Abstract: Sentiment analysis is a very active research topic.
Every day, Facebook, Twitter, Weibo, and other social media,
as well as significant e-commerce websites, generate a massive
amount of comments, which can be used to analyse peoples
opinions or emotions. The existing methods for sentiment analysis
are based mainly on sentiment dictionaries, machine learning, and
deep learning. The first two kinds of methods rely on heavily
sentiment dictionaries or large amounts of labelled data. The third
one overcomes these two problems. So, in this paper, we focus
on the third one. Specifically, we survey various sentiment analysis
methods based on convolutional neural network, recurrent neural
network, long short-term memory, deep neural network, deep belief
network, and memory network. We compare their futures, advantages,
and disadvantages. Also, we point out the main problems of
these methods, which may be worthy of careful studies in the
future. Finally, we also examine the application of deep learning in
multimodal sentiment analysis and aspect-level sentiment analysis.
Abstract: Usability is one of the most important quality attributes for web-based information systems. Specifically, for e-commerce applications, usability becomes more prominent. In this study, we aimed to explore the features that experienced users seek in e-commerce applications. We used eye tracking method in evaluations. Eye movement data are obtained from the eye-tracking method and analyzed based on task completion time, number of fixations, as well as heat map and gaze plot measures. The results of the analysis show that the eye movements of participants' are too static in certain areas and their areas of interest are scattered in many different places. It has been determined that this causes users to fail to complete their transactions. According to the findings, we outlined the issues to improve the usability of e-commerce websites. Then we propose solutions to identify the issues. In this way, it is expected that e-commerce sites will be developed which will make experienced users more satisfied.
Abstract: Given the increase in the number of e-commerce sites,
the number of competitors has become very important. This means
that companies have to take appropriate decisions in order to meet the
expectations of their customers and satisfy their needs. In this paper,
we present a case study of applying LRFM (length, recency,
frequency and monetary) model and clustering techniques in the
sector of electronic commerce with a view to evaluating customers’
values of the Moroccan e-commerce websites and then developing
effective marketing strategies. To achieve these objectives, we adopt
LRFM model by applying a two-stage clustering method. In the first
stage, the self-organizing maps method is used to determine the best
number of clusters and the initial centroid. In the second stage, kmeans
method is applied to segment 730 customers into nine clusters
according to their L, R, F and M values. The results show that the
cluster 6 is the most important cluster because the average values of
L, R, F and M are higher than the overall average value. In addition,
this study has considered another variable that describes the mode of
payment used by customers to improve and strengthen clusters’
analysis. The clusters’ analysis demonstrates that the payment method is
one of the key indicators of a new index which allows to assess the
level of customers’ confidence in the company's Website.
Abstract: The purpose of this paper is to study Database Models
to use them efficiently in E-commerce websites. In this paper we are
going to find a method which can save and retrieve information in Ecommerce
websites. Thus, semantic web applications can work with,
and we are also going to study different technologies of E-commerce
databases and we know that one of the most important deficits in
semantic web is the shortage of semantic data, since most of the
information is still stored in relational databases, we present an
approach to map legacy data stored in relational databases into the
Semantic Web using virtually any modern RDF query language, as
long as it is closed within RDF. To achieve this goal we study XML
structures for relational data bases of old websites and eventually we
will come up one level over XML and look for a map from relational
model (RDM) to RDF. Noting that a large number of semantic webs
get advantage of relational model, opening the ways which can be
converted to XML and RDF in modern systems (semantic web) is
important.
Abstract: This paper presents an approach based on the
adoption of a distributed cognition framework and a non parametric
multicriteria evaluation methodology (DEA) designed specifically to
compare e-commerce websites from the consumer/user viewpoint. In
particular, the framework considers a website relative efficiency as a
measure of its quality and usability. A website is modelled as a black
box capable to provide the consumer/user with a set of
functionalities. When the consumer/user interacts with the website to
perform a task, he/she is involved in a cognitive activity, sustaining a
cognitive cost to search, interpret and process information, and
experiencing a sense of satisfaction. The degree of ambiguity and
uncertainty he/she perceives and the needed search time determine
the effort size – and, henceforth, the cognitive cost amount – he/she
has to sustain to perform his/her task. On the contrary, task
performing and result achievement induce a sense of gratification,
satisfaction and usefulness. In total, 9 variables are measured,
classified in a set of 3 website macro-dimensions (user experience,
site navigability and structure). The framework is implemented to
compare 40 websites of businesses performing electronic commerce
in the information technology market. A questionnaire to collect
subjective judgements for the websites in the sample was purposely
designed and administered to 85 university students enrolled in
computer science and information systems engineering
undergraduate courses.
Abstract: This study suggests a model of a new set of evaluation criteria that will be used to measure the efficiency of real-world E-commerce websites. Evaluation criteria include design, usability and performance for websites, the Data Envelopment Analysis (DEA) technique has been used to measure the websites efficiency. An efficient Web site is defined as a site that generates the most outputs, using the smallest amount of inputs. Inputs refer to measurements representing the amount of effort required to build, maintain and perform the site. Output is amount of traffic the site generates. These outputs are measured as the average number of daily hits and the average number of daily unique visitors.