Abstract: The UK is leading in online retail and mobile
adoption. However, there is a dearth of information relating to mobile
apparel retail, and developing an understanding about consumer
browsing and purchase behaviour in m-retail channel would provide
apparel marketers, mobile website and app developers with the
necessary understanding of consumers’ needs. Despite the rapid
growth of mobile retail businesses, no published study has examined
shopping behaviour on fashion mobile apps and websites. A mixed method approach helped to understand why fashion
consumers prefer websites on smartphones, when diverse mobile
apps are also available. The following research methods were
employed: survey, eye-tracking experiments, observation, and
interview with retrospective think aloud. The mobile gaze tracking
device by SensoMotoric Instruments was used to understand
frustrations in navigation and other issues facing consumers in
mobile channel. This method helped to validate and compliment
other traditional user-testing approaches in order to optimize user
experience and enhance the development of mobile retail channel.
The study involved eight participants - females aged 18 to 35 years
old, who are existing mobile shoppers. The participants used the
Topshop mobile app and website on a smart phone to complete a task
according to a specified scenario leading to a purchase. The
comparative study was based on: duration and time spent at different
stages of the shopping journey, number of steps involved and product
pages visited, search approaches used, layout and visual clues, as
well as consumer perceptions and expectations. The results from the data analysis show significant differences in
consumer behaviour when using a mobile app or website on a smart
phone. Moreover, two types of problems were identified, namely
technical issues and human errors. Having a mobile app does not
guarantee success in satisfying mobile fashion consumers. The
differences in the layout and visual clues seem to influence the
overall shopping experience on a smart phone. The layout of search
results on the website was different from the mobile app. Therefore,
participants, in most cases, behaved differently on different
platforms. The number of product pages visited on the mobile app
was triple the number visited on the website due to a limited visibility
of products in the search results. Although, the data on traffic trends
held by retailers to date, including retail sector breakdowns for visits
and views, data on device splits and duration, might seem a valuable
source of information, it cannot explain why consumers visit many
product pages, stay longer on the website or mobile app, or abandon
the basket. A comprehensive list of pros and cons was developed by
highlighting issues for website and mobile app, and recommendations
provided. The findings suggest that fashion retailers need to be aware of
actual consumers’ behaviour on the mobile channel and their expectations in order to offer a seamless shopping experience. Added
to which is the challenge of retaining existing and acquiring new
customers. There seem to be differences in the way fashion
consumers search and shop on mobile, which need to be explored in
further studies.
Abstract: This paper highlights an innovative and nontraditional
violence prevention program that is making a noticeable impact in
what was once one of the country’s most violent communities. With
unique and tailored strategies, the Operation Peacemaker Fellowship,
established in Richmond, California, combines components of
evidence-based practices with a community-oriented focus on
relationships and mentoring to fill a gap in services and increase
community safety. In an effort to highlight these unique strategies
and provide a blueprint for other communities with violent crime
problems, the authors of this paper hope to clearly delineate how one
community is moving forward with vanguard approaches to invest in
the lives of young men who once were labeled their community’s
most violent, even most deadly, youth. The impact of this program is
evidenced through the fellows’ own voices as they illuminate the
experience of being in the Fellowship. In interviews, fellows describe
how participating in this program has transformed their lives and the
lives of those they love. The authors of this article spent more than
two years researching this Fellowship program in order to conduct an
evaluation of it and, ultimately, to demonstrate how this program is a
testament to the power of relationships and love combined with
evidence-based practices, consequently enriching the lives of youth
and the community that embraces them.
Abstract: Research has shown that techno-entrepreneurship is
economically significant. Therefore, it is suggested that teaching
techno-entrepreneurship may be important because such programmes
would prepare current and future generations of learners to recognise
and act on high-technology opportunities. Education in technoentrepreneurship
may increase the knowledge of how to start one’s
own enterprise and recognise the technological opportunities for
commercialisation to improve decision-making about starting a new
venture; also it influence decisions about capturing the business
opportunities and turning them into successful ventures. Universities
can play a main role in connecting and networking technoentrepreneurship
students towards a cooperative attitude with real
business practice and industry knowledge. To investigate and answer
whether education for techno-entrepreneurs really helps, this paper
choses a comparison of literature reviews as its method of research.
After reviewing literature related to the impact of technoentrepreneurship
education on self-employment 6 studies which had
similar aim and objective to this paper were. These particular papers
were selected based on a keywords search and as their aim,
objectives, and gaps were close to the current research. In addition,
they were all based on the influence of techno-entrepreneurship
education in self-employment and intention of students to start new
ventures. The findings showed that teaching techno-entrepreneurship
education may have an influence on students’ intention and their
future self-employment, but which courses should be covered and the
duration of programmes, needs further investigation.
Abstract: This paper illustrates the background of various
concepts, approaches, terminologies used to describe the basic
framework of an Islamic Hotel Room design. This paper reviews the
theoretical views in establishing a suitable and optimum environment
for Muslim as well as non-Muslim guests in hotel rooms while
according to shariah. It involves a few research methodologies that
requires the researcher to study on a few characteristics needed to
create more efficient rooms in terms of social interaction, economic
growth and other tolerable elements. This paper intends on revealing
the elements that are vital and may contribute for hotels in achieving
a more conclusive research on space planning for hotel rooms
focusing on the shariah and Muslim guests. Malaysia is an Islamic
country and has billion of tourists coming over for business and
recreational purposes. Therefore, having a righteous environment that
best suit this target user is important in terms of generating the
economy as well as providing a better understanding to the
community on the benefits of applying these qualities in a
conventional resort design.
Abstract: The purpose of the study is to find out relation of
moral massage between the authority and globalization in proverb.
Proverb is one of the many forms of cultural identity of the
Indonesian/Malay people filled with moral values. The values
contained within those proverbs are beneficial not only to the society,
but also to those who held power amidst on this era of globalization.
The method being used is qualitative research through content
analysis which is done by describing and uncovering the forms and
meanings of proverbs used within Indonesia Minangkabau society.
Sources for this study’s data were extracted from a Minangkabau
native speaker in the sub district of Tanah Abang, Jakarta. Said
sources were retrieved through a series of interviews with the
Minangkabau native speaker, whose speech is still adorned with
idiomatic expressions. The research findings show that there are 30
existed proverbs or idiomatic expressions in the Minangkabau
language often used by its indigenous people. The thirty data contain
moral values which are closely interwoven with the matter of power
and globalization. Analytical results show that the fourteen moral
values contained within proverbs reflect a firm connection between
rule and power in globalization; such as: responsible, brave,
togetherness and consensus, tolerance, politeness, thorough and
meticulous, honest and keeping promise, ingenious and learning,
care, self-correction, be fair, alert, arbitrary, self-awareness.
Structurally, proverbs possess an unchangeably formal construction;
symbolically, proverbs possess meanings that are clearly decided
through ethnographic communicative factors along with situational
and cultural contexts. Values contained within proverbs may be used
as a guide in social management, be it between fellow men, between
men and nature, or even between men and their Creator. Therefore,
the meanings and values contained within the morals of proverbs
could also be utilized as a counsel for those who rule and in charge of
power in order to stem the tides of globalization that had already
spread into sectoral, territorial and educational continuums.
Abstract: A repairable mechanical system (as agricultural
tractor) is subject to deterioration or repeated failure and needs a
repair shops and also operator’s capability for the repair and
maintenance operations. Data are based on field visits and interviews
with 48MF 285 tractor operators from 14 villages collected in north
of Khouzestan province. The results showed that most operators were
lack the technical skill to service and repair tractors due to
insufficient training, specific education and work experience.
Inadequate repair and maintenance facilities, such as workshops,
mechanics and spare parts depots cause delays in repair work in the
survey areas. Farmers do not keep accurate service records and most
of them disregard proper maintenance and service of their tractors,
such as changing engine oil without following the manufacturer’s
recommendations. Since, Repair and maintenance facilities should be
established in village areas to guarantee timely repair in case of
breakdowns and to make spare parts available at low price. The
operators should keep service records accurately and adhere to
maintenance and service schedules according to the manufacturer’s
instructions. They should also be encouraged to do the service and
maintain their tractors properly.
Abstract: Second generation military Filipino Amerasians
comprise a formidable contemporary segment of the estimated
250,000-plus biracial Amerasians in the Philippines today. Overall,
they are a stigmatized and socioeconomically marginalized diaspora;
historically, they were abandoned or estranged by U.S. military
personnel fathers assigned during the century-long Colonial, Post-
World War II and Cold War Era of permanent military basing (1898-
1992). Indeed, U.S. military personnel are assigned in smaller
numbers in the Philippines today. This inquiry is an outgrowth of two
recent small sample studies. The first surfaced the impact of the U.S.
military prostitution system on formation of the ‘Derivative
Amerasian Family Construct’ on first generation Amerasians; a
second, qualitative case study suggested the continued effect of the
prostitution systems' destructive impetuous on second generation
Amerasians. The intent of this current qualitative, multiple-case study
was to actively seek out second generation sex industry toilers. The
purpose was to focus further on this human phenomenon in the postbasing
and post-military prostitution system eras. As background, the
former military prostitution apparatus has transformed into a modern
dynamic of rampant sex tourism and prostitution nationwide. This is
characterized by hotel and resorts offering unrestricted carnal access,
urban and provincial brothels (casas), discos, bars and pickup clubs,
massage parlors, local barrio karaoke bars and street prostitution. A
small case study sample (N = 4) of female and male second
generation Amerasians were selected. Sample formation employed a
non-probability ‘snowball’ technique drawing respondents from the
notorious Angeles, Metro Manila, Olongapo City ‘AMO Amerasian
Triangle’ where most former U.S. military installations were sited
and modern sex tourism thrives. A six-month study and analysis of
in-depth interviews of female and male sex laborers, their families
and peers revealed a litany of disturbing, and troublesome
experiences. Results showed profiles of debilitating human poverty,
history of family disorganization, stigmatization, social
marginalization and the ghost of the military prostitution system and
its harmful legacy on Amerasian family units. Emerging were testimonials of wayward young people ensnared in a maelstrom of
deep economic deprivation, familial dysfunction, psychological
desperation and societal indifference. The paper recommends that
more study is needed and implications of unstudied psychosocial and
socioeconomic experiences of distressed younger generations of
military Amerasians require specific research. Heretofore apathetic or
disengaged U.S. institutions need to confront the issue and formulate
activist and solution-oriented social welfare, human services and
immigration easement policies and alternatives. These institutions
specifically include academic and social science research agencies,
corporate foundations, the U.S. Congress, and Departments of State,
Defense and Health and Human Services, and Homeland Security
(i.e. Citizen and Immigration Services) It is them who continue to
endorse a laissez-faire policy of non-involvement over the entire
Filipino Amerasian question. Such apathy, the paper concludes,
relegates this consequential but neglected blood progeny to the status
of humiliating destitution and exploitation. Amerasians; thus, remain
entrapped in their former colonial, and neo-colonial habitat.
Ironically, they are unwitting victims of a U.S. American homeland
that fancies itself geo-politically as a strong and strategic military
treaty ally of the Philippines in the Western Pacific.
Abstract: The study focused on the analysis of the Adjusted
Rorschach Comprehensive System’s responses. The objective of this
study is to analyse the participants’ response rate of the Adjusted
Rorschach Comprehensive System with regards to critical
psychology approach. The use of critical psychology theory in this
study was crucial because it responds to the current inadequate
western theory or practice in the field of psychology. The study
adopted a qualitative approach and a case study design. The study
was grounded on interpretivist paradigm. The sample size comprised
six learners (three boys and three girls, aged of 14 years) from
historically disadvantaged school in the Western Cape, South Africa.
The Adjusted Rorschach Comprehensive System (ARCS)
administration procedure, biographical information, semi-structured
interviews, and observation were used to collect data. Data was
analysed using thematic framework. The study found out that, factors
that increased the response rates during the administration of ARCS
were, language, seating arrangement, drawing, viewing, and
describing. The study recommended that, psychological test
designers take into consideration the philosophy or worldviews of the
local people for whom the test is designed to minimize low response
rates.
Abstract: Malaysia’s green building development is gaining
momentum and green buildings have become a key focus area,
especially within the commercial sector with the encouragement of
government legislation and policy. Due to the emerging awareness
among the market players’ views of the benefits associated with the
ownership of green buildings in Malaysia, there is a need for valuers
to incorporate consideration of sustainability into their assessments of
property market value to ensure the green buildings continue to
increase in the market. This paper analyses the valuers’ current
perception on the valuation practices with regard to the green issues
in Malaysia. The study was based on a survey of registered real estate
valuers and the experts whose work related to valuation in the Klang
Valley area to rate their view regarding the perception on valuation of
green building. The findings present evidence that even though
Malaysian valuers have limited knowledge of green buildings, they
recognise the importance of incorporating the green features in the
valuation process. The inclusion of incorporating the green features
in valuations in practice was hindered by the inadequacy of sufficient
transaction data in the market. Furthermore, valuers experienced
difficulty in identifying what are the various input parameters of
green building and how to adjust it in order to reflect the benefit of
sustainability features correctly in the valuation process. This paper
focuses on the present challenges confronted by Malaysian valuers
with regards to incorporating the green features in their valuation.
Abstract: This paper describes the collection and analysis of
data obtained from face-to-face interviews conducted in selected
Libyan industrial companies. The objectives of the interviews are to
enhance understanding, and generate explanations of current issues in
culture and quality management systems in Libyan companies. The
method used in analyzing the questions, as well as the main finding
of each question are explained. The interviews probed areas identify
national and organizational culture, quality management systems,
current methods, effects, barriers and other factors affecting the
success of quality management implementation. Eleven questions are
prepared and been discussed with the interviewees.
Abstract: This research paper presents the current practices of
teacher professional development, perceived as beneficial by teachers
themselves, in a private secondary school in Brunei Darussalam. This
is part of the findings of a larger qualitative study on teacher
empowerment, using ethnographic methods for data collection, i.e.
participant observation, interviews and document analysis. The field
work was carried out over a period of six months in 2013. An
analysis of the field data revealed multiple pathways of teacher
professional development existing in the school. The results indicate
that school leaders, the teacher community in the school, students,
and the teachers themselves were the agents in a school that
facilitated teacher empowerment. Besides contributing to the
knowledge base on teacher professional development, the results of
this study provide directions for educational policy makers in their
efforts to enhance professional development in secondary schools of
similar characteristics. For school leaders and the teacher community,
these findings offer guidelines for maximizing the opportunities for
these professional development practices, by strengthening
collegiality and by using the existing structures optimally for the
benefit of all concerned.
Abstract: Indonesia has experienced annual forest fires that have
rapidly destroyed and degraded its forests. Fires in the peat swamp
forests of Riau Province, have set the stage for problems to worsen,
this being the ecosystem most prone to fires (which are also the most
difficult, to extinguish). Despite various efforts to curb deforestation,
and forest degradation processes, severe forest fires are still
occurring. To find an effective solution, the basic causes of the
problems must be identified. It is therefore critical to have an indepth
understanding of the underlying causal factors that have
contributed to deforestation and forest degradation as a whole, in
order to attain reductions in their rates. An assessment of the drivers of deforestation and forest
degradation was carried out, in order to design and implement
measures that could slow these destructive processes. Research was
conducted in Giam Siak Kecil–Bukit Batu Biosphere Reserve
(GSKBB BR), in the Riau Province of Sumatera, Indonesia. A
biosphere reserve was selected as the study site because such reserves
aim to reconcile conservation with sustainable development. A
biosphere reserve should promote a range of local human activities,
together with development values that are in line spatially and
economically with the area conservation values, through use of a
zoning system. Moreover, GSKBB BR is an area with vast peatlands,
and is experiencing forest fires annually. Various factors were
analysed to assess the drivers of deforestation and forest degradation
in GSKBB BR; data were collected from focus group discussions
with stakeholders, key informant interviews with key stakeholders,
field observation and a literature review. Landsat satellite imagery was used to map forest-cover changes
for various periods. Analysis of landsat images, taken during the
period 2010-2014, revealed that within the non-protected area of core
zone, there was a trend towards decreasing peat swamp forest areas,
increasing land clearance, and increasing areas of community oilpalm
and rubber plantations. Fire was used for land clearing and most
of the forest fires occurred in the most populous area (the transition
area). The study found a relationship between the deforested/
degraded areas, and certain distance variables, i.e. distance from
roads, villages and the borders between the core area and the buffer
zone. The further the distance from the core area of the reserve, the
higher was the degree of deforestation and forest degradation. Research findings suggested that agricultural expansion may be
the direct cause of deforestation and forest degradation in the reserve,
whereas socio-economic factors were the underlying driver of forest
cover changes; such factors consisting of a combination of sociocultural,
infrastructural, technological, institutional (policy and governance), demographic (population pressure) and economic
(market demand) considerations. These findings indicated that local
factors/problems were the critical causes of deforestation and
degradation in GSKBB BR. This research therefore concluded that
reductions in deforestation and forest degradation in GSKBB BR
could be achieved through ‘local actor’-tailored approaches such as
community empowerment.
Abstract: The objective of the study is to assess the
implementation of LED lighting into forest machine work in the dark.
In addition, the paper includes a wide variety of important and
relevant safety and health parameters. In modern, computerized work
in the cab of forest machines, artificial illumination is a demanding
task when performing duties, such as the visual inspections of wood
and computer calculations. We interviewed entrepreneurs and
gathered the following as the most pertinent themes: (1) safety, (2)
practical problems, and (3) work with LED lighting. The most
important comments were in regards to the practical problems of
LED lighting. We found indications of technical problems in
implementing LED lighting, like snow and dirt on the surfaces of
lamps that dim the emission of light. Moreover, service work in the
dark forest is dangerous and increases the risks of on-site accidents.
We also concluded that the amount of blue light to the eyes should be
assessed, especially, when the drivers are working in a semi-dark cab.
Abstract: Significant attention has recently been paid to the
cross-cultural negotiations due to the growth of international
businesses. Despite the substantial body of literature examining the
influence of National Culture (NC) dimensions on negotiations, there
is a lack of studies comparing the influence of NC in Latin America
with a Western European countries, In particular, an extensive review
of the literature revealed that a contribution to knowledge would be
derived from the comparison of the influence of NC dimensions on
negotiations in UK and Venezuela. The primary data was collected
through qualitative interviews, to obtain an insight about the
perceptions and beliefs of Venezuelan and British business managers
about their negotiating styles. The findings of this study indicated
that NC has a great influence on the negotiating styles. In particular,
Venezuelan and British managers demonstrated to have opposed
negotiating styles, affecting the way they communicate, approach
people and their willingness to take risks.
Abstract: The purpose of the paper is to address the strategic
risk issues surrounding Hindi film distribution in Mumbai for a film
distributor, who acts as an entrepreneur when launching a product
(movie) in the market (film territory).The paper undertakes a
fundamental review of films and risk in the Hindi film industry and
applies Grounded Theory technique to understand the complex
phenomena of risk taking behavior of the film distributors (both
independent and studios) in Mumbai. Rich in-depth interviews with
distributors are coded to develop core categories through constant
comparison leading to conceptualization of the phenomena of
interest. This paper is a first-of-its-kind-attempt to understand risk
behavior of a distributor, which is akin to entrepreneurial risk
behavior under conditions of uncertainty.
Abstract: This paper directs attention to the limitations of the
teacher-centered strategy in teaching. The aim of this study is to draw
more educational attention to learner-centered strategy in order to
shift the emphasis from the traditional concept of teaching to a new
concept in teaching. To begin bridging the traditional concept of
teaching and the new concept, the study will explore the new concept
of teaching to support teaching in Arab World generally and in Iraq
specifically. A qualitative case study orientation was used to collect
data in the form of classroom observations, interviews and field
notes. The teaching practices used by three university instructors are
investigated and according to the findings, some explanations and
recommendations are made.
Abstract: In this paper, an experiment was conducted to assess
the impact of online deliberation on citizens’ attitudes. Specifically,
this research compared pre and post deliberation opinions of
participants who deliberated online via an asynchronous platform
regarding the issue of political opinion polls. Results indicate that
online deliberation had a positive effect on citizens’ attitudes since it
was found that following deliberation participants changed their
views regarding public opinion polls. Specifically, online deliberation
improved discussants perceptions regarding the reliability of polls,
while suppressing their negative views about the misuse of polls by
media, polling organizations and politicians.
Abstract: The literature on language teaching and second
language acquisition has been largely driven by monolingual
ideology with a common assumption that a second language (L2) is
best taught and learned in the L2 only. The current study challenges
this assumption by reporting learners' positive perceptions of tertiary
level teachers' code switching practices in Vietnam. The findings of
this study contribute to our understanding of code switching practices
in language classrooms from a learners' perspective.
Data were collected from student participants who were working
towards a Bachelor degree in English within the English for Business
Communication stream through the use of focus group interviews.
The literature has documented that this method of interviewing has a
number of distinct advantages over individual student interviews. For
instance, group interactions generated by focus groups create a more
natural environment than that of an individual interview because they
include a range of communicative processes in which each individual
may influence or be influenced by others - as they are in their real
life. The process of interaction provides the opportunity to obtain the
meanings and answers to a problem that are "socially constructed
rather than individually created" leading to the capture of real-life
data. The distinct feature of group interaction offered by this
technique makes it a powerful means of obtaining deeper and richer
data than those from individual interviews. The data generated
through this study were analysed using a constant comparative
approach. Overall, the students expressed positive views of this
practice indicating that it is a useful teaching strategy. Teacher code
switching was seen as a learning resource and a source supporting
language output. This practice was perceived to promote student
comprehension and to aid the learning of content and target language
knowledge. This practice was also believed to scaffold the students'
language production in different contexts. However, the students
indicated their preference for teacher code switching to be
constrained, as extensive use was believed to negatively impact on
their L2 learning and trigger cognitive reliance on the L1 for L2
learning. The students also perceived that when the L1 was used to a
great extent, their ability to develop as autonomous learners was
negatively impacted.
This study found that teacher code switching was supported in
certain contexts by learners, thus suggesting that there is a need for
the widespread assumption about the monolingual teaching approach
to be re-considered.
Abstract: Native American communities are struggling with unemployment and depressed economies. A major cause is a lack of business knowledge, education, and cultural desire. And yet, in the history of the American West, Native Americans were considered the best traders and negotiators for everything from furs to weapons to buffalo. To improve these economies, there has been an effort to reintroduce that heritage to todays and tomorrows generation of tribal members, such Crow, Cheyenne, and Blackfeet. Professors at the College of Business Montana State University-Billings (MSUB) teach tribal students in Montana to create business plans. These plans have won national small business plan competitions. The teaching and advising method used at MSUB is uniquely successful as theses business students are now five time national champions. This article reviews the environment and the method of learning to achieve a winning small business plan with Native American students. It discusses the five plans that became national champions. And it discusses the problems and solutions discovered in the process of achieving results. Students who participated in this endeavor have graduated and become CPAs, MBAs, and gainfully employed in their chosen professions. They have also worked to improve the economies of their native lands and homes. By educating members of these communities with business strategy and plan development, they are better able to impact their own economies.
Abstract: Cyberspace has become a more viable arena for
budding artists to share musical acts through digital forms. The
increasing relevance of online communities has attracted scholars
from various fields demonstrating its influence on social capital. This
paper extends this understanding of social capital among Filipino
music artists belonging to the SoundCloud Philippines Facebook
Group.
The study makes use of various qualitative data obtained from
key-informant interviews and participant observation of online and
physical encounters, analyzed using the case study approach.
Soundcloud Philippines has over seven-hundred members and is
composed of Filipino singers, instrumentalists, composers, arrangers,
producers, multimedia artists and event managers. Group interactions
are a mix of online encounters based on Facebook and SoundCloud
and physical encounters through meet-ups and events. Benefits
reaped from the community are informational, technical,
instrumental, promotional, motivational and social support. Under the
guidance of online group administrators, collaborative activities such
as music productions, concerts and events transpire. Most conflicts
and problems arising are resolved peacefully. Social capital in
SoundCloud Philippines is mobilized through recognition, respect
and reciprocity.