Abstract: Digital technologies offer many opportunities in the
design and implementation of brand communication and advertising.
Augmented reality (AR) is an innovative technology in marketing
communication that focuses on the fact that virtual interaction with a
product ad offers additional value to consumers. AR enables
consumers to obtain (almost) real product experiences by the way of
virtual information even before the purchase of a certain product.
Aim of AR applications in relation with advertising is in-depth
examination of product characteristics to enhance product knowledge
as well as brand knowledge. Interactive design of advertising
provides observers with an intense examination of a specific
advertising message and therefore leads to better brand knowledge.
The elaboration likelihood model and the central route to persuasion
strongly support this argumentation. Nevertheless, AR in brand
communication is still in an initial stage and therefore scientific
findings about the impact of AR on information processing and brand
attitude are rare. The aim of this paper is to empirically investigate
the potential of AR applications in combination with traditional print
advertising. To that effect an experimental design with different
levels of interactivity is built to measure the impact of interactivity of
an ad on different variables o advertising effectiveness.
Abstract: The combination of the properties of graphene oxide
(OG) and PVDF homopolymer makes their combined composite
materials as multifunctional systems with great potential. Knowledge
of the molecular structure is essential for better use. In this work, the
degradation of PVDF polymer exposed to gamma irradiation in
oxygen atmosphere in high dose rate has been studied and compared
to degradation of PVDF/OG composites. The samples were irradiated
with a Co-60 source at constant dose rate, with doses ranging from
100 kGy to 1,000 kGy. In FTIR data shown that the formation of
oxidation products was at the both samples with formation of
carbonyl and hydroxyl groups amongst the most prevalent products
in the pure PVDF samples. In the other hand, the composites samples
exhibit less presence of degradation products with predominant
formation of carbonyl groups, these results also seen in the UV-Vis
analysis. The results show that the samples of composites may have
greater resistance to the irradiation process, since they have less
degradation products than pure PVDF samples seen by spectroscopic
techniques.
Abstract: HMS Industrial Networks AB has been recognized as
one of the most innovative companies in the industrial
communication industry worldwide. The creation of their Anybus
innovation during the 1990s contributed considerably to the
company’s success. From inception, HMS’ employees were
innovating for the purpose of creating new business (the creation
phase). After the Anybus innovation, they began the process of
internationalization (the commercialization phase), which in turn led
them to concentrate on cost reduction, product quality, delivery
precision, operational efficiency, and increasing growth (the growth
phase). As a result of this transformation, performing new radical
innovations have become more complicated. The purpose of our research was to explore the dynamics of
innovation at HMS from the aspect of key actors, activities, and
events, over the three phases, in order to understand what led to the
creation of their Anybus innovation, and why it has become
increasingly challenging for HMS to create new radical innovations
for the future. Our research methodology was based on a longitudinal,
retrospective study from the inception of HMS in 1988 to 2014, a
single case study inspired by the grounded theory approach. We
conducted 47 interviews and collected 1 024 historical documents for
our research. Our analysis has revealed that HMS’ success in creating the
Anybus, and developing a successful business around the innovation,
was based on three main capabilities – cultivating customer relations
on different managerial and organizational levels, inspiring business
relations, and balancing complementary human assets for the purpose
of business creation. The success of HMS has turned the management’s attention away
from past activities of key actors, of their behavior, and how they
influenced and stimulated the creation of radical innovations.
Nowadays, they are rhetorically focusing on creativity and
innovation. All the while, their real actions put emphasis on growth,
cost reduction, product quality, delivery precision, operational
efficiency, and moneymaking. In the process of becoming an
international company, HMS gradually refocused. In so doing they
became profitable and successful, but they also forgot what made
them innovative in the first place. Fortunately, HMS’ management
has come to realize that this is the case and they are now in search of
recapturing innovation once again. Our analysis indicates that HMS’ management is facing several
barriers to innovation related path dependency and other lock-in
phenomena. HMS’ management has been captured, trapped in their
mindset and actions, by the success of the past. But now their future has to be secured, and they have come to realize that moneymaking is
not everything. In recent years, HMS’ management have begun to
search for innovation once more, in order to recapture their past
capabilities for creating radical innovations. In order to unlock their
managerial perceptions of customer needs and their counter-innovation
driven activities and events, to utilize the full potential of
their employees and capture the innovation opportunity for the future.
Abstract: The rapid growth of the human population and the
environmental degradation associated with increased consumption of
resources raises concerns on sustainability. Social sustainability
constitutes one of the three dimensions of sustainability together with
environmental and economic dimensions. Even though there is not an
agreement on what social sustainability consists of, it is a well known
fact that it necessitates user participation. The fore, this study aims to
observe and analyze the role of user participation on social
sustainability. In this paper, the links between user participation and indicators of
social sustainability have been searched. In order to achieve this, first
of all a literature review on social sustainability has been done;
accordingly, the information obtained from researches has been used
in the evaluation of the projects conducted in the developing
countries considering user participation. These examples are taken as
role models with pros and cons for the development of the checklist
for the evaluation of the case studies. Furthermore, a case study over
the post earthquake residential settlements in Turkey have been
conducted. The case study projects are selected considering different building
scales (differing number of residential units), scale of the problem
(post-earthquake settlements, rehabilitation of shanty dwellings) and
the variety of users (differing socio-economic dimensions). Decisionmaking,
design, building and usage processes of the selected projects
and actors of these processes have been investigated in the context of
social sustainability. The cases include: New Gourna Village by
Hassan Fathy, Quinta Monroy dwelling units conducted in Chile by
Alejandro Aravena and Beyköy and Beriköy projects in Turkey
aiming to solve the problem of housing which have appeared after the
earthquake happened in 1999 have been investigated. Results of the
study possible links between social sustainability indicators and user
participation and links between user participation and the
peculiarities of place. Results are compared and discussed in order to find possible
solutions to form social sustainability through user participation.
Results show that social sustainability issues depend on communities'
characteristics, socio-economic conditions and user profile but user
participation has positive effects on some social sustainability
indicators like user satisfaction, a sense of belonging and social
stability.
Abstract: Strategic investment decisions are characterized by
high innovation potential and long-term effects on the
competitiveness of enterprises. Due to the uncertainty and risks
involved in this complex decision making process, the need arises for
well-structured support activities. A method that considers cost and
the long-term added value is the cost-benefit effectiveness estimation.
One of those methods is the “profitability estimation focused on
benefits – PEFB”-method developed at the Institute of Management
Cybernetics at RWTH Aachen University. The method copes with
the challenges associated with strategic investment decisions by
integrating long-term non-monetary aspects whilst also mapping the
chronological sequence of an investment within the organization’s
target system. Thus, this method is characterized as a holistic
approach for the evaluation of costs and benefits of an investment.
This participation-oriented method was applied to business
environments in many workshops. The results of the workshops are a
library of more than 96 cost aspects, as well as 122 benefit aspects.
These aspects are preprocessed and comparatively analyzed with
regards to their alignment to a series of risk levels. For the first time,
an accumulation and a distribution of cost and benefit aspects
regarding their impact and probability of occurrence are given. The
results give evidence that the PEFB-method combines precise
measures of financial accounting with the incorporation of benefits.
Finally, the results constitute the basics for using information
technology and data science for decision support when applying
within the PEFB-method.
Abstract: Recent progress in the next generation of automobile
technology is geared towards incorporating information technology
into cars. Collectively called smart cars are bringing intelligence to
cars that provides comfort, convenience and safety. A branch of smart
cars is connected-car system. The key concept in connected-cars is the
sharing of driving information among cars through decentralized
manner enabling collective intelligence. This paper proposes a
foundation of the information model that is necessary to define the
driving information for smart-cars. Road conditions are modeled
through a unique data structure that unambiguously represent the time
variant traffics in the streets. Additionally, the modeled data structure
is exemplified in a navigational scenario and usage using UML.
Optimal driving route searching is also discussed using the proposed
data structure in a dynamically changing road conditions.
Abstract: Cloud computing is a business model which provides
an easier management of computing resources. Cloud users can
request virtual machine and install additional softwares and configure
them if needed. However, user can also request virtual appliance
which provides a better solution to deploy application in much faster
time, as it is ready-built image of operating system with necessary
softwares installed and configured. Large numbers of virtual
appliances are available in different image format. User can
download available appliances from public marketplace and start
using it. However, information published about the virtual appliance
differs from each providers leading to the difficulty in choosing
required virtual appliance as it is composed of specific OS with
standard software version. However, even if user choses the
appliance from respective providers, user doesn’t have any flexibility
to choose their own set of softwares with required OS and
application. In this paper, we propose a referenced architecture for
dynamically customizing virtual appliance and provision them in an
easier manner. We also add our experience in integrating our
proposed architecture with public marketplace and Mi-Cloud, a cloud
management software.
Abstract: This paper analyzes the institutionalization of social
protest in Spain. In the current crisis Podemos party seems to
represent the political positions of the most affected citizens by the
economic situation. It studies using quantitative techniques (statistical
bivariate analysis), focusing on the exploitation of several bases of
statistics data from the Center for Sociological and Research of
Spanish Government, 15M movement characterization to its
institutionalization in the Podemos party. Making a comparison
between the participant's profile by the 15M and the social bases of
Podemos votes. Data on the transformation of the socio-demographic
profile of the fans, connoisseurs and 15M participants and voters are
given.
Abstract: Interaction between mixing and crystallization is often
ignored despite the fact that it affects almost every aspect of the
operation including nucleation, growth, and maintenance of the
crystal slurry. This is especially pronounced in multiple impeller
systems where flow complexity is increased. By choosing proper
mixing parameters, what closely depends on the knowledge of the
hydrodynamics in a mixing vessel, the process of batch cooling
crystallization may considerably be improved. The values that render
useful information when making this choice are mixing time and
power consumption. The predominant motivation for this work was
to investigate the extent to which radial dual impeller configuration
influences mixing time, power consumption and consequently the
values of metastable zone width and nucleation rate. In this research,
crystallization of borax was conducted in a 15 dm3 baffled batch
cooling crystallizer with an aspect ratio (H/T) of 1.3. Mixing was
performed using two straight blade turbines (4-SBT) mounted on the
same shaft that generated radial fluid flow. Experiments were
conducted at different values of N/NJS ratio (impeller speed/
minimum impeller speed for complete suspension), D/T ratio
(impeller diameter/crystallizer diameter), c/D ratio (lower impeller
off-bottom clearance/impeller diameter), and s/D ratio (spacing
between impellers/impeller diameter). Mother liquor was saturated at
30°C and was cooled at the rate of 6°C/h. Its concentration was
monitored in line by Na-ion selective electrode. From the values of
supersaturation that was monitored continuously over process time, it
was possible to determine the metastable zone width and
subsequently the nucleation rate using the Mersmann’s nucleation
criterion. For all applied dual impeller configurations, the mixing
time was determined by potentiometric method using a pulse
technique, while the power consumption was determined using a
torque meter produced by Himmelstein & Co. Results obtained in
this investigation show that dual impeller configuration significantly
influences the values of mixing time, power consumption as well as
the metastable zone width and nucleation rate. A special attention
should be addressed to the impeller spacing considering the flow
interaction that could be more or less pronounced depending on the
spacing value.
Abstract: Asphalt pavement itself is a mixture made up of mainly aggregates, binders, and fillers that acts as a composition used for pavement construction. An experimental program was setup to determine the fatigue performance test of Asphalt with three different grades of conventional binders. Asphalt specimen has achieved the maximum optimum bulk density and air voids with a consistent bulk density of 2.3 t/m3, with an air void of 5% ± 0.5, before loading into the Asphalt Mixture Performance Tested (AMPT) for fatigue test. The number of cycles is defined as the point where phase angle drops, which is caused by the formation of cracks due to the increasing micro cracks when asphalt is undergoing repeated cycles of loading. Thus, the data collected are analyzed using the drop of phase angle as failure criteria. Based in the data analyzed, it is evident that the fatigue life of asphalt lies on the grade of binder. The result obtained shows that all specimens do experience a drop in phase angle due to macro cracks in the asphalt specimen.
Abstract: Smart metering and demand response are gaining
ground in industrial and residential applications. Smart Appliances
have been given concern towards achieving Smart home. The success
of Smart grid development relies on the successful implementation of
Information and Communication Technology (ICT) in power sector.
Smart Appliances have been the technology under development and
many new contributions to its realization have been reported in the
last few years. The role of ICT here is to capture data in real time,
thereby allowing bi-directional flow of information/data between
producing and utilization point; that lead a way for the attainment of
Smart appliances where home appliances can communicate between
themselves and provide a self-control (switch on and off) using the
signal (information) obtained from the grid. This paper depicts the
background on ICT for smart appliances paying a particular attention
to the current technology and identifying the future ICT trends for
load monitoring through which smart appliances can be achieved to
facilitate an efficient smart home system which promote demand
response program. This paper grouped and reviewed the recent
contributions, in order to establish the current state of the art and
trends of the technology, so that the reader can be provided with a
comprehensive and insightful review of where ICT for smart
appliances stands and is heading to. The paper also presents a brief
overview of communication types, and then narrowed the discussion
to the load monitoring (Non-intrusive Appliances Load Monitoring
‘NALM’). Finally, some future trends and challenges in the further
development of the ICT framework are discussed to motivate future
contributions that address open problems and explore new
possibilities.
Abstract: Wireless sensors, also known as wireless sensor nodes,
have been making a significant impact on human daily life. The
Radio Frequency Identification (RFID) and Wireless Sensor Network
(WSN) are two complementary technologies; hence, an integrated
implementation of these technologies expands the overall
functionality in obtaining long-range and real-time information on the
location and properties of objects and people. An approach for
integrating ZigBee and RFID networks is proposed in this paper, to
create an energy-efficient network improved by the benefits of
combining ZigBee and RFID architecture. Furthermore, the
compatibility and requirements of the ZigBee device and
communication links in the typical RFID system which is presented
with the real world experiment on the capabilities of the proposed
RFID system.
Abstract: Growth and remodeling of biological structures have
gained lots of attention over the past decades. Determining the
response of living tissues to mechanical loads is necessary for a wide
range of developing fields such as prosthetics design or computerassisted
surgical interventions. It is a well-known fact that biological
structures are never stress-free, even when externally unloaded. The
exact origin of these residual stresses is not clear, but theoretically,
growth is one of the main sources. Extracting body organ’s shapes
from medical imaging does not produce any information regarding
the existing residual stresses in that organ. The simplest cause of such
stresses is gravity since an organ grows under its influence from
birth. Ignoring such residual stresses might cause erroneous results in
numerical simulations. Accounting for residual stresses due to tissue
growth can improve the accuracy of mechanical analysis results. This
paper presents an original computational framework based on gradual
growth to determine the residual stresses due to growth. To illustrate
the method, we apply it to a finite element model of a healthy human
face reconstructed from medical images. The distribution of residual
stress in facial tissues is computed, which can overcome the effect of
gravity and maintain tissues firmness. Our assumption is that tissue
wrinkles caused by aging could be a consequence of decreasing
residual stress and thus not counteracting gravity. Taking into
account these stresses seems therefore extremely important in
maxillofacial surgery. It would indeed help surgeons to estimate
tissues changes after surgery.
Abstract: Mumbai, being traditionally the epicenter of India's
trade and commerce, the existing major ports such as Mumbai and
Jawaharlal Nehru Ports (JN) situated in Thane estuary are also
developing its waterfront facilities. Various developments over the
passage of decades in this region have changed the tidal flux
entering/leaving the estuary. The intake at Pir-Pau is facing the
problem of shortage of water in view of advancement of shoreline,
while jetty near Ulwe faces the problem of ship scheduling due to
existence of shallower depths between JN Port and Ulwe Bunder. In
order to solve these problems, it is inevitable to have information
about tide levels over a long duration by field measurements.
However, field measurement is a tedious and costly affair;
application of artificial intelligence was used to predict water levels
by training the network for the measured tide data for one lunar tidal
cycle. The application of two layered feed forward Artificial Neural
Network (ANN) with back-propagation training algorithms such as
Gradient Descent (GD) and Levenberg-Marquardt (LM) was used to
predict the yearly tide levels at waterfront structures namely at Ulwe
Bunder and Pir-Pau. The tide data collected at Apollo Bunder, Ulwe,
and Vashi for a period of lunar tidal cycle (2013) was used to train,
validate and test the neural networks. These trained networks having
high co-relation coefficients (R= 0.998) were used to predict the tide
at Ulwe, and Vashi for its verification with the measured tide for the
year 2000 & 2013. The results indicate that the predicted tide levels
by ANN give reasonably accurate estimation of tide. Hence, the
trained network is used to predict the yearly tide data (2015) for
Ulwe. Subsequently, the yearly tide data (2015) at Pir-Pau was
predicted by using the neural network which was trained with the
help of measured tide data (2000) of Apollo and Pir-Pau. The analysis of measured data and study reveals that: The
measured tidal data at Pir-Pau, Vashi and Ulwe indicate that there is
maximum amplification of tide by about 10-20 cm with a phase lag
of 10-20 minutes with reference to the tide at Apollo Bunder
(Mumbai). LM training algorithm is faster than GD and with increase
in number of neurons in hidden layer and the performance of the
network increases. The predicted tide levels by ANN at Pir-Pau and
Ulwe provides valuable information about the occurrence of high and
low water levels to plan the operation of pumping at Pir-Pau and
improve ship schedule at Ulwe.
Abstract: Discussing the nexus between global health policy and local practices, this article addresses the recent Ebola outbreak as a role model for narrative co-constructions of epidemic risk. We will demonstrate in how far a theory-driven and methodologically rooted analysis of narrativity can help to improve mechanisms of prevention and intervention whenever epidemic risk needs to be addressed locally in order to contribute to global health. Analyzing the narrative transformation of Ebola, we will also address issues of transcultural problem-solving and of normative questions at stake. In this regard, we seek to contribute to a better understanding of a key question of global health and justice as well as to the underlying ethical questions. By highlighting and analyzing the functions of narratives, this paper provides a translational approach to refine our practices by which we address epidemic risk, be it on the national, the transnational or the global scale.
Abstract: Landfill leachates contain a number of persistent pollutants, including heavy metals. They have the ability to spread in ecosystems and accumulate in fish which most of them are classified as top-consumers of trophic chains. Fish are freely swimming organisms; but perhaps, due to their species-specific ecological and behavioral properties, they often prefer the most suitable biotopes and therefore, did not avoid harmful substances or environments. That is why it is necessary to evaluate the persistent pollutant dispersion in hydroecosystem using fish tissue metal concentration. In hydroecosystems of hybrid type (e.g. river-pond-river) the distance from the pollution source could be a perfect indicator of such a kind of metal distribution. The studies were carried out in the Kairiai landfill neighboring hybrid-type ecosystem which is located 5 km east of the Šiauliai City. Fish tissue (gills, liver, and muscle) metal concentration measurements were performed on two types of ecologically-different fishes according to their feeding characteristics: benthophagous (Gibel carp, roach) and predatory (Northern pike, perch). A number of mathematical models (linear, non-linear, using log and other transformations) have been applied in order to identify the most satisfactorily description of the interdependence between fish tissue metal concentration and the distance from the pollution source. However, the only one log-multiple regression model revealed the pattern that the distance from the pollution source is closely and positively correlated with metal concentration in all predatory fish tissues studied (gills, liver, and muscle).
Abstract: The increasing availability of information about earth
surface elevation (Digital Elevation Models DEM) generated from
different sources (remote sensing, Aerial Images, Lidar) poses the
question about how to integrate and make available to the most than
possible audience this huge amount of data. In order to exploit the potential of 3D elevation representation the
quality of data management plays a fundamental role. Due to the high
acquisition costs and the huge amount of generated data, highresolution
terrain surveys tend to be small or medium sized and
available on limited portion of earth. Here comes the need to merge
large-scale height maps that typically are made available for free at
worldwide level, with very specific high resolute datasets. One the
other hand, the third dimension increases the user experience and the
data representation quality, unlocking new possibilities in data
analysis for civil protection, real estate, urban planning, environment
monitoring, etc. The open-source 3D virtual globes, which are
trending topics in Geovisual Analytics, aim at improving the
visualization of geographical data provided by standard web services
or with proprietary formats. Typically, 3D Virtual globes like do not
offer an open-source tool that allows the generation of a terrain
elevation data structure starting from heterogeneous-resolution terrain
datasets. This paper describes a technological solution aimed to set
up a so-called “Terrain Builder”. This tool is able to merge
heterogeneous-resolution datasets, and to provide a multi-resolution
worldwide terrain services fully compatible with CesiumJS and
therefore accessible via web using traditional browser without any
additional plug-in.
Abstract: The process of human resources management in the structures of corporate groups demonstrates certain specificity, resulting from the division of decision-making and executive competencies, which occurs within these structures between a parent company and its subsidiaries. The subprocess of employee assessment is considered crucial, since it provides information for the implementation of personnel function. The empirical studies conducted in corporate groups, within which at least one company is located in Poland, confirmed the critical significance of employee assessment systems in the process of human resources management in corporate groups. Parent companies, most often, retain their decision-making authority within the framework of the discussed process and introduce uniform employee assessment and personnel controlling systems to subsidiary companies. However, the instruments for employee assessment applied in corporate groups do not present such specificity.
Abstract: Seeking and sharing knowledge on online forums
have made them popular in recent years. Although online forums are
valuable sources of information, due to variety of sources of
messages, retrieving reliable threads with high quality content is an
issue. Majority of the existing information retrieval systems ignore
the quality of retrieved documents, particularly, in the field of thread
retrieval. In this research, we present an approach that employs
various quality features in order to investigate the quality of retrieved
threads. Different aspects of content quality, including completeness,
comprehensiveness, and politeness, are assessed using these features,
which lead to finding not only textual, but also conceptual relevant
threads for a user query within a forum. To analyse the influence of
the features, we used an adopted version of voting model thread
search as a retrieval system. We equipped it with each feature solely
and also various combinations of features in turn during multiple
runs. The results show that incorporating the quality features
enhances the effectiveness of the utilised retrieval system
significantly.
Abstract: In this study, the potential benefits of playing action
video game among congenitally deaf and dumb subjects is reported in
terms of EEG ratio indices. The frontal and occipital lobes are
associated with development of motor skills, cognition, and visual
information processing and color recognition. The sixteen hours of
First-Person shooter action video game play resulted in the increase
of the ratios β/(α+θ) and β/θ in frontal and occipital lobes. This can
be attributed to the enhancement of certain aspect of cognition among
deaf and dumb subjects.