Abstract: Von Willebrand-s disease is the most common
inherited bleeding disorder in humans, it
caused by qualitative abnormalities of the von Willebrand factor
(vWF). Our objective is to determine the prevalence of this disease at
part of the Algerian population in the East and the South by a
biological diagnosis based on specific biological tests (automated
platelet count, the bleeding time (TS), the time of cephalin + activator
(TCA), measure of the prothrombin rate (TP), vWF rate and factor
VIII rate, Molecular electrophoresis of vWF multimers in agarose gel
in the presence of SDS). Four patients of type III or severe
Willebrand-s disease were found on 200 suspect cases. All cases are
showed a deficit in vWF rate (< 5%), and factor VIII (P
Abstract: The goal of this paper is to develop a model to
integrate “pricing" and “advertisement" for short life cycle products,
such as branded fashion clothing products. To achieve this goal, we
apply the concept of “Dynamic Pricing". There are two classes of
advertisements, for the brand (regardless of product) and for a
particular product. Advertising the brand affects the demand and
price of all the products. Thus, the model considers all these products
in relation with each other. We develop two different methods to
integrate both types of advertisement and pricing. The first model is
developed within the framework of dynamic programming. However,
due to the complexity of the model, this method cannot be applicable
for large size problems. Therefore, we develop another method,
called hieratical approach, which is capable of handling the real
world problems. Finally, we show the accuracy of this method, both
theoretically and also by simulation.
Abstract: This paper proposes a method that predicts attractive
evaluation objects. In the learning phase, the method inductively
acquires trend rules from complex sequential data. The data is
composed of two types of data. One is numerical sequential data.
Each evaluation object has respective numerical sequential data. The
other is text sequential data. Each evaluation object is described in
texts. The trend rules represent changes of numerical values related
to evaluation objects. In the prediction phase, the method applies
new text sequential data to the trend rules and evaluates which
evaluation objects are attractive. This paper verifies the effect of the
proposed method by using stock price sequences and news headline
sequences. In these sequences, each stock brand corresponds to an
evaluation object. This paper discusses validity of predicted attractive
evaluation objects, the process time of each phase, and the possibility
of application tasks.
Abstract: The study was a case study analysis about Thai Asia
Pacific Brewery Company. The purpose was to analyze the
company’s marketing objective, marketing strategy at company level,
and marketing mix before liquor liberalization in 2000. Methods used
in this study were qualitative and descriptive research approach
which demonstrated the following results of the study demonstrated
as follows: (1) Marketing objective was to increase market share of
Heineken and Amtel, (2) the company’s marketing strategies were
brand building strategy and distribution strategy. Additionally, the
company also conducted marketing mix strategy as follows. Product
strategy: The company added more beer brands namely Amstel and
Tiger to provide additional choice to consumers, product and
marketing research, and product development. Price strategy: the
company had taken the following into consideration: cost,
competitor, market, economic situation and tax. Promotion strategy:
the company conducted sales promotion and advertising. Distribution
strategy: the company extended channels its channels of distribution
into food shops, pubs and various entertainment places. This strategy
benefited interested persons and people who were engaged in the beer
business.
Abstract: In today's world where everything is rapidly changing
and information technology is high in development, many features of culture, society, politic and economy has changed. The advent of
information technology and electronic data transmission lead to easy communication and fields like e-learning and e-commerce, are
accessible for everyone easily. One of these technologies is virtual
training. The "quality" of such kind of education systems is critical. 131 questionnaires were prepared and distributed among university
student in Toba University. So the research has followed factors that affect the quality of learning from the perspective of staff, students, professors and this type of university. It is concluded that the important factors in virtual training are the quality of professors, the
quality of staff, and the quality of the university. These mentioned factors were the most prior factors in this education system and
necessary for improving virtual training.
Abstract: A ten-year grazing study was conducted at the
Agriculture and Agri-Food Canada Brandon Research Centre in
Manitoba to study the effect of alfalfa inclusion and fertilizer (N, P,
K, and S) addition on economics and efficiency of non-renewable
energy use in meadow brome grass-based pasture systems for beef
production. Fertilizing grass-only or alfalfa-grass pastures to full soil
test recommendations improved pasture productivity, but did not
improve profitability compared to unfertilized pastures. Fertilizing
grass-only pastures resulted in the highest net loss of any pasture
management strategy in this study. Adding alfalfa at the time of
seeding, with no added fertilizer, was economically the best pasture
improvement strategy in this study. Because of moisture limitations,
adding commercial fertilizer to full soil test recommendations is
probably not economically justifiable in most years, especially with
the rising cost of fertilizer. Improving grass-only pastures by adding
fertilizer and/or alfalfa required additional non-renewable energy
inputs; however, the additional energy required for unfertilized
alfalfa-grass pastures was minimal compared to the fertilized
pastures. Of the four pasture management strategies, adding alfalfa
to grass pastures without adding fertilizer had the highest efficiency
of energy use. Based on energy use and economic performance, the
unfertilized alfalfa-grass pasture was the most efficient and
sustainable pasture system.
Abstract: Termination Mechanism is an indispensible part of the
emergency management mechanism. Despite of its importance in both
theory and practice, it is almost a brand new field for researching. The
concept of termination mechanism is proposed firstly in this paper,
and the design and implementation which are helpful to guarantee the
effect and integrity of emergency management are discussed secondly.
Starting with introduction of the problems caused by absent
termination and incorrect termination, the essence of termination
mechanism is analyzed, a model based on Optimal Stopping Theory is
constructed and the termination index is given. The model could be
applied to find the best termination time point.. Termination decision
should not only be concerned in termination stage, but also in the
whole emergency management process, which makes it a dynamic
decision making process. Besides, the main subjects and the procedure
of termination are illustrated after the termination time point is given.
Some future works are discussed lastly.
Abstract: This study examined the underlying dimensions of
brand equity in the chocolate industry. For this purpose, researchers
developed a model to identify which factors are influential in
building brand equity. The second purpose was to assess brand
loyalty and brand images mediating effect between brand attitude,
brand personality, brand association with brand equity. The study
employed structural equation modeling to investigate the causal
relationships between the dimensions of brand equity and brand
equity itself. It specifically measured the way in which consumers’
perceptions of the dimensions of brand equity affected the overall
brand equity evaluations. Data were collected from a sample of
consumers of chocolate industry in Iran. The results of this empirical
study indicate that brand loyalty and brand image are important
components of brand equity in this industry. Moreover, the role of
brand loyalty and brand image as mediating factors in the intention of
brand equity are supported. The principal contribution of the present
research is that it provides empirical evidence of the
multidimensionality of consumer based brand equity, supporting
Aaker´s and Keller´s conceptualization of brand equity. The present
research also enriched brand equity building by incorporating the
brand personality and brand image, as recommended by previous
researchers. Moreover, creating the brand equity index in chocolate
industry of Iran particularly is novel.
Abstract: On the basis of questionnaires and interviews of two samples of subjects (French and Anglo-Saxon) for which two food products were presented (one of the subject’s country and one of the foreign country), we have shown how consumers could be sensitive to the label or brand written on the package of the food product. Furthermore, in the light of Intersubjectivity theory, we have shown the necessity for the consumer to find congruence between the direct and meta perspective towards the product for which the producer and especially the marketer is responsible. Taking into account these findings may help to avoid the commercial failure of a brand while exported abroad.
Abstract: The paper analyzes the large power transformer unit regimes, indicating the criteria for the management of the voltage operating conditions, as well as the change in the operating conditions with the load connected to the secondary winding of the transformer unit. Further, the paper presents the software application for the evaluation of the transformer unit operation under different conditions. The software application was developed by means of virtual instrumentation.
Abstract: Brand loyalty is a strategic asset of the company. In
the era of competition to have loyal customers decides on the market
superiority of enterprises. Creating the loyalty of buyers, however, is
a lengthy process and requires the appropriate business strategy,
preceded by the proper market research. The purpose of the paper is
to present the concept of brand loyalty, the creation of loyalty of
customers, the benefits and determinants of loyalty on the example of
brewery market in Poland.
Abstract: Luxury is an identity, a philosophy and a culture
which requires understanding before the adoption of e-business
practices because of its intricacies and output are essentially different
from other types of goods. Factors such as culture, personal
characteristics, website quality, and vendor characteristics influence
the online purchasing behavior of consumers thus making it a
complex area of study. This paper explores the scope of e-retail for
luxury consumption in the U.A.E. by identifying what motivates and
de-motivates online purchase behavior of U.A.E. consumers and
necessary hypotheses have been drawn to reflect behavior between
online luxury preference consumers and non-online luxury preference
consumers.
Abstract: This research aimed to study the market feasibility for
new brand coffee house, the case study of Thailand.. This study is a
mixed methods research combining quantitative research and the
qualitative research. Primary data 350 sets of questionnaires were
distributed, and the high quality completed questionnaires of 320 sets
returned. Research samples are identified as customers’ of Hi-end
department stores in Thailand. The sources of secondary data were
critical selected from highly reliable sources, both from public and
private sectors. The results were used to classify the customer group
into two main groups, the younger than 25 and the older than 25years
old. Results of the younger group, are give priority to the dimension
of coffee house and its services dimension more than others, then
branding dimension and the product dimension respectively. On the
other hand, the older group give the difference result as they rate the
important of the branding, coffee house and its services, then the
product respectively. Coffee consuming is not just the trend but it
has become part of people lifestyle. And the new cultures also created
by the wise businessman. Coffee was long produced and consumed in
Thailand. But it is surprisingly the hi-end brand coffee houses in Thai
market are mostly imported brands. The café business possibility for
Thai brand coffee house in Thai market were discussed in the paper.
Abstract: This paper investigates the effect of product substitution in the single-period 'newsboy-type' problem in a fuzzy environment. It is supposed that the single-period problem operates under uncertainty in customer demand, which is described by imprecise terms and modelled by fuzzy sets. To perform this analysis, we consider the fuzzy model for two-item with upward substitution. This upward substitutability is reasonable when the products can be stored according to certain attribute levels such as quality, brand or package size. We show that the explicit consideration of this substitution opportunity increase the average expected profit. Computational study is performed to observe the benefits of product's substitution.
Abstract: The radio frequency identification (RFID) is a
technology for automatic identification of items, particularly in
supply chain, but it is becoming increasingly important for industrial
applications. Unlike barcode technology that detects the optical
signals reflected from barcode labels, RFID uses radio waves to
transmit the information from an RFID tag affixed to the physical
object. In contrast to today most often use of this technology in
warehouse inventory and supply chain, the focus of this paper is an
overview of the structure of RFID systems used by RFID technology
and it also presents a solution based on the application of RFID for
brand authentication, traceability and tracking, by implementing a
production management system and extending its use to traders.
Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: This paper argues that a product development exercise
involves in addition to the conventional stages, several decisions
regarding other aspects. These aspects should be addressed
simultaneously in order to develop a product that responds to the
customer needs and that helps realize objectives of the stakeholders
in terms of profitability, market share and the like. We present a
framework that encompasses these different development
dimensions. The framework shows that a product development
methodology such as the Quality Function Deployment (QFD) is the
basic tool which allows definition of the target specifications of a
new product. Creativity is the first dimension that enables the
development exercise to live and end successfully. A number of
group processes need to be followed by the development team in
order to ensure enough creativity and innovation. Secondly,
packaging is considered to be an important extension of the product.
Branding strategies, quality and standardization requirements,
identification technologies, design technologies, production
technologies and costing and pricing are also integral parts to the
development exercise. These dimensions constitute the proposed
framework. The paper also presents a mathematical model used to
calculate the design targets based on the target costing principle. The
framework is used to study a case of a new product development in
the telecommunications services sector.
Abstract: The nexus between language and culture is so
intertwined and very significant that language is largely seen as a
vehicle for cultural transmission. Culture itself refers to the aggregate
belief system of a people, embellishing its corporate national image
or brand. If we conceive national rebranding as a campaign to
rekindle the patriotic flame in the consciousness of a people towards
its sociocultural imperatives and values, then, Nigerian indigenous
linguistic flame has not been ignited. Consequently, the paper
contends that the current national rebranding policy remains a myth
in the confines of the elitists' intellectual squabble. It however
recommends that the use of our indigenous languages should be
supported by adequate legislation and also propagated by Nollywood
in order to revamp and sustain the people’s interest in their local
languages. Finally, the use of the indigenous Nigerian languages
demonstrates patriotism, an important ingredient for actualizing a
genuine national rebranding.
Abstract: This study examines appearances of brand placement
as an alternative communication strategy in television series by
focusing on Yalan Dünya which is one of the most popular television
series in Turkey. Consequently, this study has a descriptive research
design and quantitative content analysis method is used in order to
analyze frequency and time data of brand placement appearances in
first 3 seasons of Yalan Dünya with 16 episodes.
Analysis of brand placement practices in Yalan Dünya is dealt in
three categories: episode-based analysis, season-based analysis and
comparative analysis. At the end, brand placement practices in Yalan
Dünya are evaluated in terms of type, form, duration and legal
arrangements.
As a result of this study, it is seen that brand placement plays a
determinant role in Yalan Dünya content. Also, current legal
arrangements make brand placement closer to other traditional
communication strategies instead of differing brand placement from
them distinctly.
Abstract: As current business environment is demanding a
constant adaptation of companies, the planning and strategic
management should be an ongoing and natural process in all kind of
organizations. The use of management and monitoring strategic
performance tools such as the Balanced Scorecard (BSC) have been
popular; even to Small and Medium-sized Enterprises. This paper
aims to investigate whether the BSC is being used in monitoring the
performance of small businesses, particularly in small fuel retailers
companies, which are competing in co-branding; and if not, it aims to
identify its strategic orientation in order to recommend a possible
strategy map for those managers that are willing to adopt this model
as an alternative to traditional ones for organizational performance
evaluation, which often focus only on evaluation of the
organizational financial performance.