Abstract: Consumer behaviour analysis represents an important
field of study in marketing. Particularly strategy development for
marketing and communications will be more focused and effective
when marketers have an understanding of the motivations, behaviour
and psychology of consumers. While materialism has been found to
be one of the important elements in consumer behaviour, compulsive
consumption represents another aspect that has recently attracted
more attention. This is because of the growing prevalence of
dysfunctional buying that has raised concern in consumer societies.
Present studies and analyses on origins and motivations of
compulsive buying have mainly focused on either individual factors
or groups of related factors and hence a need for a holistic view
exists. This paper provides a comprehensive perspective on
compulsive consumption and establishes relevant propositions
keeping the family life cycle stages as a reference for the incidence of
chronic consumer states and their influence on compulsive
consumption.
Abstract: One astonishing capability of humans is to recognize thousands of different objects visually, and to learn the semantic association between those objects and words referring to them. This work is an attempt to build a computational model of such capacity,simulating the process by which infants learn how to recognize objects and words through exposure to visual stimuli and vocal sounds.One of the main fact shaping the brain of a newborn is that lights and colors come from entities of the world. Gradually the visual system learn which light sensations belong to same entities, despite large changes in appearance. This experience is common between humans and several other mammals, like non-human primates. But humans only can recognize a huge variety of objects, most manufactured by himself, and make use of sounds to identify and categorize them. The aim of this model is to reproduce these processes in a biologically plausible way, by reconstructing the essential hierarchy of cortical circuits on the visual and auditory neural paths.
Abstract: Biochemical and molecular analysis of some
antioxidant enzyme genes revealed different level of gene expression
on oilseed (Brassica napus). For molecular and biochemical
analysis, leaf tissues were harvested from plants at eight different
developmental stages, from young to senescence. The levels of total
protein and chlorophyll were increased during maturity stages of
plant, while these were decreased during the last stages of plant
growth. Structural analysis (nucleotide and deduced amino acid
sequence, and phylogenic tree) of a complementary DNA revealed a
high level of similarity for a family of Catalase genes. The
expression of the gene encoded by different Catalase isoforms was
assessed during different plant growth phase. No significant
difference between samples was observed, when Catalase activity
was statistically analyzed at different developmental stages. EST
analysis exhibited different transcripts levels for a number of other
relevant antioxidant genes (different isoforms of SOD and
glutathione). The high level of transcription of these genes at
senescence stages was indicated that these genes are senescenceinduced
genes.
Abstract: In view of geological origin, formation of the shallow
gas reservoir of the Hangzhou Bay, northern Zhejiang Province,
eastern China, and original occurrence characteristics of the gassy
sand are analyzed. Generally, gassy sand in scale gas reservoirs is in
the state of residual moisture content and the approximate scope of
initial matric suction of sand ranges about from 0kPa to100kPa.
Results based on GDS triaxial tests show that the classical shear
strength formulas of unsaturated soil can not effectively describe basic
strength characteristics of gassy sand; the relationship between
apparent cohesion and matric suction of gassy sand agrees well with
the power function, which can reasonably be used to describe the
strength of gassy sand. In the stress path of gas release, shear strength
of gassy sand will increase and experimental results show the formula
proposed in this paper can effectively predict the strength increment.
When saturated strength indexes of the sand are used in engineering
design, moderate reduction should be considered.
Abstract: Titanium oxide films with different morphologies have for the first time been fabricated through hydrothermal reactions between a titanium substrate and iodine powder in water or ethanol. SEM revealed that iodine supported titanium (Ti-I2) surface shows different morphologies with variable treatment conditions. The mean surface roughness (Ra) was increased in the different groups. Use of surfactant has a role to increase the roughness of the film. The surface roughness was in the range of 0.15 μm-0.42 μm. Furthermore, the electrochemical examinations showed that the Ti-I2 surface fabricated in alcoholic medium has high corrosion resistance than in aqueous medium.
Abstract: Measuring the complexity of software has been an
insoluble problem in software engineering. Complexity measures can
be used to predict critical information about testability, reliability,
and maintainability of software systems from automatic analysis of
the source code. During the past few years, many complexity
measures have been invented based on the emerging Cognitive
Informatics discipline. These software complexity measures,
including cognitive functional size, lend themselves to the approach
of the total cognitive weights of basic control structures such as loops
and branches. This paper shows that the current existing calculation
method can generate different results that are algebraically
equivalence. However, analysis of the combinatorial meanings of this
calculation method shows significant flaw of the measure, which also
explains why it does not satisfy Weyuker's properties. Based on the
findings, improvement directions, such as measures fusion, and
cumulative variable counting scheme are suggested to enhance the
effectiveness of cognitive complexity measures.
Abstract: The effects of seawater and slurry ice bleeding methods on the sensory, microbiological and chemical quality changes of cod fillets during chilled storage were examined in this study. The results from sensory evaluation showed that slurry ice bleeding method prolonged the shelf life of cod fillets up to 13-14 days compared to 10-11 days for fish bled in seawater. Slurry ice bleeding method also led to a slower microbial growth and biochemical developments, resulting lower total plate count (TPC), H2S-producing bacteria count, total volatile basic nitrogen (TVB-N), trimethylamine (TMA), free fatty acid (FFA) content and higher phospholipid content (PL) compared to those of samples bled in seawater. The results of principle component analysis revealed that TPC, H2S-producing bacteria, TVB-N, TMA and FFA were in significant correlation. They were also in negative correlation with sensory evaluation (Torry score), PL and water holding capacity (WHC).
Abstract: The present work was conducted for the synthesis of
nano size zerovalent iron (nZVI) and hexavalent chromium (Cr(VI))
removal as a highly toxic pollutant by using this nanoparticles. Batch
experiments were performed to investigate the effects of Cr(VI),
nZVI concentration, pH of solution and contact time variation on
the removal efficiency of Cr(VI). nZVI was synthesized by
reduction of ferric chloride using sodium borohydrid. SEM and
XRD examinations applied for determination of particle size and
characterization of produced nanoparticles. The results showed that
the removal efficiency decreased with Cr(VI) concentration and pH
of solution and increased with adsorbent dosage and contact time.
The Langmuir and Freundlich isotherm models were used for the
adsorption equilibrium data and the Langmuir isotherm model was
well fitted. Nanoparticle ZVI presented an outstanding ability to
remove Cr(VI) due to high surface area, low particle size and high
inherent activity.
Abstract: The purpose of this paper was to study motivation
factors affecting job performance effectiveness. This paper drew
upon data collected from an Internal Audit Staffs of Internal Audit
Line of Head Office of Krung Thai Public Company Limited.
Statistics used included frequency, percentage, mean and standard
deviation, t-test, and one-way ANOVA test. The finding revealed that
the majority of the respondents were female of 46 years of age and
over, married and live together, hold a bachelor degree, with an
average monthly income over 70,001 Baht. The majority of
respondents had over 15 years of work experience. They generally
had high working motivation as well as high job performance
effectiveness.
The hypotheses testing disclosed that employees with different
working status had different level of job performance effectiveness at
a 0.01 level of significance. Working motivation factors had an effect
on job performance in the same direction with high level. Individual
working motivation included working completion, reorganization,
working progression, working characteristic, opportunity,
responsibility, management policy, supervision, relationship with
their superior, relationship with co-worker, working position,
working stability, safety, privacy, working conditions, and payment.
All of these factors related to job performance effectiveness in the
same direction with medium level.
Abstract: Energy generated by the force of water in hydropower
can provide a more sustainable, non-polluting alternative to fossil
fuels, along with other renewable sources of energy, such as wind,
solar and tidal power, bio energy and geothermal energy. Small scale
hydroelectricity in Iran is well suited for “off-grid" rural electricity
applications, while other renewable energy sources, such as wind,
solar and biomass, can be beneficially used as fuel for pumping
groundwater for drinking and small scale irrigation in remote rural
areas or small villages. Small Hydro Power plants in Iran have very
low operating and maintenance costs because they consume no fossil
or nuclear fuel and do not involve high temperature processes. The
equipment is relatively simple to operate and maintain. Hydropower
equipment can adjust rapidly to load changes. The extended
equipment life provides significant economic advantages. Some
hydroelectric plants installed 100 years ago still operate reliably. The
Polkolo river is located on Karun basin at southwest of Iran. Situation
and conditions of Polkolo river are evaluated for construction of
small hydropower in this article. The topographical conditions and
the existence of permanent water from springs provide the suitability
to install hydroelectric power plants on the river Polkolo. The
cascade plant consists of 9 power plants connected with each other
and is having the total head as 1100m and discharge about 2.5cubic
meter per second. The annual production of energy is 105.5 million
kwh.
Abstract: In this paper, a robust watermarking algorithm using
the wavelet transform and edge detection is presented. The efficiency
of an image watermarking technique depends on the preservation of
visually significant information. This is attained by embedding the
watermark transparently with the maximum possible strength. The
watermark embedding process is carried over the subband
coefficients that lie on edges, where distortions are less noticeable,
with a subband level dependent strength. Also, the watermark is
embedded to selected coefficients around edges, using a different
scale factor for watermark strength, that are captured by a
morphological dilation operation. The experimental evaluation of the
proposed method shows very good results in terms of robustness and
transparency to various attacks such as median filtering, Gaussian
noise, JPEG compression and geometrical transformations.
Abstract: A method based on the power series solution is proposed to solve the natural frequency of flapping vibration for the rotating inclined Euler beam with constant angular velocity. The vibration of the rotating beam is measured from the position of the corresponding steady state axial deformation. In this paper the governing equations for linear vibration of a rotating Euler beam are derived by the d'Alembert principle, the virtual work principle and the consistent linearization of the fully geometrically nonlinear beam theory in a rotating coordinate system. The governing equation for flapping vibration of the rotating inclined Euler beam is linear ordinary differential equation with variable coefficients and is solved by a power series with four independent coefficients. Substituting the power series solution into the corresponding boundary conditions at two end nodes of the rotating beam, a set of homogeneous equations can be obtained. The natural frequencies may be determined by solving the homogeneous equations using the bisection method. Numerical examples are studied to investigate the effect of inclination angle on the natural frequency of flapping vibration for rotating inclined Euler beams with different angular velocity and slenderness ratio.
Abstract: Turbulent forced convection flow in a 2-dimensional channel over periodic grooves is numerically investigated. Finite volume method is used to study the effect of turbulence model. The range of Reynolds number varied from 10000 to 30000 for the ribheight to channel-height ratio (B/H) of 2. The downstream wall is heated by a uniform heat flux while the upstream wall is insulated. The investigation is analyzed with different types of nanoparticles such as SiO2, Al2O3, and ZnO, with water as a base fluid are used. The volume fraction is varied from 1% to 4% and the nanoparticle diameter is utilized between 20nm to 50nm. The results revealed 114% heat transfer enhancement compared to the water in a grooved channel by using SiO2 nanoparticle with volume fraction and nanoparticle diameter of 4% and 20nm respectively.
Abstract: This paper describes the project and development of a
very low-cost and small electronic prototype, especially designed for
monitoring and controlling existing home automation alarm systems
(intruder, smoke, gas, flood, etc.), via TCP/IP, with a typical web
browser. Its use will allow home owners to be immediately alerted
and aware when an alarm event occurs, and being also able to
interact with their home automation alarm system, disarming, arming
and watching event alerts, with a personal wireless Wi-Fi PDA or
smartphone logged on to a dedicated predefined web page, and using
also a PC or Laptop.
Abstract: Global environmental changes lead to increased frequency and scale of natural disaster, Taiwan is under the influence of global warming and extreme weather. Therefore, the vulnerability was increased and variability and complexity of disasters is relatively enhanced. The purpose of this study is to consider the source and magnitude of hazard characteristics on the tourism industry. Using modern risk management concepts, integration of related domestic and international basic research, this goes beyond the Taiwan typhoon disaster risk assessment model and evaluation of loss. This loss evaluation index system considers the impact of extreme weather, in particular heavy rain on the tourism industry in Taiwan. Consider the extreme climate of the compound impact of disaster for the tourism industry; we try to make multi-hazard risk assessment model, strategies and suggestions. Related risk analysis results are expected to provide government department, the tourism industry asset owners, insurance companies and banking include tourist disaster risk necessary information to help its tourism industry for effective natural disaster risk management.
Abstract: Dried soy protein hydrolysate powder was added to
the burger in order to enhance the oxidative stability as well as
decreases the microbial spoilage. The soybean bioactive compounds
(soy protein hydrolysate) as antioxidant and antimicrobial were added
at level of 1, 2 and 3 %.Chemical analysis and physical properties
were affected by protein hydrolysate addition. The TBA values were
significantly affected (P < 0.05) by the storage period and the level of
soy protein hydrolysate. All the tested soybean protein hydrolysate
additives showed strong antioxidant properties. Samples of soybean
protein hydrolysate showed the lowest (P < 0.05) TBA values at each
time of storage.
The counts of all determined microbiological indicators were
significantly (P < 0.05) affected by the addition of the soybean
protein hydrolysate. Decreasing trends of different extent were also
observed in samples of the treatments for total viable counts,
Coliform, Staphylococcus aureus, yeast and molds. Storage period
was being significantly (P < 0.05) affected on microbial counts in all
samples Staphylococcus aureus were the most sensitive microbe
followed by Coliform group of the sample containing protein
hydrolysate, while molds and yeast count showed a decreasing trend
but not significant (P < 0.05) until the end of the storage period
compared with control sample. Sensory attributes were also
performed, added protein hydrolysate exhibits beany flavor which
was clear about samples of 3% protein hydrolysate.
Abstract: This article deals with the conceptual modeling under uncertainty. First, the division of information systems with their definition will be described, focusing on those where the construction of a conceptual model is suitable for the design of future information system database. Furthermore, the disadvantages of the traditional approach in creating a conceptual model and database design will be analyzed. A comprehensive methodology for the creation of a conceptual model based on analysis of client requirements and the selection of a suitable domain model is proposed here. This article presents the expert system used for the construction of a conceptual model and is a suitable tool for database designers to create a conceptual model.
Abstract: An investigation of the process of deformation hardening and evolution of deformation defect medium in dispersion-hardened materials with face centered cubic matrices and nanoparticles was done. Mathematical model including balance equation for the deformation defects was used.
Abstract: Composite steel-concrete slabs using thin-walled
corrugated steel sheets with embossments represent a modern and
effective combination of steel and concrete. However, the design
of new types of sheeting is conditional on the execution of expensive
and time-consuming laboratory testing. The effort to develop
a cheaper and faster method has lead to many investigations all over
the world. In our paper we compare the results from our experiments
involving vacuum loading, four-point bending and small-scale shear
tests.
Abstract: The stability test problem for homogeneous large-scale perturbed bilinear time-delay systems subjected to constrained inputs is considered in this paper. Both nonlinear uncertainties and interval systems are discussed. By utilizing the Lyapunove equation approach associated with linear algebraic techniques, several delay-independent criteria are presented to guarantee the robust stability of the overall systems. The main feature of the presented results is that although the Lyapunov stability theorem is used, they do not involve any Lyapunov equation which may be unsolvable. Furthermore, it is seen the proposed schemes can be applied to solve the stability analysis problem of large-scale time-delay systems.