Abstract: The objective of this research was to study the
influence of marketing mix on customers purchasing behavior. A
total of 397 respondents were collected from customers who were the
patronages of the Chatuchak Plaza market. A questionnaire was
utilized as a tool to collect data. Statistics utilized in this research
included frequency, percentage, mean, standard deviation, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences. The findings revealed that the
majority of respondents were male with the age between 25-34 years
old, hold undergraduate degree, married and stay together. The
average income of respondents was between 10,001-20,000 baht. In
terms of occupation, the majority worked for private companies. The
research analysis disclosed that there were three variables of
marketing mix which included price (X2), place (X3), and product
(X1) which had an influence on the frequency of customer
purchasing. These three variables can predict a purchase about 30
percent of the time by using the equation; Y1 = 6.851 + .921(X2) +
.949(X3) + .591(X1). It also found that in terms of marketing mixed,
there were two variables had an influence on the amount of customer
purchasing which were physical characteristic (X6), and the process
(X7). These two variables are 17 percent predictive of a purchasing
by using the equation: Y2 = 2276.88 + 2980.97(X6) + 2188.09(X7).
Abstract: This study aims to identify cellular phone users- shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.
Abstract: The genus Fumaria L. (Papaveraceae) in Iran
comprises 8 species with a vast medicinal use in Asian folk
medicine. These herbs are considered to be useful in the
treatment of gastrointestinal disease and skin disorders.
Antioxidant activities of alkaloids and phenolic extracts of
these species had been studied previously. These species are:
F. officinalis, F. parviflora, F. asepala, F. densiflora, F.
schleicheri, F. vaillantii and F. indica. More than 50
populations of Fumaria species were sampled from nature. In
this study different fatty acids are extracted. Their picks were
recorded by GC technique. This species contain some kind of
fatty acids with antioxidant effects. A part of these lipids are
phospholipids. As these are unsaturated fatty acids they may
have industrial use as natural additive to cosmetics, dermal
and oral medicines. The presences of different materials are
discussed. Our studies for antioxidant effects of these
substances are continued.
Abstract: The aim of this study is to test the “work values"
inventory developed by Tevruz and Turgut and to utilize the concept
in a model, which aims to create a greater understanding of the work
experience. In the study multiple effects of work values, work-value
congruence and work centrality on organizational citizenship
behavior are examined. In this respect, it is hypothesized that work
values and work-value congruence predict organizational citizenship
behavior through work centrality. Work-goal congruence test, Tevruz
and Turgut-s work values inventory are administered along with
Kanungo-s work centrality and Podsakoff et al.-s [47] organizational
citizenship behavior test to employees working in Turkish SME-s.
The study validated that Tevruz and Turgut-s work values inventory
and the work-value congruence test were reliable and could be used
for future research. The study revealed the mediating role of work
centrality only for the relationship of work values and the
responsibility dimension of citizenship behavior. Most important, this
study brought in an important concept, work-value congruence,
which enables a better understanding of work values and their
relation to various attitudinal variables.
Abstract: Persuasive technology has been applied in marketing,
health, environmental conservation, safety and other domains and is
found to be quite effective in changing people-s attitude and
behaviours. This research extends the application domains of
persuasive technology to information security awareness and uses a
theory-driven approach to evaluate the effectiveness of a web-based
program developed based on the principles of persuasive technology
to improve the information security awareness of end users. The
findings confirm the existence of a very strong effect of the webbased
program in raising users- attitude towards information security
aware behavior. This finding is useful to the IT researchers and
practitioners in developing appropriate and effective education
strategies for improving the information security attitudes for endusers.
Abstract: This research explores on the development of the structure of Carbon Credit Registry System those accords to the need of future events in Thailand. This research also explores the big picture of every connected system by referring to the design of each system, the Data Flow Diagram, and the design in term of the system-s data using DES standard. The purpose of this paper is to show how to design the model of each system. Furthermore, this paper can serve as guideline for designing an appropriate Carbon Credit Registry System.
Abstract: This paper presents an adaptive motion estimator
that can be dynamically reconfigured by the best algorithm
depending on the variation of the video nature during the lifetime
of an application under running. The 4 Step Search (4SS) and the
Gradient Search (GS) algorithms are integrated in the estimator in
order to be used in the case of rapid and slow video sequences
respectively. The Full Search Block Matching (FSBM) algorithm
has been also integrated in order to be used in the case of the
video sequences which are not real time oriented.
In order to efficiently reduce the computational cost while
achieving better visual quality with low cost power, the proposed
motion estimator is based on a Variable Block Size (VBS) scheme
that uses only the 16x16, 16x8, 8x16 and 8x8 modes.
Experimental results show that the adaptive motion estimator
allows better results in term of Peak Signal to Noise Ratio
(PSNR), computational cost, FPGA occupied area, and dissipated
power relatively to the most popular variable block size schemes
presented in the literature.
Abstract: Freeze concentration freezes or crystallises the water
molecules out as ice crystals and leaves behind a highly concentrated
solution. In conventional suspension freeze concentration where ice
crystals formed as a suspension in the mother liquor, separation of
ice is difficult. The size of the ice crystals is still very limited which
will require usage of scraped surface heat exchangers, which is very
expensive and accounted for approximately 30% of the capital cost.
This research is conducted using a newer method of freeze
concentration, which is progressive freeze concentration. Ice crystals
were formed as a layer on the designed heat exchanger surface. In
this particular research, a helical structured copper crystallisation
chamber was designed and fabricated. The effect of two operating
conditions on the performance of the newly designed crystallisation
chamber was investigated, which are circulation flowrate and coolant
temperature. The performance of the design was evaluated by the
effective partition constant, K, calculated from the volume and
concentration of the solid and liquid phase. The system was also
monitored by a data acquisition tool in order to see the temperature
profile throughout the process. On completing the experimental
work, it was found that higher flowrate resulted in a lower K, which
translated into high efficiency. The efficiency is the highest at 1000
ml/min. It was also found that the process gives the highest
efficiency at a coolant temperature of -6 °C.
Abstract: This paper focuses on a critical component of the situational awareness (SA), the neural control of depth flight of an autonomous underwater vehicle (AUV). Constant depth flight is a challenging but important task for AUVs to achieve high level of autonomy under adverse conditions. With the SA strategy, we proposed a multirate neural control of an AUV trajectory using neural network model reference controller for a nontrivial mid-small size AUV "r2D4" stochastic model. This control system has been demonstrated and evaluated by simulation of diving maneuvers using software package Simulink. From the simulation results it can be seen that the chosen AUV model is stable in the presence of high noise, and also can be concluded that the fast SA of similar AUV systems with economy in energy of batteries can be asserted during the underwater missions in search-and-rescue operations.
Abstract: Pattern matching is one of the fundamental applications in molecular biology. Searching DNA related data is a common activity for molecular biologists. In this paper we explore the applicability of a new pattern matching technique called Index based Forward Backward Multiple Pattern Matching algorithm(IFBMPM), for DNA Sequences. Our approach avoids unnecessary comparisons in the DNA Sequence due to this; the number of comparisons of the proposed algorithm is very less compared to other existing popular methods. The number of comparisons rapidly decreases and execution time decreases accordingly and shows better performance.
Abstract: Bloom filter is a probabilistic and memory efficient
data structure designed to answer rapidly whether an element is
present in a set. It tells that the element is definitely not in the set but
its presence is with certain probability. The trade-off to use Bloom
filter is a certain configurable risk of false positives. The odds of a
false positive can be made very low if the number of hash function is
sufficiently large. For spam detection, weight is attached to each set
of elements. The spam weight for a word is a measure used to rate the
e-mail. Each word is assigned to a Bloom filter based on its weight.
The proposed work introduces an enhanced concept in Bloom filter
called Bin Bloom Filter (BBF). The performance of BBF over
conventional Bloom filter is evaluated under various optimization
techniques. Real time data set and synthetic data sets are used for
experimental analysis and the results are demonstrated for bin sizes 4,
5, 6 and 7. Finally analyzing the results, it is found that the BBF
which uses heuristic techniques performs better than the traditional
Bloom filter in spam detection.
Abstract: Missing data yields many analysis challenges. In case of complex survey design, in addition to dealing with missing data, researchers need to account for the sampling design to achieve useful inferences. Methods for incorporating sampling weights in neural network imputation were investigated to account for complex survey designs. An estimate of variance to account for the imputation uncertainty as well as the sampling design using neural networks will be provided. A simulation study was conducted to compare estimation results based on complete case analysis, multiple imputation using a Markov Chain Monte Carlo, and neural network imputation. Furthermore, a public-use dataset was used as an example to illustrate neural networks imputation under a complex survey design
Abstract: In the paper we discuss the influence of the route
flexibility degree, the open rate of operations and the production type
coefficient on makespan. The flexible job-open shop scheduling
problem FJOSP (an extension of the classical job shop scheduling) is
analyzed. For the analysis of the production process we used a
hybrid heuristic of the GRASP (greedy randomized adaptive search
procedure) with simulated annealing algorithm. Experiments with
different levels of factors have been considered and compared. The
GRASP+SA algorithm has been tested and illustrated with results for
the serial route and the parallel one.
Abstract: Group contribution methods such as the UNIFAC are
very useful to researchers and engineers involved in synthesis,
feasibility studies, design and optimization of separation processes.
They can be applied successfully to predict phase equilibrium and
excess properties in the development of chemical and separation
processes. The main focus of this work was to investigate the
possibility of absorbing selected volatile organic compounds (VOCs)
into polydimethylsiloxane (PDMS) using three selected UNIFAC
group contribution methods. Absorption followed by subsequent
stripping is the predominant available abatement technology of
VOCs from flue gases prior to their release into the atmosphere. The
original, modified and effective UNIFAC models were used in this
work. The thirteen selected VOCs that have been considered in this
research are: pentane, hexane, heptanes, trimethylamine, toluene,
xylene, cyclohexane, butyl acetate, diethyl acetate, chloroform,
acetone, ethyl methyl ketone and isobutyl methyl ketone. The
computation was done for solute VOC concentration of 8.55x10-8
which is well in the infinite dilution region. The results obtained in
this study compare very well with those published in literature
obtained through both measurements and predictions. The phase
equilibrium obtained in this study show that PDMS is a good
absorbent for the removal of VOCs from contaminated air streams
through physical absorption.
Abstract: Human heart valves diseased by congenital heart
defects, rheumatic fever, bacterial infection, cancer may cause stenosis
or insufficiency in the valves. Treatment may be with medication but
often involves valve repair or replacement (insertion of an artificial
heart valve). Bileaflet mechanical heart valves (BMHVs) are widely
implanted to replace the diseased heart valves, but still suffer from
complications such as hemolysis, platelet activation, tissue
overgrowth and device failure. These complications are closely related
to both flow characteristics through the valves and leaflet dynamics. In
this study, the physiological flow interacting with the moving leaflets
in a bileaflet mechanical heart valve (BMHV) is simulated with a
strongly coupled implicit fluid-structure interaction (FSI) method
which is newly organized based on the Arbitrary-Lagrangian-Eulerian
(ALE) approach and the dynamic mesh method (remeshing) of
FLUENT. The simulated results are in good agreement with previous
experimental studies. This study shows the applicability of the present
FSI model to the complicated physics interacting between fluid flow
and moving boundary.
Abstract: This paper aimed to study the factors that relate to
working behavior of employees at Pakkred Municipality, Nonthaburi
Province. A questionnaire was utilized as the tool in collecting
information. Descriptive statistics included frequency, percentage,
mean and standard deviation. Independent- sample t- test, analysis of
variance and Pearson Correlation were also used. The findings of this
research revealed that the majority of the respondents were female,
between 25- 35 years old, married, with a Bachelor degree. The
average monthly salary of respondents was between 8,001- 12,000
Baht, and having about 4-7 years of working experience. Regarding
the overall working motivation factors, the findings showed that
interrelationship, respect, and acceptance were ranked as highly
important factors, whereas motivation, remunerations & welfare,
career growth, and working conditions were ranked as moderately
important factors. Also, overall working behavior was ranked as high.
The hypotheses testing revealed that different genders had a
different working behavior and had a different way of working as a
team, which was significant at the 0.05 confidence level, Moreover,
there was a difference among employees with different monthly
salary in working behavior, problem- solving and decision making,
which all were significant at the 0.05 confidence level. Employees
with different years of working experience were found to have work
working behavior both individual and as a team at the statistical
significance level of 0.01 and 0.05. The result of testing the
relationship between motivation in overall working revealed that
interrelationship, respect and acceptance from others, career growth,
and working conditions related to working behavior at a moderate
level, while motivation in performing duties and remunerations and
welfares related to working behavior towards the same direction at a
low level, with a statistical significance of 0.01.
Abstract: Creativity is often based on an unorthodox
recombination of knowledge; in fact: 80% of all innovations use
given knowledge and put it into a new combination. Cross-industry
innovations follow this way of thinking and bring together problems
and solution ideas from different industries. Therefore analogies and
search strategies have to be developed. Taking this path, the
questions where to search, what to search and how to search have to
be answered. Afterwards, the gathered information can be used
within a planned search process. Identified solution ideas have to be
assessed and analyzed in detail for the success promising adaption
planning.
Abstract: Traditionally, Internet has provided best-effort service to every user regardless of its requirements. However, as Internet becomes universally available, users demand more bandwidth and applications require more and more resources, and interest has developed in having the Internet provide some degree of Quality of Service. Although QoS is an important issue, the question of how it will be brought into the Internet has not been solved yet. Researches, due to the rapid advances in technology are proposing new and more desirable capabilities for the next generation of IP infrastructures. But neither all applications demand the same amount of resources, nor all users are service providers. In this way, this paper is the first of a series of papers that presents an architecture as a first step to the optimization of QoS in the Internet environment as a solution to a SMSE's problem whose objective is to provide public service to internet with certain Quality of Service expectations. The service provides new business opportunities, but also presents new challenges. We have designed and implemented a scalable service framework that supports adaptive bandwidth based on user demands, and the billing based on usage and on QoS. The developed application has been evaluated and the results show that traffic limiting works at optimum and so it does exceeding bandwidth distribution. However, some considerations are done and currently research is under way in two basic areas: (i) development and testing new transfer protocols, and (ii) developing new strategies for traffic improvements based on service differentiation.
Abstract: This paper presents a new problem solving approach
that is able to generate optimal policy solution for finite-state
stochastic sequential decision-making problems with high data
efficiency. The proposed algorithm iteratively builds and improves
an approximate Markov Decision Process (MDP) model along with
cost-to-go value approximates by generating finite length trajectories
through the state-space. The approach creates a synergy between an
approximate evolving model and approximate cost-to-go values to
produce a sequence of improving policies finally converging to the
optimal policy through an intelligent and structured search of the
policy space. The approach modifies the policy update step of the
policy iteration so as to result in a speedy and stable convergence to
the optimal policy. We apply the algorithm to a non-holonomic
mobile robot control problem and compare its performance with
other Reinforcement Learning (RL) approaches, e.g., a) Q-learning,
b) Watkins Q(λ), c) SARSA(λ).
Abstract: Researches show that probability-statistical methods application, especially at the early stage of the aviation Gas Turbine Engine (GTE) technical condition diagnosing, when the flight information has property of the fuzzy, limitation and uncertainty is unfounded. Hence the efficiency of application of new technology Soft Computing at these diagnosing stages with the using of the Fuzzy Logic and Neural Networks methods is considered. According to the purpose of this problem training with high accuracy of fuzzy multiple linear and non-linear models (fuzzy regression equations) which received on the statistical fuzzy data basis is made. For GTE technical condition more adequate model making dynamics of skewness and kurtosis coefficients- changes are analysed. Researches of skewness and kurtosis coefficients values- changes show that, distributions of GTE work parameters have fuzzy character. Hence consideration of fuzzy skewness and kurtosis coefficients is expedient. Investigation of the basic characteristics changes- dynamics of GTE work parameters allows drawing conclusion on necessity of the Fuzzy Statistical Analysis at preliminary identification of the engines' technical condition. Researches of correlation coefficients values- changes shows also on their fuzzy character. Therefore for models choice the application of the Fuzzy Correlation Analysis results is offered. At the information sufficiency is offered to use recurrent algorithm of aviation GTE technical condition identification (Hard Computing technology is used) on measurements of input and output parameters of the multiple linear and non-linear generalised models at presence of noise measured (the new recursive Least Squares Method (LSM)). The developed GTE condition monitoring system provides stageby- stage estimation of engine technical conditions. As application of the given technique the estimation of the new operating aviation engine technical condition was made.