances, marketers are under
steady pressure to deliver the best. Organizations are continuously
improving and upgrading themselves to meet customer expectations
and demands. Technology has not only changed the way in which
business is done in modern times but has also transformed the way to
reach out to target audience. Marketers have identified most recent
media options to communicate and convince potential customers.
Numerous scholars have studied the research domain of advertising
and have tried to recognize different measures of advertisement
effectiveness in context of various media. The objective of this paper
is to critically review accessible literature on advertisement
effectiveness in context of varied advertising media, recognize major
gaps in the literature and identify future research prospects on the
basis of critical analysis of literature.
Abstract: Guided by the theory of learning styles, this study is
based on the development of a multimedia learning application for
students with mastery learning style. The learning material was
developed by applying a graduated difficulty learning strategy.
Algebra was chosen as the learning topic for this application. The
effectiveness of this application in helping students learn is measured
by giving a pre- and post-test. The result shows that students who
learn using the learning material that matches their preferred learning
style perform better than the students with a non-personalized
learning material.
Abstract: This paper focuses on the contemporary phenomenon
of Anti-Gypsyism which diffused widely throughout social
representations of the so called “Gypsies”. In Europe and especially
in Italy, the media tends to reproduce racist stereotypes and
prejudices through a xenophobic depiction of this ethnic group, often
offering an ethnocentric point of view. From an anthropological
perspective, Roma people are a minority group facing diasporic
phenomena across Europe, produced by the host societies.
Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: In the culture of Thailand, the Yak serve as a mediated
icon representing strength, power, and mystical protection not only
for the Buddha, but for population of worshipers. Originating from
the forests of China, the Yak continues to stand guard at the gates of
Buddhist temples. The Yak represents Thai culture in the hearts of
Thai people. This paper presents a qualitative study regarding the
curious mix of media, culture, and religion that projects the Yak of
Thailand as a larger than life message throughout the political,
cultural, and religious spheres. The gate guardians, or gods as they
are sometimes called, appear throughout the religious temples of
Asian cultures. However, the Asian cultures demonstrate differences
in artistic renditions (or presentations) of such sentinels. Thailand
gate guards (the Yak) stand in front of many Buddhist temples, and
these iconic figures display unique features with varied symbolic
significance. The temple (or wat), plays a vital role in every
community; and, for many people, Thailand’s temples are the
country’s most endearing sights. The authors applied folknography as
a methodology to illustrate the importance of the Thai Yak in serving
as meaningful icons that transcend not only time, but the culture,
religion, and mass media. The Yak represents mythical, religious,
artistic, cultural, and militaristic significance for the Thai people.
Data collection included interviews, focus groups, and natural
observations. This paper summarizes the perceptions of the Thai
people concerning their gate sentries and the relationship,
communication, connection, and the enduring respect that Thai
people hold for their guardians of the gates.
Abstract: The effect of Zn2+, Mg2+, and Ba2+ on Saccharomyces
pastorianus performance was evaluated in this study at independent
and three variable combinations. After 96 h of fermentation, high
wort fermentability (%F) = 29.53 was obtained in medium containing
900:4 ppm Mg2+ + Ba2+. Increased ethanol yield 7.35 %(v/v) and
7.13 %(v/v) were obtained in media containing 900:4 ppm Mg2+ +
Ba2+ and 12:900 ppm Zn2+ + Mg2+. Decrease %F = 22.54 and ethanol
yield 6.18 % (v/v) was obtained in medium containing 12:4 ppm Zn2+
+ Ba2+. In media containing the individual ions, increased %F =
27.94 and 26.03 were recorded for media containing 700 ppm Mg2+
and 2 ppm Ba2+ , with ethanol yield of 7.88% (v/v) and 7.62% (v/v)
respectively. Reduced %F and ethanol yield was observed for 10 ppm
Zn2+ and 4 ppm Ba2+ media. The impact of Ba2+ at 1 and 2 ppm was
significant.
Abstract: In this study, we will touch upon the legal arrangements issued in Turkey for prevention of condensation and for ensuring pluralism in the media. We will mention the legal arrangements concerning the regulatory and supervisory authority, namely the Radio and Television Supreme Council, for the visual and auditory media. In this context; the legal arrangements, which have been introduced by the Law No 6112 on the Establishment of Radio and Television Enterprises and Their Media Services in relation to the media ownership, will be reviewed through comparison with the Article 29 of the repealed Law No 3984.
Abstract: In this study, too, an attempt was made to reveal the
place and effects of information technologies on the lives and
education of gifted children based on the views of gifted. To this end,
the effects of information technologies on gifted are general skills,
technology use, academic and social skills, and cooperative and
personal skills were investigated. These skills were explored
depending on whether or not gifted had their own computers, had
internet connection at home, or how often they use the internet,
average time period they spent at the computer, how often they
played computer games and their use of social media.
The study was conducted using the screening model with a
quantitative approach. The sample of the study consisted of 129
gifted attending 5-12th classes in 12 provinces in different regions of
Turkey. 64 of the participants were female while 65 were male. The
research data were collected using the using computer of gifted and
information technologies (UCIT) questionnaire which was developed
by the researchers and given its final form after receiving expert
view.
As a result of the study, it was found that UCIT use improved
foreign language speaking skills of gifted, enabled them to get to
know and understand different cultures, and made use of computer
and information technologies while they study. At the end of the
study these result were obtained: Gifted have positive idea using
computer and communication technology. There are differences
whether using the internet about the ideas UCIT. But there are not
differences whether having computer, inhabited city, grade level,
having internet at home, daily and weekly internet usage durations,
playing the computer and internet game, having Facebook and
Twitter account about the UCIT.
UCIT contribute to the development of gifted vocabulary, allows
knowing and understand different cultures, developing foreign
language speaking skills, gifted do not give up computer when they
do their homework, improve their reading, listening, understanding
and writing skills in a foreign language.
Gifted children want to have transition to the use of tablets in
education. They think UCIT facilitates doing their homework,
contributes learning more information in a shorter time. They'd like
to use computer-assisted instruction programs at courses. They think
they will be more successful in the future if their computer skills are
good. But gifted students prefer teacher instead of teaching with
computers and they said that learning can be run from home without
going to school.
Abstract: The present study is an analysis of the forced convection heat transfer in porous channel with an oriented jet at the inlet with uniform velocity and temperature distributions. The upper wall is insulated when the bottom one is kept at constant temperature higher than that of the fluid at the entrance. The dynamic field is analysed by the Brinkman-Forchheimer extended Darcy model and the thermal field is traduced by the energy one equation model. The numerical solution of the governing equations is obtained by using the finite volume method. The results mainly concern the effect of Reynolds number, jet angle and thermal conductivity ratio on the flow structure and local and average Nusselt numbers evolutions.
Abstract: Social media refers to the means of interactions
among people in which they create share, exchange and comment
contents among themselves in virtual communities and networks.
Social media or "social networking" has almost become part of our
daily lives and being tossed around over the past few years. It is like
any other media such as newspaper, radio and television but it is far
more than just about sharing information and ideas. Social
networking tools like Twitter, Facebook, Flickr and Blogs have
facilitated creation and exchange of ideas so quickly and widely than
the conventional media. This paper shows the choices,
communication, feeling comfort, time saving and effects of social
media among the people.
Abstract: This research’s objectives were to analyze the using of new media in the form of set up candid clip that affects the product and presenter, to study the effectiveness of using new media in the form of set up candid clip in order to increase the circulation and audience satisfaction and to use the earned information and knowledge to develop the communication for publicizing and advertising via new media. This research is qualitative research based on questionnaire from 50 random sampling representative samples and in-depth interview from experts in publicizing and advertising fields. The findings indicated the positive and negative effects to the brands’ image and presenters’ image of product named “Scotch 100” and “Snickers” that used set up candid clips via new media for publicizing and advertising in Thailand. It will be useful for fields of publicizing and advertising in the new media forms.
Abstract: The objective of this research was to study the
influence of Integrated Marketing Communication on Buying
Decision of Consumers in Bangkok. A total of 397 respondents were
collected from customers who drive in Bangkok. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences.
The findings revealed that the majority of respondents were male
with the age between 25-34 years old, hold undergraduate degree,
married and stay together. The average income of respondents was
between 10,001-20,000 baht. In terms of occupation, the majority
worked for private companies. The effect to the Buying Decision of
Consumers in Bangkok to including sale promotion with the low
interest and discount for an installment, selling by introducing and
gave product information through sales persons, public relation by
website, direct marketing by annual motor show and advertisement
by television media.
Abstract: Qatar’s primary source of fresh water is through
seawater desalination. Amongst the major processes that are
commercially available on the market, the most common large scale
techniques are Multi-Stage Flash distillation (MSF), Multi Effect
distillation (MED), and Reverse Osmosis (RO). Although commonly
used, these three processes are highly expensive down to high energy
input requirements and high operating costs allied with maintenance
and stress induced on the systems in harsh alkaline media. Beside that
cost, environmental footprint of these desalination techniques are
significant; from damaging marine eco-system, to huge land use, to
discharge of tons of GHG and huge carbon footprint.
Other less energy consuming techniques based on membrane
separation are being sought to reduce both the carbon footprint and
operating costs is membrane distillation (MD).
Emerged in 1960s, MD is an alternative technology for water
desalination attracting more attention since 1980s. MD process
involves the evaporation of a hot feed, typically below boiling point
of brine at standard conditions, by creating a water vapor pressure
difference across the porous, hydrophobic membrane. Main
advantages of MD compared to other commercially available
technologies (MSF and MED) and specially RO are reduction of
membrane and module stress due to absence of trans-membrane
pressure, less impact of contaminant fouling on distillate due to
transfer of only water vapor, utilization of low grade or waste heat
from oil and gas industries to heat up the feed up to required
temperature difference across the membrane, superior water quality,
and relatively lower capital and operating cost.
To achieve the objective of this study, state of the art flat-sheet
cross-flow DCMD bench scale unit was designed, commissioned, and
tested. The objective of this study is to analyze the characteristics and
morphology of the membrane suitable for DCMD through SEM
imaging and contact angle measurement and to study the water
quality of distillate produced by DCMD bench scale unit.
Comparison with available literature data is undertaken where
appropriate and laboratory data is used to compare a DCMD distillate
quality with that of other desalination techniques and standards.
Membrane SEM analysis showed that the PTFE membrane used
for the study has contact angle of 127º with highly porous surface
supported with less porous and bigger pore size PP membrane. Study
on the effect of feed solution (salinity) and temperature on water
quality of distillate produced from ICP and IC analysis showed that
with any salinity and different feed temperature (up to 70ºC) the
electric conductivity of distillate is less than 5 μS/cm with 99.99%
salt rejection and proved to be feasible and effective process capable
of consistently producing high quality distillate from very high feed
salinity solution (i.e. 100000 mg/L TDS) even with substantial
quality difference compared to other desalination methods such as
RO and MSF.
Abstract: We have considered the harmonic oscillations and general dynamic (pseudo oscillations) systems of theory generalized Green-Lindsay of couple-stress thermo-elasticity for isotropic, homogeneous elastic media. Approximate solution of some mixed boundary value problems for finite domain, bounded by the some closed surface are constructed.
Abstract: The present analysis considers the steady stagnation point flow and heat transfer towards a permeable shrinking sheet in an upper-convected Maxwell (UCM) electrically conducting fluid, with a constant magnetic field applied in the transverse direction to flow and a local heat generation within the boundary layer, with a heat generation rate proportional to (T-T)p Using a similarity transformation, the governing system of partial differential equations is first transformed into a system of ordinary differential equations, which is then solved numerically using a finite-difference scheme known as the Keller-box method. Numerical results are obtained for the flow and thermal fields for various values of the stretching/shrinking parameter λ, the magnetic parameter M, the elastic parameter K, the Prandtl number Pr, the suction parameter s, the heat generation parameter Q, and the exponent p. The results indicate the existence of dual solutions for the shrinking sheet up to a critical value λc whose value depends on the value of M, K, and s. In the presence of internal heat absorption (Q
Abstract: The objectives were to analyze the using of new media in the form of set up candid clip that affects the product and presenter, to study the effectiveness of using new media in the form of set up candid clip in order to increase the circulation and audience satisfaction and to use the earned information and knowledge to develop the communication for publicizing and advertising via new media. This research is qualitative research based on questionnaire and in-depth interview from experts. The findings showed the advantages and disadvantages of communication for publicizing and advertising via new media in the form of set up candid clip including with the specific target group for this kind of advertising. It will be useful for fields of publicizing and advertising in the new media forms at the present.
Abstract: The research objective focuses on creating a prototype
media of the tactile texture of muscles for educational institutes to
help visually impaired students learn massage extra learning
materials further than the ordinary curriculum. This media is
designed as an extra learning material. The population in this study
was 30 blinded students between 4th - 6th grades who were able to
read Braille language. The research was conducted during the second
semester in 2012 at The Bangkok School for the Blind. The method
in choosing the population in the study was purposive sampling. The
methodology of the research includes collecting data related to
visually impaired people, the production of the tactile texture media,
human anatomy and Thai traditional massage from literature reviews
and field studies. This information was used for analyzing and
designing 14 tactile texture pictures presented to experts to evaluate
and test the media.