Abstract: Self-service technologies (SSTs) make an important
contribution to the daily life of people nowadays. However, the
introduction of SST does not lead to its usage. Thereby, this paper
was an attempt on discovery of the most preferred SST in the
customers’ point of view. To fulfill this aim, the Analytical Hierarchy
Process (AHP) was applied based on Saaty’s questionnaire which
was administered to the customers of e-banking services located in
Golestan providence, northern Iran. This study used qualitative
factors in association with the intention of consumers’ usage of SSTs
to rank three SSTs: ATM, mobile banking and internet banking. The
results showed that mobile banking get the highest weight in
consumers’ point of view. This research can be useful both for
managers and service providers and also for customers who intend to
use e-banking.
Abstract: We demonstrate through a sample application, Ebanking,
that the Web Service Modelling Language Ontology component
can be used as a very powerful object-oriented database design
language with logic capabilities. Its conceptual syntax allows the
definition of class hierarchies, and logic syntax allows the definition
of constraints in the database. Relations, which are available for
modelling relations of three or more concepts, can be connected to
logical expressions, allowing the implicit specification of database
content. Using a reasoning tool, logic queries can also be made
against the database in simulation mode.