Abstract: It’s an era of high competition, dynamism and
complexities which have forced organizations to change dramatically
due to rising customer expectations. Marketers are under constant
pressure to deliver finest to their customers. With the advent of
technology, marketers have identified latest advertising media
options to reach out to target audience. But the conventional ways of
print advertisements still holds a deeper penetration and coverage.
Various researchers and practitioners have studied the area of print
media advertising and have tried to identify and implement
advertisement effectiveness enablers. The purpose of this paper is to
suggest select enablers for print media in Indian context using an
integrated approach of review of literature and investigative
interviews with academicians and experts from the area of
advertising.
Abstract: The purpose of this study was to investigate graduate
students’ visual attention and perceptions of a Prezi presentation. Ten
postgraduate master students were presented with a Prezi presentation
at the Centre for Instructional Technology and Multimedia, Universiti
Sains Malaysia (USM). The eye movement indicators such as dwell
time, average fixation on the areas of interests, heat maps and focus
maps were abstracted to indicate the students’ visual attention.
Descriptive statistics was employed to analyze the students’
perception of the Prezi presentation in terms of text, slide design,
images, layout and overall presentation. The result revealed that the
students paid more attention to the text followed by the images and
sub heading presented through the Prezi presentation.
Abstract: The asynchronous discussion forum is one of the most
widely used activities in learning management system environment.
Online forum allows participants to interact, construct knowledge,
and can be used to complement face to face sessions in blended
learning courses. However, to what extent do the students perceive
the benefits or advantages of forum remain to be seen. Through
content and social network analyses, instructors will be able to gauge
the students’ engagement and knowledge construction level. Thus,
this study aims to analyze the students’ level of knowledge
construction and their participation level that occur through online
discussion. It also attempts to investigate the relationship between the
level of knowledge construction and their social interaction patterns.
The sample involves 23 students undertaking a master course in one
public university in Malaysia. The asynchronous discussion forum
was conducted for three weeks as part of the course requirement. The
finding indicates that the level of knowledge construction is quite
low. Also, the density value of 0.11 indicating the overall
communication among the participants in the forum is low. This
study reveals that strong and significant correlations between SNA
measures (in-degree centrality, out-degree centrality) and level of
knowledge construction. Thus, allocating these active students in
different group aids the interactive discussion takes place. Finally,
based upon the findings, some recommendations to increase students’
level of knowledge construction and also for further research are
proposed.
Abstract: The sub-task pattern in terms of deviations and defects
should be identified and understood in order to improve the quality of
practices in construction projects. Therefore, sub-task susceptibility
to exposure to deviations and defects has been evaluated and
classified via six classifications proposed in this study. Thirty-four
case studies of specific sub-tasks (from compression members in
constructed concrete structures) were collected from seven
construction projects in order to examine the study’s proposed
classifications. The study revealed that the sub-task has a high
sensitivity to deviation, where 91% of the cases were recorded as
deviations; however, only 19% of cases were recorded as defects.
Other findings were that the actual work during the execution process
is a high source of deviation for this sub-task (74%), while only 26%
of the source of deviation was due to both design documentation and
the actual work. These findings significantly imply that the study’s
proposed classifications could be used to determine the pattern of
each sub-task and develop proactive actions to overcome issues of
sub-task deviations and defects.
Abstract: Off-site construction methods have played an
important role in the construction sector in the past few decades. It is
increasingly becoming a major alternative technique and strategic
direction compared to traditional in-situ method. It produces a
significant amount of value for the construction industry and the
economy more generally. To date, an impressive number of studies
have been lunched on the perceived perception of off-site
construction. However, it seems that a quantifying benefit on the
offsite construction area is lacking. Therefore, this paper examines
the recent research literature on the benefits of off- site construction
and provides future direction. In the beginning, this paper provides a
brief history and current value of the off-site construction followed
by a detailed discussion on the benefit of off-site construction. These
benefits include but not limited to time saving, quality improvement,
relieving skills shortages, cost reduction and productivity
improvement. Toward this end, off-site construction should learn
from other productive industry similar to services or manufacturing
industry by applying operational management tools and techniques
with extensive focus on employee empowerment will shed the light
on future uptake of Off-site construction. This study is of value in
providing scholars have a clear picture of perceived benefit of off-site
construction research and give an opportunities for future uptake of
off-site method.
Abstract: This study discovers a novel framework of individual
level technology adoption known as I-P (Individual- Privacy) towards
health information application in Smart National Identity Card. Many
countries introduced smart national identity card (SNIC) with various
applications such as health information application embedded inside
it. However, the degree to which citizens accept and use some of the
embedded applications in smart national identity remains unknown to
many governments and application providers as well. Moreover, the
factors of trust, perceived risk, Privacy concern and perceived
credibility need to be incorporated into more comprehensive models
such as extended Unified Theory of Acceptance and Use of
Technology known as UTAUT2. UTAUT2 is a mainly widespread
and leading theory up to now. This research identifies factors
affecting the citizens’ behavioural intention to use health information
application embedded in SNIC and extends better understanding on
the relevant factors that the government and the application providers
would need to consider in predicting citizens’ new technology
acceptance in the future. We propose a conceptual framework by
combining the UTAUT2 and Privacy Calculus Model constructs and
also adding perceived credibility as a new variable. The proposed
framework may provide assistance to any government planning,
decision, and policy makers involving e-government projects.
Empirical study may be conducted in the future to provide proof and
empirically validate this I-P framework.
Abstract: The aim of this paper is to trace the historical
development of the accounting profession in Libya, in order to
identify challenges facing the profession as the country moves from a
closed to emerging economy. The study is based on a literature
review and archival research. Accounting information has a vital role
to play in the achievement of economic goals in developing and
emerging economies, but a well qualified accounting profession is
required. In the context of institutional instability and unique cultural
factors, the accounting profession in Libya faces educational and
legal challenges if it is to achieve its potential in assisting the country
to reach its economic goals. This study focuses on one country,
which does limit its generalisability. However, it also suggests
fruitful research areas in considering the impact and challenge of
historic factors on the accounting profession in emerging economies.
Centrally planned economies require a body of well trained
professional accountants if they are to emerge onto the global
economic arena. Studies on the accounting profession have focused
primarily on those in developed economies, where the need for
meaningful accounting information for decision making is taken for
granted and there is a well trained, professional workforce. This study
of the profession in an emerging economy highlights the efforts that
will be needed to ensure the contribution of the profession to the
economic wellbeing of other emerging economies.
Abstract: Natural gas, as one of the most important sources of
energy for many of the industrial and domestic users all over the
world, has a complex, huge supply chain which is in need of heavy
investments in all the phases of exploration, extraction, production,
transportation, storage and distribution. The main purpose of supply
chain is to meet customers’ need efficiently and with minimum cost.
In this study, with the aim of minimizing economic costs, different
levels of natural gas supply chain in the form of a multi-echelon,
multi-period fuzzy linear programming have been modeled. In this
model, different constraints including constraints on demand
satisfaction, capacity, input/output balance and presence/absence of a
path have been defined. The obtained results suggest efficiency of the
recommended model in optimal allocation and reduction of supply
chain costs.
Abstract: The North-eastern part of India, which receives
heavier rainfall than other parts of the subcontinent, is of great
concern now-a-days with regard to climate change. High intensity
rainfall for short duration and longer dry spell, occurring due to
impact of climate change, affects river morphology too. In the present
study, an attempt is made to delineate the North-eastern region of
India into some homogeneous clusters based on the Fuzzy Clustering
concept and to compare the resulting clusters obtained by using
conventional methods and nonconventional methods of clustering.
The concept of clustering is adapted in view of the fact that, impact
of climate change can be studied in a homogeneous region without
much variation, which can be helpful in studies related to water
resources planning and management. 10 IMD (Indian Meteorological
Department) stations, situated in various regions of the North-east,
have been selected for making the clusters. The results of the Fuzzy
C-Means (FCM) analysis show different clustering patterns for
different conditions. From the analysis and comparison it can be
concluded that nonconventional method of using GCM data is
somehow giving better results than the others. However, further
analysis can be done by taking daily data instead of monthly means to
reduce the effect of standardization.
Abstract: The 1/f noise investigation in nanoscale light-emitting
diodes and lasers, based on GaAs and alloys, is presented here.
Leakage and additional (to recombination through quantum wells
and/or dots) nonlinear currents were detected and it was shown that
these currents are the main source of the 1/f noise in devices studied.
Abstract: The purpose of the present work is to review some
data for the management challenges that the aquaculture industry in
Greece is currently facing. The results indicate that Greek
aquaculture fish farms apply Human Resources Management (HRM)
practices which can increase motivation, commitment and job
satisfaction of their personnel. In turn, these practices can increase
the productivity of the business. The Greek fish farms appear to
invest in research and technological innovation with a good record in
research activities and the generation of patents. Interestingly, the
results of the present work were carried out during the period of the
recent economic crisis in Greece. Several sectors of the Greek
economy were severely affected by the financial problems of the
Greek government and the Greek banks. Under the adverse
economical conditions created by the Greek economic crisis, even the
Greek aquaculture industry, which historically is considered as a
thriving national exporting business sector, experienced harsh
economic and market conditions. As a result of the global, European
and national economic crisis, consumption of fish dropped while
companies had to hold most of their stocked fish in order to regulated
the flow to the market and the price. This occurred at a time where
Banks in Greece had their own financial crisis – banking crisis -
which resulted in limited access to lending for the all business sectors
of the national economy including the Greek aquaculture industry. In
spite of these economic conditions, the Greek aquaculture industry,
after a series of mergers and acquisitions, has now stabilized
production and exhibits very good prospects for future growth.
Evidently, the firms had to cut salaries and on some occasions even
pay their staff in arrears. Nevertheless, the results presented in this
paper indicate that during the economic crisis, the surveyed fish
farms maintained their HRM practices, investing in their human
capital and technological input. In fact, human capital and
technological input are the ticket for future success of companies in
any business sector.
Abstract: Identification and selection of appropriate product and
manufacturing technologies are key factors for competitiveness and
market success of technology-based companies. Therefore, many
companies perform technology intelligence (TI) activities to ensure
the identification of evolving technologies at the right time.
Technology monitoring is one of the three base activities of TI,
besides scanning and scouting.
As the technological progress is accelerating, more and more
technologies are being developed. Against the background of limited
resources it is therefore necessary to focus TI activities. In this paper
we propose a concept for defining appropriate search fields for
technology monitoring. This limitation of search space leads to more
concentrated monitoring activities. The concept will be introduced
and demonstrated through an anonymized case study conducted
within an industry project at the Fraunhofer Institute for Production
Technology IPT.
The described concept provides a customized monitoring
approach, which is suitable for use in technology-oriented companies.
It is shown in this paper that the definition of search fields and search
tasks are suitable methods to define topics of interest and thus to
align monitoring activities. Current as well as planned product,
production and material technologies and existing skills, capabilities
and resources form the basis for derivation of relevant search areas.
To further improve the concept of technology monitoring the
proposed concept should be extended during future research e.g. by
the definition of relevant monitoring parameters.
Abstract: Online forum is part of a Learning Management
System (LMS) environment in which students share their opinions.
This study attempts to investigate the perceptions of students towards
online forum and their patterns of listening behavior during the forum
interaction. The students’ perceptions were measured using a
questionnaire, in which seven dimensions were used involving online
experience, benefits of forum participation, cost of participation,
perceived ease of use, usefulness, attitude, and intention. Meanwhile,
their patterns of listening behaviors were obtained using the log file
extracted from the LMS. A total of 25 postgraduate students
undertaking a course were involved in this study, and their activities
in the forum session were recorded by the LMS and used as a log file.
The results from the questionnaire analysis indicated that the students
perceived that the forum is easy to use, useful, and bring benefits to
them. Also, they showed positive attitude towards online forum, and
they have the intention to use it in future. Based on the log data, the
participants were also divided into six clusters of listening behavior,
in which they are different in terms of temporality, breadth, depth and
speaking level. The findings were compared to previous clusters
grouping and future recommendations are also discussed.
Abstract: In MANET, mobile nodes communicate with each
other using the wireless channel where transmission takes place with
significant interference. The wireless medium used in MANET is a
shared resource used by all the nodes available in MANET. Packet
reserving is one important resource management scheme which
controls the allocation of bandwidth among multiple flows through
node cooperation in MANET. This paper proposes packet reserving
and clogging control via Routing Aware Packet Reserving (RAPR)
framework in MANET. It mainly focuses the end-to-end routing
condition with maximal throughput. RAPR is complimentary system
where the packet reserving utilizes local routing information
available in each node. Path setup in RAPR estimates the security
level of the system, and symbolizes the end-to-end routing by
controlling the clogging. RAPR reaches the packet to the destination
with high probability ratio and minimal delay count. The standard
performance measures such as network security level,
communication overhead, end-to-end throughput, resource utilization
efficiency and delay measure are considered in this work. The results
reveals that the proposed packet reservation and clogging control via
Routing Aware Packet Reserving (RAPR) framework performs well
for the above said performance measures compare to the existing
methods.
Abstract: Nonstandard tests are necessary for analyses and
verification of new developed structural and technological solutions
with application of composite materials. One of the most critical
primary structural parts of a typical aerospace structure is T-joint.
This structural element is loaded mainly in shear, bending, peel and
tension. The paper is focused on the shear loading simulations. The
aim of the work is to obtain a representative uniform distribution of
shear loads along T-joint during the mechanical testing. A new
design of T-joint test procedure, numerical simulation and
optimization of representative boundary conditions are presented.
The different conditions and inaccuracies both in simulations and
experiments are discussed. The influence of different parameters on
stress and strain distributions is demonstrated on T-joint made of
CFRP (carbon fibre reinforced plastic). A special test rig designed by
VZLU (Aerospace Research and Test Establishment) for T-shear test
procedure is presented.
Abstract: This paper considers the characterization of a complex
electromagnetic environment due to multiple sources of
electromagnetic radiation as a five-dimensional surface which can be
described by a set of several surface sections including: instant EM
field intensity distribution maps at a given frequency and altitude,
instantaneous spectrum at a given location in space and the time
evolution of the electromagnetic field spectrum at a given point in
space. This characterization if done over time can enable the
exposure levels of Radio Frequency Radiation at every point in the
analysis area to be determined and results interpreted based on
comparison of the determined RFR exposure level with the safe
guidelines for general public exposure given by recognized body
such as the International commission on non-ionizing radiation
protection (ICNIRP), Institute of Electrical and Electronic Engineers
(IEEE), the National Radiation Protection Authority (NRPA).
Abstract: This paper presents a 4-DOF nonlinear model of a
cracked de Laval rotor-stator system derived based on Energy
Principles. The model has been used to simulate coupled torsionallateral
response of the faulty system with multiple parametric
excitations; rotor-stator-rub, a breathing transverse crack, eccentric
mass and an axial force. Nonlinearity of a “breathing” crack is
incorporated in the model using a simple hinge mechanism suitable
for a shallow crack. Response of the system while passing via its
critical speed with intermittent rotor-stator rub is analyzed. Effects of
eccentricity with phase and acceleration are investigated. Features of
crack, rub and eccentricity in vibration response are explored for
condition monitoring. The presence of a crack and rub are observable
in the power spectrum despite excitations by an axial force and rotor
unbalance. Obtained results are consistent with existing literature and
could be adopted into rotor condition monitoring strategies.
Abstract: The article discusses multimodal mobility in
contemporary societies as a main planning and organization issue in
the functioning of administrative bodies, a problem which really
exists in the space of contemporary cities in terms of shaping modern
transport systems. The article presents classification of available
resources and initiatives undertaken for developing multimodal
mobility. Solutions can be divided into three groups of measures –
physical measures in the form of changes of the transport network
infrastructure, organizational ones (including transport policy) and
information measures. The latter ones include in particular direct
support for people travelling in the transport network by providing
information about ways of using available means of transport. A
special measure contributing to this end is a trip planner. The article
compares several selected planners. It includes a short description of
the Green Travelling Project, which aims at developing a planner
supporting environmentally friendly solutions in terms of transport
network operation. The article summarizes preliminary findings of
the project.
Abstract: A relationship between face and signature biometrics
is established in this paper. A new approach is developed to predict
faces from signatures by using artificial intelligence. A multilayer
perceptron (MLP) neural network is used to generate face details
from features extracted from signatures, here face is the physical
biometric and signatures is the behavioural biometric. The new
method establishes a relationship between the two biometrics and
regenerates a visible face image from the signature features.
Furthermore, the performance efficiencies of our new technique are
demonstrated in terms of minimum error rates compared to published
work.
Abstract: Age ratings are very helpful in providing parents with
relevant information for the purchase and use of digital technologies
by the children; this is why the non-definition of age ratings for the
use of ICTs by children in schools is a major concern; and this
problem serves as a motivation for this study whose aim is to
examine the factors affecting the perceptions of educators on the
learners’ youngest age for the introduction of ICTs in schools. This
aim is achieved through two types of research objectives: the
identification and design of theories and models on age ratings, and
the empirical testing of such theories and models in a survey of
educators from the Camperdown district of the South African
KwaZulu-Natal province. A questionnaire is used for the collection
of the data of this survey whose validity and reliability is checked in
SPSS prior to its descriptive and correlative quantitative analysis. The
main hypothesis supporting this research is the association between
the demographics of educators, their personality, and their
perceptions on the learners’ youngest age for the introduction of ICTs
in schools; as claimed by existing research; except that the present
study looks at personality from three dimensions: self-actualized
personalities, fully functioning personalities, and healthy
personalities. This hypothesis was fully confirmed by the empirical
study conducted by this research except for the demographic factor
where only the educators’ grade or class was found to be associated
with the personality of educators.