Abstract: The purposes of this research were 1) to study
consumer-based equity of luxury brands, 2) to study consumers-
purchase intention for luxury brands, 3) to study direct factors
affecting purchase intention towards luxury brands, and 4) to study
indirect factors affecting purchase intention towards luxury brands
through brand consciousness and brand equity to analyze information
by descriptive statistic and hierarchical stepwise regression analysis.
The findings revealed that the eight variables of the framework which
were: need for uniqueness, normative susceptibility, status
consumption, brand consciousness, brand awareness, perceived
quality, brand association, and brand loyalty affected the purchase
intention of the luxury brands (at the significance of 0.05). Brand
Loyalty had the strongest direct effect while status consumption had
the strongest indirect effect affecting the purchase intention towards
luxury brands. Brand consciousness and brand equity had the
mediators through the purchase intention of the luxury brands (at the
significance of 0.05).
Abstract: The survival of publicly listed companies largely
depends on their stocks being liquidly traded. This goal can be
achieved when new investors are attracted to invest on companies-
stocks. Among different groups of investors, individual investors are
generally less able to objectively evaluate companies- risks and
returns, and tend to be emotionally biased in their investing
decisions. Therefore their decisions may be formed as a result of
perceived risks and returns, and influenced by companies- images.
This study finds that perceived risk, perceived returns and trust
directly affect individual investors- trading decisions while attitude
towards brand partially mediates the relationships. This finding
suggests that, in courting individual investors, companies still need to
perform financially while building a good image can result in their
stocks being accepted quicker than the stocks of good performing
companies with hidden images.
Abstract: School experiences, family bonding and self-concept
had always been a crucial factor in influencing all aspects of a
student-s development. The purpose of this study is to develop and to
validate a priori model of self-concept among students. The study
was tested empirically using Structural Equation Modeling (SEM)
and Confirmatory Factor Analysis (CFA) to validate the structural
model. To address these concerns, 1167 students were randomly
selected and utilized the Cognitive Psycho-Social University of
Malaya instrument (2009).Resulted demonstrated there is indirect
effect from family bonding to self-concept through school
experiences among secondary school students as a mediator. Besides
school experiences, there is a direct effect from family bonding to
self-concept and family bonding to school experiences among
students.
Abstract: In Both developed and developing countries,
governments play a basic role in making policies, programs and
instruments which support the development of micro, small and
medium enterprises. One of the mechanisms employed to nurture
small firms for more than two decades is business incubation. One of
the mechanisms employed to nurture small firms for more than two
decades is technology business incubation. The main aim of this
research was to establish influencing factors in Technology Business
Incubator's effectiveness and their explanatory model. Therefore,
among 56 Technology Business Incubators in Iran, 32 active
incubators were selected and by stratified random sampling, 528
start-ups were chosen. The validity of research questionnaires
was determines by expert consensus, item analysis and factor
analysis; and their reliability calculated by Cronbach-s alpha.
Data analysis was then made through SPSS and LISREL soft wares.
Both organizational procedures and entrepreneurial behaviors were
the meaningful mediators. Organizational procedures with (P < .01, β
=0.45) was stronger mediator for the improvement of Technology
Business Incubator's effectiveness comparing to entrepreneurial
behavior with (P < .01, β =0.36).
Abstract: This paper is to clarify the relationship of individual investor types, risk tolerance and herding bias. The questionnaire survey investigation is conducted to collect 389 valid and voluntary individual investors and to examine how the risk tolerance plays as a mediator between four types of personality and herding bias. Based on featuring BB&K model and reviewing the prior literature of psychology, a linear structural model are constructed and further used to evaluate the path of herding formation through the analysis of Structural Equation Modeling (SEM). The results showed that more impetuous investors would be prone to herding bias directly, but rather exhibit higher risk tolerance. However, risk tolerance would fully mediate between the level of confidence (i.e., confident or anxious) and herding bias, but not mediate between the method of action (careful or impetuous) for individual investors.
Abstract: Our work is part of the heterogeneous data
integration, with the definition of a structural and semantic mediation
model. Our aim is to propose architecture for the heterogeneous
sources metadata mediation, represented by XML, RDF and RuleML
models, providing to the user the metadata transparency. This, by
including data structures, of natures fundamentally different, and
allowing the decomposition of a query involving multiple sources, to
queries specific to these sources, then recompose the result.
Abstract: Oxidative stress is considered to be the cause for onset
and the progression of type 2 diabetes mellitus (T2DM) and
complications including neuropathy. It is a deleterious process that
can be an important mediator of damage to cell structures: protein,
lipids and DNA. Data suggest that in patients with diabetes and
diabetic neuropathy DNA repair is impaired, which prevents effective
removal of lesions. Objective: The aim of our study was to evaluate
the association of the hOGG1 (326 Ser/Cys) and XRCC1 (194
Arg/Trp, 399 Arg/Gln) gene polymorphisms whose protein is
involved in the BER pathway with DNA repair efficiency in patients
with diabetes type 2 and diabetic neuropathy compared to the healthy
subjects. Genotypes were determined by PCR-RFLP analysis in 385
subjects, including 117 with type 2 diabetes, 56 with diabetic
neuropathy and 212 with normal glucose metabolism. The
polymorphisms studied include codon 326 of hOGG1 and 194, 399
of XRCC1 in the base excision repair (BER) genes. Comet assay was
carried out using peripheral blood lymphocytes from the patients and
controls. This test enabled the evaluation of DNA damage in cells
exposed to hydrogen peroxide alone and in the combination with the
endonuclease III (Nth). The results of the analysis of polymorphism
were statistically examination by calculating the odds ratio (OR) and
their 95% confidence intervals (95% CI) using the ¤ç2-tests. Our data
indicate that patients with diabetes mellitus type 2 (including those
with neuropathy) had higher frequencies of the XRCC1 399Arg/Gln
polymorphism in homozygote (GG) (OR: 1.85 [95% CI: 1.07-3.22],
P=0.3) and also increased frequency of 399Gln (G) allele (OR: 1.38
[95% CI: 1.03-1.83], P=0.3). No relation to other polymorphisms
with increased risk of diabetes or diabetic neuropathy. In T2DM
patients complicated by neuropathy, there was less efficient repair of
oxidative DNA damage induced by hydrogen peroxide in both the
presence and absence of the Nth enzyme. The results of our study
suggest that the XRCC1 399 Arg/Gln polymorphism is a significant
risk factor of T2DM in Polish population. Obtained data suggest a
decreased efficiency of DNA repair in cells from patients with
diabetes and neuropathy may be associated with oxidative stress.
Additionally, patients with neuropathy are characterized by even
greater sensitivity to oxidative damage than patients with diabetes,
which suggests participation of free radicals in the pathogenesis of
neuropathy.
Abstract: In studying the possibility of using plants as
rhizoremediators, barley and grass mixture which showed resistance
to various concentrations of oil were selected. The minimum
inhibitory effect of oil on these plants by morphological parameters
such as survival of plants, length and biomass of shoot and root
compared with the control was showed. In determining physiological
parameters, a slight decrease in the number of chlorophyll a and b in
the leaves of plants was noted. The differences in the ratio of the total
surface of the roots to the work surface with the growth of plants in
soil with oil in the study of adsorption of the root surface were
showed.
Abstract: It is quite essential to form dialogue mechanisms and
dialogue channels to solve intercultural communication issues.
Therefore, every country should develop a intercultural education
project which aims to resolve international communication issues.
For proper mediation training, the first step is to reach an agreement
on the actors to run the project. The strongest mediation mechanisms
in the world should be analyzed and initiated within the educational
policies. A communication-based mediation model should be
developed for international mediation training. Mediators can use
their convincing communication skills as a part of this model. At the
first, fundamental stages of the mediation training should be specified
within the scope of the model. Another important topic at this point is
common sence and peace leaders to act as an ombudsman in this
process. Especially for solving some social issues and conflicts,
common sense leaders acting as an ombudsman would lead to
effective communication. In mediation training that is run by
universities and non-governmental organizations, another phase is to
focus on conducting the meetings. In intercultural mediation training,
one of the most critical topics is to conduct the meeting traffic and
performing a shuttle diplomacy. Meeting traffic is where the mediator
organizes meetings with the parties with initiative powers, in order to
contribute to the solution of the issue, and schedule these meetings.
In this notice titled “ Intercultural mediation training and the training
process of common sense leaders by the leadership of universities
communication and artistic campaigns" , communication models and
strategies about this topic will be constructed and an intercultural art
activities and perspectives will be presented.
Abstract: Over the past decade, mobile has experienced a
revolution that will ultimately change the way we communicate.All
these technologies have a common denominator exploitation of
computer information systems, but their operation can be tedious
because of problems with heterogeneous data sources.To overcome
the problems of heterogeneous data sources, we propose to use a
technique of adding an extra layer interfacing applications of
management or supervision at the different data sources.This layer
will be materialized by the implementation of a mediator between
different host applications and information systems frequently used
hierarchical and relational manner such that the heterogeneity is
completely transparent to the VoIP platform.
Abstract: This study investigates the roles of knowledge
acquisition, absorptive capacity, and innovation capability in finance
and manufacturing industries. With 362 valid questionnaires from
manufactures and financial industries in Taiwan, we examine the
relationships between absorptive capacity, knowledge acquisition and
innovation capability using a structural equation model. The results
indicate that absorptive capacity is the mediator between knowledge
acquisition and innovation capability, and that knowledge acquisition
has a positive effect on absorptive capacity.