Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: This Paper presents an on-going research in the area of Model-Driven Engineering (MDE). The premise is that UML is too unwieldy to serve as the basis for model-driven engineering. We need a smaller, simpler notation with a cleaner semantics. We propose some ideas for a simpler notation with a clean semantics. The result is known as μML, or the Micro-Modelling Language.
Abstract: A new technique of topological multi-scale analysis is
introduced. By performing a clustering recursively to build a
hierarchy, and analyzing the co-scale and intra-scale similarities, an
Iterated Function System can be extracted from any data set. The study
of fractals shows that this method is efficient to extract
self-similarities, and can find elegant solutions the inverse problem of
building fractals. The theoretical aspects and practical
implementations are discussed, together with examples of analyses of
simple fractals.
Abstract: The objective of this study is to investigate the
combustion in a pilot-ignited supercharged dual-fuel engine, fueled
with different types of gaseous fuels under various equivalence ratios.
It is found that if certain operating conditions are maintained,
conventional dual-fuel engine combustion mode can be transformed to
the combustion mode with the two-stage heat release. This mode of
combustion was called the PREMIER (PREmixed Mixture Ignition in
the End-gas Region) combustion. During PREMIER combustion,
initially, the combustion progresses as the premixed flame
propagation and then, due to the mixture autoignition in the end-gas
region, ahead of the propagating flame front, the transition occurs with
the rapid increase in the heat release rate.
Abstract: Active vibration control is an important problem in
structures. The objective of active vibration control is to reduce the vibrations of a system by automatic modification of the system-s
structural response. In this paper, the modeling and design of a fast
output sampling feedback controller for a smart flexible beam system embedded with shear sensors and actuators for SISO system using
Timoshenko beam theory is proposed. FEM theory, Timoshenko beam theory and the state space techniques are used to model the
aluminum cantilever beam. For the SISO case, the beam is divided into 5 finite elements and the control actuator is placed at finite
element position 1, whereas the sensor is varied from position 2 to 5, i.e., from the nearby fixed end to the free end. Controllers are
designed using FOS method and the performance of the designed FOS controller is evaluated for vibration control for 4 SISO models
of the same plant. The effect of placing the sensor at different locations on the beam is observed and the performance of the
controller is evaluated for vibration control. Some of the limitations of the Euler-Bernoulli theory such as the neglection of shear and
axial displacement are being considered here, thus giving rise to an accurate beam model. Embedded shear sensors and actuators have
been considered in this paper instead of the surface mounted sensors
and actuators for vibration suppression because of lot of advantages. In controlling the vibration modes, the first three dominant modes of
vibration of the system are considered.
Abstract: This paper represents an investigation on how exploiting multiple transmit antennas by OFDM based wireless LAN subscribers can mitigate physical layer error rate. Then by comparing the Wireless LANs that utilize spatial diversity techniques with the conventional ones it will reveal how PHY and TCP throughputs behaviors are ameliorated. In the next step it will assess the same issues based on a cellular context operation which is mainly introduced as an innovated solution that beside a multi cell operation scenario benefits spatio-temporal signaling schemes as well. Presented simulations will shed light on the improved performance of the wide range and high quality wireless LAN services provided by the proposed approach.
Abstract: This paper studies mechanical buckling of
functionally graded beams subjected to axial compressive load that is
simply supported at both ends lies on a continuous elastic foundation.
The displacement field of beam is assumed based on Engesser-Timoshenko beam theory. Applying the Hamilton's principle, the
equilibrium equation is established. The influences of dimensionless geometrical parameter, functionally graded index and foundation
coefficient on the critical buckling load of beam are presented. To investigate the accuracy of the present analysis, a compression study
is carried out with a known data.
Abstract: People have always needed to believe in some
supernatural power, which could explain nature phenomena.
Different kinds of religions like Christianity, Hinduism, Islam,
Buddhism have thought believers in all world, how to behave
themselves. We think the most important role of religion in modern
society most important role of religion in modern society is safety of
the People. World and traditional religion played a prominent role in
the socio-cultural progress, and in the development of man as a
spiritual being. At the heart of religious morals the belief in god and
responsibility before it lies and specifies religious and ethical values
and categories . The religion is based on ethical standards historically
developed by society, requirements and concepts, but it puts all
social and moral relations of the person in dependence on religious
values. For everything that the believer makes on a debt or a duty, he
bears moral responsibility before conscience, people and god. The
concept of value of religious morals takes the central place because
the religion from all forms of public consciousness most values is
painted as it is urged to answer vital questions. Any religion not only
considers questions of creation of the world, sense of human
existence, relationship of god and the person, but also offers the
ethical concept, develops rules of behavior of people. The religion a
long time dominated in the history of culture, and during this time
created a set of cultural and material values. The identity of Kazakh
culture can be defined as a Cultural identity traditional ,national
identity and the identity values developed by Kazakh people in
process of cultural-historical development, promoting formation of
Kazakh culture identity on public consciousness. Identity is the
historical process but always the tradition exists in it as a component
of stability, as a component of self that what this identity formed .
Abstract: This paper presents an analysis on the capacity and performance of MIMO-OFDM systems. The work is focused on the capacity of MIMO-OFDM systems over rician fading channel, in the case of the channel being known at the receiver only, which is more practical case of the channel. Simple expression for capacity is derived for the case of correlated rician fading. The performance of some MIMO-OFDM implementations with rician fading model is presented using an Alamouti coding scheme and Simulation results are obtained for both capacity and performance analysis.
Abstract: this paper presents a novel scheme which is capable of reducing the error rate and improves the transmission performance in the asynchronous cooperative MIMO systems. A case study of image transmission is applied to prove the efficient of scheme. The linear dispersion structure is employed to accommodate the cooperative wireless communication network in the dynamic topology of structure, as well as to achieve higher throughput than conventional space–time codes based on orthogonal designs. The LDPC encoder without girth-4 and the STBC encoder with guard intervals are respectively introduced. The experiment results show that the combined coder of LDPC-STBC with guard intervals can be the good error correcting coders and BER performance in the asynchronous cooperative communication. In the case study of image transmission, the results show that in the transmission process, the image quality which is obtained by applied combined scheme is much better than it which is not applied the scheme in the asynchronous cooperative MIMO systems.
Abstract: Personnel protection devices are cardinal in safety hazard applications. They are widely used in home, office and in industry environments to reduce the risk of lethal shock to human being and equipment safety. This paper briefly reviews various personnel protection devices also describes the basic working principle of conventional ground fault circuit interrupter (GFCI) or ground fault isolator (GFI), its disadvantages and ways to overcome the disadvantages with solid-state relay (SSR) based GFI with ultrafast response up on fault implemented in printed circuit board. This solid state GFI comprises discrete MOSFET based alternating current (AC) switches, linear optical amplifier, photovoltaic isolator and sense resistor. In conventional GFI, current transformer is employed as a sensing element to detect the difference in current flow between live and neutral conductor. If there is no fault in equipment powered through GFI, due to insulation failure of internal wires and windings of motors, both live and neutral currents will be equal in magnitude and opposite in phase.
Abstract: Biclustering is a very useful data mining technique for
identifying patterns where different genes are co-related based on a
subset of conditions in gene expression analysis. Association rules
mining is an efficient approach to achieve biclustering as in
BIMODULE algorithm but it is sensitive to the value given to its
input parameters and the discretization procedure used in the
preprocessing step, also when noise is present, classical association
rules miners discover multiple small fragments of the true bicluster,
but miss the true bicluster itself. This paper formally presents a
generalized noise tolerant bicluster model, termed as μBicluster. An
iterative algorithm termed as BIDENS based on the proposed model
is introduced that can discover a set of k possibly overlapping
biclusters simultaneously. Our model uses a more flexible method to
partition the dimensions to preserve meaningful and significant
biclusters. The proposed algorithm allows discovering biclusters that
hard to be discovered by BIMODULE. Experimental study on yeast,
human gene expression data and several artificial datasets shows that
our algorithm offers substantial improvements over several
previously proposed biclustering algorithms.
Abstract: Cardiac pulse-related artifacts in the EEG recorded
simultaneously with fMRI are complex and highly variable. Their
effective removal is an unsolved problem. Our aim is to develop an
adaptive removal algorithm based on the matching pursuit (MP)
technique and to compare it to established methods using a visual
evoked potential (VEP). We recorded the VEP inside the static
magnetic field of an MR scanner (with artifacts) as well as in an
electrically shielded room (artifact free). The MP-based artifact
removal outperformed average artifact subtraction (AAS) and
optimal basis set removal (OBS) in terms of restoring the EEG field
map topography of the VEP. Subsequently, a dipole model was fitted
to the VEP under each condition using a realistic boundary element
head model. The source location of the VEP recorded inside the MR
scanner was closest to that of the artifact free VEP after cleaning
with the MP-based algorithm as well as with AAS. While none of the
tested algorithms offered complete removal, MP showed promising
results due to its ability to adapt to variations of latency, frequency
and amplitude of individual artifact occurrences while still utilizing a
common template.
Abstract: The textile industry produces highly coloured
effluents containing polar and non-polar compounds. The textile mill
run by the Assam Polyester Co-operative Society Limited (APOL) is
situated at Rangia, about 55 km from Guwahati (26011' N, 91047' E)
in the northern bank of the river Brahmaputra, Assam (India). This
unit was commissioned in June 1988 and started commercial
production in November 1988. The installed capacity of the weaving
unit was 8000 m/day and that of the processing unit was 20,000
m/day. The mill has its own dyeing unit with a capacity of 1500-2000
kg/day. The western side of the mill consists of vast agricultural land
and the far northern and southern side of the mill has scattered human
population. The eastern side of the mill has a major road for
thoroughfare. The mill releases its effluents into the agricultural land
in the western side of the mill. The present study was undertaken to
assess the impact of the textile mill on surface soil quality in and
around the mill with particular reference to Cr, Mn, Ni and Zn.
Surface soil samples, collected along different directions at 200, 500
and 1000 m were digested and the metals were estimated with
Atomic Absorption Spectrophotometer. The metals were found in the
range of: Cr 50.9 – 105.0 mg kg-1, Mn 19.2- 78.6 mg kg-1, Ni 41.9 –
50.6 mg kg-1 and Zn 187.8 – 1095.8 mg kg-1. The study reveals
enrichment of Cr, Mn, Ni and Zn in the soil near the textile mill.
Abstract: This study investigates the performance of radial basis function networks (RBFN) in forecasting the monthly CO2 emissions of an electric power utility. We also propose a method for input variable selection. This method is based on identifying the general relationships between groups of input candidates and the output. The effect that each input has on the forecasting error is examined by removing all inputs except the variable to be investigated from its group, calculating the networks parameter and performing the forecast. Finally, the new forecasting error is compared with the reference model. Eight input variables were identified as the most relevant, which is significantly less than our reference model with 30 input variables. The simulation results demonstrate that the model with the 8 inputs selected using the method introduced in this study performs as accurate as the reference model, while also being the most parsimonious.
Abstract: The security of their network remains the priorities of almost all companies. Existing security systems have shown their limit; thus a new type of security systems was born: honeypots. Honeypots are defined as programs or intended servers which have to attract pirates to study theirs behaviours. It is in this context that the leurre.com project of gathering about twenty platforms was born. This article aims to specify a model of honeypots attack. Our model describes, on a given platform, the evolution of attacks according to theirs hours. Afterward, we show the most attacked services by the studies of attacks on the various ports. It is advisable to note that this article was elaborated within the framework of the research projects on honeyspots within the LABTIC (Laboratory of Information Technologies and Communication).
Abstract: Today, building automation is advancing from simple
monitoring and control tasks of lightning and heating towards more
and more complex applications that require a dynamic perception
and interpretation of different scenes occurring in a building. Current
approaches cannot handle these newly upcoming demands. In this
article, a bionically inspired approach for multimodal, dynamic scene
perception and interpretation is presented, which is based on neuroscientific
and neuro-psychological research findings about the perceptual
system of the human brain. This approach bases on data from diverse
sensory modalities being processed in a so-called neuro-symbolic
network. With its parallel structure and with its basic elements being
information processing and storing units at the same time, a very
efficient method for scene perception is provided overcoming the
problems and bottlenecks of classical dynamic scene interpretation
systems.
Abstract: As application of re-activation of backside on power
device Insulated Gate Bipolar Transistor (IGBT), laser annealing was
employed to irradiate amorphous silicon substrate, and resistivities
were measured using four point probe measurement. For annealing
the amorphous silicon two lasers were used at wavelength of visible
green (532 nm) together with Infrared (793 nm). While the green
laser efficiently increased temperature at top surface the Infrared
laser reached more deep inside and was effective for melting the
top surface. A finite element method was employed to evaluate time
dependent thermal distribution in silicon substrate.
Abstract: terrorism and extremism are among the most
dangerous and difficult to forecast the phenomena of our time, which
are becoming more diverse forms and rampant. Terrorist attacks often
produce mass casualties, involve the destruction of material and
spiritual values, beyond the recovery times, sow hatred among
nations, provoke war, mistrust and hatred between the social and
national groups, which sometimes can not be overcome within a
generation. Currently, the countries of Central Asia are a topical issue
– the threat of terrorism and religious extremism, which grow not
only in our area, but throughout the world. Of course, in each of the
terrorist threat is assessed differently. In our country the problem of
terrorism should not be acutely. Thus, after independence and
sovereignty of Kazakhstan has chosen the path of democracy,
progress and free economy. With the policy of the President of
Kazakhstan Nursultan Nazarbayev and well-organized political and
economic reforms, there has been economic growth and rising living
standards, socio-political stability, ensured civil peace and accord in
society [1].
Abstract: Investigations of the unimolecular decomposition of
vinyl ethyl ether (VEE), vinyl propyl ether (VPE) and vinyl butyl
ether (VBE) have shown that activation of the molecule of a ether
results in formation of a cyclic construction - the transition state (TS),
which may lead to the displacement of the thermodynamic
equilibrium towards the reaction products. The TS is obtained by
applying energy minimization relative to the ground state of an ether
under the program MM2 when taking into account the hydrogen bond
formation between a hydrogen atom of alkyl residue and the extreme
atom of carbon of the vinyl group. The dissociation of TS up to the
products is studied by energy minimization procedure using the
mathematical program Gaussian. The obtained calculation data for
VEE testify that the decomposition of this ether may be conditioned
by hydrogen bond formation for two possible versions: when α- or β-
hydrogen atoms of the ethyl group are bound to carbon atom of the
vinyl group. Applying the same calculation methods to other ethers
(VPE and VBE) it is shown that only in the case of hydrogen bonding
between α-hydrogen atom of the alkyl residue and the extreme atom
of carbon of the vinyl group (αH---C) results in decay of theses
ethers.