Abstract: Sharing motivations of viral advertisements by
consumers and the impacts of these advertisements on the
perceptions for brand will be questioned in this study. Three
fundamental questions are answered in the study. These are
advertisement watching and sharing motivations of individuals,
criteria of liking viral advertisement and the impact of individual
attitudes for viral advertisement on brand perception respectively.
This study will be carried out via a viral advertisement which was
practiced in Turkey. The data will be collected by survey method and
the sample of the study consists of individuals who experienced the
practice of sample advertisement. Data will be collected by online
survey method and will be analyzed by using SPSS statistical
package program.
Recently traditional advertisement mind have been changing. New
advertising approaches which have significant impacts on consumers
have been argued. Viral advertising is a modernist advertisement
mind which offers significant advantages to brands apart from
traditional advertising channels such as television, radio and
magazines. Viral advertising also known as Electronic Word-of-
Mouth (eWOM) consists of free spread of convincing messages sent
by brands among interpersonal communication. When compared to
the traditional advertising, a more provocative thematic approach is
argued.
The foundation of this approach is to create advertisements that
are worth sharing with others by consumers. When that fact is taken
into consideration, in a manner of speaking it can also be stated that
viral advertising is media engineering.
The content worth sharing makes people being a volunteer
spokesman of a brand and strengthens the emotional bonds among
brand and consumer. Especially for some sectors in countries which
are having traditional advertising channel limitations, viral
advertising creates vital advantages.
Abstract: The increase in energy demand has raised concerns
over adverse impacts on the environment from energy generation. It
is important to understand the status of energy consumption for
institutions such as Curtin Sarawak to ensure the sustainability of
energy usage, and also to reduce its costs. In this study, a preliminary
audit framework was developed and was conducted around the
Malaysian campus to obtain information such as the number and
specifications of electrical appliances, built-up area and ambient
temperature to understand the relationship of these factors with
energy consumption. It was found that the number and types of
electrical appliances, population and activities in the campus
impacted the energy consumption of Curtin Sarawak directly.
However, the built-up area and ambient temperature showed no clear
correlation with energy consumption. An investigation of the diurnal
and seasonal energy consumption of the campus was also carried out.
From the data, recommendations were made to improve the energy
efficiency of the campus.
Abstract: In the present Jordan hotels scenario, service quality is
a vital competitive policy to keep customer support and build great
base. Hotels are trying to win customer loyalty by providing enhanced
quality services. This paper attempts to examine the impact of tourism
service quality dimension in the Jordanian five star hotels. A total of
322 surveys were administrated to tourists who were staying at three
branches Marriott hotel in Jordan. The results show that dimensions of
service quality such as empathy, reliability, responsiveness and
tangibility significantly predict customer loyalty. Specifically, among
the dimension of tourism service quality, the most significant predictor
of customer loyalty is tangibility. This paper implies that five star
hotels in Jordan should also come forward and try their best to present
better tourism service quality to win back their customers- loyalty.
Abstract: Environmental considerations have become an integral part of developmental thinking and decision making in many countries. It is growing rapidly in importance as a discipline of its own. Preventive approaches have been used at the evolutional process of environmental management as a broad and dynamic system for dealing with pollution and environmental degradation. In this regard, Environmental Assessment as an activity for identification and prediction of project’s impacts carried out in the world and its legal significance dates back to late 1960. In Iran, according to the Article 2 of Environmental Protection Act, Environmental Impact Assessment (EIA) should be prepared for seven categories of project. This article has been actively implementing by Department of Environment at 1997. World Bank in 1989 attempted to introducing application of Environmental Assessment for making decision about projects which are required financial assistance in developing countries. So, preparing EIA for obtaining World Bank loan was obligated. Alborz Project is one of the World Bank Projects in Iran which is environmentally significant. Seven out of ten W.B safeguard policies were considered at this project. In this paper, Alborz project, objectives, safeguard policies and role of environmental management will be elaborated
Abstract: Managing the emergency situations at the Emergency
Staff requires a high co-operation between its members and their fast
decision making. For these purpose it is necessary to prepare Emergency Staff members adequately. The aim of this paper is to
describe the development of information support that focuses to
emergency staff processes and effective decisions. The information
support is based on the principles of process management, and
Process Framework for Emergency Management was used during the
development. The output is the information system that allows users
to simulate an emergency situation, including effective decision making. The system also evaluates the progress of the emergency
processes solving by quantitative and qualitative indicators. By using
the simulator, a higher quality education of specialists can be achieved. Therefore, negative impacts resulting from arising emergency situations can be directly reduced.
Abstract: Basel III (or the Third Basel Accord) is a global
regulatory standard on bank capital adequacy, stress testing and
market liquidity risk agreed upon by the members of the Basel
Committee on Banking Supervision in 2010-2011, and scheduled to
be introduced from 2013 until 2018. Basel III is a comprehensive set
of reform measures. These measures aim to; (1) improve the banking
sector-s ability to absorb shocks arising from financial and economic
stress, whatever the source, (2) improve risk management and
governance, (3) strengthen banks- transparency and disclosures.
Similarly the reform target; (1) bank level or micro-prudential,
regulation, which will help raise the resilience of individual banking
institutions to periods of stress. (2) Macro-prudential regulations,
system wide risk that can build up across the banking sector as well
as the pro-cyclical implication of these risks over time. These two
approaches to supervision are complementary as greater resilience at
the individual bank level reduces the risk system wide shocks.
Macroeconomic impact of Basel III; OECD estimates that the
medium-term impact of Basel III implementation on GDP growth is
in the range -0,05 percent to -0,15 percent per year. On the other hand
economic output is mainly affected by an increase in bank lending
spreads as banks pass a rise in banking funding costs, due to higher
capital requirements, to their customers. Consequently the estimated
effects on GDP growth assume no active response from monetary
policy. Basel III impact on economic output could be offset by a
reduction (or delayed increase) in monetary policy rates by about 30
to 80 basis points. The aim of this paper is to create a framework
based on the recent regulations in order to prevent financial crises.
Thus the need to overcome the global financial crisis will contribute
to financial crises that may occur in the future periods. In the first
part of the paper, the effects of the global crisis on the banking
system examine the concept of financial regulations. In the second
part; especially in the financial regulations and Basel III are analyzed.
The last section in this paper explored the possible consequences of
the macroeconomic impacts of Basel III.
Abstract: The present investigation is concerned with
sub-impacts taken placed when a rigid hemispherical-head block
transversely impacts against a beam at different locations. Dynamic
substructure technique for elastic-plastic impact is applied to solve
numerically this problem. The time history of impact force and energy
exchange between block and beam are obtained. The process of
sub-impacts is analyzed from the energy exchange point of view. The
results verify the influences of the impact location on impact duration,
the first sub-impact and energy exchange between the beam and the
block.
Abstract: Falling has been one of the major concerns and threats
to the independence of the elderly in their daily lives. With the
worldwide significant growth of the aging population, it is essential
to have a promising solution of fall detection which is able to operate
at high accuracy in real-time and supports large scale implementation
using multiple cameras. Field Programmable Gate Array (FPGA) is a
highly promising tool to be used as a hardware accelerator in many
emerging embedded vision based system. Thus, it is the main
objective of this paper to present an FPGA-based solution of visual
based fall detection to meet stringent real-time requirements with
high accuracy. The hardware architecture of visual based fall
detection which utilizes the pixel locality to reduce memory accesses
is proposed. By exploiting the parallel and pipeline architecture of
FPGA, our hardware implementation of visual based fall detection
using FGPA is able to achieve a performance of 60fps for a series of
video analytical functions at VGA resolutions (640x480). The results
of this work show that FPGA has great potentials and impacts in
enabling large scale vision system in the future healthcare industry
due to its flexibility and scalability.
Abstract: Visualizing sound and noise often help us to determine
an appropriate control over the source localization. Near-field acoustic
holography (NAH) is a powerful tool for the ill-posed problem.
However, in practice, due to the small finite aperture size, the discrete
Fourier transform, FFT based NAH couldn-t predict the activeregion-
of-interest (AROI) over the edges of the plane. Theoretically
few approaches were proposed for solving finite aperture problem.
However most of these methods are not quite compatible for the
practical implementation, especially near the edge of the source. In
this paper, a zip-stuffing extrapolation approach has suggested with
2D Kaiser window. It is operated on wavenumber complex space
to localize the predicted sources. We numerically form a practice
environment with touch impact databases to test the localization of
sound source. It is observed that zip-stuffing aperture extrapolation
and 2D window with evanescent components provide more accuracy
especially in the small aperture and its derivatives.
Abstract: This paper examines the interplay of policy options
and cost-effective technology in providing sustainable distance
education. A case study has been conducted among the learners and
teachers. The emergence of learning technologies through CD,
internet, and mobile is increasingly adopted by distance institutes for
quick delivery and cost-effective factors. Their sustainability is
conditioned by the structure of learners and well as the teaching
community. The structure of learners in terms of rural and urban
background revealed similarity in adoption and utilization of mobile
learning. In other words, the technology transcended the rural-urban
dichotomy. The teaching community was divided into two groups on
policy issues. This study revealed both cost-effective as well as
sustainability impacts on different learners groups divided by rural
and urban location.
Abstract: The empirical studies on High Performance Work Systems (HPWSs) and their impacts on firm performance have remarkably little in the developing countries. This paper reviews literatures on the HPWSs practices in different work settings, Western and Asian countries. A review on the empirical research leads to a conclusion that, country differences influence the Human Resource Management (HRM) practices. It is anticipated that there are similarities and differences in the extent of implementation of HPWSs practices by the Malaysian manufacturing firms due to the organizational contextual factors and, the HPWSs have a significant impact on firms- better performance amongst MNCs and local firms.
Abstract: Data of wave height and wind speed were collected
from three existing oil fields in South China Sea – offshore
Peninsular Malaysia, Sarawak and Sabah regions. Extreme values
and other significant data were employed for analysis. The data were
recorded from 1999 until 2008. The results show that offshore
structures are susceptible to unacceptable motions initiated by wind
and waves with worst structural impacts caused by extreme wave
heights. To protect offshore structures from damage, there is a need
to quantify descriptive statistics and determine spectra envelope of
wind speed and wave height, and to ascertain the frequency content
of each spectrum for offshore structures in the South China Sea
shallow waters using measured time series. The results indicate that
the process is nonstationary; it is converted to stationary process by
first differencing the time series. For descriptive statistical analysis,
both wind speed and wave height have significant influence on the
offshore structure during the northeast monsoon with high mean wind
speed of 13.5195 knots ( = 6.3566 knots) and the high mean wave
height of 2.3597 m ( = 0.8690 m). Through observation of the
spectra, there is no clear dominant peak and the peaks fluctuate
randomly. Each wind speed spectrum and wave height spectrum has
its individual identifiable pattern. The wind speed spectrum tends to
grow gradually at the lower frequency range and increasing till it
doubles at the higher frequency range with the mean peak frequency
range of 0.4104 Hz to 0.4721 Hz, while the wave height tends to
grow drastically at the low frequency range, which then fluctuates
and decreases slightly at the high frequency range with the mean
peak frequency range of 0.2911 Hz to 0.3425 Hz.
Abstract: Participation in global trade means that Chinas vegetables and fruits industry faces international food safety standards and increased scrutiny worldwide. The objectives of this paper were to investigate how existing food safety standards and regulations in the importing countries impact the export of vegetables and fruits from China. This paper discussed the current and historical situations of Chinas vegetables and fruits export from 1996 to 2010, analyzed the Maximum Residual Limit (MRL) standards of pesticides imposed by importing countries, quantitatively estimated the impacts of food safety standards on Chinas vegetables and fruits export based on a gravity model. The results showed that although transportation distance between trade partners and tariff rates on vegetables and fruits were still the importantly resistant factors for China export, vegetables and fruits export was sensitive to the number of regulated pesticides, the strictness, and the level of food safety standards imposed by importing countries, which showed a significant trade flow effect, stricter food safety standards, increased number of regulated pesticides significantly inhibit China export of vegetables and fruits. Moreover, Chinas food safety standards also showed a significantly effect on vegetables and fruits export, which inhibited export to some extent. KeywordsFood safety standards, MRL, Vegetables, Fruits, Export.
Abstract: This research work takes a different approach in
the discussion of urban form impacts on transport planning and
auto dependency. Concentrated density represented by effective
density explains auto dependency better than the conventional
density and it is proved to be a realistic density representative for
the urban transportation analysis. Model analysis reveals that
effective density is influenced by the shopping accessibility
index as well as job density factor. It is also combined with the
job access variable to classify four levels of Transport Activity
Centers (TACs) in Okinawa, Japan. Trip attraction capacity and
levels of the newly classified TACs was found agreeable with the
amount of daily trips attracted to each center. The trip attraction
data set was drawn from a 2007 Okinawa personal trip survey.
This research suggests a planning methodology which guides
logical transport supply routes and concentrated local
development schemes.
Abstract: The paper presents an overview of environmental
issues that may be expected with nuclear desalination. The analysis
of coupling nuclear power with desalination plants indicates that
adverse marine impacts can be mitigated with alternative intake
designs or cooling systems. The atmospheric impact of desalination
may be greatly reduced through the coupling with nuclear power,
while maximizing the socio-economic benefit for both processes. The
potential for tritium contamination of the desalinated water was
reviewed. Experience with the systems and practices related to the
radiological quality of the product water, shows no examples of
cross-contamination. Furthermore, the indicators for the public
acceptance of nuclear desalination, as one of the most important
sustainability aspects of any such large project, show a positive trend.
From the data collected, a conclusion is made that nuclear
desalination should be supported by decision-makers.
Abstract: Seaweed farming is emerging as a viable alternative
activity in the Indonesian fisheries sector. This paper aims to
investigate people-s perceptions of seaweed farming, to analyze its
social and economic impacts and to identify the problems and
obstacles hindering its continued development. Structured and
semi-structured questionnaires were prepared to obtain qualitative
data, and interviews were conducted with fishermen who also plant
seaweed. The findings showed that fishermen in the Laikang Bay were
enthusiastic about cultivating seaweeds and that seaweed plays a major
role in supporting the household economy of fishermen. However,
current seaweed drying technologies cannot support increased
seaweed production on a farm or plot, especially in the rainy season.
Additionally, variable monsoon seasons and long marketing channels
are still major constraints on the development of the industry. Finally,
capture fisheries, the primary economic livelihood of fishermen of
older generations, is being slowly replaced by seaweed farming.
Abstract: The utilization of renewable energy sources in electric
power systems is increasing quickly because of public apprehensions
for unpleasant environmental impacts and increase in the energy
costs involved with the use of conventional energy sources. Despite
the application of these energy sources can considerably diminish the
system fuel costs, they can also have significant influence on the
system reliability. Therefore an appropriate combination of the
system reliability indices level and capital investment costs of system
is vital. This paper presents a hybrid wind/photovoltaic plant, with
the aim of supplying IEEE reliability test system load pattern while
the plant capital investment costs is minimized by applying a hybrid
particle swarm optimization (PSO) / harmony search (HS) approach,
and the system fulfills the appropriate level of reliability.
Abstract: Estimation of stormwater pollutants is a pre-requisite
for the protection and improvement of the aquatic environment and
for appropriate management options. The usual practice for the
stormwater quality prediction is performed through water quality
modeling. However, the accuracy of the prediction by the models
depends on the proper estimation of model parameters. This paper
presents the estimation of model parameters for a catchment water
quality model developed for the continuous simulation of stormwater
pollutants from a catchment to the catchment outlet. The model is
capable of simulating the accumulation and transportation of the
stormwater pollutants; suspended solids (SS), total nitrogen (TN) and
total phosphorus (TP) from a particular catchment. Rainfall and water
quality data were collected for the Hotham Creek Catchment (HTCC),
Gold Coast, Australia. Runoff calculations from the developed model
were compared with the calculated discharges from the widely used
hydrological models, WBNM and DRAINS. Based on the measured
water quality data, model water quality parameters were calibrated
for the above-mentioned catchment. The calibrated parameters are
expected to be helpful for the best management practices (BMPs)
of the region. Sensitivity analyses of the estimated parameters were
performed to assess the impacts of the model parameters on overall
model estimations of runoff water quality.
Abstract: Real options theory suggests that managerial flexibility embedded within irreversible investments can account for a significant value in project valuation. Although the argument has become the dominant focus of capital investment theory over decades, yet recent survey literature in capital budgeting indicates that corporate practitioners still do not explicitly apply real options in investment decisions. In this paper, we explore how real options decision criteria can be transformed into equivalent capital budgeting criteria under the consideration of uncertainty, assuming that underlying stochastic process follows a geometric Brownian motion (GBM), a mixed diffusion-jump (MX), or a mean-reverting process (MR). These equivalent valuation techniques can be readily decomposed into conventional investment rules and “option impacts", the latter of which describe the impacts on optimal investment rules with the option value considered. Based on numerical analysis and Monte Carlo simulation, three major findings are derived. First, it is shown that real options could be successfully integrated into the mindset of conventional capital budgeting. Second, the inclusion of option impacts tends to delay investment. It is indicated that the delay effect is the most significant under a GBM process and the least significant under a MR process. Third, it is optimal to adopt the new capital budgeting criteria in investment decision-making and adopting a suboptimal investment rule without considering real options could lead to a substantial loss in value.
Abstract: Using 1km grid datasets representing monthly mean
precipitation, monthly mean temperature, and dry matter production
(DMP), we considered the regional plant production ability in
Southeast and South Asia, and also employed pixel-by-pixel
correlation analysis to assess the intensity of relation between climate
factors and plant production. While annual DMP in South Asia was
approximately less than 2,000kg, the one in most part of Southeast
Asia exceeded 2,500 - 3,000kg. It suggested that plant production in
Southeast Asia was superior to South Asia, however, Rain-Use
Efficiency (RUE) representing dry matter production per 1mm
precipitation showed that inland of Indochina Peninsula and India
were higher than islands in Southeast Asia. By the results of
correlation analysis between climate factors and DMP, while the area
in most parts of Indochina Peninsula indicated negative correlation
coefficients between DMP and precipitation or temperature, the area
in Malay Peninsula and islands showed negative correlation to
precipitation and positive one to temperature, and most part of India
dominating South Asia showed positive to precipitation and negative
to temperature. In addition, the areas where the correlation coefficients
exceeded |0.8| were regarded as “susceptible" to climate factors, and
the areas smaller than |0.2| were “insusceptible". By following the
discrimination, the map implying expected impacts by climate change
was provided.