Abstract: The objective of the article was to identify the impacts of gamification on customers' behaviour. The most important applications of games in marketing and mechanisms of gamification are presented in the article. A detailed analysis of the influence of gamification on customers using two brands, Foursquare and Nike, was also presented. Research studies using auditory survey methods were carried out among 176 young respondents, who are potential targets of gamification. The studies confirmed a huge participation of young people in customer loyalty programs with relatively low participation in other gamificationbased marketing activities. The research findings clearly indicate that gamification mechanisms are the most attractive.
Abstract: The distribution of a single global clock across a chip
has become the major design bottleneck for high performance VLSI
systems owing to the power dissipation, process variability and multicycle
cross-chip signaling. A Network-on-Chip (NoC) architecture
partitioned into several synchronous blocks has become a promising
approach for attaining fine-grain power management at the system
level. In a NoC architecture the communication between the blocks is
handled asynchronously. To interface these blocks on a chip
operating at different frequencies, an asynchronous FIFO interface is
inevitable. However, these asynchronous FIFOs are not required if
adjacent blocks belong to the same clock domain. In this paper, we
have designed and analyzed a 16-bit asynchronous micropipelined
FIFO of depth four, with the awareness of place and route on an
FPGA device. We have used a commercially available Spartan 3
device and designed a high speed implementation of the
asynchronous 4-phase micropipeline. The asynchronous FIFO
implemented on the FPGA device shows 76 Mb/s throughput and a
handshake cycle of 109 ns for write and 101.3 ns for read at the
simulation under the worst case operating conditions (voltage =
0.95V) on a working chip at the room temperature.
Abstract: In this research the effect of moisture at three levels
(47, 57, and 67 w.b.%) on the physical properties of the Pofaki pea
variety including, dimensions, geometric mean diameter, volume,
sphericity index and the surface area was determined. The influence
of different moisture levels (47, 57 and 67 w.b.%), in two loading
orientation (longitudinal and transverse) and three loading speed (4,6
and 8 mm min-1) on the mechanical properties of pea such as
maximum deformation, rupture force, rupture energy, toughness and
the power to break the pea was investigated. It was observed in the
physical properties that moisture changes were affective at 1% on,
dimensions, geometric mean diameter, volume, sphericity index and
the surface area. It was observed in the mechanical properties that
moisture changes were effective at 1% on, maximum deformation,
rupture force, rupture energy, toughness and the power to break.
Loading speed was effective on maximum deformation, rupture
force, rupture energy at 1% and it was effective on toughness at 5%.
Loading orientation was effective on maximum deformation, rupture
force, rupture energy, toughness at 1% and it was effective on power
at 5%. The mutual effect of speed and orientation were effective on
rupture energy at 1% and were effective on toughness at 5%
probability. The mutual effect of moisture and speed were effective
on rupture force and rupture energy at 1% and were effective on
toughness 5% probability. The mutual effect of orientation and
moisture on rupture energy and toughness were effective at 1%.
Abstract: Control of honey frauds is needed in Ecuador to
protect bee keepers and consumers because simple syrups and new
syrups with eucalyptus are sold as genuine honeys. Authenticity of
Ecuadorian commercial honeys was tested with a vortex emulsion
consisting on one volume of honey:water (1:1) dilution, and two
volumes of diethyl ether. This method allows a separation of phases
in one minute to discriminate genuine honeys that form three phase
and fake honeys that form two phases; 34 of the 42 honeys analyzed
from five provinces of Ecuador were genuine. This was confirmed
with 1H NMR spectra of honey dilutions in deuterated water with an
enhanced amino acid region with signals for proline, phenylalanine
and tyrosine. Classic quality indicators were also tested with this
method (sugars, HMF), indicators of fermentation (ethanol, acetic
acid), and residues of citric acid used in the syrup manufacture. One
of the honeys gave a false positive for genuine, being an admixture of
genuine honey with added syrup, evident for the high sucrose.
Sensory analysis was the final confirmation to recognize the honey
groups studied here, namely honey produced in combs by Apis
mellifera, fake honey, and honey produced in cerumen pots by
Geotrigona, Melipona, and Scaptotrigona. Chloroform extractions of
honey were also done to search lipophilic additives in NMR spectra.
This is a valuable contribution to protect honey consumers, and to
develop the beekeeping industry in Ecuador.
Abstract: Moving into a new era of healthcare, new tools and
devices are developed to extend and improve health services, such as
remote patient monitoring and risk prevention. In this concept,
Internet of Things (IoT) and Cloud Computing present great
advantages by providing remote and efficient services, as well as
cooperation between patients, clinicians, researchers and other health
professionals. This paper focuses on patients suffering from bipolar
disorder, a brain disorder that belongs to a group of conditions
called affective disorders, which is characterized by great mood
swings. We exploit the advantages of Semantic Web and Cloud
Technologies to develop a patient monitoring system to support
clinicians. Based on intelligently filtering of evidence-knowledge and
individual-specific information we aim to provide treatment
notifications and recommended function tests at appropriate times or
concluding into alerts for serious mood changes and patient’s nonresponse
to treatment. We propose an architecture as the back-end
part of a cloud platform for IoT, intertwining intelligence devices
with patients’ daily routine and clinicians’ support.
Abstract: All the software engineering researches and best
industry practices aim at providing software products with high
degree of quality and functionality at low cost and less time. These
requirements are addressed by the Component Based Software
Engineering (CBSE) as well. CBSE, which deals with the software
construction by components’ assembly, is a revolutionary extension
of Software Engineering. CBSE must define and describe processes
to assure timely completion of high quality software systems that are
composed of a variety of pre built software components. Though
these features provide distinct and visible benefits in software design
and programming, they also raise some challenging problems. The
aim of this work is to summarize the pertinent issues and
considerations in CBSE to make an understanding in forms of
concepts and observations that may lead to development of newer
ways of dealing with the problems and challenges in CBSE.
Abstract: The purposes of this study are 1) to study the effects
of participatory error correction process and 2) to find out the
students’ satisfaction of such error correction process. This study is a
Quasi Experimental Research with single group, in which data is
collected 5 times preceding and following 4 experimental studies of
participatory error correction process including providing coded
indirect corrective feedback in the students’ texts with error treatment
activities. Samples include 52 2nd year English Major students,
Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat
University. Tool for experimental study includes the lesson plan of
the course; Reading and Writing English for Academic Purposes II,
and tools for data collection include 5 writing tests of short texts and
a questionnaire. Based on formative evaluation of the students’
writing ability prior to and after each of the 4 experiments, the
research findings disclose the students’ higher scores with statistical
difference at 0.00. Moreover, in terms of the effect size of such
process, it is found that for mean of the students’ scores prior to and
after the 4 experiments; d equals 0.6801, 0.5093, 0.5071, and 0.5296
respectively. It can be concluded that participatory error correction
process enables all of the students to learn equally well and there is
improvement in their ability to write short texts. Finally the students’
overall satisfaction of the participatory error correction process is in
high level (Mean = 4.39, S.D. = 0.76).
Abstract: In our research we aimed to test a managerial
approach for the fuzzy front end (FFE) of innovation by creating
controlled experiment/ business case in a breakthrough innovation
development. The experiment was in the sport industry and covered
all aspects of the customer discovery stage from ideation to
prototyping followed by patent application. In the paper we describe
and analyze mile stones, tasks, management challenges, decisions
made to create the break through innovation, evaluate overall
managerial efficiency that was at the considered FFE stage.
We set managerial outcome of the FFE stage as a valid product
concept in hand. In our paper we introduce hypothetical construct
“Q-factor” that helps us in the experiment to distinguish quality of
FFE outcomes.
The experiment simulated for entrepreneur the FFE of innovation
and put on his shoulders responsibility for the outcome of valid
product concept. While developing managerial approach to reach the
outcome there was a decision to look on product concept from the
cognitive psychology and cognitive science point of view. This view
helped us to develop the profile of a person whose projection (mental
representation) of a new product could optimize for a manager or
entrepreneur FFE activities. In the experiment this profile was tested
to develop breakthrough innovation for swimmers. Following the
managerial approach the product concept was created to help
swimmers to feel/sense water. The working prototype was developed
to estimate the product concept validity and value added effect for
customers.
Based on feedback from coachers and swimmers there were strong
positive effect that gave high value for customers, and for the
experiment – the valid product concept being developed by proposed
managerial approach for the FFE.
In conclusions there is a suggestion of managerial approach that
was derived from experiment.
Abstract: In 2010-2011, the research on zooplankton was
conducted in the southern part of the Baltic Sea to determine seasonal
variability in changes occurring throughout the zooplankton in 2010
and 2011, both in the region of Gdańsk Deep, and in the western part
of Gdańsk Bay. The research in the sea showed that the taxonomic
composition of holoplankton in the southern part of the Baltic Sea
was similar to that recorded in this region for many years. The
maximum values of abundance and biomass of zooplankton both in
the Deep and the Bay of Gdańsk were observed in the summer
season. Copepoda dominated in the composition of zooplankton for
almost the entire study period, while rotifers occurred in larger
numbers only in the summer 2010 in the Gdańsk Deep as well as in
May and July 2010 in the western part of Gdańsk Bay, and
meroplankton – in April 2011.
Abstract: The performance of box-type solar cookers has been
reported by several researchers but little attention was paid to the
effect of the type of insulation material on the energy and exergy
efficiency of these cookers. This research aimed at evaluating the
energy and exergy efficiencies of the box-type cookers containing
different insulation materials. Energy and exergy efficiencies of five
box-type solar cookers insulated with maize cob, air (control), maize
husk, coconut coir and polyurethane foam respectively were obtained
over a period of three years. The cookers were evaluated using water
heating test procedures in determining the energy and exergy
analysis. The results were subjected to statistical analysis using
ANOVA. The result shows that the average energy input for the five
solar cookers were: 245.5, 252.2, 248.7, 241.5 and 245.5J
respectively while their respective average energy losses were: 201.2,
212.7, 208.4, 189.1 and 199.8J. The average exergy input for five
cookers were: 228.2, 234.4, 231.1, 224.4 and 228.2J respectively
while their respective average exergy losses were: 223.4, 230.6,
226.9, 218.9 and 223.0J. The energy and exergy efficiency was
highest in the cooker with coconut coir (37.35 and 3.90%
respectively) in the first year but was lowest for air (11 and 1.07%
respectively) in the third year. Statistical analysis showed significant
difference between the energy and exergy efficiencies over the years.
These results reiterate the importance of a good insulating material
for a box-type solar cooker.
Abstract: We present a framework of researcher knowledge
development in conducting a study in mathematics education. The
key components of the framework are: knowledge germane to
conducting a particular study, processes of knowledge accumulation,
and catalyzing filters that influence a researcher decision making.
The components of the framework originated from a confluence
between constructs and theories in Mathematics Education, Higher
Education and Sociology. Drawing on a self-reflective interview with
a leading researcher in mathematics education, Professor Michèle
Artigue, we illustrate how the framework can be utilized in data
analysis. Criteria for framework evaluation are discussed.
Abstract: Feed oil samples which are used as mixed feed raw
material were taken from six different feed factories in March, May
and July. All factories make production in Konya, Turkey and all of
the samples were crude soybean oils. Physical and chemical analyses,
free radical scavenger effect, and total phenol content were
determined on these oil samples. Moisture (M) content was found
between 0.10-22.23%, saponification number (SF) was determined
143.13 to 167.93 KOH/kg, free fatty acidity (FFA) was varied 0.73 to
35.00%, peroxide value (PV) was found between 1.53 and 28.43
meq/kg, unsaponifiable matter (USM) was determined from 0.40 to
17.10%, viscosity (V) was found between 34.30 and 625.67 mPas,
sediment (S) amount was determined between 0.60-18.16%, free
radical scavenger effect (FRSE) was varied 20.7 to 43.04% inhibition
of the extract and total phenol (TPC) content was found between 1.20
and 2.69mg/L extract. Different results were found between months
and factories.
Abstract: The textile industry plays a major role in the economy
of India and on the other side of the coin it is the major source for
water pollution. As azo dyes is the largest dye class they are
extensively used in many fields such as textile industry, leather
tanning industry, paper production, food, color photography,
pharmaceuticals and medicine, cosmetic, hair colorings, wood
staining, agricultural, biological and chemical research etc. In
addition to these, they can have acute and/or chronic effects on
organisms depending on their concentration and length of exposure
when they discharged as effluent in the environment. The aim of this
study was to assess the genotoxic and histotoxic potentials of
environmentally relevant concentrations of C. I. Reactive Red 120
(RR 120) on Catla catla, important edible freshwater fingerlings. For
this, healthy Catla catla fingerlings were procured from the
Government Fish Farm and acclimatized in 100 L capacity and
continuously aerated glass aquarium in laboratory for 15 days.
According to APHA some physic-chemical parameters were
measured and maintained such as temperature, pH, dissolve oxygen,
alkalinity, total hardness. Water along with excreta had been changed
every 24 hrs. All fingerlings were fed artificial food palates once a
day @ body weight. After 15 days fingerlings were grouped in 5 (10
in each) and exposed to various concentrations of RR 120 (Control,
10, 20, 30 and 40 mg.l-1) and samples (peripheral blood and gills,
kidney) were collected and analyzed at 96 hrs. All results were
compared with the control. Micronuclei (MN), nuclear buds (NB),
fragmented-apoptotic (FA) and bi-nucleated (BN) cells in blood
smears and in tissues (gills and kidney cells) were observed.
Prominent histopathological alterations were noticed in gills such as
aneurism, hyperplasia, degenerated central axis, lifting of gill
epithelium, curved secondary gill lamellae etc. Similarly kidney
showed some detrimental changes like shrunken glomeruli with
increased periglomerular space, degenerated renal tubules etc. Both
haematological and histopathological changes clearly reveal the toxic
potential of RR 120. This work concludes that water pollution
assessment can be done by these two biomarkers which provide
baseline to the further chromosomal or molecular work.
Abstract: Verification of vented wooden façade system with
bonded joints is presented in this paper. The potential of bonded
joints is studied and described in more detail. The paper presents the results of an experimental and theoretical research about the effects of freeze cycling on the bonded joint. For the purpose of tests spruce
timber profiles were chosen for the load bearing substructure. Planks from wooden plastic composite and Siberian larch are representing facade cladding. Two types of industrial polyurethane adhesives intended for structural bonding were selected. The article is focused on the preparation as well as on the subsequent curing and conditioning of test samples. All test samples were subjected to 15 cycles that represents sudden temperature changes, i.e. immersion in a water bath at (293.15 ± 3) K for 6 hours and subsequent freezing to (253.15 ± 2) K for 18 hours. Furthermore, the retention of bond strength between substructure and cladding wastested and strength in shear was determined under tensile stress.Research data indicate that little, if any, damage to the bond results from freezingcycles. Additionally, the suitability of selected group of adhesives in combination with timber substructure was confirmed.
Abstract: The paper presents an innovative networked radar
system for detection of obstacles in a railway level crossing scenario.
This Monitoring System (MS) is able to detect moving or still
obstacles within the railway level crossing area automatically,
avoiding the need of human presence for surveillance. The MS is also
connected to the National Railway Information and Signaling System
to communicate in real-time the level crossing status. The
architecture is compliant with the highest Safety Integrity Level
(SIL4) of the CENELEC standard. The number of radar sensors used
is configurable at set-up time and depends on how large the level
crossing area can be. At least two sensors are expected and up four
can be used for larger areas. The whole processing chain that
elaborates the output sensor signals, as well as the communication
interface, is fully-digital, was designed in VHDL code and
implemented onto a Xilinx Virtex 6.
Abstract: In order to protect data privacy, image with sensitive or
private information needs to be encrypted before being outsourced to
the cloud. However, this causes difficulties in image retrieval and data
management. A secure image retrieval method based on orthogonal
decomposition is proposed in the paper. The image is divided into two
different components, for which encryption and feature extraction are
executed separately. As a result, cloud server can extract features from
an encrypted image directly and compare them with the features of the
queried images, so that the user can thus obtain the image. Different
from other methods, the proposed method has no special requirements
to encryption algorithms. Experimental results prove that the proposed
method can achieve better security and better retrieval precision.
Abstract: Background - The TrendCare Patient Dependency
System is currently used by a large number of maternity Services
across Australia, New Zealand and Singapore. In 2012, 2013 and
2014 validation studies were initiated in all three countries to validate
the acuity tools used for women in labour, and postnatal mothers and
babies. This paper will present the findings of the validation study.
Aim - The aim of this study was to; identify if the care hours
provided by the TrendCare acuity system was an accurate reflection
of the care required by women and babies; obtain evidence of
changes required to acuity indicators and/or category timings to
ensure the TrendCare acuity system remains reliable and valid across
a range of maternity care models in three countries.
Method - A non-experimental action research methodology was
used across maternity services in four District Health Boards in New
Zealand, a large tertiary and a large secondary maternity service in
Singapore and a large public maternity service in Australia.
Standardised data collection forms and timing devices were used to
collect midwife contact times, with women and babies included in the
study. Rejection processes excluded samples when care was not
completed/rationed, and contact timing forms were incomplete. The
variances between actual timed midwife/mother/baby contact and the
TrendCare acuity category times were identified and investigated.
Results - Thirty two (88.9%) of the 36 TrendCare acuity category
timings, fell within the variance tolerance levels when compared to
the actual timings recorded for midwifery care. Four (11.1%)
TrendCare categories provided less minutes of care than the actual
timings and exceeded the variance tolerance level. These were all
night shift category timings. Nine postnatal categories were not able
to be compared as the sample size for these categories was
statistically insignificant. 100% of labour ward TrendCare categories
matched actual timings for midwifery care, all falling within the
variance tolerance levels.
The actual time provided by core midwifery staff to assist lead
maternity carer (LMC) midwives in New Zealand labour wards
showed a significant deviation to previous studies. The findings of
the study demonstrated the need for additional time allocations in
TrendCare to accommodate an increased level of assistance given to
LMC midwives.
Conclusion - The results demonstrated the importance of regularly
validating the TrendCare category timings with actual timings of the
care hours provided. It was evident from the findings that variances
to models of care and length of stay in maternity units have increased
midwifery workloads on the night shift. The level of assistance
provided by the core labour ward staff to the LMC midwife has
increased substantially.
Outcomes - As a consequence of this study, changes were made to
the night duty TrendCare maternity categories, additional acuity
indicators were developed and times for assisting LMC midwives in
labour ward increased. The updated TrendCare version was delivered
to maternity services in 2014.
Abstract: Employer branding is considered as a useful tool for
addressing the global-local problem facing complex organisations
that have operations scattered across the globe and face challenges of
dealing with the local environment alongside. Despite being an
established field of study within the Western developed world, there
is little empirical evidence concerning the relevance of employer
branding to global companies that operate in the under-developed
economies. This paper fills this gap by gaining rich insight into the
implementation of employer branding programs in a foreign
multinational operating in Pakistan dealing with the global-local
problem. The study is qualitative in nature and employs semistructured
and focus group interviews with senior/middle managers
and local frontline employees to deeply examine the phenomenon in
case organisation. Findings suggest that authenticity is required in
employer brands to enable them to respond to the local needs thereby
leading to the resolution of the global-local problem. However, the
role of signaling theory is key to the development of authentic
employer brands as it stresses on the need to establish an efficient and
effective signaling environment where in signals travel in both
directions (from signal designers to receivers and backwards) and
facilitate firms with the global-local problem. The paper also
identifies future avenues of research for the employer branding field.
Abstract: Predicting the collapse potential of a structure during
earthquakes is an important issue in earthquake engineering. Many
researchers proposed different methods to assess the collapse
potential of structures under the effect of strong ground motions.
However most of them did not consider degradation and softening
effect in hysteretic behavior. In this study, collapse potential of
SDOF systems caused by dynamic instability with stiffness and
strength degradation has been investigated. An equation was
proposed for the estimation of collapse period of SDOF system which
is a limit value of period for dynamic instability. If period of the
considered SDOF system is shorter than the collapse period then the
relevant system exhibits dynamic instability and collapse occurs.
Abstract: In general, codes and regulations consider seismic
loads only for completed structures of the bridges while, evaluation
of incomplete structure of bridges, especially those constructed by
free cantilever method, under these loads is also of great importance.
Hence, this research tried to study the behavior of incomplete
structure of common bridge type (box girder bridge), in construction
phase under vertical seismic loads. Subsequently, the paper provided
suitable guidelines and solutions to resist this destructive
phenomenon. Research results proved that use of preventive methods
can significantly reduce the stresses resulted from vertical seismic
loads in box cross sections to an acceptable range recommended by
design codes.