Abstract: The paper deals with finding and describing of the
effective marketing communication forms relating to the segment
50+ in the financial market in the Czech Republic. The segment 50+
can be seen as a great marketing potential in the future but
unfortunately the Czech financial institutions haven´t still reacted
enough to this fact and they haven´t prepared appropriate marketing
programs for this customers´ segment. Demographic aging is a
fundamental characteristic of the current European population
evolution but the perspective of further population aging is more
noticeable in the Czech Republic. This paper is based on data from
one part of primary marketing research. Paper determinates the basic
problem areas as well as definition of marketing communication in
the financial market, defining the primary research problem,
hypothesis and primary research methodology. Finally suitable
marketing communication approach to selected sub-segment at age of
50-60 years is proposed according to marketing research findings.
Abstract: The overarching aim of this study is to develop a soft-computing system for the differential diagnosis of tropical diseases. These conditions are of concern to health bodies, physicians, and the community at large because of their mortality rates, and difficulties in early diagnosis due to the fact that they present with symptoms that overlap, and thus become ‘confusable’. We report on the first phase of our study, which focuses on the development of a fuzzy cognitive map model for early differential diagnosis of tropical diseases. We used malaria as a case disease to show the effectiveness of the FCM technology as an aid to the medical practitioner in the diagnosis of tropical diseases. Our model takes cognizance of manifested symptoms and other non-clinical factors that could contribute to symptoms manifestations. Our model showed 85% accuracy in diagnosis, as against the physicians’ initial hypothesis, which stood at 55% accuracy. It is expected that the next stage of our study will provide a multi-disease, multi-symptom model that also improves efficiency by utilizing a decision support filter that works on an algorithm, which mimics the physician’s diagnosis process.
Abstract: In many practical situations, bubbles are dispersed in a
liquid phase. Understanding these complex bubbly flows is therefore
a key issue for applications such as shell and tube heat exchangers,
mineral flotation and oxidation in water treatment. Although a large
body of work exists for bubbles rising in an unbounded medium,
that of bubbles rising in constricted geometries has received less
attention. The particular case of a bubble sliding underneath an
inclined surface is common to two-phase flow systems. The current
study intends to expand this knowledge by performing experiments
to quantify the streamwise flow structures associated with a single
sliding air bubble under an inclined surface in quiescent water. This
is achieved by means of two-dimensional, two-component particle
image velocimetry (PIV), performed with a continuous wave laser
and high-speed camera. PIV vorticity fields obtained in a plane
perpendicular to the sliding surface show that there is significant bulk
fluid motion away from the surface. The associated momentum of the
bubble means that this wake motion persists for a significant time
before viscous dissipation. The magnitude and direction of the flow
structures in the streamwise measurement plane are found to depend
on the point on its path through which the bubble enters the plane.
This entry point, represented by a phase angle, affects the nature and
strength of the vortical structures. This study reconstructs the vorticity
field in the wake of the bubble, converting the field at different
instances in time to slices of a large-scale wake structure. This is, in
essence, Taylor’s ”frozen turbulence” hypothesis. Applying this to the
vorticity fields provides a pseudo three-dimensional representation
from 2-D data, allowing for a more intuitive understanding of the
bubble wake. This study provides insights into the complex dynamics
of a situation common to many engineering applications, particularly
shell and tube heat exchangers in the nucleate boiling regime.
Abstract: Measurement of the ultrasonic pulse velocity (UPV) is an important tool in diagnostic examination of concrete. In this method piezoelectric transducers are normally held in direct contact with the concrete surface. The current study aims to test the hypothesis that a preferential coupling effect might exist i.e. that the speed of sound measured depends on the couplant used. In this study, different coupling media of varying acoustic impedance were placed between the transducers and concrete samples made with constant aggregate content but with different compressive strengths. The preliminary results show that using coupling materials (both solid and a range of liquid substances) has an effect on the pulse velocity measured in a given concrete. The effect varies depending on the material used. The UPV measurements with solid coupling were higher than these from the liquid coupling at all strength levels. The tests using couplants generally recorded lower UPV values than the conventional test, except when carbon fiber composite was used, which retuned higher values. Analysis of variances (ANOVA) was performed to confirm that there are statistically significant differences between the measurements recorded using a conventional system and a coupled system.
Abstract: The Institutional Sustainability Performance (ISP) of State Universities and Colleges (SUCs) in the Philippines reveals the level of compliance and fidelity of the latter to the mandates of the state. This performance evaluation procedure aims to perpetually monitor and sustain the quality of services provided by the state institutions in the country. Importantly, the SUC level rating is one of the key indicators of the merit system adopted by the state to give incentives to government institutions. With the crucial role of the ISP and SUC level in the performance of an institution and in sustaining quality assurance, this study theorized that the top managers’ capacity to influence is the critical factor in meeting the expectations of the state. This study assessed the top managers’ capacity to influence. The hypothesis in this study proved that leadership style of top managers has significant relationship to the managers’ capacity to influence for institutional sustainability performance. Thus, the subjects of this study were restricted only to the State Universities and Colleges (SUC) that qualified in the top 20 Institutional Sustainability Performance; the digital governance performance, and the SUC leveling status nationwide. The top managers and their subordinates with doctorate of Bulacan State University and Bataan Peninsula State University whose programs have been consistently submitted to accreditation and were ranked Levels III and IV were subjected and participated to the study. This study assessed the top managers’ capacity to influence. The hypothesis in this study proved that leadership style of top managers has significant relationship to the managers’ capacity to influence for institutional sustainability performance. Thus, the subjects of this study were restricted only to the State Universities and Colleges (SUC) that qualified in the top 20 Institutional Sustainability Performance; the digital governance performance, and the SUC leveling status nationwide. The top managers and their subordinates with doctorate of Bulacan State University and Bataan Peninsula State University whose programs have been consistently submitted to accreditation and were ranked Levels III and IV were subjected and participated to the study.
Abstract: The focus of this study was to determine the factors associated with the use of substances for sport performance of youth in Lagos state sport. Questionnaire was the instrument used for the study. Descriptive research method was used. The estimated population for the study was 2000 sport men and women. The sample size was 200 respondents for purposive sampling techniques were used. The instrument was validated in it content and constructs value. The instrument was administered with the assistance of the coaches. Same 200 copies administered were returned. The data obtained was analysed using simple percentage and chi-square (x2) for stated hypothesis at 0.05 level of significance. The finding reveal that sport injuries exercise induced and anaphylaxis and asthma and feeling of loss of efficacy associated with alcohol used on sport performance among the users of substances. Alcohol users are recommended to partake in sport like swimming, basketball and volleyball because they have space of time for resting while at play. Government should be fully in charge of the health of sport men and women.
Abstract: Frozen shrimp industry plays an important role in the
development of production industry of the country. There has been a
continuing development to response the increasing demand; however,
there have been some problems in running the enterprises. The
purposes of this study are to: 1) investigate problems related to basic
factors in operating frozen shrimp industry based on the
entrepreneurs’ points of view. The enterprises involved in this study
were small and medium industry receiving Thai Frozen Foods
Association. 2) Compare the problems of the frozen shrimp industry
according to their sizes of operation in 3 provinces of the central
region Thailand. Population in this study consisted of 148 managers
from 148 frozen shrimp enterprises Thai Frozen Foods Association
which 77 were small size and 71 were medium size. The data were
analyzed to find percentage, arithmetic mean, standard deviation, and
independent sample T-test with the significant hypothesis at .05. The
results revealed that the problems of the frozen shrimp industries of
both size were in high level. The needs for government supporting
were in high level. The comparison of the problems and the basic
factors between the small and medium size enterprises showed no
statistically significant level. The problems that they mentioned
included raw materials, labors, production, marketing, and the need
for academic supporting from the government sector.
Abstract: Biochar can be produced from the waste matter and its
application has been associated with returning of carbon in large
amounts into the soil. The impacts of this material on physical and
chemical properties of soil have been described. The biggest part of
the research work is dedicated to the hypothesis of this material’s
toxic effects on the soil life regarding its effect on the soil biological
component. At present, it has been worked on methods which could
eliminate these undesirable properties of biochar. One of the
possibilities is to mix biochar with organic material, such as compost,
or focusing on the natural processes acceleration in the soil. In the
experiment has been used as the addition of compost as well as the
elimination of toxic substances by promoting microbial activity in
aerated water environment. Biochar was aerated for 7 days in a
container with a volume of 20 l. This way modified biochar had six
times higher biomass production and reduce mineral nitrogen
leaching. Better results have been achieved by mixing biochar with
compost.
Abstract: Effective internal control system in the bursary unit of
tertiary educational institutions is geared toward achieving quality
teaching, learning and research environment and as well assist the
management of the institutions, particularly when decisions are to be
made. While internal control system exists in all institutions, the
outlined objectives above are far from being achieved. The paper
therefore assesses the effectiveness of internal control system in
tertiary educational institutions in Nasarawa State, Nigeria with
specific focus on the Nasarawa State Polytechnic, Lafia. The study is
survey, hence a simple closed ended questionnaire was developed
and administered to a sample of twenty seven (27) member staff from
the Bursary and the Internal audit unit of the Nasarawa State
Polytechnic, Lafia so as to obtain data for analysis purposes and to
test the study hypothesis. Responses from the questionnaire were
analysed using a simple percentage and chi square. Findings shows
that the right people are not assigned to the right job in the
department, budget, and management accounting were never used in
the institution’s operations and checking of subordinate by their
superior officers is not regular. This renders the current internal
control structure of the Polytechnic as ineffective and weak. The
paper therefore recommends that: transparency should be seen as
significant, as the institution work toward meeting its objectives, it
therefore means that the right staff be assigned the right job and
regular checking of the subordinates by their superiors be ensued.
Abstract: Electrical Muscle Stimulation (EMS) has been
introduced and globally gained increasing attention on its usefulness.
Continuous application of EMS may lead to the increment of muscle
mass and indirectly will increase the strength. This study can be used
as an alternative to help people especially those living a sedentary
lifestyle to improve their muscle activity without having to go
through a heavy workout session. Therefore, this study intended to
investigate the effectiveness of EMS training program in 5 weeks
interventions towards male body composition. It was a quasiexperimental
design, held at the Impulse Studio Bangsar, which
examined the effects of EMS training towards skeletal muscle mass
among the subjects. Fifteen subjects (n = 15) were selected to assist
in this study. The demographic data showed that, the average age of
the subjects was 43.07 years old ± 9.90, height (173.4 cm ± 9.09) and
weight was (85.79 kg ± 18.07). Results showed that there was a
significant difference on the skeletal muscle mass (p = 0.01 < 0.05),
upper body (p = 0.01 < 0.05) and lower body (p = 0.00 < 0.05).
Therefore, the null hypothesis has been rejected in this study. As a
conclusion, the application of EMS towards body composition can
increase the muscle size and strength. This method has been proven
to be able to improve athlete strength and thus, may be implemented
in the sports science area of knowledge.
Abstract: The education sector is constantly faced with rapid
changes in technologies in terms of ensuring that the curriculum is up
to date and in terms of making sure that students are aware of these
technological changes. This challenge can be seen as the motivation
for this study, which is to examine the factors affecting computing
students’ awareness of the latest Information Technologies (ICTs).
The aim of this study is divided into two sub-objectives which are:
the selection of relevant theories and the design of a conceptual
model to support it as well as the empirical testing of the designed
model. The first objective is achieved by a review of existing
literature on technology adoption theories and models. The second
objective is achieved using a survey of computing students in the four
universities of the KwaZulu-Natal province of South Africa. Data
collected from this survey is analyzed using Statistical package for
the Social Science (SPSS) using descriptive statistics, ANOVA and
Pearson correlations. The main hypothesis of this study is that there is
a relationship between the demographics and the prior conditions of
the computing students and their awareness of general ICT trends and
of Digital Switch Over (DSO) a new technology which involves the
change from analog to digital television broadcasting in order to
achieve improved spectrum efficiency. The prior conditions of the
computing students that were considered in this study are students’
perceived exposure to career guidance and students’ perceived
curriculum currency. The results of this study confirm that gender,
ethnicity, and high school computing course affect students’
perceived curriculum currency while high school location affects
students’ awareness of DSO. The results of this study also confirm
that there is a relationship between students prior conditions and their
awareness of general ICT trends and DSO in particular.
Abstract: South Africa is in its post-industrial era moving from
the primary and secondary sector to the tertiary sector. The study
investigated the impact of the disaggregated energy consumption
(coal, oil, and electricity) on the primary, secondary and tertiary
sectors of the economy between 1980 and 2012 in South Africa.
Using vector error correction model, it was established that South
Africa is an energy dependent economy, and that energy (especially
electricity and oil) is a limiting factor of growth. This implies that
implementation of energy conservation policies may hamper
economic growth. Output growth is significantly outpacing energy
supply, which has necessitated load shedding. To meet up the excess
energy demand, there is a need to increase the generating capacity
which will necessitate increased investment in the electricity sector as
well as strategic steps to increase oil production. There is also need to
explore more renewable energy sources, in order to meet the growing
energy demand without compromising growth and environmental
sustainability. Policy makers should also pursue energy efficiency
policies especially at sectoral level of the economy.
Abstract: This study identified the hypothesised relationship
between creative experience, and revisit intention of handmade
oriental parasol umbrella in Kaohsiung, Taiwan. A face-to-face
questionnaire survey was administered in Meinong town, Kaohsiung.
The components of creative experience were found as “sense of
achievement”, “unique learning” and “interaction with instructors” in
creative tourism. The result also revealed significant positive
relationships between creative experience and revisit intention in
handmade activities. This paper provides additional suggestions for
enhancing revisit intention and guidance regarding creative tourism.
Abstract: Cortisol is essential to the regulation of the immune
system and pathological yawning is a symptom of multiple sclerosis
(MS). Electromyography activity (EMG) in the jaw muscles typically
rises when the muscles are moved – extended or flexed; and yawning
has been shown to be highly correlated with cortisol levels in healthy
people as shown in the Thompson Cortisol Hypothesis. It is likely
that these elevated cortisol levels are also seen in people with MS.
The possible link between EMG in the jaw muscles and rises in saliva
cortisol levels during yawning were investigated in a randomized
controlled trial of 60 volunteers aged 18-69 years who were exposed
to conditions that were designed to elicit the yawning response.
Saliva samples were collected at the start and after yawning, or at the
end of the presentation of yawning-provoking stimuli, in the absence
of a yawn, and EMG data was additionally collected during rest and
yawning phases. Hospital Anxiety and Depression Scale, Yawning
Susceptibility Scale, General Health Questionnaire, demographic,
and health details were collected and the following exclusion criteria
were adopted: chronic fatigue, diabetes, fibromyalgia, heart
condition, high blood pressure, hormone replacement therapy,
multiple sclerosis, and stroke. Significant differences were found
between the saliva cortisol samples for the yawners, t (23) = -4.263, p
= 0.000, as compared with the non-yawners between rest and poststimuli,
which was non-significant. There were also significant
differences between yawners and non-yawners for the EMG
potentials with the yawners having higher rest and post-yawning
potentials. Significant evidence was found to support the Thompson
Cortisol Hypothesis suggesting that rises in cortisol levels are
associated with the yawning response. Further research is underway
to explore the use of cortisol as a potential diagnostic tool as an assist
to the early diagnosis of symptoms related to neurological disorders.
Bournemouth University Research & Ethics approval granted:
JC28/1/13-KA6/9/13. Professional code of conduct, confidentiality,
and safety issues have been addressed and approved in the Ethics
submission. Trials identification number: ISRCTN61942768.
http://www.controlled-trials.com/isrctn/
Abstract: Social Avoidance is one of the most important
problems that face a good number of disabled students. It results from
the negative attitudes of non-disabled students, teachers and others.
Some of the past research has shown that non-disabled individuals
hold negative attitudes toward persons with disabilities. The present
study aims to alleviate Social Avoidance by applying the Cognitive
Behavioral Intervention. 24 Blind students aged 19–24 (university students) were randomly
chosen we compared an experimental group (consisted of 12
students) who went through the intervention program, with a control
group (12 students also) who did not go through such intervention.
We used the Social Avoidance and Distress Scale (SADS) to assess
social anxiety and distress behavior. The author used many
techniques of cognitive behavioral intervention such as modeling,
cognitive restructuring, extension, contingency contracts, selfmonitoring,
assertiveness training, role play, encouragement and
others. Statistically, T-test was employed to test the research
hypothesis. Result showed that there is a significance difference between the
experimental group and the control group after the intervention and
also at the follow up stages of the Social Avoidance and Distress
Scale. Also for the experimental group, there is a significance
difference before the intervention and the follow up stages for the
scale. Results showed that, there is a decrease in social avoidance.
Accordingly, cognitive behavioral intervention program was
successful in decreasing social avoidance for blind students.
Abstract: The objective of this paper is to analyze the role played by the institute of the public hearings in the Brazilian Supreme Court. The public hearings are regulated since 1999 by the Brazilian Laws nº 9.868, nº 9.882 and by the Intern Regiment of the Brazilian Supreme Court. According to this legislation, the public hearings are supposed to be called when a matter of circumstance of fact must be clarified, what can be done through the hearing of the testimonies of persons with expertise and authority in the theme related to the cause. This work aims to investigate what is the role played by the public hearings and by the experts in the Brazilian Supreme Court. The hypothesis of this research is that: (I) The public hearings in the Brazilian Supreme Court are used to uphold a rhetoric of a democratic legitimacy of the Court`s decisions; (II) The Legislative intentions have been distorted. To test this hypothesis, the adopted methodology involves an empirical study of the Brazilian jurisprudence. As a conclusion, it follows that the public hearings convened by the Brazilian Supreme Court do not correspond, in practice, to the role assigned to them by the Congress since they do not serve properly to epistemic interests. The public hearings not only do not legitimate democratically the decisions, but also, do not properly clarify technical issues.
Abstract: The aim of this study is to investigate the relationship
between expectation, satisfaction and loyalty of South Korean
tourists visiting Turkey. In the research, a questionnaire was used as a
data collecting tool. The questionnaires are filled by South Korean
tourists coming to Turkey through package tours and individual. The
survey was conducted in 2014 in Nevsehir (Cappadocia Region) and
Istanbul. Tourist guides and agency staff have helped the
implementation of surveys. The survey questions are composed of 4
parts, which are “demographic characteristics of tourists”, “travel
behavior characteristics”, “perception of expectations on destination
attributes” and “perception of destination loyalty”. 5-point Likert
type scale including 28 destination attributes was used to measure the
expectations of South Korean tourists coming to Turkey. Questions
were directed to the tourists to measure the destination loyalty. The
questions relating to destination loyalty are “Talking about Turkey to
others”, “Recommendation Turkey to others” and “Tourists’
intentions to revisit Turkey”. The basic hypothesis of the research is
that there is a statistically significant relationship among
expectations, satisfactions and destination loyalty of South Korean
tourists coming to Turkey. The results indicated that the expectation
had a significant effect on overall satisfaction. In addition it was seen
that between overall satisfaction of tourists and destination loyalty
had a significant relationship. Based on findings, some suggestions
for tour operators and travel agencies were made.
Abstract: Based on the hypothesis that disaster risk is
constructed socially and historically, this article shows the
importance of keeping alive the historical memory of disaster by
means of architectural and urban heritage conservation. This is
illustrated with three examples of Latin American World Heritage
cities, where disasters like floods and earthquakes have shaped urban
form. Therefore, the study of urban form or "Urban Morphology" is
proposed as a tool to understand and analyze urban transformations
with the documentation of the occurrence of disasters. Lessons
learned from such cities may be useful to reduce disasters risk in
contemporary built environments.
Abstract: The aim of the present study is to investigate
consumers' determinants of intention toward the adoption of Smart
Grid solutions and technologies. Ajzen's Theory of Planned
Behaviour (TPB) model is applied and tested to explain the formation
of such adoption intention. An exogenous variable, taking into
account the resistance to change of individuals, was added to the
basic model. The elicitation study allowed obtaining salient modal
beliefs, which were used, with the support of literature, to design the
questionnaire. After the screening phase, data collected from the
main survey were analysed for evaluating measurement model's
reliability and validity. Consistent with the theory, the results of
structural equation analysis revealed that attitude, subjective norm,
and perceived behavioural control positively, which affected the
adoption intention. Specifically, the variable with the highest estimate
loading factor was found to be the perceived behavioural control,
and, the most important belief related to each construct was
determined (e.g., energy saving was observed to be the most
significant belief linked with attitude). Further investigation indicated
that the added exogenous variable has a negative influence on
intention; this finding confirmed partially the hypothesis, since this
influence was indirect: such relationship was mediated by attitude.
Implications and suggestions for future research are discussed.
Abstract: HR is a department that enhances the power of
employee performance in regard with their services, and to make the
organization strategic objectives. The main concern of HR
department is to organize people, focus on policies and their system.
The empirical study shows the relationship between HRM (Human
Resource Management practices) and their Job Satisfaction. The
Hypothesis is testing on a sample of overall 320 employees of 5
different Pharmaceutical departments of different organizations in
Pakistan. The important thing as Relationship of Job satisfaction with
HR Practices, Impact on Job Satisfaction with HR Practices,
Participation of Staff of Different Departments, HR Practices effects
the Job satisfaction, Recruitment or Hiring and Selection effects the
Job satisfaction, Training and Development, Performance and
Appraisals, Compensation affects the Job satisfaction , and Industrial
Relationships affects the Job satisfaction. After finishing all data
analysis, the conclusion is that lots of Job related activities raise the
confidence of Job satisfaction of employees with their salary and
other benefits.