Abstract: The objective of the article was to identify the impacts of gamification on customers' behaviour. The most important applications of games in marketing and mechanisms of gamification are presented in the article. A detailed analysis of the influence of gamification on customers using two brands, Foursquare and Nike, was also presented. Research studies using auditory survey methods were carried out among 176 young respondents, who are potential targets of gamification. The studies confirmed a huge participation of young people in customer loyalty programs with relatively low participation in other gamificationbased marketing activities. The research findings clearly indicate that gamification mechanisms are the most attractive.
Abstract: In emerging economies, recycling is an opportunity
for the cities to increase the lifespan of sanitary landfills, reduce the
costs of the solid waste management, decrease the environmental
problems of the waste treatment through reincorporate waste in the
productive cycle and protect and develop people’s livelihoods of
informal waste pickers. However, few studies have analysed the
possibilities and strategies to integrate formal and informal sectors in
the solid waste management for the benefit of both. This study seek
to make a strength, weakness, opportunity, and threat (SWOT)
analysis in three recycling associations of Bogotá with the aim to
understand and determine the situation of recycling from perspective
of informal sector in its transition to enter as authorized waste
providers. Data used in the analysis are derived from multiple
strategies such as literature review, the Bogota’s recycling database,
focus group meetings, governmental reports, national laws and
regulations and specific interviews with key stakeholders. Results of
this study show as the main stakeholders of formal and informal
sector of waste management can identify the internal and internal
conditions of recycling in Bogotá. Several strategies were designed
based on the SWOTs determined, could be useful for Bogotá to
advance and promote recycling as a key strategy for integrated
sustainable waste management in the city.
Abstract: The aim of this paper is to investigate accidents and
close call situations connected to the use of mobile phones in
working-age people ≥ 50 years old. The paper is part of a crosssectional
study that was carried out in 2002 in 15,000 working-age
Finns. The study showed that mobile-phone-related accidents and
close call situations, both at work and at leisure, are more common in
people under 50 years that in people ≥ 50 years old. However, people
under 50 use mobile phones more than those aged ≥ 50.
Abstract: This paper describes the issues relating to the role of
the flash flood early warning system provided by the Malaysian
Government to the communities in Malaysia, specifically during the
flash flood disaster in the Cameron Highlands, Malaysia. Normally,
flash flood disasters can occur as a result of heavy rainfall in an area,
and that water may possibly cause flooding via streams or narrow
channels. The focus of this study is the flash flood disaster which
occurred on 23 October 2013 in the Cameron Highlands, and as a
result the Sungai Bertam overflowed after the release of water from
the Sultan Abu Bakar Dam. This release of water from the dam
caused flash flooding which led to damage to properties and also the
death of residents and livestock in the area. Therefore, the effort of
this study is to identify the perceptions of the flash flood victims on
the role of the flash flood early warning system. For the purposes of
this study, data were gathered through face-to-face interviews from
those flood victims who were willing to participate in this study. This
approach helped the researcher to glean in-depth information about
their feelings and perceptions of the role of the flash flood early
warning system offered by the government. The data were analysed
descriptively and the findings show that the respondents of 22 flood
victims believe strongly that the flash flood early warning system was
confusing and dysfunctional, and communities had failed to response
positively to it. Therefore, most of the communities were not well
prepared for the releasing of water from the dam which caused
property damage, and 3 people were killed in the Cameron Highland
flash flood disaster.
Abstract: An artificial neural network is a mathematical model
inspired by biological neural networks. There are several kinds of
neural networks and they are widely used in many areas, such as:
prediction, detection, and classification. Meanwhile, in day to day life,
people always have to make many difficult decisions. For example,
the coach of a soccer club has to decide which offensive player
to be selected to play in a certain game. This work describes a
novel Neural Network using a combination of the General Regression
Neural Network and the Probabilistic Neural Networks to help a
soccer coach make an informed decision.
Abstract: Flash Floods, together with landslides, are a common
natural threat for people living in mountainous regions and foothills.
One way to deal with this constant menace is the use of Early
Warning Systems, which have become a very important mitigation
strategy for natural disasters.
In this work we present our proposal for a pilot Flash Flood Early
Warning System for Santiago, Chile, the first stage of a more
ambitious project that in a future stage shall also include early
warning of landslides.
To give a context for our approach, we first analyze three existing
Flash Flood Early Warning Systems, focusing on their general
architectures. We then present our proposed system, with main focus
on the decision support system, a system that integrates empirical
models and fuzzy expert systems to achieve reliable risk estimations.
Abstract: Recently, the competition between websites becomes
intense. How to make users “adopt” their websites is an issue of urgent
importance for online communities companies. Social procedures
(such as social influence) can possibly explain how and why users’
technologies usage behaviors affect other people to use the
technologies. This study proposes two types of social influences on the
initial usage of Facebook Check In-friends and group members.
Besides, this study combines social influences theory and social
network theory to explore the factors influencing initial usage of
Facebook Check In. This study indicates that Facebook friends’
previous usage of Facebook Check In and Facebook group members’
previous usage of Facebook Check In will positively influence focal
actors’ Facebook Check In adoption intention, and network centrality
will moderate the relationships among Facebook friends’ previous
usage of Facebook Check In, Facebook group members’ previous
usage of Facebook Check In and focal actors’ Facebook Check In
adoption intention. The article concludes with contributions to
academic research and practice.
Abstract: In a multi-cultural learning context, where ties are
weak and dynamic, combining qualitative with quantitative research
methods may be more effective. Such a combination may also allow
us to answer different types of question, such as about people’s
perception of the network. In this study the use of observation,
interviews and photos were explored as ways of enhancing data from
social network questionnaires. Integrating all of these methods was
found to enhance the quality of data collected and its accuracy, also
providing a richer story of the network dynamics and the factors that
shaped these changes over time.
Abstract: Information technology and information systems are
currently at a tipping point. The digital age fundamentally transforms
a large number of industries in the ways they work. Lines between
business and technology blur. Researchers have acknowledged that
this is the time in which the IT/IS organisation needs to re-strategize
itself. In this paper, the author provides a structured review of the IS
and organisation design literature addressing the question of how the
digital age changes the design categories of an IT/IS organisation
design. The findings show that most papers just analyse single
aspects of either IT/IS relevant information or generic organisation
design elements but miss a holistic ‘big-picture’ onto an IT/IS
organisation design. This paper creates a holistic IT/IS organisation
design framework bringing together the IS research strand, the digital
strand and the generic organisation design strand. The research
identified four IT/IS organisation design categories (strategy,
structure, processes and people) and discusses the importance of two
additional categories (sourcing and governance). The authors findings
point to a first anchor point from which further research needs to be
conducted to develop a holistic IT/IS organisation design framework.
Abstract: The value co-creation has gained much attention in
sales research, but less is known about how salespeople and
customers interact in the authentic business to business (B2B) sales
meetings. The study presented in this paper empirically contributes to
existing research by presenting authentic B2B sales meetings that
were video recorded and analyzed using observation and qualitative
content analysis methods. This paper aims to study key elements of
successful sales interactions between salespeople and customers/
buyers. This study points out that salespeople are selling value rather
than the products or services themselves, which are only enablers in
realizing business benefits. Therefore, our findings suggest that
promoting and easing open discourse is an essential part of a
successful sales encounter. A better understanding of how
salespeople and customers successfully interact would help
salespeople to develop their interpersonal sales skills.
Abstract: The objectives of the study were to determine the
marketing mix factors that influencing tourist’s destination decision
making for cultural tourism in the Chonburi province. Both
quantitative and qualitative data were applied in this study. The
samples of 400 cases for quantitative analysis were tourists (both
Thai and foreign) who were interested in cultural tourism in the
Chonburi province, and traveled to cultural sites in Chonburi and 14
representatives from provincial tourism committee of Chonburi and
local tourism experts. Statistics utilized in this research included
frequency, percentage, mean, standard deviation, and multiple
regression analysis. The study found that Thai and foreign tourists
are influenced by different important marketing mix factors. The
important factors for Thai respondents were physical evidence, price,
people, and place at high importance level. For foreign respondents,
physical evidence, price, people, and process were high importance
level, whereas, product, place and promotion were moderate
importance level.
Abstract: This study aimed to examine the management and
development of forest tourism Kamchanoad. Ban Dung, Udon Thani
sustainability. Data were collected by means of qualitative research
including in-depth interviews, semi- structured, and then the data
were summarized and discussed in accordance with the objectives.
And make a presentation in the form of lectures. The target
population for the study consisted of 16 people, including
representatives from government agencies, community leaders and
the community. The results showed that Guidelines for the
Management and Development of Forest Tourism Kamchanoad
include management of buildings and infrastructure such as roads,
water, electricity, toilets. Other developments are the establishment
of a service center that provides information and resources to
facilitate tourists.; nature trails and informative signage to educate
visitors on the path to the jungle Kamchanoad; forest activities for
tourists who are interested only in occasional educational activities
such as vegetation, etc.; disseminating information on various aspects
of tourism through various channels in both Thailand and English, as
well as a web site to encourage community involvement in the
planning and management of tourism together with the care and
preservation of natural resources and preserving the local cultural
tourist area of Kamchanoad.
Abstract: Most people today are aware that global climate
change is not just a scientific theory but also a fact with worldwide
consequences. Global climate change is due to rapid urbanization,
industrialization, high population growth and current vulnerability of
the climatic condition. Water is becoming scarce as a result of global
climate change. To mitigate the problem arising due to global climate
change and its drought effect, harvesting rainwater from green roofs,
an environmentally-friendly and versatile technology, is becoming
one of the best assessment criteria and gaining attention in Malaysia.
This paper addresses the sustainability of green roofs and examines
the quality of water harvested from green roofs in comparison to
rainwater. The factors that affect the quality of such water, taking
into account, for example, roofing materials, climatic conditions, the
frequency of rainfall frequency and the first flush. A green roof was
installed on the Humid Tropic Centre (HTC) is a place of the study
on monitoring program for urban Stormwater Management Manual
for Malaysia (MSMA), Eco-Hydrological Project in Kuala Lumpur,
and the rainwater was harvested and evaluated on the basis of four
parameters i.e., conductivity, dissolved oxygen (DO), pH and
temperature. These parameters were found to fall between Class I and
Class III of the Interim National Water Quality Standards (INWQS)
and the Water Quality Index (WQI). Some preliminary treatment
such as disinfection and filtration could likely to improve the value of
these parameters to class I. This review paper clearly indicates that
there is a need for more research to address other microbiological and
chemical quality parameters to ensure that the harvested water is
suitable for use potable water for domestic purposes. The change in
all physical, chemical and microbiological parameters with respect to
storage time will be a major focus of future studies in this field.
Abstract: We are facing serious problems related to long-term
depopulation and an aging society with a falling birth rate in Japan. In
this situation, we are suffering from a shortfall in human resources as
well as a shortage of workforce in rural regions. In addition, we are
struggling with a protracted economic slump and excess concentration
of population in the Tokyo Metropolitan area. It is an urgent national
issue to consider how to live in this country and what kind of structure
of society and administration policy is needed. It is necessary to clarify
people’s desire for their way of living and social assistance to be
provided. The aim of this study is to clarify the characteristics of
regional issues and the degree of their seriousness in local
municipalities of Japan. We conducted a questionnaire survey about
regional agenda in all local municipalities in Japan. We obtained
responses concerning the degree of seriousness of regional issues and
degree of importance of policies. Based on the data gathered from the
survey, it is apparent that many local municipalities are facing an
aging population and declining population. We constructed a model to
analyze factors for declining population. Using the model, it was
clarified that a population’s age structure, job opportunities and
income level affect the decline of population. In addition, we showed
the way of the evaluation of state of local municipality.
Abstract: Since the initial creation of the Barbie doll in 1959, it
became a symbol of US society. Likewise, the Licca-chan, a Japanese
doll created in 1967, also became a Japanese symbolic doll of Japanese
society. Prior to the introduction of Licca-chan, Barbie was already
marketed in Japan but their sales were dismal. Licca-chan (an actual
name: Kayama Licca) is a plastic doll with a variety of sizes ranging
from 21.0 cm to 29.0 cm which many Japanese girls dream of having.
For over 35 years, the manufacturer, Takara Co., Ltd. has sold over 48
million dolls and has produced doll houses, accessories, clothes, and
Licca-chan video games for the Nintendo DS. Many First-generation
Licca-chan consumers still are enamored with Licca-chan, and go to
Licca-chan House, in an amusement park with their daughters. These
people are called Licca-chan maniacs, as they enjoy touring the
Licca-chan’s factory in Tohoku or purchase various Licca-chan
accessories. After the successful launch of Licca-chan into the
Japanese market, a mixed-like doll from the US and Japan, a doll,
JeNny, was later sold in the same Japanese market by Takara Co., Ltd.
in 1982.
Comparison of these cultural iconic dolls, Barbie and Licca-chan,
are analyzed in this paper. In fact, these dolls have concepts of girls’
dreams. By using concepts of mythology of Jean Baudrillard, these
dolls can be represented idealized images of figures in the products for
consumers, but at the same time, consumers can see products with
different perspectives, which can cause controversy.
Abstract: This paper analyzes the political and economic issues
that people with disabilities face related to globalization; how people
with disabilities have been adapting globalization and surviving under
worldwide competition system. It explains that economic
globalization exacerbates inequality and deprivation of people with
disabilities. The rising tide of neo-liberal welfare policies emphasized
efficiency, downsized social expenditure for people with disabilities,
excluded people with disabilities against labor market, and shifted
them from welfare system to nothing. However, there have been
people with disabilities' political responses to globalization, which are
characterized by a global network of people with disabilities as well as
participation to global governance. Their resistance can be seen as an
attempt to tackle the problems that economic globalization has
produced. It is necessary paradigm shift of disability policy from
dependency represented by disability benefits to independency
represented by labor market policies for people with disabilities.
Abstract: This article deals with geographical conditions in
terrain and their effect on the movement of vehicles, their effect on
speed and safety of movement of people and vehicles. Finding of the
optimal routes outside the communication is studied in the Army
environment, but it occur in civilian as well, primarily in crisis
situation, or by the provision of assistance when natural disasters
such as floods, fires, storms etc., have happened. These movements
require the optimization of routes when effects of geographical
factors should be included. The most important factor is the surface
of a terrain. It is based on several geographical factors as are slopes,
soil conditions, micro-relief, a type of surface and meteorological
conditions. Their mutual impact has been given by coefficient of
deceleration. This coefficient can be used for the commander`s
decision. New approaches and methods of terrain testing,
mathematical computing, mathematical statistics or cartometric
investigation are necessary parts of this evaluation.
Abstract: This research aimed to study the characteristics of a
community in the social, economic and cultural context. This
research used interviews and surveys of the members in the Patthana
Soi Ranongklang community, Dusit District, Bangkok. The results
are as follows: In terms of overall conditions and characteristics, the
Patthana Soi Ranongklang community is located on the property of
the Treasury Department. 50 years ago, the location of this
community consisted of paddy fields with limited convenience in
terms of transportation. Rama V Road was only a small narrow road
accessed only by three-wheelers there were no buses. The majority of
community members moved in from Mak Khawan Rangsan Bridge.
Thus, most community members were either workers or government
officials as they were routers not the owners of the land. Therefore,
there were no primary occupations within the 7 acres of this
community. The development of the community started in 1981. At
present, the community is continuously being developed and
modernization is rapidly flowing in. One of the reasons was because
the main roads were widened, especially Rama V Road that allows
more convenient transportation, leading to heightened citizens’
convenience. In terms of the economy and society, Rama V Road
causes the research to find out the development and expansion of
change in the conditions of the area and buildings. Some buildings
were improved and changed along the time, as well as the
development of new facilities that caused the community members to
continually become more materialistic. In the community, it has well
organized and managed jobs to each part of community members,
and areas were improved to allow the new buildings and apartments.
The trend of jobs became more varied, in terms of both jobs at home,
such as workers, merchandizing and small own businesses, and the
community jobs outside, which became much more convenient to car
drivers as they got used to the narrow roads inside the community.
The location of the community next to Rama V Road also allows
assistance from government agencies to reach the community with
ease. Moreover, the welfare of the community was well taken care of
by the community committee. In terms of education, the research
found that there are two schools: Wat Pracharabuedham School and
Wat Noi Noppakun School that are providing education within the
community. The majority in the community have received Bachelor
degrees. In areas of culture, the research found that the culture,
traditions and beliefs of people in the community were mainly
transferred from the old community: the majorities are Buddhists, so
especially beliefs in Buddhism; the main reason for this is because
the old community was situated near Wat Makut Kasattriyaram.
Therefore, the community members have always had Buddhist
temples as the centre of the community. Later years, more citizens
moved along culture in and bring traditions and beliefs with them.
The community members also took part in building a Dharma hall
named Wat Duang Jai which is 72 year old.
Abstract: Game theory is the study of how people interact and
make decisions to handle competitive situations. It has mainly been
developed to study decision making in complex situations. Humans
routinely alter their behaviour in response to changes in their social
and physical environment. As a consequence, the outcomes of
decisions that depend on the behaviour of multiple decision makers
are difficult to predict and require highly adaptive decision-making
strategies. In addition to the decision makers may have preferences
regarding consequences to other individuals and choose their actions
to improve or reduce the well-being of others. Nash equilibrium is a
fundamental concept in the theory of games and the most widely used
method of predicting the outcome of a strategic interaction in the
social sciences. A Nash Equilibrium exists when there is no unilateral
profitable deviation from any of the players involved. On the other
hand, no player in the game would take a different action as long as
every other player remains the same.
Abstract: Housing loans play an important role in CEE
countries’ economies. This fact is based on their share in total loans
to households and their importance for economic activity and growth
in CEE countries. Therefore, it is important to find out key
determinants of housing loans demand in these countries. The aim of
this study is to research and analyze the determinants of the demand
for housing loans in Croatia. In this regard, the effect of economic
activity, loan terms and real estate prices were analyzed. Also, the
aim of this study is to find out what motivates people to take housing
loans. Therefore, primarily empirical study was conducted among the
Croatian residents. The results show that demand for housing loans is
positively affected by economic growth, higher personal income and
flexible loan terms, while it is negatively affected by interest rate rise.