Abstract: Advertising is one of the important marketing
strategies and the choice of media is an important aspect of
effectiveness of advertising media. The two most popular advertising
media, TV and web media are highly effective in creating successful
advertisements as they influence the purchase decision of the
viewers. Although TV and web are electronic media, they are unique
in their features and traits of advertising. Hence, the present study
attempts to analyze the influence of these two media towards buying
behavior of the viewers. The two media are analyzed separately to
determine its level of influence towards buying behavior and finally a
comparative analysis of these media is attempted to find the
difference in their level of influence.
Abstract: In order to monitor the water table depth on soil profile
salinity buildup, a field study was carried out during 2006-07. Wheat
(Rabi) and Sorghum (Kharif) fodder were sown in with three
treatments. The results showed that watertable depth lowered from
1.15m to 2.89 m depth at the end of experiment. With lower of
watertable depth, pH, ECe and SAR decreased under crops both
without and with gypsum and increased in fallowing. Soil moisture
depletion was directly proportional to lowering of watertable. With the
application of irrigation water (58cm) pH, ECe and SAR were reduced
in cropped plots, reduction was higher in gypsum applied plots than
non-gypsum plots. In case of fallowing, there was increase in pH, EC,
while slight reduction occurred in SAR values. However, soil salinity
showed an increasing upward trend under fallowing and its value in
0-30 cm soil layer was the highest amongst the treatments.
Abstract: One of the most importance of intelligence in-car and
roadside systems is the cooperative vehicle-infrastructure system. In
Thailand, ITS technologies are rapidly growing and real-time vehicle
information is considerably needed for ITS applications; for example,
vehicle fleet tracking and control and road traffic monitoring
systems. This paper defines the communication protocols and
software design for middleware components of B-VIS (Burapha
Vehicle-Infrastructure System). The proposed B-VIS middleware architecture serves the needs of a distributed RFID sensor network and simplifies some intricate details of several communication standards.
Abstract: Many supervised induction algorithms require discrete
data, even while real data often comes in a discrete
and continuous formats. Quality discretization of continuous
attributes is an important problem that has effects on speed,
accuracy and understandability of the induction models. Usually,
discretization and other types of statistical processes are applied
to subsets of the population as the entire population is practically
inaccessible. For this reason we argue that the discretization
performed on a sample of the population is only an estimate of
the entire population. Most of the existing discretization methods,
partition the attribute range into two or several intervals using
a single or a set of cut points. In this paper, we introduce a
technique by using resampling (such as bootstrap) to generate
a set of candidate discretization points and thus, improving the
discretization quality by providing a better estimation towards
the entire population. Thus, the goal of this paper is to observe
whether the resampling technique can lead to better discretization
points, which opens up a new paradigm to construction of
soft decision trees.
Abstract: A CFD software was employed to analyze the
characteristics of the flat round porous aerostatic bearings. The effects
of gap between the bearing and the guide way and the porosity of the
porous material on the load capacity of the bearing were studied. The
adequacy of the simulation model and the approach was verified. From
the parametric study, it is found that the depth of the flow path does not
influence the load capacity of the bearing; the load capacity of the
bearing will decrease if the thickness of the porous material increases
or the porous material protrudes above the bearing housing; the
variation of the chamfer at the edge of the bearing does not affect the
bearing load capacity. For a bearing with an air gap of 5μm and a
porosity of 0.1, the average load capacity and the pressure distribution
of the bearing are nearly unchanged no matter the bearing moves at a
constant or a varying speed.
Abstract: Class cohesion is an important object-oriented
software quality attribute. It indicates how much the members in a
class are related. Assessing the class cohesion and improving the
class quality accordingly during the object-oriented design phase
allows for cheaper management of the later phases. In this paper, the
notion of distance between pairs of methods and pairs of attribute
types in a class is introduced and used as a basis for introducing a
novel class cohesion metric. The metric considers the methodmethod,
attribute-attribute, and attribute-method direct interactions.
It is shown that the metric gives more sensitive values than other
well-known design-based class cohesion metrics.
Abstract: This report focus on phase behavior of polyethylene glycol (PEG)4000/ phosphate/ guanidine hydrochloride/ water system at different guanidine hydrochloride concentrations and pH. The binodal of the systems was displaced toward higher concentrations of the components with increasing guanidine hydrochloride concentrations. The partition coefficient of guanidine hydrochloride was near unity and increased with decreasing pH and increasing PEG/salt (%w/w) ratio.
Abstract: The special constraints of sensor networks impose a
number of technical challenges for employing them. In this review,
we study the issues and existing protocols in three areas: coverage
and routing. We present two types of coverage problems: to
determine the minimum number of sensor nodes that need to perform
active sensing in order to monitor a certain area; and to decide the
quality of service that can be provided by a given sensor network.
While most routing protocols in sensor networks are data-centric,
there are other types of routing protocols as well, such as
hierarchical, location-based, and QoS-aware. We describe and
compare several protocols in each group. We present several multipath
routing protocols and single-path with local repair routing
protocols, which are proposed for recovering from sensor node
crashes. We also discuss some transport layer schemes for reliable
data transmission in lossy wireless channels.
Abstract: A Ground Control System (GCS), which controls Unmanned Aerial Vehicles (UAVs) and monitors their missionrelated data, is one of the major components of UAVs. In fact, some traditional GCSs were built on an expensive, complicated hardware infrastructure with workstations and PCs. In contrast, a GCS on a portable device – such as an Android phone or tablet – takes advantage of its light-weight hardware and the rich User Interface supported by the Android Operating System. We implemented that kind of GCS and called it Ground System Software (GSS) in this paper. In operation, our GSS communicates with UAVs or other GSS via TCP/IP connection to get mission-related data, visualizes it on the device-s screen, and saves the data in its own database. Our study showed that this kind of system will become a potential instrument in UAV-related systems and this kind of topic will appear in many research studies in the near future.
Abstract: As one of the big government bank, Bank X is paying attention its performance, so that it can compete. One of them is the existence of organizational culture which recognized with term TIPEC (Trust, Integrity, Professionalism, Costumer Focus, and Excellence). In application of organizational culture, it is needed the existence of employee involvement (job involvement). It can be influenced by various factors, such as Locus of Control. Related to above mentioned, the problems are how employee tendency of Locus of Control, how job involvement, how organizational culture applied by employees and how influence of Locus of Control and job involvement to the organizational culture applied by employees. Researchers collected data with questioner spreading, and respondents number of 30 people. After that, the data were analyzed with SPSS software constructively. The influence of Locus of Control and job involvement to the application of organizational culture was strong, i.e. 58.3%.
Abstract: This paper focuses on a critical component of the situational awareness (SA), the control of autonomous vertical flight for an unmanned aerial vehicle (UAV). Autonomous vertical flight is a challenging but important task for tactical UAVs to achieve high level of autonomy under adverse conditions. With the SA strategy, we proposed a two stage flight control procedure using two autonomous control subsystems to address the dynamics variation and performance requirement difference in initial and final stages of flight trajectory for a nontrivial nonlinear trirotor mini-UAV model. This control strategy for chosen mini-UAV model has been verified by simulation of hovering maneuvers using software package Simulink and demonstrated good performance for fast SA in realtime search-and-rescue operations.
Abstract: Many new experimental films which were free from conventional movie forms have appeared since Nubellbak Movement in the late 1950s. Forty years after the movement started, on March 13th, 1995, on the 100th anniversary of the birth of film, the declaration called Dogme 95, was issued in Copenhagen, Denmark. It aimed to create a new style of avant-garde film, and showed a tendency toward being anti-Hollywood and anti-genre, which were against the highly popular Hollywood trend of movies based on large-scale investment. The main idea of Dogme 95 is the opposition to 'the writer's doctrine' that a film should be the artist's individual work and to 'the overuse of technology' in film. The key figures declared ten principles called 'Vow of Chastity', by which new movie forms were to be produced. Interview (2000), directed by Byunhyuk, was made in 2000, five years after Dogme 95 was declared. This movie was dedicated as the first Asian Dogme. This study will survey the relationship between Korean film and the Vow of Chastity through the Korean films released in theaters from a viewpoint of technology and content. It also will call attention to its effects on and significance to Korean film in modern society.
Abstract: The essence of the 21st century is knowledge economy. Knowledge has become the key resource of economic growth and social development. Construction industry is no exception. Because of the characteristic of complexity, project manager can't depend only on information management. The only way to improve the level of construction project management is to set up a kind of effective knowledge accumulation mechanism. This paper first introduced the IFC standard and the concept of ontology. Then put forward the construction method of the architectural engineering domain ontology based on IFC. And finally build up the concepts, properties and the relationship between the concepts of the ontology. The deficiency of this paper is also pointed out.
Abstract: As the new industrial revolution advances in the
nanotechnology have been followed with interest throughout the
world and also in Turkey. Media has an important role in conveying
these advances to public, rising public awareness and creating
attitudes related to nanotechnology. As well as representing how a
subject is treated, media frames determine how public think about
this subject. In literature definite frames related to nanoscience and
nanotechnology such as process, regulation, conflict and risks were
mentioned in studies focusing different countries. So how
nanotechnology news is treated by which frames and in which news
categories in Turkey as a one of developing countries? In this study
examining different variables about nanotechnology that affect
public attitudes such as category, frame, story tone, source in Turkish
media via framing analysis developed in agenda setting studies was
aimed. In the analysis data between 2005 and 2009 obtained from the
first five national newspapers with wide circulation in Turkey will be
used. In this study the direction of the media about nanotechnology,
in which frames nanotechnologic advances brought to agenda were
reported as news, and sectoral, legal, economic and social scenes
reflected by these frames to public related to nanotechnology in
Turkey were planned.
Abstract: In Thailand, the practice of pre-hospital Emergency
Medical Service (EMS) in each area reveals the different growth
rates and effectiveness of the practices. Those can be found as the
diverse quality and quantity. To shorten the learning curve prior to
speed-up the practices in other areas, story telling and lessons learnt
from the effective practices are valued as meaningful knowledge. To
this paper, it was to ascertain the factors, lessons learnt and best
practices that have impact as contributing to the success of prehospital
EMS system. Those were formulized as model prior to
speedup the practice in other areas. To develop the model, Malcolm
Baldrige National Quality Award (MBNQA), which is widely
recognized as a framework for organizational quality assessment and
improvement, was chosen as the discussion framework. Remarkably,
this study was based on the consideration of knowledge capture;
however it was not to complete the loop of knowledge activities.
Nevertheless, it was to highlight the recognition of knowledge
capture, which is the initiation of knowledge management.
Abstract: Void formation in underfill is considered as failure
in flip chip manufacturing process. Void formation possibly caused
by several factors such as poor soldering and flux residue during
die attach process, void entrapment due moisture contamination,
dispense pattern process and setting up the curing process. This
paper presents the comparison of single step and two steps curing
profile towards the void and black dots formation in underfill for
Hi-CTE Flip Chip Ceramic Ball Grid Array Package (FC-CBGA).
Statistic analysis was conducted to analyze how different factors
such as wafer lot, sawing technique, underfill fillet height and
curing profile recipe were affected the formation of voids and
black dots. A C-Mode Scanning Aqoustic Microscopy (C-SAM)
was used to scan the total count of voids and black dots. It was
shown that the 2 steps curing profile provided solution for void
elimination and black dots in underfill after curing process.
Abstract: The radio frequency identification (RFID) is a
technology for automatic identification of items, particularly in
supply chain, but it is becoming increasingly important for industrial
applications. Unlike barcode technology that detects the optical
signals reflected from barcode labels, RFID uses radio waves to
transmit the information from an RFID tag affixed to the physical
object. In contrast to today most often use of this technology in
warehouse inventory and supply chain, the focus of this paper is an
overview of the structure of RFID systems used by RFID technology
and it also presents a solution based on the application of RFID for
brand authentication, traceability and tracking, by implementing a
production management system and extending its use to traders.
Abstract: These days we face with so many advertisements in
magazines, those mentioned coaching is pragmatic specialties which
help people make change in their lives. Up to know Specialty coaches
are not necessarily therapists, consultants or psychologist, thus they
may not know psychological theories. The International Coach
Federation identifies "facilitating learning and results" as one of its
four core coach competencies, without understanding learning
theories coaching practice hangs in theoretical abyss. Thus the aim of
this article is investigating learning theories within coaching process.
Therefore, I reviewed some cognitive and behavioral learning
theories and analyzed their contribution with coaching process which
has been introduced in mentor coaches and ICF certified coaches'
papers and books. The result demonstrated that coaching profession
is strongly grounded in learning theories, and it will be strengthened
by the validation of theories and evidence-based research as we move
forward. Thus, it needs more research in order to applying effective
theoretical frameworks.
Abstract: Existing experiences indicate that one of the most
prominent reasons that some ERP implementations fail is related to
selecting an improper ERP package. Among those important factors
resulting in inappropriate ERP selections, one is to ignore preliminary
activities that should be done before the evaluation of ERP packages.
Another factor yielding these unsuitable selections is that usually
organizations employ prolonged and costly selection processes in
such extent that sometimes the process would never be finalized
or sometimes the evaluation team might perform many key final
activities in an incomplete or inaccurate way due to exhaustion, lack
of interest or out-of-date data. In this paper, a systematic approach
that recommends some activities to be done before and after the
main selection phase is introduced for choosing an ERP package. On
the other hand, the proposed approach has utilized some ideas that
accelerates the selection process at the same time that reduces the
probability of an erroneous final selection.
Abstract: Clustering techniques have been used by many intelligent software agents to group similar access patterns of the Web users into high level themes which express users intentions and interests. However, such techniques have been mostly focusing on one salient feature of the Web document visited by the user, namely the extracted keywords. The major aim of these techniques is to come up with an optimal threshold for the number of keywords needed to produce more focused themes. In this paper we focus on both keyword and similarity thresholds to generate themes with concentrated themes, and hence build a more sound model of the user behavior. The purpose of this paper is two fold: use distance based clustering methods to recognize overall themes from the Proxy log file, and suggest an efficient cut off levels for the keyword and similarity thresholds which tend to produce more optimal clusters with better focus and efficient size.