Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.
Abstract: The enormous amount of information stored on the
web increases from one day to the next, exposing the web currently
faced with the inevitable difficulties of research pertinent information
that users really want. The problem today is not limited to expanding
the size of the information highways, but to design a system for
intelligent search. The vast majority of this information is stored in
relational databases, which in turn represent a backend for managing
RDF data of the semantic web. This problem has motivated us to
write this paper in order to establish an effective approach to support
semantic transformation algorithm for SPARQL queries to SQL
queries, more precisely SPARQL SELECT queries; by adopting this
method, the relational database can be questioned easily with
SPARQL queries maintaining the same performance.
Abstract: The goal of this paper is to present the diagnostic
contribution that the screening instrument, Mini-Mental State
Examination-2: Expanded Version (MMSE-2:EV), brings in
detecting the cognitive impairment or in monitoring the progress of
degenerative disorders. The diagnostic signification is underlined by
the interpretation of the MMSE-2:EV scores, resulted from the test
application to patients with mild and major neurocognitive disorders.
The cases were selected from current practice, in order to cover vast
and significant neurocognitive pathology: mild cognitive impairment,
Alzheimer’s disease, vascular dementia, mixed dementia, Parkinson’s
disease, conversion of the mild cognitive impairment into
Alzheimer’s disease. The MMSE-2:EV version was used: it was
applied one month after the initial assessment, three months after the
first reevaluation and then every six months, alternating the blue and
red forms. Correlated with age and educational level, the raw scores
were converted in T scores and then, with the mean and the standard
deviation, the z scores were calculated. The differences of raw scores
between the evaluations were analyzed from the point of view of
statistic signification, in order to establish the progression in time of
the disease. The results indicated that the psycho-diagnostic approach
for the evaluation of the cognitive impairment with MMSE-2:EV is
safe and the application interval is optimal. In clinical settings with a
large flux of patients, the application of the MMSE-2:EV is a safe
and fast psychodiagnostic solution. The clinicians can draw objective
decisions and for the patients: it does not take too much time and
energy, it does not bother them and it doesn’t force them to travel
frequently.
Abstract: This paper presents an approach of on-line control of
the state of technosphere and environment objects based on the
integration of Data Warehouse, OLAP and Expert systems
technologies. It looks at the structure and content of data warehouse
that provides consolidation and storage of monitoring data. There is a
description of OLAP-models that provide a multidimensional
analysis of monitoring data and dynamic analysis of principal
parameters of controlled objects. The authors suggest some criteria of
emergency risk assessment using expert knowledge about danger
levels. It is demonstrated now some of the proposed solutions could
be adopted in territorial decision making support systems.
Operational control allows authorities to detect threat, prevent natural
and anthropogenic emergencies and ensure a comprehensive safety of
territory.
Abstract: Significant attention has recently been paid to the
cross-cultural negotiations due to the growth of international
businesses. Despite the substantial body of literature examining the
influence of National Culture (NC) dimensions on negotiations, there
is a lack of studies comparing the influence of NC in Latin America
with a Western European countries, In particular, an extensive review
of the literature revealed that a contribution to knowledge would be
derived from the comparison of the influence of NC dimensions on
negotiations in UK and Venezuela. The primary data was collected
through qualitative interviews, to obtain an insight about the
perceptions and beliefs of Venezuelan and British business managers
about their negotiating styles. The findings of this study indicated
that NC has a great influence on the negotiating styles. In particular,
Venezuelan and British managers demonstrated to have opposed
negotiating styles, affecting the way they communicate, approach
people and their willingness to take risks.
Abstract: The quantitative study of cell mechanics is of
paramount interest, since it regulates the behaviour of the living cells
in response to the myriad of extracellular and intracellular
mechanical stimuli. The novel experimental techniques together with
robust computational approaches have given rise to new theories and
models, which describe cell mechanics as combination of
biomechanical and biochemical processes. This review paper
encapsulates the existing continuum-based computational approaches
that have been developed for interpreting the mechanical responses of
living cells under different loading and boundary conditions. The
salient features and drawbacks of each model are discussed from both
structural and biological points of view. This discussion can
contribute to the development of even more precise and realistic
computational models of cell mechanics based on continuum
approaches or on their combination with microstructural approaches,
which in turn may provide a better understanding of
mechanotransduction in living cells.
Abstract: This paper will seek to clarify important key terms
such as home schooling and home education as well as the legalities
attached to such terms. It will reflect on the recent proposed changes
to terminology in NSW, Australia. The various pedagogical
approaches to home education will be explored including their
prominence in the Australian context. There is a strong focus on
literature from Australia. The historical background of home
education in Australia will be explained as well as the difference
between distance education and home education. The future of home
education in Australia will be discussed.
Abstract: The lifetime of a wireless sensor network can be
effectively increased by using scheduling operations. Once the
sensors are randomly deployed, the task at hand is to find the largest
number of disjoint sets of sensors such that every sensor set provides
complete coverage of the target area. At any instant, only one of these
disjoint sets is switched on, while all other are switched off. This
paper proposes a heuristic search method to find the maximum
number of disjoint sets that completely cover the region. A
population of randomly initialized members is made to explore the
solution space. A set of heuristics has been applied to guide the
members to a possible solution in their neighborhood. The heuristics
escalate the convergence of the algorithm. The best solution explored
by the population is recorded and is continuously updated. The
proposed algorithm has been tested for applications which require
sensing of multiple target points, referred to as point coverage
applications. Results show that the proposed algorithm outclasses the
existing algorithms. It always finds the optimum solution, and that
too by making fewer number of fitness function evaluations than the
existing approaches.
Abstract: In this paper, we present a new segmentation approach
for liver lesions in regions of interest within MRI (Magnetic
Resonance Imaging). This approach, based on a two-cluster Fuzzy CMeans
methodology, considers the parameter variable compactness
to handle uncertainty. Fine boundaries are detected by a local
recursive merging of ambiguous pixels with a sequential forward
floating selection with Zernike moments. The method has been tested
on both synthetic and real images. When applied on synthetic images,
the proposed approach provides good performance, segmentations
obtained are accurate, their shape is consistent with the ground truth,
and the extracted information is reliable. The results obtained on MR
images confirm such observations. Our approach allows, even for
difficult cases of MR images, to extract a segmentation with good
performance in terms of accuracy and shape, which implies that the
geometry of the tumor is preserved for further clinical activities (such
as automatic extraction of pharmaco-kinetics properties, lesion
characterization, etc.).
Abstract: In this paper, the specific sound Transmission Loss
(TL) of the Laminated Composite Plate (LCP) with different material
properties in each layer is investigated. The numerical method to
obtain the TL of the LCP is proposed by using elastic plate theory. The
transfer matrix approach is novelty presented for computational
efficiency in solving the numerous layers of dynamic stiffness matrix
(D-matrix) of the LCP. Besides the numerical simulations for
calculating the TL of the LCP, the material properties inverse method
is presented for the design of a laminated composite plate analogous to
a metallic plate with a specified TL. As a result, it demonstrates that
the proposed computational algorithm exhibits high efficiency with a
small number of iterations for achieving the goal. This method can be
effectively employed to design and develop tailor-made materials for
various applications.
Abstract: The purpose of the paper is to address the strategic
risk issues surrounding Hindi film distribution in Mumbai for a film
distributor, who acts as an entrepreneur when launching a product
(movie) in the market (film territory).The paper undertakes a
fundamental review of films and risk in the Hindi film industry and
applies Grounded Theory technique to understand the complex
phenomena of risk taking behavior of the film distributors (both
independent and studios) in Mumbai. Rich in-depth interviews with
distributors are coded to develop core categories through constant
comparison leading to conceptualization of the phenomena of
interest. This paper is a first-of-its-kind-attempt to understand risk
behavior of a distributor, which is akin to entrepreneurial risk
behavior under conditions of uncertainty.
Abstract: This study utilizes a frequency domain approach over
the period of 1996 to 2013 to examine the causal relationship between
governance and economic growth in ten Asian countries, which have
different levels of democracy; classified as “Free”, “Partly Free”, and
“Not Free” countries. The empirical results show that there is no
Granger causality running from governance to economic growth in
“Not Free” countries and “Partly Free” countries with the exception of
Singapore. As for “Free” countries such as South Korea and Taiwan,
there is a one-way causality running from governance to economic
growth. The findings of this study indicate that policy makers in South
Korea, Taiwan, and Singapore could use governance index to improve
their predictions of the future economic growth.
Abstract: The economic use and ease of construction of profiled
deck composite slab is marred with the complex and un-economic
strength verification required for the serviceability and general safety
considerations. Beside these, albeit factors such as shear span length,
deck geometries and mechanical frictions greatly influence the
longitudinal shear strength, that determines the ultimate strength of
profiled deck composite slab, and number of methods available for its
determination; partial shear and slope-intercept are the two methods
according to Euro-code 4 provision. However, the complexity
associated with shear behavior of profiled deck composite slab, the
use of these methods in determining the load carrying capacities of
such slab yields different and conflicting values. This couple with the
time and cost constraint associated with the strength verification is a
source of concern that draws more attentions nowadays, the issue is
critical. Treating some of these known shear strength influencing
factors as random variables, the load carrying capacity violation of
profiled deck composite slab from the use of the two-methods
defined according to Euro-code 4 are determined using reliability
approach, and comparatively studied. The study reveals safety values
from the use of m-k method shows good standing compared with that
from the partial shear method.
Abstract: The main parameters affecting the workability are the
water content, particle size, and the total surface of the grains, as long
as the mixing water begins by wetting the surface of the grains and
then fills the voids between the grains to form entrapped water, the
quantity of water remaining is called free water. The aim of this study is to undertake a fractal approach through
the relationship between the concrete formulation parameters and
workability. To develop this approach a series of concrete taken from
the literature was investigated by varying formulation parameters
such as G/S, the quantity of cement C and the quantity of water W. We also call another model as the model of water layer thickness
and model of paste layer thickness to judge their relevance, hence the
following results: the relevance of the water layer thickness model is
considered as a relevant when there is a variation in the water
quantity. The model of the paste layer thickness is only applicable if
we considered that the paste is made with the grain value Dmax =
2.85: value from which we see a stability of the model.
Abstract: The efficient and economic allocation of resources is
one main goal in the field of production planning and control.
Nowadays, a new variable gains in importance throughout the
planning process: Energy. Energy-efficiency has already been widely
discussed in literature, but with a strong focus on reducing the overall
amount of energy used in production. This paper provides a brief
systematic approach, how energy-supply-orientation can be used for
an energy-cost-efficient production planning and thus combining the
idea of energy-efficiency and energy-flexibility.
Abstract: This paper describes a new approach which can be
used to interpret the experimental creep deformation data obtained
from miniaturized thin plate bending specimen test to the
corresponding uniaxial data based on an inversed application of the
reference stress method. The geometry of the thin plate is fully
defined by the span of the support, l, the width, b, and the thickness,
d. Firstly, analytical solutions for the steady-state, load-line creep
deformation rate of the thin plates for a Norton’s power law under
plane stress (b→0) and plane strain (b→∞) conditions were obtained,
from which it can be seen that the load-line deformation rate of the
thin plate under plane-stress conditions is much higher than that
under the plane-strain conditions. Since analytical solution is not
available for the plates with random b-values, finite element (FE)
analyses are used to obtain the solutions. Based on the FE results
obtained for various b/l ratios and creep exponent, n, as well as the
analytical solutions under plane stress and plane strain conditions, an
approximate, numerical solutions for the deformation rate are
obtained by curve fitting. Using these solutions, a reference stress
method is utilised to establish the conversion relationships between
the applied load and the equivalent uniaxial stress and between the
creep deformations of thin plate and the equivalent uniaxial creep
strains. Finally, the accuracy of the empirical solution was assessed
by using a set of “theoretical” experimental data.
Abstract: This paper presents a state-of-the-art survey of the
operations research models developed for internal audit planning.
Two alternative approaches have been followed in the literature for
audit planning: (1) identifying the optimal audit frequency; and (2)
determining the optimal audit resource allocation. The first approach
identifies the elapsed time between two successive audits, which can
be presented as the optimal number of audits in a given planning
horizon, or the optimal number of transactions after which an audit
should be performed. It also includes the optimal audit schedule. The
second approach determines the optimal allocation of audit frequency
among all auditable units in the firm. In our review, we discuss both
the deterministic and probabilistic models developed for audit
planning. In addition, game theory models are reviewed to find the
optimal auditing strategy based on the interactions between the
auditors and the clients.
Abstract: This paper directs attention to the limitations of the
teacher-centered strategy in teaching. The aim of this study is to draw
more educational attention to learner-centered strategy in order to
shift the emphasis from the traditional concept of teaching to a new
concept in teaching. To begin bridging the traditional concept of
teaching and the new concept, the study will explore the new concept
of teaching to support teaching in Arab World generally and in Iraq
specifically. A qualitative case study orientation was used to collect
data in the form of classroom observations, interviews and field
notes. The teaching practices used by three university instructors are
investigated and according to the findings, some explanations and
recommendations are made.
Abstract: This paper investigates the connotation, and some of
the realistic implications, of the economic reform of health sector in
under developed countries. The paper investigates the issues that
economic reforms have to address, and the policy targets they are
considered to accomplish. The work argues that the development of
economic reform is not connected only with understanding the
priorities and refining them, furthermore with reformation and
restructuring the organizations through which health policies are
employed. Considering various organizational values, that are likely
to be regular to all economic reform programs, a regulatory approach
to institutional reform is unsuitable. The paper further investigates the
selection of economic reform that may as well influence via technical
suggestions and analysis, but the verdict to continue, and the
consequent success of execution, eventually depends on the
progressive political sustainability. The paper concludes by giving
examples of institutional reforms from various underdeveloped
countries and includes recommendation of the responsibility and
control of donor organizations.
Abstract: Background subtraction and temporal difference are
often used for moving object detection in video. Both approaches are
computationally simple and easy to be deployed in real-time image
processing. However, while the background subtraction is highly
sensitive to dynamic background and illumination changes, the
temporal difference approach is poor at extracting relevant pixels of
the moving object and at detecting the stopped or slowly moving
objects in the scene. In this paper, we propose a simple moving object
detection scheme based on adaptive background subtraction and
temporal difference exploiting dynamic background updates. The
proposed technique consists of histogram equalization, a linear
combination of background and temporal difference, followed by the
novel frame-based and pixel-based background updating techniques.
Finally, morphological operations are applied to the output images.
Experimental results show that the proposed algorithm can solve the
drawbacks of both background subtraction and temporal difference
methods and can provide better performance than that of each method.