Abstract: The nature of consumer products causes the difficulty
in forecasting the future demands and the accuracy of the forecasts
significantly affects the overall performance of the supply chain
system. In this study, two data mining methods, artificial neural
network (ANN) and support vector machine (SVM), were utilized to
predict the demand of consumer products. The training data used was
the actual demand of six different products from a consumer product
company in Thailand. The results indicated that SVM had a better
forecast quality (in term of MAPE) than ANN in every category of
products. Moreover, another important finding was the margin
difference of MAPE from these two methods was significantly high
when the data was highly correlated.
Abstract: The aim of this paper is to present a methodology in
three steps to forecast supply chain demand. In first step, various data
mining techniques are applied in order to prepare data for entering
into forecasting models. In second step, the modeling step, an
artificial neural network and support vector machine is presented
after defining Mean Absolute Percentage Error index for measuring
error. The structure of artificial neural network is selected based on
previous researchers' results and in this article the accuracy of
network is increased by using sensitivity analysis. The best forecast
for classical forecasting methods (Moving Average, Exponential
Smoothing, and Exponential Smoothing with Trend) is resulted based
on prepared data and this forecast is compared with result of support
vector machine and proposed artificial neural network. The results
show that artificial neural network can forecast more precisely in
comparison with other methods. Finally, forecasting methods'
stability is analyzed by using raw data and even the effectiveness of
clustering analysis is measured.
Abstract: Along with forward supply chain organization needs
to consider the impact of reverse logistics due to its economic
advantage, social awareness and strict legislations. In this paper, we
develop a system dynamics framework for a closed-loop supply
chain with fuzzy demand and fuzzy collection rate by incorporating
product exchange policy in forward channel and various recovery
options in reverse channel. The uncertainty issues associated with
acquisition and collection of used product have been quantified using
possibility measures. In the simulation study, we analyze order
variation at both retailer and distributor level and compare bullwhip
effects of different logistics participants over time between the
traditional forward supply chain and the closed-loop supply chain.
Our results suggest that the integration of reverse logistics can reduce
order variation and bullwhip effect of a closed-loop system. Finally,
sensitivity analysis is performed to examine the impact of various
parameters on recovery process and bullwhip effect.