Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: Nowadays, the plant location selection has a critical
impact on the performance of numerous companies. In this paper, a
methodology is presented to solve this problem. The three decision
making methods, namely Delphi, AHP and improved VIKOR, are
hybridized in order to make the best use of information available
based on the decision makers or experts. In this respect, the aim of
using Delphi is to select the most influential criteria by a few decision
makers. The AHP is utilized to give weights of the selected criteria.
Finally, the improved VIKOR method is applied to rank alternatives.
At the end of paper, an application example demonstrates the
applicability of the proposed methodology.
Abstract: This paper tries to shed light on the existence of a bank lending channel (BLC) in South Eastern European countries (SEE). Based on a VAR framework we test the responsiveness of credit supply to monetary policy shocks. By compiling a new data set and using the reserve requirement ratio, among others, as the policy instrument we measure the effectiveness of the BLC and the buffering effect of the banks in the SEE countries. The results indicate that loan supply is significantly affected by shifts in monetary policy, when demand factors are controlled. Furthermore, by analyzing the effect of the Greek banks in the region we conclude that Greek banks do buffer the negative effects of monetary policy transmission. By having a significant market share of the SEE-s banking markets we argue that Greek banks influence positively the economic growth of SEE countries.
Abstract: This paper examines the implementation of RC5 block cipher for digital images along with its detailed security analysis. A complete specification for the method of application of the RC5 block cipher to digital images is given. The security analysis of RC5 block cipher for digital images against entropy attack, bruteforce, statistical, and differential attacks is explored from strict cryptographic viewpoint. Experiments and results verify and prove that RC5 block cipher is highly secure for real-time image encryption from cryptographic viewpoint. Thorough experimental tests are carried out with detailed analysis, demonstrating the high security of RC5 block cipher algorithm.
Abstract: Experimental investigation of the effect of
hydrophobic injection on siloxane basis on the properties of oldfashioned
type of ceramic brick is presented in the paper. At the
experimental testing, the matrix density, total open porosity, pore size
distribution, sorptivity, water absorption coefficient, sorption and
desorption isotherms are measured for the original, as well as the
hydrophobic-injection treated brick. On the basis of measured data,
the functionality of the hydrophobic injection for the moisture ingress
prevention into the studied ceramic brick is assessed.
Abstract: In unsupervised segmentation context, we propose a bi-dimensional hidden Markov chain model (X,Y) that we adapt to the image segmentation problem. The bi-dimensional observed process Y = (Y 1, Y 2) is such that Y 1 represents the noisy image and Y 2 represents a noisy supplementary information on the image, for example a noisy proportion of pixels of the same type in a neighborhood of the current pixel. The proposed model can be seen as a competitive alternative to the Hilbert-Peano scan. We propose a bayesian algorithm to estimate parameters of the considered model. The performance of this algorithm is globally favorable, compared to the bi-dimensional EM algorithm through numerical and visual data.
Abstract: The objective of current issue was to develop a model
of testicular herpes simplex virus (HSV) type I infection for
assessment of viral effect on fertility. 56 male mice were inoculated
intraperitoneally with different concentrations of HSV on 8 day post
partum. It was revealed that the optimal dose was 100 plaque
forming units per mice as it provided testicular infection in 100% of
survivors. HSV proteins were detected both in somatic and germ
cells (spermatogonia, spermatocytes, spermatides). Although DNA
load in testis was descending from 3 to 28 days post infection only
12.5% of infected males had offspring after mating with uninfected
females comparing to 87.5% in control (p=0.012). These results are
the first direct evidence for HSV impact in male sterility. Prepuberal
mice appeared to be a suitable model for investigation of
pathogenesis of virus-associated fertility disorders.
Abstract: A new technique to quantify the differential mode
delay (DMD) in multimode fiber (MMF) is been presented. The
technique measures DMD based on angular launch and
measurements of the difference in modal delay using variable
apertures at the fiber face. The result of the angular spatial filtering
revealed less excitation of higher order modes when the laser beam is
filtered at higher angles. This result would indicate that DMD
profiles would experience a data pattern dependency.
Abstract: In this paper, backup and recovery technique for Peer
to Peer applications, such as a distributed asynchronous Web-Based
Training system that we have previously proposed. In order to
improve the scalability and robustness of this system, all contents and
function are realized on mobile agents. These agents are distributed
to computers, and they can obtain using a Peer to Peer network
that modified Content-Addressable Network. In the proposed system,
although entire services do not become impossible even if some
computers break down, the problem that contents disappear occurs
with an agent-s disappearance. As a solution for this issue, backups
of agents are distributed to computers. If a failure of a computer is
detected, other computers will continue service using backups of the
agents belonged to the computer.
Abstract: This study examines the structural and systematic processes of the Human Resources Division at The University of the West Indies, St. Augustine, Trinidad and Tobago for evidence of incorporation of the University's 2012- 2017 Strategic Plan. In conducting the study the structure of the Human Resources Management Division and its functions were carefully reviewed and measured against the strategic direction of the organisation. Findings indicate disconnect between these areas as there is apparent failure of the Human Resources Division to totally align its mandate with that of the organisation-s strategic direction. This action serves to threaten the viability of the organisation and its efficiency and effectiveness as an institution. The recommendations being put forward are for the realignment of the Human Resources Management Division and for its focus to mirror that of the organisation and the organisation-s goals and objectives. This may entail a restructuring of the Division.
Abstract: With the development of the Polyvinyl chloride
(PVC) products in many applications, the challenge of investigating
the raw material composition and reducing the cost have both
become more and more important. Considerable research has been
done investigating the effect of additives on the PVC products. Most
of the PVC composites research investigates only the effect of
single/few factors, at a time. This isolated consideration of the input
factors does not take in consideration the interaction effect of the
different factors. This paper implements a mixture experimental
design approach to find out a cost-effective PVC composition for the
production of electrical-insulation cables considering the ASTM
Designation (D) 6096. The results analysis showed that a minimum
cost can be achieved through using 20% virgin PVC, 18.75%
recycled PVC, 43.75% CaCO3 with participle size 10 microns, 14%
DOP plasticizer, and 3.5% CPW plasticizer. For maximum UTS the
compound should consist of: 17.5% DOP, 62.5% virgin PVC, and
20.0% CaCO3 of particle size 5 microns. Finally, for the highest
ductility the compound should be made of 35% virgin PVC, 20%
CaCO3 of particle size 5 microns, and 45.0% DOP plasticizer.
Abstract: The use of externally bonded Carbon Fiber
Reinforced Polymer (CFRP) reinforcement has proven to be an
effective technique to strengthen steel structures. An experimental
study on CFRP bonded steel plate with double strap joint has been
conducted and specimens are tested under tensile loadings. An
empirical model has been developed using stress-based approach to
predict ultimate capacity of the CFRP bonded steel structure. The
results from the model are comparable with the experimental result
with a reasonable accuracy.
Abstract: In Iran, due to abundance of energy resources, energy consumption is extraordinarily higher than international standards and transportation sector is considered to be one of the major consumers of energy. Moreover, air pollution in urban areas as a result of high dependence on private vehicle and lower standards of vehicles, high subsidies spent on fuel and time waste due to traffic congestion in urban areas all have led to speculations on new strategies and policies in order to control energy consumption in transportation sector. These strategies and policies will be introduced in this paper and their consequences will be analyzed with consideration to socio-economic factors affecting the urban society of Iran. Besides, the intention is to suggest and analyze new approaches such as broader application of public transportation system, demand management in transport sector, replacement of deteriorated vehicles, quality improvement in car manufacture and introduction of substitute fuels.
Abstract: An analytical solution for dispersion of a solute in the
peristaltic motion of a couple stress fluid in the presence of magnetic
field with both homogeneous and heterogeneous chemical reactions is
presented. The average effective dispersion coefficient has been found
using Taylor-s limiting condition and long wavelength approximation.
The effects of various relevant parameters on the average effective
coefficient of dispersion have been studied. The average effective
dispersion coefficient tends to decrease with magnetic field parameter,
homogeneous chemical reaction rate parameter and amplitude ratio
but tends to increase with heterogeneous chemical reaction rate
parameter.
Abstract: Currently electronic slide (e-slide) is one of the most common styles in educational presentation. Unfortunately, the utilization of e-slide for the visually impaired is uncommon since they are unable to see the content of such e-slides which are usually composed of text, images and animation. This paper proposes a model for presenting e-slide in multimodal presentation i.e. using conventional slide concurrent with voicing, in both languages Malay and English. At the design level, live multimedia presentation concept is used, while at the implementation level several components are used. The text content of each slide is extracted using COM component, Microsoft Speech API for voicing the text in English language and the text in Malay language is voiced using dictionary approach. To support the accessibility, an auditory user interface is provided as an additional feature. A prototype of such model named as VSlide has been developed and introduced.
Abstract: For decades financial economists have been attempted to determine the optimal investment policy by recognizing the option value embedded in irreversible investment whose project value evolves as a geometric Brownian motion (GBM). This paper aims to examine the effects of the optimal investment trigger and of the misspecification of stochastic processes on investment in real options applications. Specifically, the former explores the consequence of adopting optimal investment rules on the distributions of corporate value under the correct assumption of stochastic process while the latter analyzes the influence on the distributions of corporate value as a result of the misspecification of stochastic processes, i.e., mistaking an alternative process as a GBM. It is found that adopting the correct optimal investment policy may increase corporate value by shifting the value distribution rightward, and the misspecification effect may decrease corporate value by shifting the value distribution leftward. The adoption of the optimal investment trigger has a major impact on investment to such an extent that the downside risk of investment is truncated at the project value of zero, thereby moving the value distributions rightward. The analytical framework is also extended to situations where collection lags are in place, and the result indicates that collection lags reduce the effects of investment trigger and misspecification on investment in an opposite way.
Abstract: Recent progress in calculation of the one-loop selfenergy
of the electron bound in the Coulomb field is summarized.
The relativistic multipole expansion is introduced. This expansion
is based on a single assumption: except for the part of the time
component of the electron four-momentum corresponding to the
electron rest mass, the exchange of four-momentum between the
virtual electron and photon can be treated perturbatively. For non Sstates
and normalized difference n3En −E1 of the S-states this
itself yields very accurate results after taking the method to the third
order. For the ground state the perturbation treatment of the electron
virtual states with very high three-momentum is to be avoided. For
these states one can always rearrange the pertinent expression in such
a way that free-particle approximation is allowed. Combination of
the relativistic multipole expansion and free-particle approximation
yields very accurate result after taking the method to the ninth order.
These results are in very good agreement with the previous results
obtained by the partial wave expansion and definitely exclude the
possibility that the uncertainity in determination of the proton radius
comes from the uncertainity in the calculation of the one-loop selfenergy.
Abstract: High-voltage power transmission lines are the back
bone of electrical power utilities. The stability and continuous
monitoring of this critical infrastructure is pivotal. Nine-Sigma
representing Eskom Holding SOC limited, South Africa has a major
problem on proactive detection of fallen power lines and real time
sagging measurement together with slipping of such conductors. The
main objective of this research is to innovate RFID technology to
solve this challenge. Various options and technologies such as GPS,
PLC, image processing, MR sensors and etc., have been reviewed
and draw backs were made. The potential of RFID to give precision
measurement will be observed and presented. The future research
will look at magnetic and electrical interference as well as corona
effect on the technology.
Abstract: The proper assessment of interaxial distance and
convergence control are important factors in stereoscopic imaging
technology to make an efficient 3D image. To control interaxial
distance and convergence for efficient 3D shooting, horizontal 3D
camera rig is designed using some hardware components like 'LM
Guide', 'Goniometer' and 'Rotation Stage'. The horizontal 3D camera
rig system can be properly aligned by moving the two cameras
horizontally in same or opposite directions, by adjusting the camera
angle and finally considering horizontal swing as well as vertical
swing. In this paper, the relationship between interaxial distance and
convergence angle control are discussed and intensive experiments are
performed in order to demonstrate an easy and effective 3D shooting.
Abstract: The design of a complete expansion that allows for
compact representation of certain relevant classes of signals is a
central problem in signal processing applications. Achieving such a
representation means knowing the signal features for the purpose of
denoising, classification, interpolation and forecasting. Multilayer
Neural Networks are relatively a new class of techniques that are
mathematically proven to approximate any continuous function
arbitrarily well. Radial Basis Function Networks, which make use of
Gaussian activation function, are also shown to be a universal
approximator. In this age of ever-increasing digitization in the
storage, processing, analysis and communication of information,
there are numerous examples of applications where one needs to
construct a continuously defined function or numerical algorithm to
approximate, represent and reconstruct the given discrete data of a
signal. Many a times one wishes to manipulate the data in a way that
requires information not included explicitly in the data, which is
done through interpolation and/or extrapolation.
Tidal data are a very perfect example of time series and many
statistical techniques have been applied for tidal data analysis and
representation. ANN is recent addition to such techniques. In the
present paper we describe the time series representation capabilities
of a special type of ANN- Radial Basis Function networks and
present the results of tidal data representation using RBF. Tidal data
analysis & representation is one of the important requirements in
marine science for forecasting.