Abstract: The acceptance of sustainable products by the final
consumer is still one of the challenges of the industry, which
constantly seeks alternative approaches to successfully be accepted in
the global market. A large set of methods and approaches have been
discussed and analysed throughout the literature. Considering the current need for sustainable development and the
current pace of consumption, the need for a combined solution
towards the development of new products became clear, forcing
researchers in product development to propose alternatives to the
previous standard product development models. This paper presents, through a systemic analysis of the literature
on product development, eco-design and consumer involvement, a set
of alternatives regarding consumer involvement towards the
development of sustainable products and how these approaches could
help improve the sustainable industry’s establishment in the general
market. Still being developed in the course of the author’s PhD, the initial
findings of the research show that the understanding of the benefits of
sustainable behaviour lead to a more conscious acquisition and
eventually to the implementation of sustainable change in the
consumer. Thus this paper is the initial approach towards the
development of new sustainable products using the fashion industry
as an example of practical implementation and acceptance by the
consumers. By comparing the existing literature and critically analysing it, this
paper concluded that the consumer involvement is strategic to
improve the general understanding of sustainability and its features.
The use of consumers and communities has been studied since the
early 90s in order to exemplify uses and to guarantee a fast
comprehension. The analysis done also includes the importance of
this approach for the increase of innovation and ground breaking
developments, thus requiring further research and practical
implementation in order to better understand the implications and
limitations of this methodology.
Abstract: This paper develops and investigates a framework for
the assessment of customer involvement in the service design process
of result oriented product-service systems in order to improve the
service offering in a business-to-business (B2B) context. The
framework comprises five main criteria and fifteen sub-criteria that
contribute to customer involvement in a hierarchy using a maturity
grid to highlight the strengths and weaknesses for each criterion. To
develop the customer involvement framework, an extensive literature
review related to service design, result oriented product-service
system (PSS) and customer involvement in service design was
carried out. Key factors that significantly influence customer
involvement from industry and literature were identified to develop
the framework. A major contribution of the developed framework
includes a hierarchy of appropriate criteria for assessing customer
involvement in the service design process within results oriented
PSS; the definition of four maturity levels which are suitable to
describe the whole spectrum of customer involvement in the service
design process; and finally, The paper concludes by enabling service
providers to: take proactive decisions; screen and evaluate new
services; improve perceived service quality; and provide barriers
against imitation.
Abstract: Most standard software development methodologies
are often not applied to software projects in many developing
countries of the world. The approach generally practice is close to
what eXtreme Programming (XP) is likely promoting, just keep
coding and testing as the requirement evolves. XP is an agile
software process development methodology that has inherent
capability for improving efficiency of Business Software
Development (BSD). XP can facilitate Business-to-Development
(B2D) relationship due to its customer-oriented advocate. From
practitioner point of view, we applied XP to BSD and result shows
that customer involvement has positive impact on productivity, but
can as well frustrate the success of the project. In an effort to
promote software engineering practice in developing countries of
Africa, we present the experiment performed, lessons learned,
problems encountered and solution adopted in applying XP
methodology to BSD.
Abstract: This paper investigates the relationship between different dimensions of customer relationship management and innovation capabilities in Melli Bank of Iran. Five dimensions of CRM include information sharing, customer involvement, long-term partnership, joint problem solving and technology-based CRM are selected to measure their relationship with innovation capabilities including innovation in product, innovation in process, innovation in administrative affairs, innovation in marketing, and finally innovation in services. Research findings indicate that there is significant relationship between CRM dimensions and innovation capabilities in Melli bank of Iran.