Abstract: In the past few years, high consumption of soft drinks
has attracted negative attention world-wide due to its possible
adverse effects, leading the health conscious people to find
alternative nutraceutical or herbal health drinks. In the present study,
a nutraceutical soft drink was developed utilizing some easily
available and well known traditional herbs having nutritional
potential. The key ingredients were selected as bael, amla, lemon
juice, ashwagandha and poppy seeds based on their household routine
use in the summer with proven refreshing, cooling and energetic
feeling since ages. After several trials made, the final composition of
nutraceutical summer soft drink was selected as most suitable
combination based on the taste, physicochemical, microbial and
organoleptic point of view. The physicochemical analysis of the
prepared drink found to contain optimum level of titratable acidity,
total soluble solids and pH which were in accordance of the
commercial recommendations. There were no bacterial colonies
found in the product therefore found within limits. During the nine
point’s hedonic scale sensory evaluation, the drink was strongly liked
for colour, taste, flavour and texture. The formulation was found to
contain flavonoids (80mg/100ml), phenolics (103mg/100ml), vitamin
C (250mg/100ml) and has antioxidant potential (75.52%) apart from
providing several other essential vitamins, minerals and healthy
components. The developed nutraceutical drink provides an
economical and feasible option for the consumers with very good
taste combined with potential health benefits. The present drink is
potentially capable to replace the synthetic soft drinks available in the
market.
Abstract: For the shrimp companies to remain relevant to its local
and international consumers, they must offer new shrimp product and
services. It must work actively not just to create value for the consumer,
but to involve the consumer in co-creating value for shrimp product
innovation in the market. In this theoretical work, we conceptualize the
business concept of value co-creation in the context of shrimp products,
and propose a framework of value co-creation for shrimp product
innovation in shrimp industries. With guidance on value co-creation in
in shrimp industry, and shrimp value chain actors mapped to the
co-creation cycle, companies can use the framework to offer new
shrimp product to consumer communities. Although customer
co-creation is known approach in the world, it is not commonly used
by the companies in Bangladesh. This paper makes an original
contribution by conceptualizing co-creation and set the examples of
best co-creation practices in food sector. The results of the study
provide management with guidelines for successful co-creation
projects with an innovation- and market-oriented approach. The
framework also provides a basis for further research in this area.
Abstract: The properties of hollow sandcrete blocks produced in
Minna, Nigeria are presented. Sandcrete block is made of cement,
water and sand binded together in certain mix proportions. For the
purpose of this work, fifty (50) commercial sandcrete block industries
were visited in Minna, Nigeria to obtain block samples and
aggregates used for the manufacture, and to take inventory of the mix
composition and the production process. Sieve analysis tests were
conduction on the soil sample from various block industries to
ascertain their quality to be used for block making. The mix ratios
were also investigated. Five (5) nine inches (9’’ or 225mm) blocks
were obtained from each block industry and tested for dimensional
compliance and compressive strength. The results of the soil test
shows that the grading fall within the limit for natural aggregate and
can easily are used to obtain workable mix. Physical examinations of
the block sizes show slight deviation from the standard requirement
in NIS 87:2000. Compressive strength of hollow sandcrete blocks in
range of 0.12 N/mm2 to 0.54 N/mm2 was obtained which is below the
recommendable value of 3.45 N/mm2 for load bearing hollow
sandcrete blocks. This indicates that these blocks are below the
standard for load-bearing sandcrete blocks and cannot be used as load
bearing walling units. The mix composition also indicated low
cement content resulting in low compressive strength. Most of the
commercial block industries visited does not take curing very serious.
Water were only sprinkled ones or twice before the blocks were
stacked and made readily available for sale. It is recommended that a
mix ratio of 1:4 to 1:6 should be used for the production of sandcrete
blocks and proper curing practice should be adhered. Blocks should
also be cured for 14 days before making them available for
consumers.
Abstract: Consumers are demanding novel beverages that are
healthier, convenient and have appealing consumer acceptance. The
objectives of this study were to investigate the effects of adding grape
polyphenols and the influence of presenting health claims on the
sensory acceptability of wines. Fresh red sorrel calyces were
fermented into wines. The total soluble solids of the pectinase-treated
sorrel puree were from 4°Brix to 23.8°Brix. Polyphenol in the form
of grape pomace extract was added to sorrel wines (w/v) in specified
levels to give 0. 25. 50 and 75 ppm. A focus group comprising of 12
panelists was use to select the level of polyphenol to be added to
sorrel wines for sensory preference The sensory attributed of the
wines which were evaluated were colour, clarity, aroma, flavor,
mouth-feel, sweetness, astringency and overall preference. The sorrel
wine which was most preferred from focus group evaluation was
presented for hedonic rating. In the first stage of hedonic testing, the
sorrel wine was served chilled at 7°C for 24 h prior to sensory
evaluation. Each panelist was provided with a questionnaire and was
asked to rate the wines on colour, aroma, flavor, mouth-feel,
sweetness, astringency and overall acceptability using a 9-point
hedonic scale. In the second stage of hedonic testing, the panelist
were instructed to read a health abstract on the health benefits of
polyphenolic compounds and again to rate sorrel wine with added 25
ppm polyphenol. Paired t-test was used for the analysis of the
influence of presenting health information on polyphenols on hedonic
scoring of sorrel wines. Focus groups found that the addition of
polyphenol addition had no significant effect on sensory color and
aroma but affected clarity and flavor. A 25 ppm wine was liked
moderately in overall acceptability. The presentation of information
on the health benefit of polyphenols in sorrel wines to panelists had
no significant influence on the sensory acceptance of wine. More
than half of panelists would drink this wine now and then. This wine
had color L 19.86±0.68, chroma 2.10±0.12, hue° 16.90 ±3.10 and
alcohol content of 13.0%. The sorrel wine was liked moderately in
overall acceptability with the added polyphenols.
Abstract: The aim of the present study is to investigate
consumers' determinants of intention toward the adoption of Smart
Grid solutions and technologies. Ajzen's Theory of Planned
Behaviour (TPB) model is applied and tested to explain the formation
of such adoption intention. An exogenous variable, taking into
account the resistance to change of individuals, was added to the
basic model. The elicitation study allowed obtaining salient modal
beliefs, which were used, with the support of literature, to design the
questionnaire. After the screening phase, data collected from the
main survey were analysed for evaluating measurement model's
reliability and validity. Consistent with the theory, the results of
structural equation analysis revealed that attitude, subjective norm,
and perceived behavioural control positively, which affected the
adoption intention. Specifically, the variable with the highest estimate
loading factor was found to be the perceived behavioural control,
and, the most important belief related to each construct was
determined (e.g., energy saving was observed to be the most
significant belief linked with attitude). Further investigation indicated
that the added exogenous variable has a negative influence on
intention; this finding confirmed partially the hypothesis, since this
influence was indirect: such relationship was mediated by attitude.
Implications and suggestions for future research are discussed.
Abstract: The purpose of this project is to propose a quick and
environmentally friendly alternative to measure the quality of oils
used in food industry. There is evidence that repeated and
indiscriminate use of oils in food processing cause physicochemical
changes with formation of potentially toxic compounds that can
affect the health of consumers and cause organoleptic changes. In
order to assess the quality of oils, non-destructive optical techniques
such as Interferometry offer a rapid alternative to the use of reagents,
using only the interaction of light on the oil. Through this project, we
used interferograms of samples of oil placed under different heating
conditions to establish the changes in their quality. These
interferograms were obtained by means of a Mach-Zehnder
Interferometer using a beam of light from a HeNe laser of 10mW at
632.8nm. Each interferogram was captured, analyzed and measured
full width at half-maximum (FWHM) using the software from
Amcap and ImageJ. The total of FWHMs was organized in three
groups. It was observed that the average obtained from each of the
FWHMs of group A shows a behavior that is almost linear, therefore
it is probable that the exposure time is not relevant when the oil is
kept under constant temperature. Group B exhibits a slight
exponential model when temperature raises between 373 K and 393
K. Results of the t-Student show a probability of 95% (0.05) of the
existence of variation in the molecular composition of both samples.
Furthermore, we found a correlation between the Iodine Indexes
(Physicochemical Analysis) and the Interferograms (Optical
Analysis) of group C. Based on these results, this project highlights
the importance of the quality of the oils used in food industry and
shows how Interferometry can be a useful tool for this purpose.
Abstract: The new era of digital communication has brought up
many challenges that network operators need to overcome. The high
demand of mobile data rates require improved networks, which is a
challenge for the operators in terms of maintaining the quality of
experience (QoE) for their consumers. In live video transmission,
there is a sheer need for live surveillance of the videos in order to
maintain the quality of the network. For this purpose objective
algorithms are employed to monitor the quality of the videos that are
transmitted over a network. In order to test these objective algorithms,
subjective quality assessment of the streamed videos is required, as the
human eye is the best source of perceptual assessment. In this paper we
have conducted subjective evaluation of videos with varying spatial
and temporal impairments. These videos were impaired with frame
freezing distortions so that the impact of frame freezing on the quality
of experience could be studied. We present subjective Mean Opinion
Score (MOS) for these videos that can be used for fine tuning the
objective algorithms for video quality assessment.
Abstract: Presently a significant portion of the Earth's
population does not have access to healthy food. Either because they
cannot afford it or because they do not know which one are they. The
aim of the VII th Framework Chance project (Nr. 266331) supported
by the European Union has been to develop relatively cheap food
with favourable nutritional value and it should have acceptable
quality for consumers. As one task of the project we manufactured
bread products as a basic food. We examined the enrichment of bread
products with four kinds of bran, with a special milling product of
grain industry (aleurone-rich flour) and with a soy-based sprouted
additive. The applied concentration of the six mentioned additives
has been optimized and the physical properties of the bread products
were monitored. The weight/density of the enriched breads increased
a bit, however the volume and height decreased slightly compared to
the corresponding data of the control bread. The optimized
composition of the final product is favourably affected by these
additives having highly preferred composition from nutritional point
of view.
Abstract: As the trend in automotive technology is fast moving
towards hybridization and electrification to curb emissions as well as
to improve the fuel efficiency, air-conditioning systems in passenger
cars have not caught up with this trend and still remain as the major
energy consumers amongst others. Adsorption based air-conditioning
systems, e.g. with silica-gel water pair, which are already in use for
residential and commercial applications, are now being considered as
a technology leap once proven feasible for the passenger cars. In this
paper we discuss a methodology, challenges and feasibility of
implementing an adsorption based air-conditioning system in a
passenger car utilizing the exhaust waste heat. We also propose an
optimized control strategy with interfaces to the engine control unit
of the vehicle for operating this system with reasonable efficiency
supported by our simulation and validation results in a prototype
vehicle, additionally comparing to existing implementations,
simulation based as well as experimental. Finally we discuss the
influence of start-stop and hybrid systems on the operation strategy of
the adsorption air-conditioning system.
Abstract: Fruit juices play important roles in human health as
being a key part of nutrition. Juice and nectar are two categories of
drinks with so many variations for consumers, regardless of age,
lifestyle and taste preferences, which they can find their favorites.
Juices contain 100% pulp when pulp content of ‘nectar’ changes
between 25%-50%. In this study, potassium (K), magnesium (Mg),
and phosphorus (P) contents in orange juice and nectar is determined
for conscious consumption. For this purpose inductively coupled
plasma optical emission spectrometry (ICP-OES) is used to find out
potassium (K), magnesium (Mg), and phosphorus (P) contents in
orange juices and nectar. Furthermore, the daily intake of elements
from orange juice and nectar that affects human health is also
investigated. From the results of experiments K, Mg and P contents
are found in orange juice as 1351; 73,25; 89,27 ppm and in orange
nectar as 986; 33,76; 51,30 respectively.
Abstract: Control of honey frauds is needed in Ecuador to
protect bee keepers and consumers because simple syrups and new
syrups with eucalyptus are sold as genuine honeys. Authenticity of
Ecuadorian commercial honeys was tested with a vortex emulsion
consisting on one volume of honey:water (1:1) dilution, and two
volumes of diethyl ether. This method allows a separation of phases
in one minute to discriminate genuine honeys that form three phase
and fake honeys that form two phases; 34 of the 42 honeys analyzed
from five provinces of Ecuador were genuine. This was confirmed
with 1H NMR spectra of honey dilutions in deuterated water with an
enhanced amino acid region with signals for proline, phenylalanine
and tyrosine. Classic quality indicators were also tested with this
method (sugars, HMF), indicators of fermentation (ethanol, acetic
acid), and residues of citric acid used in the syrup manufacture. One
of the honeys gave a false positive for genuine, being an admixture of
genuine honey with added syrup, evident for the high sucrose.
Sensory analysis was the final confirmation to recognize the honey
groups studied here, namely honey produced in combs by Apis
mellifera, fake honey, and honey produced in cerumen pots by
Geotrigona, Melipona, and Scaptotrigona. Chloroform extractions of
honey were also done to search lipophilic additives in NMR spectra.
This is a valuable contribution to protect honey consumers, and to
develop the beekeeping industry in Ecuador.
Abstract: This paper is focusing on the attitude of Georgian
consumers toward social media, influence of social media on
consumer buying behavior. The purpose of this paper is to explore
the usage of social media marketing for small business companies of
Georgia. The result of marketing research has revealed that social
webs are mostly used by Georgian consumers, but they have little
impact on the buying decision. The research method was exploratory
and descriptive. Conclusions summarize the research results and
offers insight to provide better understandings of consumers demand
and implementation of marketing strategy through social media in
Georgia.
Abstract: The purpose of the present work was to develop an
innovative food product with nutritional properties as well as
appealing organoleptic qualities. The product, a jam, was prepared
with the beans’ cooking water combined with fresh apple or carrot,
without the addition of any conservatives. Three different jams were
produced: bean and carrot, bean and apple and bean, apple and
cinnamon. The developed products underwent a sensorial analysis
that revealed that the bean, apple and cinnamon jam was globally
better accepted. However, with this study, the consumers determined
that the bean and carrot jam had the most attractive color and the
bean and apple jam the better consistency. Additionally, it was
possible to analyze the jams for their chemical components, namely
fat, fiber, protein, sugars and antioxidant activity. The obtained
results showed that the bean and carrot jam had the highest lipid
content, while the bean, apple and cinnamon jam had the highest
fiber content, when compared to the other two jams. Regarding the
sugar content, both jams with apple revealed similar sugar values,
which were higher than the sugar content of the bean and carrot jam.
The antioxidant activity was on average 10 mg TE/g.
Abstract: Now in some countries of the world the cellular
market is on the point of saturation, in others - positive dynamics of
development kept on. The reasons for it are also different, but there
are united by their general susceptibility to innovation changes, if
they are really innovative. If to take as an example the cellular market
of Kazakhstan it is defined by the low percent of smart phones at
consumers, the low population density, undercapacity of the 3G
channel, and absence of universal access to the LTE technology that
limits dynamical growth of this branch. These moments are
aggravated by failures of starting commercial projects by private
companies which prevent to be implemented and widely adopted to a
new product among consumers. The object of the research is possible
integration of wireless and program technologies at which
introduction the idea can regenerate in an innovation. The analysis of
existing projects in the market and the possible union of the
technologies through a prism of theoretical bases of innovative
activity shows that efficiency of the company by development and
introduction of innovations is possible only thanks to strict
observance of all terms and conditions of the innovative process
which main term is profit. Despite that fact that on a global scale the
innovativeness issue of companies is very popular, there are no
researches about possibility of innovative breaks in the field of
wireless access to the Internet in the cellular market of Kazakhstan.
Abstract: The Malaysian government had consistently revived
its campaign for “Buy Malaysian Goods” from time to time. The
purpose of the campaign is to remind consumers to be ethnocentric
and patriotic when purchasing product and services. This is necessary
to ensure high demand for local products and services compared to
foreign products. However, the decline of domestic investment in
2012 has triggered concern for the Malaysian economy. Hence, this
study attempts to determine the drivers of actual purchasing behavior,
intention to purchase domestic products and ethnocentrism. The
study employs the cross-sectional primary data, self-administered on
household, selected using stratified random sampling in four
Malaysian regions. A nine factor driver of actual domestic purchasing
behavior (culture openness, conservatism, collectivism, patriotism,
control belief, interest in foreign travel, attitude, ethnocentrism and
intention) were measured utilizing 60 items, using 7-point Likertscale.
From 1000 questionnaires distributed, a sample of 486 were
returned representing 48.6 percent response rate. From the fit
generated structural model (SEM analysis), it was found that the
drivers of actual purchase behavior are collectivism, cultural
openness and patriotism; the drivers of intention to purchase
domestic product are attitude, control belief, collectivism and
conservatism; and drivers of ethnocentrism are cultural openness,
control belief, foreign travel and patriotism. It also shows that
Malaysian consumers scored high in ethnocentrism and patriotism.
The findings are discussed in the perspective of its implication to
Malaysian National Agenda.
Abstract: Since the initial creation of the Barbie doll in 1959, it
became a symbol of US society. Likewise, the Licca-chan, a Japanese
doll created in 1967, also became a Japanese symbolic doll of Japanese
society. Prior to the introduction of Licca-chan, Barbie was already
marketed in Japan but their sales were dismal. Licca-chan (an actual
name: Kayama Licca) is a plastic doll with a variety of sizes ranging
from 21.0 cm to 29.0 cm which many Japanese girls dream of having.
For over 35 years, the manufacturer, Takara Co., Ltd. has sold over 48
million dolls and has produced doll houses, accessories, clothes, and
Licca-chan video games for the Nintendo DS. Many First-generation
Licca-chan consumers still are enamored with Licca-chan, and go to
Licca-chan House, in an amusement park with their daughters. These
people are called Licca-chan maniacs, as they enjoy touring the
Licca-chan’s factory in Tohoku or purchase various Licca-chan
accessories. After the successful launch of Licca-chan into the
Japanese market, a mixed-like doll from the US and Japan, a doll,
JeNny, was later sold in the same Japanese market by Takara Co., Ltd.
in 1982.
Comparison of these cultural iconic dolls, Barbie and Licca-chan,
are analyzed in this paper. In fact, these dolls have concepts of girls’
dreams. By using concepts of mythology of Jean Baudrillard, these
dolls can be represented idealized images of figures in the products for
consumers, but at the same time, consumers can see products with
different perspectives, which can cause controversy.
Abstract: The aim of this study was to build ‘Ubi-Net’, a
decision-making support system for systematic establishment in
U-City planning. We have experienced various urban problems caused
by high-density development and population concentrations in
established urban areas. To address these problems, a U-Service
contributes to the alleviation of urban problems by providing real-time
information to citizens through network connections and related
information. However, technology, devices, and information for
consumers are required for systematic U-Service planning in towns
and cities where there are many difficulties in this regard, and a lack of
reference systems.
Thus, this study suggests methods to support the establishment of
sustainable planning by providing comprehensive information
including IT technology, devices, news, and social networking
services (SNS) to U-City planners through intelligent searches. In this
study, we targeted Smart U-Parking Planning to solve parking
problems in an ‘old’ city. Through this study, we sought to contribute
to supporting advances in U-Space and the alleviation of urban
problems.
Abstract: As the economies of other countries in the
Mediterranean Basin, the tourism sector in our country has a high
denominator in economics. Tourism businesses, which are building
blocks of tourism, sector faces with a variety of problems during their
activities. These problems faced make business efficiency and
competition conditions of the businesses difficult. Most of the
problems faced by the tourism businesses and the information of
consumers about consumers’ rights were used in this study, which is
conducted to determine the problems of tourism businesses in the
Central Anatolia Region. It is aimed to contribute the awareness of
staff and executives working at tourism sector and to attract attention
of businesses active concurrently with tourism sector and legislators.
Abstract: The aim of research was to define the relations
between volatile compounds, some parameters (pH, titratable acidity
(TA), total soluble solid (TSS), lactic acid bacteria count) and
consumer preference of commercial fermented milks. These relations
tend to be used for controlling and developing new fermented milk
product. Three leading commercial brands of fermented milks in
Thailand were evaluated by consumers (n=71) using hedonic scale
for four attributes (sweetness, sourness, flavour, and overall liking),
volatile compounds using headspace-solid phase microextraction
(HS-SPME) GC-MS, pH, TA, TSS and LAB count. Then the
relations were analyzed by principal component analysis (PCA). The
PCA data showed that all of four attributes liking scores were related
to each other. They were also related to TA, TSS and volatile
compounds. The related volatile compounds were mainly on
fermented produced compounds including acetic acid, furanmethanol,
furfural, octanoic acid and the volatiles known as artificial fruit
flavour (beta pinene, limonene, vanillin, and ethyl vanillin). These
compounds were provided the information about flavour addition in
commercial fermented milk in Thailand.
Abstract: At present, the evaluation of voltage stability
assessment experiences sizeable anxiety in the safe operation of
power systems. This is due to the complications of a strain power
system. With the snowballing of power demand by the consumers
and also the restricted amount of power sources, therefore, the system
has to perform at its maximum proficiency. Consequently, the
noteworthy to discover the maximum ability boundary prior to
voltage collapse should be undertaken. A preliminary warning can be
perceived to evade the interruption of power system’s capacity. The
effectiveness of line voltage stability indices (LVSI) is differentiated
in this paper. The main purpose of the indices used is to predict the
proximity of voltage instability of the electric power system. On the
other hand, the indices are also able to decide the weakest load buses
which are close to voltage collapse in the power system. The line
stability indices are assessed using the IEEE 14 bus test system to
validate its practicability. Results demonstrated that the implemented
indices are practically relevant in predicting the manifestation of
voltage collapse in the system. Therefore, essential actions can be
taken to dodge the incident from arising.