Abstract: As the Social network game(SNG) is rising
dramatically worldwide, an interesting aspect has appeared in the
demographic analysis. That is the ratio of the game users by gender.
Although the ratio of male and female users in online game was
60:40% previously, the ratio of male and female users in SNG stood at
47:53% which shows that the ratio of female users is higher than that
of male users. Here, it should be noted that 35% in those 53% female
users are the first-time users of game. This fact suggests that women
who were not interested in game previously has taken an interest in
SNG. Notwithstanding this issue, there have been little studies on the
female users of SNG although there are many studies that analyzed the
tendency of female users- online game play. This study conducted the
analyzed how the game-playing tendency of SNG gamers was
manifested in the game by gender. For that, this study will identify the
tendency of SNG users by gender based on the preceding studies that
analyzed the online game users by gender. The subject of this study
was confined to the farm and urban construction simulation games
which were offered based on the mobile application platform.
Regarding the methodology of study, the first focus group
interview(FGI) was conducted with the male and female users who
had played games on Social network service(SNS) until recently. Later,
the second one-on-one in-depth interview was conducted to gain an
insight into the psychological state of the subjects.
Abstract: This study analyzes on the Social Network Game
(SNG), ANIPANG, in order to discover its unique fun elements, so
that suggest new methodologies for development of SNGs. ANIPANG
is the most popular SNG in the South Korea on 2012. Recently, the
game industry is paying close attention to mobile-based SNGs due to
the rapid prevalence of smart-phones and social network services.
However, SNGs are not online games simply. Although the fun of
most online games is the victory through competition with other
players or the game system, the fun of SNG is the communication
through the collaboration with other players. Thus, features of users
and environments of game should be considered for the game industry
and for the fun of SNG to users.