Abstract: University websites are considered as one of the brand primary touch points for multiple stakeholders, but most of them did not have great designs to create favorable impressions. Some of the elements that web designers should carefully consider are the appearance, the content, the functionality, usability and search engine optimization. However, priority should be placed on website simplicity and negative space. In terms of content, previous research suggests that universities should include reputation, learning environment, graduate career prospects, image destination, cultural integration, and virtual tour on their websites. The study examines how top 200 world ranking science and technology-based universities present their brands online and whether the websites capture the content dimensions. Content analysis of the websites revealed that the top ranking universities captured these dimensions at varying degree. Besides, the UK-based university had better priority on website simplicity and negative space compared to the Malaysian-based university.
Abstract: An approach to develop the FPGA of a flexible key
RSA encryption engine that can be used as a standard device in the
secured communication system is presented. The VHDL modeling of
this RSA encryption engine has the unique characteristics of
supporting multiple key sizes, thus can easily be fit into the systems
that require different levels of security. A simple nested loop addition
and subtraction have been used in order to implement the RSA
operation. This has made the processing time faster and used
comparatively smaller amount of space in the FPGA. The hardware
design is targeted on Altera STRATIX II device and determined that
the flexible key RSA encryption engine can be best suited in the
device named EP2S30F484C3. The RSA encryption implementation
has made use of 13,779 units of logic elements and achieved a clock
frequency of 17.77MHz. It has been verified that this RSA
encryption engine can perform 32-bit, 256-bit and 1024-bit
encryption operation in less than 41.585us, 531.515us and 790.61us
respectively.
Abstract: Due to a high unemployment rate among local people
and a high reliance on expatriate workers, the governments in the
Gulf Co-operation Council (GCC) countries have been implementing
programmes of localisation (replacing foreign workers with GCC
nationals). These programmes have been successful in the public
sector but much less so in the private sector. However, there are now
insufficient jobs for locals in the public sector and the onus to provide
employment has fallen on the private sector. This paper is concerned
with a study, which is a work in progress (certain elements are
complete but not the whole study), investigating the effective
implementation of localisation policies in four- and five-star hotels in
the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates
(UAE). The purpose of the paper is to identify the research gap, and
to present the need for the research. Further, it will explain how this
research was conducted.
Studies of localisation in the GCC countries are under-represented
in scholarly literature. Currently, the hotel sectors in KSA and UAE
play an important part in the countries’ economies. However, the
total proportion of Saudis working in the hotel sector in KSA is
slightly under 8%, and in the UAE, the hotel sector remains highly
reliant on expatriates. There is therefore a need for research on
strategies to enhance the implementation of the localisation policies
in general and in the hotel sector in particular.
Further, despite the importance of the hotel sector to their
economies, there remains a dearth of research into the
implementation of localisation policies in this sector. Indeed, as far as
the researchers are aware, there is no study examining localisation in
the hotel sector in KSA, and few in the UAE. This represents a
considerable research gap.
Regarding how the research was carried out, a multiple case study
strategy was used. The four- and five-star hotel sector in KSA is one
of the cases, while the four- and five-star hotel sector in the UAE is
the other case. Four- and five-star hotels in KSA and the UAE were
chosen as these countries have the longest established localisation
policies of all the GCC states and there are more hotels of these
classifications in these countries than in any of the other Gulf
countries. A literature review was carried out to underpin the
research. The empirical data were gathered in three phases. In order
to gain a pre-understanding of the issues pertaining to the research
context, Phase I involved eight unstructured interviews with officials
from the Saudi Commission for Tourism and Antiquities (three
interviewees); the Saudi Human Resources Development Fund (one);
the Abu Dhabi Tourism and Culture Authority (three); and the Abu
Dhabi Development Fund (one).
In Phase II, a questionnaire was administered to 24 managers and
24 employees in four- and five-star hotels in each country to obtain
their beliefs, attitudes, opinions, preferences and practices concerning
localisation.
Unstructured interviews were carried out in Phase III with six
managers in each country in order to allow them to express opinions
that may not have been explored in sufficient depth in the
questionnaire. The interviews in Phases I and III were analysed using
thematic analysis and SPSS will be used to analyse the questionnaire
data.
It is recommended that future research be undertaken on a larger
scale, with a larger sample taken from all over KSA and the UAE
rather than from only four cities (i.e., Riyadh and Jeddah in KSA and
Abu Dhabi and Sharjah in the UAE), as was the case in this research.
Abstract: Design for cost (DFC) is a method that reduces life
cycle cost (LCC) from the angle of designers. Multiple domain
features mapping (MDFM) methodology was given in DFC. Using
MDFM, we can use design features to estimate the LCC. From the
angle of DFC, the design features of family cars were obtained, such
as all dimensions, engine power and emission volume. At the
conceptual design stage, cars- LCC were estimated using back
propagation (BP) artificial neural networks (ANN) method and
case-based reasoning (CBR). Hamming space was used to measure the
similarity among cases in CBR method. Levenberg-Marquardt (LM)
algorithm and genetic algorithm (GA) were used in ANN. The
differences of LCC estimation model between CBR and artificial
neural networks (ANN) were provided. ANN and CBR separately
each method has its shortcomings. By combining ANN and CBR
improved results accuracy was obtained. Firstly, using ANN selected
some design features that affect LCC. Then using LCC estimation
results of ANN could raise the accuracy of LCC estimation in CBR
method. Thirdly, using ANN estimate LCC errors and correct errors in
CBR-s estimation results if the accuracy is not enough accurate.
Finally, economically family cars and sport utility vehicle (SUV) was
given as LCC estimation cases using this hybrid approach combining
ANN and CBR.
Abstract: Today-s Wi Fi generation utilize the latest technology in their daily lives. Instructors at National University, the second largest non profit private institution of higher learning in California, are incorporating these new tools to modify their Online class formats to better accommodate these new skills in their distance education delivery modes. The University provides accelerated learning in a one-course per month format both Onsite and Online. Since there has been such a significant increase in Online classes over the past three years, and it is expected to grow even more over the over the next five years, Instructors cannot afford to maintain the status quo and not take advantage of these new options. It is at the discretion of the instructors which accessory they use and how comfortable and familiar they are with the technology. This paper explores the effects and summarizes students- comments of some of these new technological options which have been recently provided in order to make students- online learning experience more exciting and meaningful.
Abstract: Neonatal lupus erythematous (NLE) is a rare disease marked by clinical characteristic and specific maternal autoantibody. Many cutaneous, cardiac, liver, and hematological manifestations could happen with affect of one organ or multiple. In this case, both babies were premature, low birth weight (LBW), small for gestational age (SGA) and born through caesarean section from a systemic lupus erythematous (SLE) mother. In the first case, we found a baby girl with dyspnea and grunting. Chest X ray showed respiratory distress syndrome (RDS) great I and echocardiography showed small atrial septal defect (ASD) and ventricular septal defect (VSD). She also developed anemia, thrombocytopenia, elevated C-reactive protein, hypoalbuminemia, increasing coagulation factors, hyperbilirubinemia, and positive blood culture of Klebsiella pneumonia. Anti-Ro/SSA and Anti-nRNP/sm were positive. Intravenous fluid, antibiotic, transfusion of blood, thrombocyte concentrate, and fresh frozen plasma were given. The second baby, male presented with necrotic tissue on the left ear and skin rashes, erythematous macula, athropic scarring, hyperpigmentation on all of his body with various size and facial haemorrhage. He also suffered from thrombocytopenia, mild elevated transaminase enzyme, hyperbilirubinemia, anti-Ro/SSA was positive. Intravenous fluid, methyprednisolone, intravenous immunoglobulin (IVIG), blood, and thrombocyte concentrate transfution were given. Two cases of neonatal lupus erythematous had been presented. Diagnosis based on clinical presentation and maternal auto antibody on neonate. Organ involvement in NLE can occur as single or multiple manifestations.
Abstract: Trends in business intelligence, e-commerce and
remote access make it necessary and practical to store data in
different ways on multiple systems with different operating systems.
As business evolve and grow, they require efficient computerized
solution to perform data update and to access data from diverse
enterprise business applications. The objective of this paper is to
demonstrate the capability of DTS [1] as a database solution for
automatic data transfer and update in solving business problem. This
DTS package is developed for the sales of variety of plants and
eventually expanded into commercial supply and landscaping
business. Dimension data modeling is used in DTS package to
extract, transform and load data from heterogeneous database
systems such as MySQL, Microsoft Access and Oracle that
consolidates into a Data Mart residing in SQL Server. Hence, the
data transfer from various databases is scheduled to run automatically
every quarter of the year to review the efficient sales analysis.
Therefore, DTS is absolutely an attractive solution for automatic data
transfer and update which meeting today-s business needs.
Abstract: Tumor cells have an invasive and metastatic phenotype
that is the main cause of death for cancer patients. Tumor
establishment and penetration consists of a series of complex
processes involving multiple changes in gene expression. In this study,
intraperitoneal administration of a high concentration of ascorbic acid
inhibited tumor establishment and decreased tumor mass in BALB/C
mice implanted with S-180 sarcoma cancer cells. To identify proteins
involved in the ascorbic acid-mediated inhibition of tumor
progression, changes in the tumor proteome associated with ascorbic
acid treatment of BALB/C mice implanted with S-180 were
investigated using two-dimensional gel electrophoresis and mass
spectrometry. Twenty protein spots were identified whose expression
was different between control and ascorbic acid treatment groups.
Abstract: Wavelength multiplexing (WDM) technology along
with optical amplifiers is used for optical communication systems in
S-band, C-band and L-band. To improve the overall system
performance Hybrid amplifiers consisting of cascaded TDFA and
EDFA with different gain bandwidths are preferred for long haul
wavelength multiplexed optical communication systems. This paper
deals with statistical analysis of different configuration of hybrid
amplifier i.e. analysis of TDFA-EDFA configuration and EDFA –
TDFA configuration. In this paper One-Way ANOVA method is used
for statistical analysis.
Abstract: The objective of this manuscript is to find area under the plasma concentration- time curve (AUC) for multiple doses of salbutamol sulphate sustained release tablets (Ventolin® oral tablets SR 8 mg, GSK, Pakistan) in the group of 18 healthy adults by using computational mathematics techniques. Following the administration of 4 doses of Ventolin® tablets 12 hourly to 24 healthy human subjects and bioanalysis of obtained plasma samples, plasma drug concentration-time profile was constructed. AUC, an important pharmacokinetic parameter, was measured using integrated equation of multiple oral dose regimens. The approximated AUC was also calculated by using computational mathematics techniques such as repeated rectangular, repeated trapezium and repeated Simpson's rule and compared with exact value of AUC calculated by using integrated equation of multiple oral dose regimens to find best computational mathematics method that gives AUC values closest to exact. The exact values of AUC for four consecutive doses of Ventolin® oral tablets were 150.5819473, 157.8131756, 164.4178231 and 162.78 ng.h/ml while the closest values approximated AUC values were 149.245962, 157.336171, 164.2585768 and 162.289224 ng.h/ml, respectively as found by repeated rectangular rule. The errors in the approximated values of AUC were negligible. It is concluded that all computational tools approximated values of AUC accurately but the repeated rectangular rule gives slightly better approximated values of AUC as compared to repeated trapezium and repeated Simpson's rules.
Abstract: In Orthogonal Frequency Division Multiplexing (OFDM) systems, the peak to average power ratio (PAR) is much high. The clipping signal scheme is a useful method to reduce PAR. Clipping the OFDM signal, however, increases the overall noise level by introducing clipping noise. It is necessary to recover the figure of the original signal at receiver in order to reduce the clipping noise. Considering the continuity of the signal and the figure of the peak, we obtain a certain conic function curve to replace the clipped signal module within the clipping time. The results of simulation show that the proposed scheme can reduce the systems? BER (bit-error rate) 10 times when signal-to-interference-and noise-ratio (SINR) equals to 12dB. And the BER performance of the proposed scheme is superior to that of kim's scheme, too.
Abstract: In this paper, we study a new modified Novikov equation for its classical and nonclassical symmetries and use the symmetries to reduce it to a nonlinear ordinary differential equation (ODE). With the aid of solutions of the nonlinear ODE by using the modified (G/G)-expansion method proposed recently, multiple exact traveling wave solutions are obtained and the traveling wave solutions are expressed by the hyperbolic functions, trigonometric functions and rational functions.
Abstract: Ultra-wide band (UWB) communication is one of
the most promising technologies for high data rate wireless networks
for short range applications. This paper proposes a blind channel
estimation method namely IMM (Interactive Multiple Model) Based
Kalman algorithm for UWB OFDM systems. IMM based Kalman
filter is proposed to estimate frequency selective time varying
channel. In the proposed method, two Kalman filters are concurrently
estimate the channel parameters. The first Kalman filter namely
Static Model Filter (SMF) gives accurate result when the user is static
while the second Kalman filter namely the Dynamic Model Filter
(DMF) gives accurate result when the receiver is in moving state. The
static transition matrix in SMF is assumed as an Identity matrix
where as in DMF, it is computed using Yule-Walker equations. The
resultant filter estimate is computed as a weighted sum of individual
filter estimates. The proposed method is compared with other existing
channel estimation methods.
Abstract: This paper proposes a novel spectrum sensing technique
for the digital video broadcasting-terrestrial (DVB-T) systems, which
utilizes the periodicity of pilot signals in the orthogonal frequency
division multiplexing (OFDM) symbols. The proposed scheme can
overcome the effect of the timing synchronization error by recorrelating
the correlation values in the same sample distances. The
numerical results demonstrate that the detection probability performance
of the proposed scheme outperforms that of the conventional
scheme when there exists a timing synchronization error.
Abstract: Multiple criteria decision making (MCDM) is an approach to ranking the solutions and finding the best one when two or more solutions are provided. In this study, MCDM approach is proposed to select the most suitable scheduling rule of robotic flexible assembly cells (RFACs). Two MCDM approaches, Analytic Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) are proposed for solving the scheduling rule selection problem. The AHP method is employed to determine the weights of the evaluation criteria, while the TOPSIS method is employed to obtain final ranking order of scheduling rules. Four criteria are used to evaluate the scheduling rules. Also, four scheduling policies of RFAC are examined to choose the most appropriate one for this purpose. A numerical example illustrates applications of the suggested methodology. The results show that the methodology is practical and works in RFAC settings.
Abstract: The purpose of this research was to study the factors
that influenced the success of mobile phone entrepreneurs at Central
Plaza. The sample group included 187 entrepreneurs at Central Plaza.
A questionnaire was utilized as a tool to collect data. Statistics used
in this research included frequency, percentage, mean, and standard
deviation. Independent- sample t- test, one way ANOVA, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences.The findings disclosed that the
majority of respondents were male between 25-40 years old, and held
an undergraduate degree. The average income of respondents was
between 15,001-25,000 baht. The majority of respondents had less
than 5 years of working experience.
In terms of personality, the findings revealed that expression and
agreement were ranked at the highest level. Whereas, emotion
stability, consciousness, open to new experience were ranked at high.
From the hypotheses testing, the findings revealed that different
genders had different success in their mobile phone business with
different income from the last 6 months. However, difference in age,
income, level of education, and experience affected the success in
terms of income, number of customers, and overall success of
business. Moreover, the factors of personalities included expression,
agreement, emotion stability, consciousness, open to new experience,
and competitive strategy. From the findings, these factors were able
to predict mobile phone business success at 66.9 percent.
Abstract: In this paper, a multi-branch power line is modeled using ABCD matrix to show its worth as a communication channel. The model is simulated using MATLAB in an effort to investigate the effects of multiple loading, multipath, and those as a result of load mismatching. The channel transfer function is obtained and investigated using different cable lengths, and different number of bridge taps under given loading conditions.
Abstract: Saturated hydraulic conductivity is one of the soil
hydraulic properties which is widely used in environmental studies
especially subsurface ground water. Since, its direct measurement is
time consuming and therefore costly, indirect methods such as
pedotransfer functions have been developed based on multiple linear
regression equations and neural networks model in order to estimate
saturated hydraulic conductivity from readily available soil
properties e.g. sand, silt, and clay contents, bulk density, and organic
matter. The objective of this study was to develop neural networks
(NNs) model to estimate saturated hydraulic conductivity from
available parameters such as sand and clay contents, bulk density,
van Genuchten retention model parameters (i.e. r
θ , α , and n) as well
as effective porosity. We used two methods to calculate effective
porosity: : (1) eff s FC φ =θ -θ , and (2) inf φ =θ -θ eff s , in which s
θ is
saturated water content, FC θ is water content retained at -33 kPa
matric potential, and inf θ is water content at the inflection point.
Total of 311 soil samples from the UNSODA database was divided
into three groups as 187 for the training, 62 for the validation (to
avoid over training), and 62 for the test of NNs model. A commercial
neural network toolbox of MATLAB software with a multi-layer
perceptron model and back propagation algorithm were used for the
training procedure. The statistical parameters such as correlation
coefficient (R2), and mean square error (MSE) were also used to
evaluate the developed NNs model. The best number of neurons in
the middle layer of NNs model for methods (1) and (2) were
calculated 44 and 6, respectively. The R2 and MSE values of the test
phase were determined for method (1), 0.94 and 0.0016, and for
method (2), 0.98 and 0.00065, respectively, which shows that method
(2) estimates saturated hydraulic conductivity better than method (1).
Abstract: Many multimedia communication applications require a
source to transmit messages to multiple destinations subject to quality
of service (QoS) delay constraint. To support delay constrained
multicast communications, computer networks need to guarantee an
upper bound end-to-end delay from the source node to each of
the destination nodes. This is known as multicast delay problem.
On the other hand, if the same message fails to arrive at each
destination node at the same time, there may arise inconsistency and
unfairness problem among users. This is related to multicast delayvariation
problem. The problem to find a minimum cost multicast
tree with delay and delay-variation constraints has been proven to
be NP-Complete. In this paper, we propose an efficient heuristic
algorithm, namely, Economic Delay and Delay-Variation Bounded
Multicast (EDVBM) algorithm, based on a novel heuristic function,
to construct an economic delay and delay-variation bounded multicast
tree. A noteworthy feature of this algorithm is that it has very high
probability of finding the optimal solution in polynomial time with
low computational complexity.
Abstract: This paper explores the implementation of adaptive
coding and modulation schemes for Multiple-Input Multiple-Output
Orthogonal Frequency Division Multiplexing (MIMO-OFDM) feedback
systems. Adaptive coding and modulation enables robust and
spectrally-efficient transmission over time-varying channels. The basic
premise is to estimate the channel at the receiver and feed this estimate
back to the transmitter, so that the transmission scheme can be
adapted relative to the channel characteristics. Two types of codebook
based channel feedback techniques are used in this work. The longterm
and short-term CSI at the transmitter is used for efficient channel
utilization. OFDM is a powerful technique employed in communication
systems suffering from frequency selectivity. Combined with
multiple antennas at the transmitter and receiver, OFDM proves to be
robust against delay spread. Moreover, it leads to significant data rates
with improved bit error performance over links having only a single
antenna at both the transmitter and receiver. The coded modulation
increases the effective transmit power relative to uncoded variablerate
variable-power MQAM performance for MIMO-OFDM feedback
system. Hence proposed arrangement becomes an attractive approach
to achieve enhanced spectral efficiency and improved error rate
performance for next generation high speed wireless communication
systems.