Abstract: The goal of this study was to disclose the core of the advertising research based on the psychological aspects by acquainting with the nature of advertising research and revealing the importance of psychological aspects of advertising during the advertising research. The growing interest in consumer response to advertisement served as an encouragement to make the analysis of psychological aspects of the advertising research, because the information obtained during the advertising research helps to answer the question how advertising really works. In the research analysis focuses on the nature of advertising research. The place of advertising research in advertisement planning process and the advertising research process are unfolded. Moreover, the importance of psychological aspects in the advertising research is being examined. The certain psychological aspects like the particularities of advertising communication process, psychological process that are active at advertising acceptance and awareness process as well as the advertising effects are analysed in more detail.
Abstract: The promises of component-based technology can only be fully realized when the system contains in its design a necessary level of separation of concerns. The authors propose to focus on the concerns that emerge throughout the life cycle of the system and use them as an architectural foundation for the design of a component-based framework. The proposed model comprises a set of superimposed views of the system describing its functional and non-functional concerns. This approach is illustrated by the design of a specific framework for data analysis and data acquisition and supplemented with experiences from using the systems developed with this framework at the Fermi National Accelerator Laboratory.
Abstract: This paper compares Hilditch, Rosenfeld, Zhang-
Suen, dan Nagendraprasad Wang Gupta (NWG) thinning algorithms
for Javanese character image recognition. Thinning is an effective
process when the focus in not on the size of the pattern, but rather on
the relative position of the strokes in the pattern. The research
analyzes the thinning of 60 Javanese characters.
Time-wise, Zhang-Suen algorithm gives the best results with the
average process time being 0.00455188 seconds. But if we look at
the percentage of pixels that meet one-pixel thickness, Rosenfelt
algorithm gives the best results, with a 99.98% success rate. From the
number of pixels that are erased, NWG algorithm gives the best
results with the average number of pixels erased being 84.12%. It can
be concluded that the Hilditch algorithm performs least successfully
compared to the other three algorithms.
Abstract: Policies that support entrepreneurship are keys to the
generation of new business. In Brazil, seed capital, installation of
technology parks, programs and zero interest financing, economic
subsidy as Program First Innovative Company (PRIME) are
examples of incentive policies. For the implementation of PRIME, in
particular the Brazilian Innovation Agency (FINEP) decentralized
operationalization so that business incubators could select innovative
projects. This paper analyzes the program PRIME Business Incubator
Center of the State of Sergipe (CISE) after calculating the mean and
standard deviation of the grades obtained by companies in the factors
of innovation, market potential, financial return economic, market
strategy and staff and application of the Mann-Whitney test.
Abstract: Electromyography (EMG) is the study of muscles function through analysis of electrical activity produced from muscles. This electrical activity which is displayed in the form of signal is the result of neuromuscular activation associated with muscle contraction. The most common techniques of EMG signal recording are by using surface and needle/wire electrode where the latter is usually used for interest in deep muscle. This paper will focus on surface electromyogram (SEMG) signal. During SEMG recording, several problems had to been countered such as noise, motion artifact and signal instability. Thus, various signal processing techniques had been implemented to produce a reliable signal for analysis. SEMG signal finds broad application particularly in biomedical field. It had been analyzed and studied for various interests such as neuromuscular disease, enhancement of muscular function and human-computer interface.
Abstract: This paper discusses the novel graphical approach for
stability analysis of multi induction motor drive controlled by a single
inverter. Stability issue arises in parallel connected induction motors
under unbalanced load conditions. The two powerful globally
accepted modeling and simulation software packages such as
MATLAB and LabVIEW are selected to perform the stability
analysis. The stability investigation is performed for different load
conditions and difference in stator and rotor resistances among the
two motors. It is very simple and effective than the techniques
presented to obtain the stability of the parallel connected induction
motor drive under unbalanced load conditions. Approximate transfer
functions are considered to model the induction motors, load
dynamics, speed controllers and inverter. Simulink library tools are
utilized to model the entire drive scheme in MATLAB. Stability
study is discussed in LabVIEW using control design and simulation
toolkits. Simulation results are illustrated for various running
conditions to demonstrate the effectiveness of the transfer function
method.
Abstract: In this paper we consider a one-dimensional random
geometric graph process with the inter-nodal gaps evolving according
to an exponential AR(1) process. The transition probability matrix
and stationary distribution are derived for the Markov chains concerning
connectivity and the number of components. We analyze the
algorithm for hitting time regarding disconnectivity. In addition to
dynamical properties, we also study topological properties for static
snapshots. We obtain the degree distributions as well as asymptotic
precise bounds and strong law of large numbers for connectivity
threshold distance and the largest nearest neighbor distance amongst
others. Both exact results and limit theorems are provided in this
paper.
Abstract: This paper presents a conceptual model of agreement
options for negotiation support in multi-person decision on
optimizing high-rise building columns. The decision is complicated
since many parties involved in choosing a single alternative from a
set of solutions. There are different concern caused by differing
preferences, experiences, and background. Such building columns as
alternatives are referred to as agreement options which are
determined by identifying the possible decision maker group,
followed by determining the optimal solution for each group. The
group in this paper is based on three-decision makers preferences that
are designer, programmer, and construction manager. Decision
techniques applied to determine the relative value of the alternative
solutions for performing the function. Analytical Hierarchy Process
(AHP) was applied for decision process and game theory based agent
system for coalition formation. An n-person cooperative game is
represented by the set of all players. The proposed coalition
formation model enables each agent to select individually its allies or
coalition. It further emphasizes the importance of performance
evaluation in the design process and value-based decision.
Abstract: Discussion and development of principles of the
uniform nation formation within the limits of the Kazakhstan state
obviously became one of the most pressing questions of the day. The
fact that this question has not been solved "from above" as many
other questions has caused really brisk discussion, shows us increase
of civil consciousness in Kazakhstan society, and also the actuality of
this theme which can be carried in the category of fatal questions. In
any sense, nation building has raised civil society to a much higher
level. It would be better to begin with certain definitions. First is the
word "nation". The second is the "state". Both of these terms are very
closely connected with each other, so that in English language they
are in general synonyms. In Russian more shades of these terms
exist. For example in Kazakhstan the citizens of the country
irrespective of nationality (but mainly with reference to non-kazakhs)
are called «kazakhstanians», while the name of the title nation is
\"Kazakhs\". The same we can see in Russia, where, for example, the
Chechen or the Yakut –are \"Rossiyane\" which means “the citizens
of Russian Federation, but not \"Russians\".
The paper was written under the research project “Islam in modern
Kazakhstan: the nature and outcome of the religious revival”.
Abstract: Innovations in technology have created new ethical
challenges. Essential use of electronic communication in the
workplace has escalated at an astronomical rate over the past decade.
As such, legal and ethical dilemmas confronted by both the employer
and the employee concerning managerial control and ownership of einformation
have increased dramatically in the USA. From the
employer-s perspective, ownership and control of all information
created for the workplace is an undeniable source of economic
advantage and must be monitored zealously. From the perspective of
the employee, individual rights, such as privacy, freedom of speech,
and freedom from unreasonable search and seizure, continue to be
stalwart legal guarantees that employers are not legally or ethically
entitled to abridge in the workplace. These issues have been the
source of great debate and the catalyst for legal reform. The fine line
between ethical and legal has been complicated by emerging
technologies. This manuscript will identify and discuss a number of
specific legal and ethical issues raised by the dynamic electronic
workplace and conclude with suggestions that employers should
follow to respect the delicate balance between employees- legal
rights to privacy and the employer's right to protect its knowledge
systems and infrastructure.
Abstract: Mapping between local and global coordinates is an
important issue in finite element method, as all calculations are
performed in local coordinates. The concern arises when subparametric
are used, in which the shape functions of the field variable
and the geometry of the element are not the same. This is particularly
the case for C* elements in which the extra degrees of freedoms
added to the nodes make the elements sub-parametric. In the present
work, transformation matrix for C1* (an 8-noded hexahedron
element with 12 degrees of freedom at each node) is obtained using
equivalent C0 elements (with the same number of degrees of
freedom). The convergence rate of 8-noded C1* element is nearly
equal to its equivalent C0 element, while it consumes less CPU time
with respect to the C0 element. The existence of derivative degrees
of freedom at the nodes of C1* element along with excellent
convergence makes it superior compared with it equivalent C0
element.
Abstract: Increase in globalization of capital markets brings the
higher requirements on financial information provided for investors
who look for a highly comparable information. Paper deals with the
advantages and limitations of applying International Financial
Reporting Standards (IFRS) in the Czech Republic and Ukraine. As a
greatest limit for full adoption of IFRS shall be acknowledged the
strong connection of continental accounting to tax system and
enormous high administrative burden for IFRS appliers.
Abstract: This paper describes a three-dimensional thermal
model of the current path included in the low voltage power circuit
breakers. The model can be used to analyse the thermal behaviour of
the current path during both steady-state and transient conditions.
The current path lengthwise temperature distribution and timecurrent
characteristic of the terminal connections of the power circuit
breaker have been obtained. The influence of the electric current and
voltage drop on main electric contact of the circuit breaker has been
investigated. To validate the three-dimensional thermal model, some
experimental tests have been done. There is a good correlation
between experimental and simulation results.
Abstract: In this study, a nickel film with nano-crystalline grains,
high hardness and smooth surface was electrodeposited using a post
supercritical carbon dioxide (CO2) mixed Watts electrolyte. Although
the hardness was not as high as its Sc-CO2 counterpart, the thin coating
contained significantly less number of nano-sized pinholes. By
measuring the escape concentration of the dissolved CO2 in post
Sc-CO2 mixed electrolyte with the elapsed time, it was believed that
the residue of dissolved CO2 bubbles should closely relate to the
improvement in hardness and surface roughness over its conventional
plating counterpart. Therefore, shortening the duration of
electroplating with the raise of current density up to 0.5 A/cm2 could
effectively retain more post Sc-CO2 mixing effect. This study not only
confirms the roles of dissolved CO2 bubbles in electrolyte but also
provides a potential process to overcome most issues associated with
the cost in building high-pressure chamber for large size products and
continuous plating using supercritical method.
Abstract: The intention of this study to design the probability optimized sewing sack-s workstation based on ergonomics for productivity improvement and decreasing musculoskeletal disorders. The physical dimensions of two workers were using to design the new workstation. The physical dimensions are (1) sitting height, (2) mid shoulder height sitting, (3) shoulder breadth, (4) knee height, (5) popliteal height, (6) hip breadth and (7) buttock-knee length. The 5th percentile of buttock knee length sitting (51 cm), the 50th percentile of mid shoulder height sitting (62 cm) and the 95th percentile of popliteal height (43 cm) and hip breadth (45 cm) applied to design the workstation for sewing sack-s operator and the others used to adjust the components of this workstation. The risk assessment by RULA before and after using the probability optimized workstation were 7 and 7 scores and REBA scores were 11 and 5, respectively. Body discomfort-abnormal index was used to assess muscle fatigue of operators before adjustment workstation found that neck muscles, arm muscles area, muscles on the back and the lower back muscles fatigue. Therefore, the extension and flexion exercise was applied to relief musculoskeletal stresses. The workers exercised 15 minutes before the beginning and the end of work for 5 days. After that, the capability of flexion and extension muscles- workers were increasing in 3 muscles (arm, leg, and back muscles).
Abstract: Background: Tissue Doppler Echocardiography
(TDE) assesses diastolic function more accurately than routine pulse
Doppler echo. Assessment of the effects of dynamic and static
exercises on the heart by using TDE can provides new information
about the athlete-s heart syndrome. Methods: This study was
conducted on 20 elite wrestlers, 14 endurance runners at national
level and 21 non-athletes as the control group. Participants underwent
two-dimensional echocardiography, standard Doppler and TDE.
Results: Wrestlers had the highest left ventricular mass index, enddiastolic
inter-ventricular septum thickness and left ventricular
Posterior wall thickness. Runners had the highest Left ventricular
end-diastolic volume, LV ejection fraction, stroke volume and
cardiac output. In TDE, the early diastolic velocity of mitral annulus
to the late diastolic velocity ratio in athletic groups was greater than
the controls with no significant difference. Conclusion: In spite of
cardiac morphological changes in athletes, TDE shows that cardiac
diastolic function won-t be adversely affected.
Abstract: In this paper the problem of estimating the time delay
between two spatially separated noisy sinusoidal signals by system
identification modeling is addressed. The system is assumed to be
perturbed by both input and output additive white Gaussian noise. The
presence of input noise introduces bias in the time delay estimates.
Normally the solution requires a priori knowledge of the input-output
noise variance ratio. We utilize the cascade of a self-tuned filter with
the time delay estimator, thus making the delay estimates robust to
input noise. Simulation results are presented to confirm the superiority
of the proposed approach at low input signal-to-noise ratios.
Abstract: Rural villagers in Thailand have unique skill for producing craft using local materials. However, the appearance and function of their products are not suited to the demand of international market. The Thai government policy on sustainable economy emphasises the necessity to incorporate a design strategy that will draw out the unique qualities and add value to the products, while raising the satisfaction of international consumer. As an industrial designer, the author sees opportunities that design can enhance sustainability of Thai local products through the potentials that available in village-based enterprises. This research attempts to address, how best use design to practically solve the problems in the development of Thais product in. The privilege solution is expressed through the design of design strategy that supports sustain economic development of microenterprise in Thailand in the way that aligns with product design development. This consideration integrates together with global business outlook in the development of products from rural communities.
Abstract: Bagging and boosting are among the most popular re-sampling ensemble methods that generate and combine a diversity of regression models using the same learning algorithm as base-learner. Boosting algorithms are considered stronger than bagging on noise-free data. However, there are strong empirical indications that bagging is much more robust than boosting in noisy settings. For this reason, in this work we built an ensemble using an averaging methodology of bagging and boosting ensembles with 10 sub-learners in each one. We performed a comparison with simple bagging and boosting ensembles with 25 sub-learners on standard benchmark datasets and the proposed ensemble gave better accuracy.
Abstract: A cognitive collaborative reinforcement learning
algorithm (CCRL) that incorporates an advisor into the learning
process is developed to improve supervised learning. An autonomous
learner is enabled with a self awareness cognitive skill to decide
when to solicit instructions from the advisor. The learner can also
assess the value of advice, and accept or reject it. The method is
evaluated for robotic motion planning using simulation. Tests are
conducted for advisors with skill levels from expert to novice. The
CCRL algorithm and a combined method integrating its logic with
Clouse-s Introspection Approach, outperformed a base-line fully
autonomous learner, and demonstrated robust performance when
dealing with various advisor skill levels, learning to accept advice
received from an expert, while rejecting that of less skilled
collaborators. Although the CCRL algorithm is based on RL, it fits
other machine learning methods, since advisor-s actions are only
added to the outer layer.