Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: The use of sewage sludge and effluents from
wastewater treatment plants for irrigation of agricultural lands is on
the rise particularly in peri-urban areas of developing countries.
The reuse of nutrients and organic matter in treated wastewater
and sewage sludge via land application is a desirable goal. However,
trace or heavy metals present in sludge pose the risk of human or
phytotoxicity from land application. Long-term use of sewage
sludge, heavy metals can accumulate to phytotoxic levels and results
in reduced plants growth and/or enhanced metal concentrations in
plants, which consumed by animals then enter the food chain. In this
research, the amount of heavy metals was measured in plants
irrigated with wastewater and sludge application. For this purpose,
three pilots were made in a Shush treatment plant in south of Tehran.
Three plants species, spinach, lettuce and radish were selected and
planted in the pilots.First pilot was irrigated just with wastewater of
treatment plant and second pilot was irrigated with wastewater and
sludge application .Third pilot was irrigated with simulated heavy
metals solution equal 50 years of irrigation. The results indicate that
the average of amount of heavy metals Pb, Cd in three plant species
in first pilot were lower than permissible limits .In second pilot,
Cadmium accumulations are high in three species plants and more
than the standard limits. Concentration of Cd , Pb have exceed their
permitted limits in plants in third pilot . It was concluded that the use
of wastewater and sludge application in agricultural lands enriched
soils with heavy metals to concentrations that may pose potential
environmental and health risks in the long-term.
Abstract: Modeling the behavior of the dialogue management in
the design of a spoken dialogue system using statistical methodologies
is currently a growing research area. This paper presents a work
on developing an adaptive learning approach to optimize dialogue
strategy. At the core of our system is a method formalizing dialogue
management as a sequential decision making under uncertainty whose
underlying probabilistic structure has a Markov Chain. Researchers
have mostly focused on model-free algorithms for automating the
design of dialogue management using machine learning techniques
such as reinforcement learning. But in model-free algorithms there
exist a dilemma in engaging the type of exploration versus exploitation.
Hence we present a model-based online policy learning
algorithm using interconnected learning automata for optimizing
dialogue strategy. The proposed algorithm is capable of deriving
an optimal policy that prescribes what action should be taken in
various states of conversation so as to maximize the expected total
reward to attain the goal and incorporates good exploration and
exploitation in its updates to improve the naturalness of humancomputer
interaction. We test the proposed approach using the most
sophisticated evaluation framework PARADISE for accessing to the
railway information system.
Abstract: This paper presents a cold chain monitoring system which focuses on assessment of quality and dynamic pricing information about food in cold chain. Cold chain is composed of many actors and stages; however it can be seen as a single entity since a breakdown in temperature control at any stage can impact the final quality of the product. In a cold chain, the shelf life, quality, and safety of perishable food throughout the supply chain is greatly impacted by environmental factors especially temperature. In this paper, a prototype application is implemented to retrieve timetemperature history, the current quality and the dynamic price setting according to changing quality impacted by temperature fluctuations in real-time.
Abstract: In the present study, the incorporation of graphene
into blends of acrylonitrile-butadiene-styrene terpolymer with
polypropylene (ABS/PP) was investigated focusing on the
improvement of their thermomechanical characteristics and the effect
on their rheological behavior. The blends were prepared by melt
mixing in a twin-screw extruder and were characterized by measuring
the MFI as well as by performing DSC, TGA and mechanical tests.
The addition of graphene to ABS/PP blends tends to increase their
melt viscosity, due to the confinement of polymer chains motion.
Also, graphene causes an increment of the crystallization temperature
(Tc), especially in blends with higher PP content, because of the
reduction of surface energy of PP nucleation, which is a consequence
of the attachment of PP chains to the surface of graphene through the
intermolecular CH-π interaction. Moreover, the above nanofiller
improves the thermal stability of PP and increases the residue of
thermal degradation at all the investigated compositions of blends,
due to the thermal isolation effect and the mass transport barrier
effect. Regarding the mechanical properties, the addition of graphene
improves the elastic modulus, because of its intrinsic mechanical
characteristics and its rigidity, and this effect is particularly strong in
the case of pure PP.
Abstract: The problem of delay-range-dependent exponential synchronization is investigated for Lur-e master-slave systems with delay feedback control and Markovian switching. Using Lyapunov- Krasovskii functional and nonsingular M-matrix method, novel delayrange- dependent exponential synchronization in mean square criterions are established. The systems discussed in this paper is advanced system, and takes all the features of interval systems, Itˆo equations, Markovian switching, time-varying delay, as well as the environmental noise, into account. Finally, an example is given to show the validity of the main result.
Abstract: The aim of this paper is to present current and future
procedures in castings procurement. Differences in procurement are
highlighted. The supplier selection criteria used in practice is
compared to literature findings. Different trends related to supply
chains are presented and it is described how they are reflected in
reality to castings procurement. To fulfil the aim, interviews were
conducted in nine companies using castings. It was found that largest
casting users have the most subcontractor foundries and it is more
typical that they have multiple suppliers for the same parts. Currently
only two companies out of nine purchase castings outside Europe,
but the others are also progressing in the same direction. The main
reason is the need to lower purchasing costs. Another trend is that all
companies want to buy cast components or sub-assemblies instead of
raw castings from foundries. It was found that price is a main
supplier selection criterion. All companies use competitive bidding in
supplier selection.
Abstract: This paper presents a research agenda on the SCOR
model adaptation. SCOR model is designated to measure supply
chain performance and logistics impact across the boundaries of
individual organizations. It is at its growing stage of its life cycle and
is enjoying the leverage of becoming the industry standard. The
SCOR model has been developed and used widely in developed
countries context. This research focuses on the SCOR model
adaptation for the manufacturing industry in developing countries.
With a necessary understanding of the characteristics, difficulties and
problems of the manufacturing industry in developing countries-
supply chain; consequently, we will try to designs an adapted model
with its building blocks: business process model, performance
measures and best practices.
Abstract: Supplier appraisal fosters energy in Supply Chain
Management and helps in best optimization of viable business
partners for a company. Many Decision Making techniques have
already been proposed by researchers for supplier-s appraisal.
However, Analytic Hierarchy Process (AHP) is assumed to be the
most structured technique to attain near-best solution of the problem.
This paper focuses at implementation of AHP in the procurement
processes. It also suggests that on what factors a Public Sector
Enterprises must focus while dealing with their suppliers and what
should the suppliers do to synchronize their activities with the
strategic objectives of Organization. It also highlights the weak areas
in supplier appraisal process with a view to suggest viable
recommendations.
Abstract: This research studied the hypoglycemic effect of
water soluble polysaccharide (WSP) extracted from yam (Dioscorea
hispida) tuber by three different methods: aqueous extraction, papain
assisted extraction, and tempeh inoculums assisted extraction. The
two later extraction methods were aimed to remove WSP binding
protein to have more pure WSP. The hypoglycemic activities were
evaluated by means in vivo test on alloxan induced hyperglycemic
rats, glucose response test (GRT), in situ glucose absorption test
using everted sac, and short chain fatty acids (SCFAs) analysis. All
yam WSP extracts exhibited ability to decrease blood glucose level in
hyperglycemia condition as well as inhibited glucose absorption and
SCFA formation. The order of hypoglycemic activity was tempeh
inoculums assisted- >papain assisted- >aqueous WSP extracts. GRT
and in situ glucose absorption test showed that order of inhibition
was papain assisted- >tempeh inoculums assisted- >aqueous WSP
extracts. Digesta of caecum of yam WSP extracts oral fed rats had
more SCFA than control. Tempeh inoculums assisted WSP extract
exhibited the most significant hypoglycemic activity.
Abstract: Since 2004, we have been developing an in-situ storage image sensor (ISIS) that captures more than 100 consecutive images at a frame rate of 10 Mfps with ultra-high sensitivity as well as the video camera for use with this ISIS. Currently, basic research is continuing in an attempt to increase the frame rate up to 100 Mfps and above. In order to suppress electro-magnetic noise at such high frequency, a digital-noiseless imaging transfer scheme has been developed utilizing solely sinusoidal driving voltages. This paper presents highly efficient-yet-accurate expressions to estimate attenuation as well as phase delay of driving voltages through RC networks of an ultra-high-speed image sensor. Elmore metric for a fundamental RC chain is employed as the first-order approximation. By application of dimensional analysis to SPICE data, we found a simple expression that significantly improves the accuracy of the approximation. Similarly, another simple closed-form model to estimate phase delay through fundamental RC networks is also obtained. Estimation error of both expressions is much less than previous works, only less 2% for most of the cases . The framework of this analysis can be extended to address similar issues of other VLSI structures.
Abstract: There is wide range of scientific workflow systems
today, each one designed to resolve problems at a specific level. In
large collaborative projects, it is often necessary to recognize the
heterogeneous workflow systems already in use by various partners
and any potential collaboration between these systems requires
workflow interoperability. Publish/Subscribe Scientific Workflow
Interoperability Framework (PS-SWIF) approach was proposed to
achieve workflow interoperability among workflow systems. This
paper evaluates the PS-SWIF approach and its system to achieve
workflow interoperability using Web Services with asynchronous
notification messages represented by WS-Eventing standard. This
experiment covers different types of communication models provided
by Workflow Management Coalition (WfMC). These models are:
Chained processes, Nested synchronous sub-processes, Event
synchronous sub-processes, and Nested sub-processes
(Polling/Deferred Synchronous). Also, this experiment shows the
flexibility and simplicity of the PS-SWIF approach when applied to a
variety of workflow systems (Triana, Taverna, Kepler) in local and
remote environments.
Abstract: The supply chains (SCs) have to appeal to new management paradigms to improve their ability to respond rapidly and cost effectively to unpredictable changes in markets and increasing levels of environmental turbulence, both in terms of volume and variety. In this highly demanded context, the Agile paradigm provides the capabilities to SC quickly adapt to changes in the market requirements. The purpose of this paper is to suggest an Agile Index to assess the agility of the automotive companies and corresponding SCs. The proposed integrated assessment model incorporates Agile practices weighted according to their importance to the automotive SC competitiveness and obtained from the Delphi technique.
Abstract: The events of October 2010, where terrorists managed to get explosive devices onboard of three passenger aircrafts and two air freighters, demonstrated weaknesses of the international air cargo and airmail security. Ever since, postal security has gained interest among policymakers and authorities. This study augments the limited body of academic literature on the topic bydemarcating areas of postal security, identifying relevant stakeholders in each area, and investigating why these stakeholders engage in postal security. Research is based on a case study on Swiss Post’s mail service.
Abstract: The main purpose of this paper is to investigate a discrete time three–species food chain system with ratio dependence. By employing coincidence degree theory and analysis techniques, sufficient conditions for existence of periodic solutions are established.
Abstract: This paper discusses the causal explanation capability
of QRIOM, a tool aimed at supporting learning of organic chemistry
reactions. The development of the tool is based on the hybrid use of
Qualitative Reasoning (QR) technique and Qualitative Process
Theory (QPT) ontology. Our simulation combines symbolic,
qualitative description of relations with quantity analysis to generate
causal graphs. The pedagogy embedded in the simulator is to both
simulate and explain organic reactions. Qualitative reasoning through
a causal chain will be presented to explain the overall changes made
on the substrate; from initial substrate until the production of final
outputs. Several uses of the QPT modeling constructs in supporting
behavioral and causal explanation during run-time will also be
demonstrated. Explaining organic reactions through causal graph
trace can help improve the reasoning ability of learners in that their
conceptual understanding of the subject is nurtured.
Abstract: Design patterns describe good solutions to common
and reoccurring problems in program design. Applying design
patterns in software design and implementation have significant
effects on software quality metrics such as flexibility, usability,
reusability, scalability and robustness. There is no standard rule for
using design patterns. There are some situations that a pattern is
applied for a specific problem and this pattern uses another pattern.
In this paper, we study the effect of using chain of patterns on
software quality metrics.
Abstract: In this era of competitiveness, there is a growing need for supply chains also to become competitive enough to handle pressures like varying customer’s expectations, low cost high quality products to be delivered at the minimum time and the most important is throat cutting competition at world wide scale. In the recent years, supply chain competitiveness has been, therefore, accepted as one of the most important philosophies in the supply chain literature. Various researchers and practitioners have tried to identify and implement strategies in supply chains which can bring competitiveness in the supply chains i.e. supply chain competitiveness. The purpose of this paper is to suggest select strategies for supply chain competitiveness in the Indian manufacturing sector using an integrated approach of literature review and exploratory interviews with eminent professionals from the supply chain area in various industries, academia and research. The aim of the paper is to highlight the important area of competitiveness in the supply chain and to suggest recommendations to the industry and managers of manufacturing sector.
Abstract: We present a new numerical method for the computation of the steady-state solution of Markov chains. Theoretical analyses show that the proposed method, with a contraction factor α, converges to the one-dimensional null space of singular linear systems of the form Ax = 0. Numerical experiments are used to illustrate the effectiveness of the proposed method, with applications to a class of interesting models in the domain of tandem queueing networks.
Abstract: This study describes a micro device integrated with
multi-chamber for polymerase chain reaction (PCR) with different
annealing temperatures. The device consists of the reaction
polydimethylsiloxane (PDMS) chip, a cover glass chip, and is
equipped with cartridge heaters, fans, and thermocouples for
temperature control. In this prototype, commercial software is utilized
to determine the geometric and operational parameters those are
responsible for creating the denaturation, annealing, and extension
temperatures within the chip. Two cartridge heaters are placed at two
sides of the chip and maintained at two different temperatures to
achieve a thermal gradient on the chip during the annealing step. The
temperatures on the chip surface are measured via an infrared imager.
Some thermocouples inserted into the reaction chambers are used to
obtain the transient temperature profiles of the reaction chambers
during several thermal cycles. The experimental temperatures
compared to the simulated results show a similar trend. This work
should be interesting to persons involved in the high-temperature
based reactions and genomics or cell analysis.