This study aims to identify cellular phone users- shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.
[1] C.A. Johnson, "US Ecommerce: 2005 to 2010" in Forrester 2005.
[2] Taylor Nelson Sofres Sdn Bhd, (September, 2008). "E-commerce
stumbles in Malaysia". (Online). Available: http://
www.nua.ie/surveys/?f=VS&art_id=905356973&rel=true
[3] P. L. Gillett, "In-home shoppers: An overview," Journal of Marketing,
vol.40, pp. 81-88, 1976.
[4] K. C. Gehrt, L. J. Yale, and D. A. Lawson, "The convenience of catalog
shopping: Is there more to it than time?," Journal of Direct Marketing,
vol.10, no.4, pp. 19-28, 1996.
[5] M. S. Norazah, "Malaysian Internet User-s Motivation and Concerns for
Shopping Online," Malaysian Journal of Library & Information Science,
vol.6, no. 2, pp. 21-33, 2001.
[6] J. W. Alba, J. R. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer,
and S. Wood, "Interactive Home Shopping: Consumer, Retailer, and
Manufacturer Incentives to Participate in Electronic Marketplaces,"
Journal of Marketing, vol. 61, no. 3, pp. 38-53, 1997.
[7] Z. Zhao, and J. A. Gutiérrez, Chapter 1: The fundamental perspectives in
E-Commerce. In Mohini Singh & Thompson Teo (eds.), E-Commerce
diffusion: Strategies and Challenges, pp.3-20, Heidel-berg Press, 2001.
[8] M. Bissonnette, (2008, October). Modern web site design: Getting
people to come back. (Online) Available at:
http://www.internalysis.com/nwart2.htm.
[9] M. Cotlier, "Judging a site by its home page". Catalog Age, vol. 18, no.
6, pp. 49-50, 2001.
[10] J. F. Engel, R. D. Blackwell, and P. W. Miniard, Consumer Behavior.
Chicago: Dryden Press, 1990.
[11] R. East, Consumer Behavior: Advances and Applications in Marketing.
London: Prentice Hall, 1997.
[12] R. R. Burke, "Technology and the customer interface: what consumers
want in the physical and virtual store," Journal of the Academy of
Marketing Science, vol. 30, no. 4, 2002.
[13] C. Mathwick, N. K. Malhotra, and E. Rigdon, "The Effect of Dynamic
Retail Experiences on Experiential Perceptions of Value: An Internet
and Catalog Comparison," Journal of Retailing, vol. 78, no. 1, pp. 51-60,
2002.
[14] G. S. Shergill, and Z. Chen, "Web-Based Shopping: Consumers-
Attitudes towards Online Shopping in New Zealand," Journal of
Electronic Commerce Research, vol. 6, no.2, 2005.
[15] C. Goodwin, "Privacy: Recognition of a consumer right," Journal of
Public Policy & Marketing, vol.10, pp. 149-166, 1991.
[16] M. B. Holbrook, "The Nature of Customer Value: An Axiology of
Services in the Consumption Experience". In: R. Rust, and R. L. Oliver
(Eds). Service Quality New Directions in Theory and Practice, pp. 21-
71, 1994.
[17] C. F. Ho, and W. H., Wu, "Antecedents of Customer Satisfaction on The
Internet: An empirical study of online shopping," Proceedings of 32nd
Hawaii International Conference on System Sciences, 1999.
[18] I. Ajzen, "Perceived Behavioral Control, Self-Efficacy, Locus of
Control, and the Theory of Planned Behavior," Journal of Applied
Social Psychology, vol. 32, pp. 665-683, 2002.
[19] N. K. Malhotra, Marketing Research: An Applied Orientation. 5th ed.
Pearson International Edition, 2007.
[20] J. Eighmey, "Profiling user responses to commercial Web sites," Journal
of Advertising Research, vol. 37, no. 3, pp. 59-66, 1997
[1] C.A. Johnson, "US Ecommerce: 2005 to 2010" in Forrester 2005.
[2] Taylor Nelson Sofres Sdn Bhd, (September, 2008). "E-commerce
stumbles in Malaysia". (Online). Available: http://
www.nua.ie/surveys/?f=VS&art_id=905356973&rel=true
[3] P. L. Gillett, "In-home shoppers: An overview," Journal of Marketing,
vol.40, pp. 81-88, 1976.
[4] K. C. Gehrt, L. J. Yale, and D. A. Lawson, "The convenience of catalog
shopping: Is there more to it than time?," Journal of Direct Marketing,
vol.10, no.4, pp. 19-28, 1996.
[5] M. S. Norazah, "Malaysian Internet User-s Motivation and Concerns for
Shopping Online," Malaysian Journal of Library & Information Science,
vol.6, no. 2, pp. 21-33, 2001.
[6] J. W. Alba, J. R. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer,
and S. Wood, "Interactive Home Shopping: Consumer, Retailer, and
Manufacturer Incentives to Participate in Electronic Marketplaces,"
Journal of Marketing, vol. 61, no. 3, pp. 38-53, 1997.
[7] Z. Zhao, and J. A. Gutiérrez, Chapter 1: The fundamental perspectives in
E-Commerce. In Mohini Singh & Thompson Teo (eds.), E-Commerce
diffusion: Strategies and Challenges, pp.3-20, Heidel-berg Press, 2001.
[8] M. Bissonnette, (2008, October). Modern web site design: Getting
people to come back. (Online) Available at:
http://www.internalysis.com/nwart2.htm.
[9] M. Cotlier, "Judging a site by its home page". Catalog Age, vol. 18, no.
6, pp. 49-50, 2001.
[10] J. F. Engel, R. D. Blackwell, and P. W. Miniard, Consumer Behavior.
Chicago: Dryden Press, 1990.
[11] R. East, Consumer Behavior: Advances and Applications in Marketing.
London: Prentice Hall, 1997.
[12] R. R. Burke, "Technology and the customer interface: what consumers
want in the physical and virtual store," Journal of the Academy of
Marketing Science, vol. 30, no. 4, 2002.
[13] C. Mathwick, N. K. Malhotra, and E. Rigdon, "The Effect of Dynamic
Retail Experiences on Experiential Perceptions of Value: An Internet
and Catalog Comparison," Journal of Retailing, vol. 78, no. 1, pp. 51-60,
2002.
[14] G. S. Shergill, and Z. Chen, "Web-Based Shopping: Consumers-
Attitudes towards Online Shopping in New Zealand," Journal of
Electronic Commerce Research, vol. 6, no.2, 2005.
[15] C. Goodwin, "Privacy: Recognition of a consumer right," Journal of
Public Policy & Marketing, vol.10, pp. 149-166, 1991.
[16] M. B. Holbrook, "The Nature of Customer Value: An Axiology of
Services in the Consumption Experience". In: R. Rust, and R. L. Oliver
(Eds). Service Quality New Directions in Theory and Practice, pp. 21-
71, 1994.
[17] C. F. Ho, and W. H., Wu, "Antecedents of Customer Satisfaction on The
Internet: An empirical study of online shopping," Proceedings of 32nd
Hawaii International Conference on System Sciences, 1999.
[18] I. Ajzen, "Perceived Behavioral Control, Self-Efficacy, Locus of
Control, and the Theory of Planned Behavior," Journal of Applied
Social Psychology, vol. 32, pp. 665-683, 2002.
[19] N. K. Malhotra, Marketing Research: An Applied Orientation. 5th ed.
Pearson International Edition, 2007.
[20] J. Eighmey, "Profiling user responses to commercial Web sites," Journal
of Advertising Research, vol. 37, no. 3, pp. 59-66, 1997
@article{"International Journal of Business, Human and Social Sciences:63963", author = "Norazah Mohd Suki and Norbayah Mohd Suki", title = "Cellular Phone Users- Willingness to Shop Online", abstract = "This study aims to identify cellular phone users- shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.
", keywords = "Motivation, Online Shopping, Purchasing.", volume = "3", number = "6", pages = "1260-5", }
