Abstract: The goal of this paper is to identify the main
differences in the way men and women perceive TV ads. This paper
is based on a research project conducted partly as a review of relevant
papers, which deals with gender influence on the cognitive process
and postmodern perception of advertising. In addition to that,
qualitative research was conducted by means of interviews and
structured questionnaires. Furthermore, data acquired from the
research were used to evaluate our objectives and hypotheses. The
goal of this paper is to compare women's and men's perception of
advertisement. Although women are able to perceive more details
than men, men are more susceptible to sexual appeals in advertising.
Significant differences were also found in the perception of sexual
appeals in the context of gender.
Abstract: Geological and tectonic framework indicates that
Bangladesh is one of the most seismically active regions in the world.
The Bengal Basin is at the junction of three major interacting plates:
the Indian, Eurasian, and Burma Plates. Besides there are many
active faults within the region, e.g. the large Dauki fault in the north.
The country has experienced a number of destructive earthquakes due
to the movement of these active faults. Current seismic provisions of
Bangladesh are mostly based on earthquake data prior to the 1990.
Given the record of earthquakes post 1990, there is a need to revisit
the design provisions of the code. This paper compares the base shear
demand of three major cities in Bangladesh: Dhaka (the capital city),
Sylhet, and Chittagong for earthquake scenarios of magnitudes
7.0MW, 7.5MW, 8.0MW, and 8.5MW using a stochastic model. In
particular, the stochastic model allows the flexibility to input region
specific parameters such as shear wave velocity profile (that were
developed from Global Crustal Model CRUST2.0) and include the
effects of attenuation as individual components. Effects of soil
amplification were analysed using the Extended Component
Attenuation Model (ECAM). Results show that the estimated base
shear demand is higher in comparison with code provisions leading to
the suggestion of additional seismic design consideration in the study
regions.
Abstract: With the increasing dependence of countries on the
critical infrastructure, it increases their vulnerability. Big threat is
primarily in the human factor (personnel of the critical infrastructure)
and in terrorist attacks. It emphasizes the development of
methodology for searching of weak points and their subsequent
elimination. This article discusses methods for the analysis of safety
in the objects of critical infrastructure. It also contains proposal for
methodology for training employees of security services in the
objects of the critical infrastructure and developing scenarios of
attacks on selected objects of the critical infrastructure.
Abstract: To maintain a healthy balanced loyalty, whether to art
or society, posits a debatable issue. The artist is always on the look
out for the potential tension between those two realms. Therefore,
one of the most painful dilemmas the artist finds is how to function in
a society without sacrificing the aesthetic values of his/her work. In
other words, the life-long awareness of failure which derives from the
concept of the artist as caught between unflattering social realities
and the need to invent genuine art forms becomes a fertilizing soil for
the artists to be tackled. Thus, within the framework of this dilemma,
the question of the responsibility of the artist and the relationship of
the art to politics will be illuminating. To a larger extent, however, in
drama, this dilemma is represented by the fictional characters of the
play. The present paper tackles the idea of the amorality of the artist in
selected plays by Tom Stoppard. However, Stoppard’s awareness of
his situation as a refugee has led him to keep at a distance from
politics. He tried hard to avoid any intervention into the realms of
political debate, especially in his earliest work. On the one hand, it is
not meant that he did not interest in politics as such, but rather he
preferred to question it than to create a fixed ideological position. On
the other hand, Stoppard’s refusal to intervene in politics is ascribed
to his feeling of gratitude to Britain where he settled. As a result,
Stoppard has frequently been criticized for a lack of political
engagement and also for not leaning too much for the left when he
does engage. His reaction to these public criticisms finds expression
in his self-conscious statements which defensively stressed the
artifice of his work. He, like Oscar Wilde thinks that the
responsibility of the artist is devoted to the realm of his/her art.
Consequently, his consciousness for the role of the artist is truly
reflected in his two plays, Artist Descending a Staircase (1972) and
Travesties (1974).
Abstract: Anogeissus leiocarpus (Combretaceae) is well known
for its medicinal uses in African traditional medicine, for treating
many human diseases mainly skin diseases and infections. Mycetoma
disease is a fungal and/ or bacterial skininfection, mainly cause by
Madurella mycetomatis fungus. This study was carried out in vitro to
investigate the antifungal activity of Anogeissus leiocarpus leaf
extracts against the isolated pathogenic Madurella mycetomatis, by
using the NCCLS modified method compared to Ketoconazole
standard drug, and MTT assay. The bioactive fraction was subjected
to chemical analysis implementing different chromatographic
analytical methods (TLC, HPLC, and LC-MS/MS). The results
showed significance antifungal activity of A. leiocarpus leaf extracts
against the isolated pathogenic M. mycetomatis, compared to negative
and positive controls. The chloroform fraction showed the highest
antifungal activity. The chromatographic analysis of the chloroform
fraction with the highest activity showed the presence of important
bioactive compounds such as ellagic and flavellagic acids derivatives,
flavonoids and stilbenoid, which are well known for their antifungal
activity.
Abstract: Non-linear dynamic time history analysis is
considered as the most advanced and comprehensive analytical
method for evaluating the seismic response and performance of
multi-degree-of-freedom building structures under the influence of
earthquake ground motions. However, effective and accurate
application of the method requires the implementation of advanced
hysteretic constitutive models of the various structural components
including masonry infill panels. Sophisticated computational research
tools that incorporate realistic hysteresis models for non-linear
dynamic time-history analysis are not popular among the professional
engineers as they are not only difficult to access but also complex and
time-consuming to use. In addition, commercial computer programs
for structural analysis and design that are acceptable to practicing
engineers do not generally integrate advanced hysteretic models
which can accurately simulate the hysteresis behavior of structural
elements with a realistic representation of strength degradation,
stiffness deterioration, energy dissipation and ‘pinching’ under cyclic
load reversals in the inelastic range of behavior. In this scenario,
push-over or non-linear static analysis methods have gained
significant popularity, as they can be employed to assess the seismic
performance of building structures while avoiding the complexities
and difficulties associated with non-linear dynamic time-history
analysis. “Push-over” or non-linear static analysis offers a practical
and efficient alternative to non-linear dynamic time-history analysis
for rationally evaluating the seismic demands. The present paper is
based on the analytical investigation of the effect of distribution of
masonry infill panels over the elevation of planar masonry infilled
reinforced concrete [R/C] frames on the seismic demands using the
capacity spectrum procedures implementing nonlinear static analysis
[pushover analysis] in conjunction with the response spectrum
concept. An important objective of the present study is to numerically
evaluate the adequacy of the capacity spectrum method using
pushover analysis for performance based design of masonry infilled
R/C frames for near-field earthquake ground motions.
Abstract: The use of magnesium alloys is limited due to their
susceptibility to corrosion although they have many attractive
physical and mechanical properties. To increase mechanical and
corrosion properties of these alloys, many deposition method and
coating types are used. Electroless Ni–B coatings have received
considerable interest recently due to its unique properties such as
cost-effectiveness, thickness uniformity, good wear resistance,
lubricity, good ductility and corrosion resistance, excellent
solderability and electrical properties and antibacterial property. In
this study, electroless Ni-B coating could been deposited on AZ91
magnesium alloy. The obtained coating exhibited a harder and
rougher structure than the substrate.
Abstract: Recent investigations have demonstrated the global
sea level rise due to climate change impacts. In this study, climate
changes study the effects of increasing water level in the strait of
Hormuz. The probable changes of sea level rise should be
investigated to employ the adaption strategies. The climatic output
data of a GCM (General Circulation Model) named CGCM3 under
climate change scenario of A1b and A2 were used. Among different
variables simulated by this model, those of maximum correlation
with sea level changes in the study region and least redundancy
among themselves were selected for sea level rise prediction by using
stepwise regression. One of models (Discrete Wavelet artificial
Neural Network) was developed to explore the relationship between
climatic variables and sea level changes. In these models, wavelet
was used to disaggregate the time series of input and output data into
different components and then ANN was used to relate the
disaggregated components of predictors and input parameters to each
other. The results showed in the Shahid Rajae Station for scenario
A1B sea level rise is among 64 to 75 cm and for the A2 Scenario sea
level rise is among 90 t0 105 cm. Furthermore, the result showed a
significant increase of sea level at the study region under climate
change impacts, which should be incorporated in coastal areas
management.
Abstract: This paper presents the design and implementation
details of a complete unmanned aerial system (UAS) based
on commercial-off-the-shelf (COTS) components, focusing on
safety, security, search and rescue scenarios in GPS-denied
environments. In particular, The aerial platform is capable
of semi-autonomously navigating through extremely low-light,
GPS-denied indoor environments based on onboard sensors only,
including a downward-facing optical flow camera. Besides, an
additional low-cost payload camera system is developed to stream
both infra-red video and visible light video to a ground station in
real-time, for the purpose of detecting sign of life and hidden humans.
The total cost of the complete system is estimated to be $1150,
and the effectiveness of the system has been tested and validated
in practical scenarios.
Abstract: The garment manufacturing industry involves
sequential processes that are subjected to uncontrollable variations.
The industry depends on the skill of labour in handling the varieties
of fabrics and accessories, machines, as well as complicated sewing
operation. Due to these reasons, garment manufacturers have created
systems to monitor and to control the quality of the products on a
regular basis by conducting quality approaches to minimize variation.
With that, the aim of this research has been to ascertain the quality
approaches deployed by Malaysian garment manufacturers in three
key areas - quality systems and tools; quality control and types of
inspection; as well as sampling procedures chosen for garment
inspection. Besides, the focus of this research was to distinguish the
quality approaches adopted by companies that supplied finished
garments to both domestic and international markets. Feedback from
each company representative has been obtained via online survey,
which comprised of five sections and 44 questions on the
organizational profile and the quality approaches employed in the
garment industry. As a result, the response rate was 31%. The results
revealed that almost all companies have established their own
mechanism of process control by conducting a series of quality
inspections for daily production, either it was formally set up or
otherwise. In addition, quality inspection has been the predominant
quality control activity in the garment manufacturing, while the level
of complexity of these activities was substantially dictated by the
customers. Moreover, AQL-based sampling was utilized by
companies dealing with exports, whilst almost all the companies that
only concentrated on the domestic market were comfortable using
their own sampling procedures for garment inspection. Hence, this
research has provided insights into the implementation of a number
of quality approaches that were perceived as important and useful in
the garment manufacturing sector, which is truly labour-intensive.
Abstract: Detecting changes in multiple images of the same
scene has recently seen increased interest due to the many
contemporary applications including smart security systems, smart
homes, remote sensing, surveillance, medical diagnosis, weather
forecasting, speed and distance measurement, post-disaster forensics
and much more. These applications differ in the scale, nature, and
speed of change. This paper presents an application of image
processing techniques to implement a real-time change detection
system. Change is identified by comparing the RGB representation of
two consecutive frames captured in real-time. The detection threshold
can be controlled to account for various luminance levels. The
comparison result is passed through a filter before decision making to
reduce false positives, especially at lower luminance conditions. The
system is implemented with a MATLAB Graphical User interface
with several controls to manage its operation and performance.
Abstract: Adequate and reliable estimates of aquifer parameters
are of utmost importance for proper management of vital
groundwater resources. At present scenario, the ground water is
polluted because of industrial waste disposed over the land and the
contaminants are transported in the aquifer from one area to another
area, which is depending on the characteristics of the aquifer and
contaminants. To know the contaminant transport, the accurate
estimation of aquifer properties is highly needed. Conventionally,
these properties are estimated through pumping tests carried out on
water wells. The occurrence and movement of ground water in the
aquifer are characteristically defined by the aquifer parameters. The
pumping (aquifer) test is the standard technique for estimating
various hydraulic properties of aquifer systems, viz., transmissivity
(T), hydraulic conductivity (K), storage coefficient (S) etc., for which
the graphical method is widely used. The study area for conducting
pumping test is Pydibheemavaram Industrial area near the coastal
belt of Srikulam, AP, India. The main objective of the present work is
to estimate the aquifer properties for developing contaminant
transport model for the study area.
Abstract: The UK is leading in online retail and mobile
adoption. However, there is a dearth of information relating to mobile
apparel retail, and developing an understanding about consumer
browsing and purchase behaviour in m-retail channel would provide
apparel marketers, mobile website and app developers with the
necessary understanding of consumers’ needs. Despite the rapid
growth of mobile retail businesses, no published study has examined
shopping behaviour on fashion mobile apps and websites. A mixed method approach helped to understand why fashion
consumers prefer websites on smartphones, when diverse mobile
apps are also available. The following research methods were
employed: survey, eye-tracking experiments, observation, and
interview with retrospective think aloud. The mobile gaze tracking
device by SensoMotoric Instruments was used to understand
frustrations in navigation and other issues facing consumers in
mobile channel. This method helped to validate and compliment
other traditional user-testing approaches in order to optimize user
experience and enhance the development of mobile retail channel.
The study involved eight participants - females aged 18 to 35 years
old, who are existing mobile shoppers. The participants used the
Topshop mobile app and website on a smart phone to complete a task
according to a specified scenario leading to a purchase. The
comparative study was based on: duration and time spent at different
stages of the shopping journey, number of steps involved and product
pages visited, search approaches used, layout and visual clues, as
well as consumer perceptions and expectations. The results from the data analysis show significant differences in
consumer behaviour when using a mobile app or website on a smart
phone. Moreover, two types of problems were identified, namely
technical issues and human errors. Having a mobile app does not
guarantee success in satisfying mobile fashion consumers. The
differences in the layout and visual clues seem to influence the
overall shopping experience on a smart phone. The layout of search
results on the website was different from the mobile app. Therefore,
participants, in most cases, behaved differently on different
platforms. The number of product pages visited on the mobile app
was triple the number visited on the website due to a limited visibility
of products in the search results. Although, the data on traffic trends
held by retailers to date, including retail sector breakdowns for visits
and views, data on device splits and duration, might seem a valuable
source of information, it cannot explain why consumers visit many
product pages, stay longer on the website or mobile app, or abandon
the basket. A comprehensive list of pros and cons was developed by
highlighting issues for website and mobile app, and recommendations
provided. The findings suggest that fashion retailers need to be aware of
actual consumers’ behaviour on the mobile channel and their expectations in order to offer a seamless shopping experience. Added
to which is the challenge of retaining existing and acquiring new
customers. There seem to be differences in the way fashion
consumers search and shop on mobile, which need to be explored in
further studies.
Abstract: This paper integrates Octagon and Square Search
pattern (OCTSS) motion estimation algorithm into H.264/AVC
(Advanced Video Coding) video codec in Adaptive Group of Pictures
(AGOP) mode. AGOP structure is computed based on scene change
in the video sequence. Octagon and square search pattern block-based
motion estimation method is implemented in inter-prediction process
of H.264/AVC. Both these methods reduce bit rate and computational
complexity while maintaining the quality of the video sequence
respectively. Experiments are conducted for different types of video
sequence. The results substantially proved that the bit rate,
computation time and PSNR gain achieved by the proposed method
is better than the existing H.264/AVC with fixed GOP and AGOP.
With a marginal gain in quality of 0.28dB and average gain in bitrate
of 132.87kbps, the proposed method reduces the average computation
time by 27.31 minutes when compared to the existing state-of-art
H.264/AVC video codec.
Abstract: In this paper, we present an optimization technique or
a learning algorithm using the hybrid architecture by combining the
most popular sequence recognition models such as Recurrent Neural
Networks (RNNs) and Hidden Markov models (HMMs). In order to
improve the sequence/pattern recognition/classification performance
by applying a hybrid/neural symbolic approach, a gradient descent
learning algorithm is developed using the Real Time Recurrent
Learning of Recurrent Neural Network for processing the knowledge
represented in trained Hidden Markov Models. The developed hybrid
algorithm is implemented on automata theory as a sample test beds
and the performance of the designed algorithm is demonstrated and
evaluated on learning the deterministic finite state automata.
Abstract: The Green Urban Lab took the form of public
installations that were placed at various locations in four cities in
Cyprus. These installations - through which a series of events,
activities, workshops and research took place - were the main tools in
regenerating a series of urban public spaces in Cyprus. The purpose
of this project was to identify issues and opportunities related to
public space and to offer guidelines on how design and participatory
democracy improvements could strengthen civil society, while
raising the quality of the urban public scene. Giant inflatable
structures were injected in important urban fragments in order to
accommodate series of events. The design and playful installation
generated a wide community engagement. The fluid presence of the
installations acted as a catalyst for social interaction. They were
accessed and viewed effortlessly and surprisingly, creating
opportunities to rediscover public spaces.
Abstract: This study aims at improving the urban hydrological
cycle of the Orléans agglomeration (France) and understanding the
relationship between physical and chemical parameters of urban
surface runoff and the hydrological conditions. In particular water
quality parameters such as pH, conductivity, total dissolved solids,
major dissolved cations and anions, and chemical and biological
oxygen demands were monitored for three types of urban water
discharges (wastewater treatment plant output (WWTP), storm
overflow and stormwater outfall) under two hydrologic scenarios (dry
and wet weather). The first results were obtained over a period of five
months. Each investigated (Ormes, l’Egoutier and La Corne) outfall
represents an urban runoff source that receives water from runoff
roads, gutters, the irrigation of gardens and other sources of flow over
the Earth’s surface that drains in its catchments and carries it to the
Loire River. In wet weather conditions there is rain water runoff and
an additional input from the roof gutters that have entered the
stormwater system during rainfall. For the comparison the results La
Chilesse is a storm overflow that was selected in our study as a
potential source of waste water which is located before the (WWTP). The comparison of the physical-chemical parameters (total
dissolved solids, turbidity, pH, conductivity, dissolved organic
carbon (DOC), concentration of major cations and anions) together
with the chemical oxygen demand (COD) and biological oxygen
demand (BOD) helped to characterize sources of runoff waters in the
different watersheds. It also helped to highlight the infiltration of
wastewater in some stormwater systems that reject directly in the
Loire River. The values of the conductivity measured in the outflow
of Ormes were always higher than those measured in the other two
outlets. The results showed a temporal variation for the Ormes outfall
of conductivity from 1465 μS cm-1 in the dry weather flow to 650 μS
cm-1 in the wet weather flow and also a spatial variation in the wet
weather flow from 650 μS cm-1 in the Ormes outfall to 281 μS cm-1
in L’Egouttier outfall. The ultimate BOD (BOD28) showed a
significant decrease in La Corne outfall from 181 mg L-1 in the wet
weather flow to 95 mg L-1 in the dry weather flow because of the
nutrient load that was transported by the runoff.
Abstract: An integrated modeling approach was used in this study for energy planning and climate change mitigation assessment. The main objective of this study was to develop various green-house gas (GHG) mitigations scenarios in the energy demand and supply sectors for the state of Florida. The Long range energy alternative planning (LEAP) model was used in this study to examine the energy alternative and GHG emissions reduction scenarios for short and long term (2010-2050). One of the energy analysis and GHG mitigation scenarios was developed by taking into account the available renewable energy resources potential for power generation in the state of Florida. This will help to compare and analyze the GHG reduction measure against “Business As Usual” and ‘State of Florida Policy” scenarios. Two master scenarios: “Electrification” and “Energy efficiency and Lifestyle” were developed through combination of various mitigation scenarios: technological changes and energy efficiency and conservation. The results show a net reduction of the energy demand and GHG emissions by adopting these two energy scenarios compared to the business as usual.
Abstract: The present explanatory study concerns with the
relation between Diabetes Mellitus and Food Balance in the Kingdom
of Saudi Arabia during 2005-2010, using published data. Results illustrated that Saudi citizen daily protein consumption
(DPC) during 2005-2007 (g/capita/day) is higher than the average
global consumption level of protein with 15.27%, daily fat
consumption (DFC) with 24.56% and daily energy consumption
(DEC) with 16.93% and increases than recommended level by
International Nutrition Organizations (INO) with 56% for protein,
60.49% for fat and 27.37% for energy. On the other hand, DPC per
capita in Saudi Arabia decreased during the period 2008-2010 from
88.3 to 82.36 gram/ day. Moreover, DFC per capita in Saudi Arabia
decreased during the period 2008-2010 from 3247.90 to 3176.43
Cal/capita/ day, and daily energy consumption (DEC) of Saudi
citizen increases than world consumption with 16.93%, whereas
increases with 27.37% than INO. Despite this, DPC, DFC and DEC
per capita in Saudi Arabia still higher than world mean. On the other
side, results illustrated that the number of diabetic patients in Saudi
Arabia during the same period (2005-2010). The curve of diabetic
patient’s number in Saudi Arabia during 2005-2010 is regular
ascending with increasing level ranged between 7.10% in 2005 and
12.44% in 2010. It is essential to devise Saudi National programs to educate the
public about the relation of food balances and diabetes so it could be
avoided, and provide citizens with healthy dietary balances tables.
Abstract: The purpose of this theoretical literature review is to
study the relevant academic literature on lack of cardiorespiratory
fitness and its effects on children. The total of thirty eight relevant
documents were identified and considered for this review which
nineteen of those were original research articles published in peer
reviewed journals. The other nineteen articles were statistical
documents. This literature review is structured to examine 5 effects
in deficiency of cardiorespiratory fitness in school aged children (A)
Relative Age Effect (RAE), (B) Obesity, (C) Inadequate fitness level
(D) Unhealthy life style, and (E) Academics. The categories provide
a theoretical framework for future studies where results are driven
from the literature review. The study discusses that regular physical fitness assists children
and adolescents to develop healthy physical activity behaviors which
can be sustained throughout adult life. Conclusion suggests that
advocacy for increasing physical activity and decreasing sedentary
behaviors at school and home are necessary.