Abstract: This study1 holds for the formation of international financial crisis and political factors for economic crisis in Turkey, are evaluated in chronological order. The international arena and relevant studies conducted in Turkey work in the literature are assessed. The main purpose of the study is to hold the linkage between the crises and political stability in Turkey in details, and to examine the position of Turkey in this regard. The introduction part follows the literature survey on the models explaining causes and results of the crises, the second part of the study. In the third part, the formations of the world financial crises are studied. The fourth part, financial crisis in Turkey in 1994, 2000, 2001 and 2008 are reviewed and their political reasons are analyzed. In the last part of the study the results and recommendations are held. Political administrations have laid the grounds for an economic crisis in Turkey. In this study, the emergence of an economic crisis in Turkey and the developments after the crisis are chronologically examined and an explanation is offered as to the cause and effect relationship between the political administration and economic equilibrium in the country. Economic crises can be characterized as follows: high prices of consumables, high interest rates, current account deficits, budget deficits, structural defects in government finance, rising inflation and fixed currency applications, rising government debt, declining savings rates and increased dependency on foreign capital stock. Entering into the conditions of crisis during a time when the exchange value of the country-s national currency was rising, speculative finance movements and shrinking of foreign currency reserves happened due to expectations for devaluation and because of foreign investors- resistance to financing national debt, and a financial risk occurs. During the February 2001 crisis and immediately following, devaluation and reduction of value occurred in Turkey-s stock market. While changing over to the system of floating exchange rates in the midst of this crisis, the effects of the crisis on the real economy are discussed in this study. Administered politics include financial reforms, such as the rearrangement of banking systems. These reforms followed with the provision of foreign financial support. There have been winners and losers in the imbalance of income distribution, which has recently become more evident in Turkey-s fragile economy.
Abstract: Nowadays there is a growing environmental concern
and the business communities have slowly started recognising
environmental protection and sustainable utilization of natural
resources into their marketing strategies. This paper discusses the
various Ecolabeling and Certification Systems developed world
over to regulate and introduce Fair Trade in Ornamental Fish
Industry. Ecolabeling and green certification are considered as part
of these strategies implemented partly out of compulsion from the
National and International Regulatory Bodies and Environmental
Movements. All the major markets of ornamental fishes like
European Union, USA and Japan have started putting restrictions on
the trade to impose ecolabeling as a non tariff barrier like the one
imposed on seafood and aqua cultured products. A review was done
on the available Ecolabeling and Green Certification Schemes
available at local, national and international levels for fisheries
including aquaculture and ornamental fish trade and to examine the
success and constraints faced by these schemes during its
implementation. The primary downside of certification is the
multiplicity of ecolabels and cost incurred by applicants for
certification, costs which may in turn be passed on to consumers.
The studies reveal serious inadequacies in a number of ecolabels
and cast doubt on their overall contribution to effective fisheries
management and sustainability. The paper also discusses the
inititive taken in India to develop guidelines for Green Certification
of Fresh water ornamental fishes.
Abstract: Market segmentation is one of the most
fundamental strategic marketing concepts. The better the
segment which is chosen for targeting by a particular
organisation, the more successful the organisation is assumed to
be in the marketplace. Also higher education institutions have to
improve their marketing tools for attracting foreign students,
particularly when demanding tuition fees. This contribution
aims at demonstrating the proper usage of the cluster analysis
for segmentation (represented by students' willingness to study
abroad) and also, based on large international survey, offers
some practical marketing implications.
Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: In recent years, though, the concept of fit has been
now in widespread used in strategic management research, it is in its
infancy for applying fit concept to service innovation issue. Therefore,
drawing on the concept of fit, this present research proposed an
innovation service fit model within service innovation, market
orientation, marketing strategy, and IT adoption are coexisted. The
perspective of fit as covariation will be employed to test the hypothesis
and identify the effects of fit. We contend that the fit among these four
factors will contribution to business performance. Finally, according
to the empirical data collected from manufacturing, service, and
financial industry in Taiwan, meaningful findings and conclusions
will be proposed and discussed.
Abstract: This paper addresses a current problem that occurs among Thai internet service providers with regard to bandwidth network quality management. The IPSTAR department of Telecom Organization of Thailand public company (TOT); the largest internet service provider in Thailand, is the case study to analyze the problem that exists. The Internet bandwidth network quality management (iBWQM) framework is mainly applied to the problem that has been found. Bandwidth management policy (BMP) and quality of service (QoS) are two antecedents of iBWQM. This paper investigates internet user behavior, marketing demand and network operation views in order to determine bandwidth management policy (e.g. quota management, scheduling and malicious management). The congestion of bandwidth is also analyzed to enhance quality of service (QoS). Moreover, the iBWQM framework is able to improve the quality of service and increase bandwidth utilization, minimize complaint rate concerns to slow speed, and provide network planning guidelines through Thai Internet services providers.
Abstract: This research assesses the value of the brand personality and its influence on consumer-s decision making, through relational variables, after receiving a text message ad. An empirical study, in which 380 participants have received an SMS ad, confirms that brand personality does actually influence the brand trust as well as the attachment and commitment. The levels of sensitivity and involvement have an impact on the brand personality and the related variables to it.
Abstract: This research focuses on micro-enterprise of
Malaysian Malays that are involved in very small-scaled business
activities. Among them include food stall and burger stall operators,
night market hawkers, grocery store operators as well as construction
and small service activities works. The study seeks to explore why
some micro-entrepreneurs still lag in entrepreneurship and what
needs to be rectified. This quantitative study is conducted on 173
Malay micro-enterprise owners (MEOs) and 58 Malay failed microenterprise
owners (FMEOs) involved in all range of businesses
throughout the state of Perak, Malaysia. The main aims are to
identify the gaps between the failed micro-enterprise owners
(FMEOs) and existing micro-enterprise owners (MEOs) and the
problems faced among FMEOs. The results reveal that the MEOs had
strong motivations and better marketing approaches as compared to
FMEOs. Furthermore, the FMEOs failed in the business ventures
mainly due to lack of management, sales and marketing skills and
poor competitive abilities to keep up with rivals.
Abstract: The objective of this research was to study the factors
related to the satisfaction of consumers who purchased a Toyota
SUV Fortuner. This paper was a survey data which collected 400
samples from 65 car dealerships. The survey was conducted mainly
in Bangkok, Thailand. The statistics utilized in this paper included
percentage, mean, standard deviation and Pearson Product-Moment.
The findings revealed that the majority of respondent were male with
an undergraduate degree, married and live together. The average
income of the respondents was between 20,001 - 30,000 baht. Most
of them worked for private companies. Most of them had a family
with the average of 4 members. The hypotheses testing revealed that
the factors of marketing mix in terms of product (ability, gas
mileage, and safety) were related to overall satisfaction at the
medium level. However, the findings also revealed that the factors of
marketing mix in terms of product (image), price, and promotion, and
service center were related to the overall satisfaction at the low level.
Abstract: Pineapples can be classified using an index with seven
levels of maturity based on the green and yellow color of the skin. As
the pineapple ripens, the skin will change from pale green to a golden
or yellowish color. The issues that occur in agriculture nowadays are
to do with farmers being unable to distinguish between the indexes of
pineapple maturity correctly and effectively. There are several
reasons for why farmers cannot properly follow the guideline provide
by Federal Agriculture Marketing Authority (FAMA) and one of
reason is that due to manual inspection done by experts, there are no
specific and universal guidelines to be adopted by farmers due to the
different points of view of the experts when sorting the pineapples
based on their knowledge and experience. Therefore, an automatic
system will help farmers to identify pineapple maturity effectively
and will become a universal indicator to farmers.
Abstract: Consumer behaviour analysis represents an important
field of study in marketing. Particularly strategy development for
marketing and communications will be more focused and effective
when marketers have an understanding of the motivations, behaviour
and psychology of consumers. While materialism has been found to
be one of the important elements in consumer behaviour, compulsive
consumption represents another aspect that has recently attracted
more attention. This is because of the growing prevalence of
dysfunctional buying that has raised concern in consumer societies.
Present studies and analyses on origins and motivations of
compulsive buying have mainly focused on either individual factors
or groups of related factors and hence a need for a holistic view
exists. This paper provides a comprehensive perspective on
compulsive consumption and establishes relevant propositions
keeping the family life cycle stages as a reference for the incidence of
chronic consumer states and their influence on compulsive
consumption.
Abstract: One of the basic concepts in marketing is the concept
of meeting customers- needs. Since customer satisfaction is essential
for lasting survival and development of a business, screening and
observing customer satisfaction and recognizing its underlying
factors must be one of the key activities of every business.
The purpose of this study is to recognize the drivers that effect
customer satisfaction in a business-to-business situation in order to
improve marketing activities. We conducted a survey in which 93
business customers of a manufacturer of Diesel Generator in Iran
participated and they talked about their ideas and satisfaction of
supplier-s services related to its products. We developed the measures
for drivers of satisfaction first by as investigative research (by means
of feedback from executives and customers of sponsoring firm). Then
based on these measures, we created a mail survey, and asked the
respondents to explain their opinion about the sponsoring firm which
was a supplier of diesel generator and similar products. Furthermore,
the survey required the participants to mention their functional areas
and their company features.
In Conclusion we found that there are three drivers for customer
satisfaction, which are reliability, information about product, and
commercial features. Buyers/users from different functional areas
attribute different degree of importance to the last two drivers. For
instance, people from buying and management areas believe that
commercial features are more important than information about
products. But people in engineering, maintenance and production
areas believe that having information about products is more
important than commercial aspects. Marketing experts should
consider the attribute of customers regarding information about the
product and commercial features to improve market share.
Abstract: Technological innovation capability (TIC) is
defined as a comprehensive set of characteristics of a firm that
facilities and supports its technological innovation strategies.
An audit to evaluate the TICs of a firm may trigger
improvement in its future practices. Such an audit can be used
by the firm for self assessment or third-party independent
assessment to identify problems of its capability status. This
paper attempts to develop such an auditing framework that
can help to determine the subtle links between innovation
capabilities and business performance; and to enable the
auditor to determine whether good practice is in place. The
seven TICs in this study include learning, R&D, resources
allocation, manufacturing, marketing, organization and
strategic planning capabilities. Empirical data was acquired
through a survey study of 200 manufacturing firms in the
Hong Kong/Pearl River Delta (HK/PRD) region. Structural
equation modelling was employed to examine the
relationships among TICs and various performance indicators:
sales performance, innovation performance, product
performance, and sales growth. The results revealed that
different TICs have different impacts on different
performance measures. Organization capability was found to
have the most influential impact. Hong Kong manufacturers
are now facing the challenge of high-mix-low-volume
customer orders. In order to cope with this change, good
capability in organizing different activities among various
departments is critical to the success of a company.
Abstract: This research elaborates decision models for product
innovation in the early phases, focusing on one of the most widely
implemented method in marketing research: conjoint analysis and the
related conjoint-based models with special focus on heuristics
programming techniques for the development of optimal product
innovation. The concept, potential, requirements and limitations of
conjoint analysis and its conjoint-based heuristics successors are
analysed and the development of conceptual framework of Genetic
Algorithm (GA) as one of the most widely implemented heuristic
methods for developing product innovations are discussed.
Abstract: In the package design industry, there are a lot of tacit knowledge resided within each designer. The objectives are to capture them and compile it to be used as a teaching resource and to create a video clip of package design process as well as to evaluate its quality and learning effectiveness. Interview were used as a technique for capturing knowledge in brand design concept, differentiation, recognition, rank of recognition factor, consumer survey, knowledge about marketing, research, graphic design, the effect of color, and law and regulation. Video clip about package design were created. The clip consisted of both the speech and clip of actual process. The quality of the video in term of media was ranked as good while the content was ranked as excellent. The students- score on post-test was significantly greater than that of pretest (p>0.001).
Abstract: With the explosive growth of data available on the
Internet, personalization of this information space become a
necessity. At present time with the rapid increasing popularity of the
WWW, Websites are playing a crucial role to convey knowledge and
information to the end users. Discovering hidden and meaningful
information about Web users usage patterns is critical to determine
effective marketing strategies to optimize the Web server usage for
accommodating future growth. The task of mining useful information
becomes more challenging when the Web traffic volume is enormous
and keeps on growing. In this paper, we propose a intelligent model
to discover and analyze useful knowledge from the available Web
log data.
Abstract: This study assessed fish marketing as panacea towards
sustainable agriculture in Ogun State, Nigeria. Multi-stage sampling
technique was used in the selection of 150 fish marketers for this
study. Descriptive statistics were used for the objectives while
Product Pearson Moment Correlation was used to test the hypothesis.
Result of the findings revealed that the mean age of the respondents
was 38.60 years. Majority (93.33%) of the respondents had
acceptable levels of formal education. Many (44.00%) of the
respondents had spent 1-5 years in fish marketing. The average
quantity of fish sold in a day was 94.10kg. However, efficient fish
marketing were hindered by inadequate processing equipment,
storage rooms and ice holding facilities (86.67%). There was a
significant relationship between socio-economic characteristics and
profit realized from fish marketing (p < 0.05). It was recommended
that storage and warehousing facilities should be provided to the fish
marketers in the study area.
Abstract: In data mining, the association rules are used to find
for the associations between the different items of the transactions
database. As the data collected and stored, rules of value can be found
through association rules, which can be applied to help managers
execute marketing strategies and establish sound market frameworks.
This paper aims to use Fuzzy Frequent Pattern growth (FFP-growth)
to derive from fuzzy association rules. At first, we apply fuzzy
partition methods and decide a membership function of quantitative
value for each transaction item. Next, we implement FFP-growth
to deal with the process of data mining. In addition, in order to
understand the impact of Apriori algorithm and FFP-growth algorithm
on the execution time and the number of generated association
rules, the experiment will be performed by using different sizes of
databases and thresholds. Lastly, the experiment results show FFPgrowth
algorithm is more efficient than other existing methods.
Abstract: Well-developed strategic marketing planning is the essential
prerequisite for establishment of the right and unique competitive
advantage. Typical market, however, is a heterogeneous
and decentralized structure with natural involvement of individual
or group subjectivity and irrationality. These features cannot be
fully expressed with one-shot rigorous formal models based on,
e.g. mathematics, statistics or empirical formulas. We present an
innovative solution, extending the domain of agent based computational
economics towards the concept of hybrid modeling in service
provider and consumer market such as telecommunications. The
behavior of the market is described by two classes of agents -
consumer and service provider agents - whose internal dynamics
are fundamentally different. Customers are rather free multi-state
structures, adjusting behavior and preferences quickly in accordance
with time and changing environment. Producers, on the contrary,
are traditionally structured companies with comparable internal processes
and specific managerial policies. Their business momentum is
higher and immediate reaction possibilities limited. This limitation
underlines importance of proper strategic planning as the main
process advising managers in time whether to continue with more
or less the same business or whether to consider the need for future
structural changes that would ensure retention of existing customers
or acquisition of new ones.
Abstract: Application of Information Technology (IT) has
revolutionized the functioning of business all over the world. Its
impact has been felt mostly among the information of dependent
industries. Tourism is one of such industry. The conceptual
framework in this study represents an innovation of travel
information searching system on mobile devices which is used as
tools to deliver travel information (such as hotels, restaurants, tourist
attractions and souvenir shops) for each user by travelers
segmentation based on data mining technique to segment the tourists-
behavior patterns then match them with tourism products and
services. This system innovation is designed to be a knowledge
incremental learning. It is a marketing strategy to support business to
respond traveler-s demand effectively.