Abstract: This research article presents the changing role and status of women in Oman. Transformation of women’s status started with the regime of His Majesty Sultan Qaboos Bin Said in 1970. It is always desired by the Sultan to enable women in all the ways for the balance growth of the country. Forbidding full face veil for women in public offices is one of the best efforts for their empowerment. Women education is also increasing rapidly. They are getting friendly with new information communication technology and using different social media applications such as WhatsApp, Instagram and Facebook for interaction and economic growth. Though there are some traditional and tribal boundaries, women are infused with courage and enjoying fair treatment and equal opportunities in different career positions. The study will try to explore changing mindset of young Omani women towards these traditional tribal boundaries, cultural heritage, business and career: ‘How are young Omani women making balance between work and social prestige?’, ‘How are they preserving their cultural values, embracing new technologies and approaching social network to enhance their economic power.’ This paper will discover their hurdles while using internet for their new entrepreneur. It will also examine the prospects of online business in Oman. The mixed research methodology is applied to find out the result.
Abstract: With the viral factor on social media, the sense of persuasion is generated by repetition and popularity. When users’ interest is captured, political awareness increases to spark political enthusiasm, but, the level of user’s political participation and political attitude of those active users is still questionable. An online survey on 250 youth and in-depth interview on two politicians are conducted to answer the main question in this paper. The result shows that Facebook significantly increases political awareness among youths. Social media may not be the major trigger to political activism among youths as most respondents opined that they would still vote without Facebook. Other factors could be political campaigning, political climate, age, peer pressure or others. Finding also shows that majority of respondents did not participate in online political debates or political groups. Many also wondered if the social media was the main power switch that triggers the political influx among young voters. The research finding is significant to understand how the new media, Facebook, has reshaped the political landscape in Malaysia, creating the Social Media Election that changed the rules of the political game. However, research finding does not support the ideal notion that the social media is the major trigger to youth’s political activism. This research outcome has exposed the flaws of the Social Media Election. It has revealed the less optimistic side of youth political activism. Unfortunately, results fall short of the idealistic belief that the social media have given rise to political activism among youths in the 13th General Election in Malaysia. The research outcome also highlights an important lesson for the democratic discourse of Malaysia which is making informed and educated decisions takes more commitment, proactive and objective attitude.
Abstract: The use of social media has become more defined. It has been widely used for the purpose of business. More marketers are now using social media as tools to enhance their businesses. Whereas on the other hand, there are more and more people spending their time through mobile apps to be engaged in the social media sites like YouTube, Facebook, Twitter and others. Social media has even become common in Public Relations (PR). It has become number one platform for creating and sharing content. In view to this, social media has changed the rules in PR where it brings new challenges and opportunities to the profession. Although corporate websites, chat-rooms, email customer response facilities and electronic news release distribution are now viewed as standard aspects of PR practice, many PR practitioners are still struggling with the impact of new media though the implementation of social media is potentially reducing the cost of communication. It is to the point that PR practitioners are not fully embracing new media, they are ill-equipped to do so and they have a fear of the technology. Somehow that social media has become a new style of communication that is characterized by conversation and community. It has become a platform that allows individuals to interact with one another and build relationship among each other. Therefore, in the use of business world, consumers are able to interact with those companies that have joined any social media. Based on their experiences with social networking site interactions, they are also exposed to personal interaction while communicating. This paper is to study the impact of social media to PR. This paper discovers the potential changes of PR practices in a developing country like Malaysia. Eventually the study reflects on how PR practitioners are actually using social media in the country. This paper is based on two theories in its development of this research foundation. Media Ecology Theory is to support the impact and changes to PR. Social Penetration Theory is to reflect on how the use of social media is among PRs. This research is using survey with PR practitioners in its data collection. The results have shown that PR professionals value social media more than they actually use it and the way of organizations communicate had been changed due to the transformation of social media.
Abstract: This article provides a conceptual framework of the freedom of media and its correlation with democracy. In a democracy, media should serve the publics’ right to know and reflect human rights violations and offer options for meaningful political choices and effective participation in civic affairs. On that point, the 2013 events at Gezi Park in Turkey are a good empirical example to be discussed. During the events, when self-censorship was broadly employed by mainstream Turkish media, social media filled the important role of providing information to the public. New technologies have made information into a fundamental tool for change and growth, and as a consequence, societies worldwide have merged into a single, interdependent, and autonomous organism. For this reason, violations of human rights can no longer be considered domestic issues, but rather global ones. Only global political action is an adequate response. Democracy depends on people shaping the society they live in, and in order to accomplish this, they need to express themselves. Freedom of expression is therefore necessary in order to understand diversity and differing perspectives, which in turn are necessary to resolve conflicts among people. Moreover, freedom of information is integral to freedom of expression. In this context, the international rules and laws regarding freedom of expression and freedom of information – indispensable for a free and independent media – are examined. These were put in place by international institutions such as the United Nations, UNESCO, the Council of Europe, and the European Union, which have aimed to build a free, democratic, and pluralist world committed to human rights and the rule of law. The methods of international human rights institutions depend on effective and frequent employment of mass media to relay human rights violations to the public. Therefore, in this study, the relationship between mass media and democracy, the process of how mass media forms public opinion, the problems of mass media, the neo-liberal theory of mass media, and the use of mass media by NGOs will be evaluated.
Abstract: This paper is primarily addressed to teachers who stand on the threshold of bringing technology and new media into their classrooms. Technology and new media, such as smart phones and tablets have changed the face of communication in general and of language teaching more specifically. New media has widespread appeal among young people in particular, so it is in the teacher’s best interests to bring new media into their lessons. It is the author’s firm belief that technology will never replace the teacher, but it is without question that the twenty-first century teacher must employ technology and new media in some form, or run the risk of failure. The level that one chooses to incorporate new media within their class is entirely in their hands.
Abstract: This study extends technology acceptance model (TAM) to investigate the antecedents and consequences of social media adoption by tourists and travel agents. It compares their perceptions on social media adoption and its consequences. Online survey was addressed to tourists and travel agents for data collection purposes. Structural equation modelling was employed for analysis purposes. The findings revealed that the majority of tourists and travel agents involved in the study believe in the usefulness of social media adoption for travel planning and marketing purposes. They agree that adopting social media could change the attitude of tourists towards specific destination or attraction and influence their purchasing decisions. This study contributes to knowledge by extending TAM and provides some managerial implication to marketers.
Abstract: Online Social Networks (OSNs) are nowadays being used widely and intensively for crime investigation and prevention activities. As they provide a lot of information they are used by the law enforcement and intelligence. An extensive review on existing solutions and models for collecting intelligence from this source of information and making use of it for solving crimes has been presented in this article. The main focus is on smart solutions and models where ontologies have been used as the main approach for representing criminal domain knowledge. A framework for a prototype ontology named SC-Ont will be described. This defines terms of the criminal domain ontology and the relations between them. The terms and the relations are extracted during both this review and the discussions carried out with domain experts. The development of SC-Ont is still ongoing work, where in this paper, we report mainly on the motivation for using smart ontology models and the possible benefits of using them for solving crimes.
Abstract: MSN used to be the most popular application for
communicating among social networks, but Facebook chat is now the
most popular. Facebook and MSN have similar characteristics,
including usefulness, ease-of-use, and a similar function, which is the
exchanging of information with friends. Facebook outperforms MSN
in both of these areas. However, the adoption of Facebook and
abandonment of MSN have occurred for other reasons. Functions can
be improved, but users’ willingness to use does not just depend on
functionality. Flow status has been established to be crucial to users’
adoption of cyber applications and to affects users’ adoption of
software applications. If users experience flow in using software
application, they will enjoy using it frequently, and even change their
preferred application from an old to this new one. However, no
investigation has examined choice behavior related to switching from
Facebook to MSN based on a consideration of flow experiences and
functions. This investigation discusses the flow experiences and
functions of social-networking applications. Flow experience is found
to affect perceived ease of use and perceived usefulness; perceived
ease of use influences information ex-change with friends, and
perceived usefulness; information exchange influences perceived
usefulness, but information exchange has no effect on flow
experience.
Abstract: This study aims to investigate the impact of data leak of M&S customers on digital communities. Modern businesses are using digital communities as an important public relations tool for marketing purposes. This form of communication helps companies to build better relationship with their customers which also act as another source of information. The communication between the customers and the organizations is not regulated so users may post positive and negative comments. There are new platforms being developed on a daily basis and it is very crucial for the businesses to not only get themselves familiar with those but also know how to reach their existing and perspective consumers. The driving force of marketing and communication in modern businesses is the digital communities and these are continuously increasing and developing. This phenomenon is changing the way marketing is conducted. The current research has discussed the implications on M&S business performance since the data was exploited on digital communities; users contacted M&S and raised the security concerns. M&S closed down its website for few hours to try to resolve the issue. The next day M&S made a public apology about this incidence. This information was proliferated on various digital communities and it has impacted negatively on M&S brand name, sales and customers. The content analysis approach is being used to collect qualitative data from 100 digital bloggers including social media communities such as Facebook and Twitter. The results and finding provide useful new insights into the nature and form of security concerns of digital users. Findings have theoretical and practical implications. This research will showcase a large corporation utilizing various digital community platforms and can serve as a model for future organizations.
Abstract: Global economy today is full of sophistication. All
over the world, business and marketing practices are undergoing
unprecedented transformation. In realization of this fact, the federal
government of Nigeria has put in place a robust transformation
agenda in order to put Nigeria in a better position to be a competitive
player and in the process transform all sectors of its economy. New
technologies, especially the Internet, are the driving force behind this
transformation. However, technology has inadvertently affected the
way businesses are done thus necessitating the acquisition of new
skills. In developing countries like Nigeria, citizens are still battling
with effective application of those technologies. Obviously, students
of business education need to acquire relevant business knowledge to
be able to transit into the world of work on graduation from school
and compete favorably in the labor market. Therefore, effective
utilization of social media by both teachers and students can help
extensively in empowering students with the needed skills. Social
media which is a group of Internet-based applications built on the
ideological foundations of Web 2.0, that allow the creation and
exchange of user generated content, and if incorporated into the
classroom experience may be the needed answer to unemployment
and poverty in Nigeria as beneficiaries can easily connect with
existing and potential enterprises and customers, engage with them
and reinforce mutual business benefits. Challenges and benefits of
social media use in education in Nigeria universities were revealed in
this study.
Abstract: Recently, many users have begun to frequently share
their opinions on diverse issues using various social media. Therefore,
numerous governments have attempted to establish or improve
national policies according to the public opinions captured from
various social media. In this paper, we indicate several limitations of
the traditional approaches to analyze public opinion on science and
technology and provide an alternative methodology to overcome these
limitations. First, we distinguish between the science and technology
analysis phase and the social issue analysis phase to reflect the fact that
public opinion can be formed only when a certain science and
technology is applied to a specific social issue. Next, we successively
apply a start list and a stop list to acquire clarified and interesting
results. Finally, to identify the most appropriate documents that fit
with a given subject, we develop a new logical filter concept that
consists of not only mere keywords but also a logical relationship
among the keywords. This study then analyzes the possibilities for the
practical use of the proposed methodology thorough its application to
discover core issues and public opinions from 1,700,886 documents
comprising SNS, blogs, news, and discussions.
Abstract: Electronic mediums such as websites, feeds, blogs and
social media sites are on a daily basis influencing our decision
making, are improving our productivity and are shaping futures of
many consumers and service/product providers. This research
identifies that both customers and business providers heavily rely on
smart phone applications. Based on this, mobile applications
available on iTunes store were studied. It was identified that fruit and
vegetable related applications used by consumers can broadly be
categorized into purchase applications, diaries, tracking health
applications, trip farm location and cooking applications. On the
other hand, applications used by farmers can broadly be classified as:
weather tracking, pests / fertilizer applications and general social
media applications such as Facebook. To blur this farmer-consumer
application divide, our research utilizes Context Specific
eTransformation Framework and based on it identifies characteristic
future consumer-farmer applications will need to have so that the
current divide can be narrowed and consequently better farmerconsumer
supply chain link established.
Abstract: Recently, numerous documents including large
volumes of unstructured data and text have been created because of the
rapid increase in the use of social media and the Internet. Usually,
these documents are categorized for the convenience of users. Because
the accuracy of manual categorization is not guaranteed, and such
categorization requires a large amount of time and incurs huge costs.
Many studies on automatic categorization have been conducted to help
mitigate the limitations of manual categorization. Unfortunately, most
of these methods cannot be applied to categorize complex documents
with multiple topics because they work on the assumption that
individual documents can be categorized into single categories only.
Therefore, to overcome this limitation, some studies have attempted to
categorize each document into multiple categories. However, the
learning process employed in these studies involves training using a
multi-categorized document set. These methods therefore cannot be
applied to the multi-categorization of most documents unless
multi-categorized training sets using traditional multi-categorization
algorithms are provided. To overcome this limitation, in this study, we
review our novel methodology for extending the category of a
single-categorized document to multiple categorizes, and then
introduce a survey-based verification scenario for estimating the
accuracy of our automatic categorization methodology.
Abstract: The Gezi Park protests of 2013 have significantly changed the Turkish agenda and its effects have been felt historically. The protests, which rapidly spread throughout the country, were triggered by the proposal to recreate the Ottoman Army Barracks to function as a shopping mall on Gezi Park located in Istanbul’s Taksim neighbourhood despite the oppositions of several NGOs and when trees were cut in the park for this purpose. Once the news that the construction vehicles entered the park on May 27 spread on social media, activists moved into the park to stop the demolition, against whom the police used disproportioned force. With this police intervention and the then prime-minister Tayyip Erdoğan's insistent statements about the construction plans, the protests turned into anti- government demonstrations, which then spread to the rest of the country, mainly in big cities like Ankara and Izmir. According to the Ministry of Internal Affairs’ June 23rd reports, 2.5 million people joined the demonstrations in 79 provinces, that is all of them, except for the provinces of Bayburt and Bingöl, while even more people shared their opinions via social networks. As a result of these events, 8 civilians and 2 security personnel lost their lives, namely police chief Mustafa Sarı, police officer Ahmet Küçükdağ, citizens Mehmet Ayvalıtaş, Abdullah Cömert, Ethem Sarısülük, Ali İsmail Korkmaz, Ahmet Atakan, Berkin Elvan, Burak Can Karamanoğlu, Mehmet İstif, and Elif Çermik, and 8163 more were injured. Besides being a turning point in Turkish history, the Gezi Park protests also had broad repercussions in both in Turkish and in global media, which focused on Turkey throughout the events. Our study conducts content analysis of three Turkish reporting newspapers with varying ideological standpoints, Hürriyet, Cumhuriyet ve Yeni Şafak, in order to reveal their basic approach to news casting in context of the Gezi Park protests. Headlines, news segments, and news content relating to the Gezi protests were treated and analysed for this purpose. The aim of this study is to understand the social effects of the Gezi Park protests through media samples with varying political attitudes towards news casting.
Abstract: This research paper presents guiding on how to design
social media into higher education courses. The research
methodology used a survey approach. The research instrument was a
questionnaire about guiding on how to design social media into
higher education courses. Thirty-one lecturers completed the
questionnaire. The data were scored by frequency and percentage.
The research results were the lecturers’ opinions concerning the
designing social media into higher education courses as follows: 1)
Lecturers deem that the most suitable learning theory is Collaborative
Learning. 2) Lecturers consider that the most important learning and
innovation Skill in the 21st century is communication and
collaboration skills. 3) Lecturers think that the most suitable
evaluation technique is authentic assessment. 4) Lecturers consider
that the most appropriate portion used as blended learning should be
70% in the classroom setting and 30% online.
Abstract: The phatic function of communication is a vital
element of any conversation. This research paper looks into this
function with respect to personal blogs maintained by Indian
bloggers. This paper is a study into the phenomenon of phatic
communication maintained by bloggers through their blogs. Based on
a linguistic analysis of the posts of twenty eight Indian bloggers,
writing in English, studied over a period of three years, the study
indicates that though the blogging phenomenon is not conversational
in the same manner as face-to-face communication, it does make
ample provision for feedback that is conversational in nature.
Ordinary day to day offline conversations use conventionalized
phatic utterances; those on the social media are in a perpetual mode
of innovation and experimentation in order to sustain contact with its
readers. These innovative methods and means are the focus of this
study. Though the personal blogger aims to chronicle his/her personal
life through the blog, the socializing function is crucial to these
bloggers. In comparison to the western personal blogs which focus on
the presentation of the ‘bounded individual self’, we find Indian
personal bloggers engage in the presentation of their ‘social selves’.
These bloggers yearn to reach out to the readers on the internet and
the phatic function serves to initiate, sustain and renew social ties on
the blogosphere thereby consolidating the social network of readers
and bloggers.
Abstract: This study found that most corporate personnel are
using social media to communicate with colleagues to make the
process of working more efficient. Complete satisfaction occurred on
the use of security within the University’s computer network. The
social network usage for communication, collaboration,
entertainment and demonstrating concerns accounted for fifty percent
of variance to predict interpersonal relationships of corporate
personnel. This evaluation on the effectiveness of social networking
involved 213 corporate personnel’s. The data was collected by
questionnaires. This data was analyzed by using percentage, mean,
and standard deviation.
The results from the analysis and the effectiveness of using online
social networks were derived from the attitude of private users and
safety data within the security system. The results showed that the
effectiveness on the use of an online social network for corporate
personnel of Suan Sunandha Rajabhat University was specifically at
a good level, and the overall effects of each aspect was (Ẋ=3.11).
Abstract: The exponential growth of social media arouses much
attention on public opinion information. The online forums, blogs,
micro blogs are proving to be extremely valuable resources and are
having bulk volume of information. However, most of the social
media data is unstructured and semi structured form. So that it is
more difficult to decipher automatically. Therefore, it is very much
essential to understand and analyze those data for making a right
decision. The online forums hotspot detection is a promising research
field in the web mining and it guides to motivate the user to take right
decision in right time. The proposed system consist of a novel
approach to detect a hotspot forum for any given time period. It uses
aging theory to find the hot terms and E-K-means for detecting the
hotspot forum. Experimental results demonstrate that the proposed
approach outperforms k-means for detecting the hotspot forums with
the improved accuracy.
Abstract: Our globalizing world has become almost a small
village and everyone can access any information at any time.
Everyone lets each other know who does whatever in which place.
We can learn which social events occur in which place in the world.
From the perspective of education, the course notes that a lecturer use
in lessons in a university in any state of America can be examined by
a student studying in a city of Africa or the Far East. This dizzying
communication we have mentioned happened thanks to fast
developments in computer and internet technologies. While these
developments occur in the world, Turkey that has a very large young
population and whose electronic infrastructure rapidly improves has
also been affected by these developments. Nowadays, mobile devices
have become common and thus, it causes to increase data traffic in
social networks. This study was carried out on students in the
different age groups in Selcuk University Vocational School of
Technical Sciences, the Department of Computer Technology.
Students’ opinions about the use of internet and social media were
obtained. The features such as using the Internet and social media
skills, purposes, operating frequency, accessing facilities and tools,
social life and effects on vocational education and so forth were
explored. The positive effects and negative effects of both internet
and social media use on the students in this department and findings
are evaluated from different perspectives and results are obtained. In
addition, relations and differences were found out statistically.
Abstract: Traditional document representation for classification
follows Bag of Words (BoW) approach to represent the term weights.
The conventional method uses the Vector Space Model (VSM) to
exploit the statistical information of terms in the documents and they
fail to address the semantic information as well as order of the terms
present in the documents. Although, the phrase based approach
follows the order of the terms present in the documents rather than
semantics behind the word. Therefore, a semantic concept based
approach is used in this paper for enhancing the semantics by
incorporating the ontology information. In this paper a novel method
is proposed to forecast the intraday stock market price directional
movement based on the sentiments from Twitter and money control
news articles. The stock market forecasting is a very difficult and
highly complicated task because it is affected by many factors such
as economic conditions, political events and investor’s sentiment etc.
The stock market series are generally dynamic, nonparametric, noisy
and chaotic by nature. The sentiment analysis along with wisdom of
crowds can automatically compute the collective intelligence of
future performance in many areas like stock market, box office sales
and election outcomes. The proposed method utilizes collective
sentiments for stock market to predict the stock price directional
movements. The collective sentiments in the above social media have
powerful prediction on the stock price directional movements as
up/down by using Granger Causality test.