Abstract: Healthcare providers sometimes use the power of
humor as a treatment and therapy for buffering mental health or easing
mental disorders because humor can provide relief from distress and
conflict. Humor is also very suitable for advertising because of similar
benefits. This study carefully examines humor's widespread use in
advertising and identifies relationships among humor mechanisms,
female depictions, and product types. The purpose is to conceptualize
how humor theories can be used not only to successfully define a
product as fitting within one of four color categories of the product
color matrix, but also to identify compelling contemporary female
depictions through humor in ads. The results can offer an idealization
for marketing managers and consumers to help them understand how
female role depictions can be effectively used with humor in ads. The
four propositions developed herein are derived from related literature,
through the identification of marketing strategy formulations that
achieve product memory enhancement by adopting humor
mechanisms properly matched with female role depictions.
Abstract: Political transition of agricultural properties in Poland and the former German Democratic Republic (GDR) after 1989 had
to include not only Reprivatization but also the issue of returning the
properties in kind to their former owners. Restitution in kind applied
in GDR to all forms of ownership which were subject to
expropriation between 1933 and 1989 except for properties taken
over during Soviet occupation in 1945-49. This issue was one of the flashpoints during the process of ownership changes. Privatization,
limited as it was, took place in unequal legal environment where only
one group of owners was privileged. Executing restitution in kind
created a feeling of uncertainty among potential real estate buyers.
Abstract: Cities denote instantaneously a challenge and an
opportunity for climate change policy. Cities are the place where
most energy services are needed because urbanization is closely
linked to high population densities and concentration of economic
activities and production (Urban energy demand). Consequently, it is
critical to explain about the role of cities within the world-s energy
systems and its correlation with the climate change issue. With more
than half of the world-s population already living in urban areas, and
that percentage expected to rise to 75 per cent by 2050, it is clear that
the path to sustainable development must pass through cities. Cities
expanding in size and population pose increased challenges to the
environment, of which energy is part as a natural resource, and to the
quality of life. Nowadays, most cities have already understood the
importance of sustainability, both at their local scale as in terms of
their contribution to sustainability at higher geographical scales. It
requires the perception of a city as a complex and dynamic
ecosystem, an open system, or cluster of systems, where the energy
as well as the other natural resources is transformed to satisfy the
needs of the different urban activities. In fact, buildings and
transportation generally represent most of cities direct energy
demand, i.e., between 60 per cent and 80 per cent of the overall
consumption. Buildings, both residential and services are usually
influenced by the local physical and social conditions. In terms of
transport, the energy demand is also strongly linked with the specific
characteristics of a city (urban mobility).The concept of a “smart
city" builds on statistics as seven key axes of a city-s success in
moving towards common platform (brain nerve)of sustainable urban
energy systems.
With the aforesaid knowledge, the authors have suggested a frame
work to role of cities, as energy actors for smart city management.
The authors have discusses the potential elements needed for energy
in smart cities and also identified potential energy actions and
relevant barriers. Furthermore, three levels of city smartness in cities
actions to overcome market /institutional failures with a local
approach are distinguished. The authors have made an attempt to
conceive and implement concepts of city smartness by adopting the
city or local government as nerve center through an integrated
planning approach. Finally, concluding with recommendations for
the organization of the Smart Sustainable Cities for positive changes
of urban India.
Abstract: One of the methods for detecting the target position
error in the laser tracking systems is using Four Quadrant (4Q)
detectors. If the coordinates of the target center is yielded through the
usual relations of the detector outputs, the results will be nonlinear,
dependent on the shape, target size and its position on the detector
screen. In this paper we have designed an algorithm with using
neural network that coordinates of the target center in laser tracking
systems is calculated by using detector outputs obtained from visual
modeling. With this method, the results except from the part related
to the detector intrinsic limitation, are linear and dependent from the
shape and target size.
Abstract: Insider abuse has recently been reported as one of
the more frequently occurring security incidents, suggesting that
more security is required for detecting and preventing unauthorised
financial transactions entered by authorised users. To address the
problem, and based on the observation that all authorised interbanking
financial transactions trigger or are triggered by other
transactions in a workflow, we have developed a security solution
based on a redefined understanding of an audit workflow. One audit
workflow where there is a log file containing the complete workflow
activity of financial transactions directly related to one financial
transaction (an electronic deal recorded at an e-trading system). The
new security solution contemplates any two parties interacting on
the basis of financial transactions recorded by their users in related
but distinct automated financial systems. In the new definition interorganizational
and intra-organization interactions can be described
in one unique audit trail. This concept expands the current ideas of
audit trails by adapting them to actual e-trading workflow activity, i.e.
intra-organizational and inter-organizational activity. With the above,
a security auditing service is designed to detect integrity drifts with
and between organizations in order to detect unauthorised financial
transactions entered by authorised users.
Abstract: In the various working field, vibration may cause injurious to human body. Especially, in case of the vibration which is constantly and repeatedly transferred to the human. That gives serious physical problem, so called, Reynaud phenomenon. In this paper, we propose a vibration transmissibility reduction module with flexure mechanism for personal tools. At first, we select a target personal tool, grass cutter, and measure the level of vibration transmissibility on the hand. And then, we develop the concept design of the module that has stiffness for reduction the vibration transmissibility more than 20%, where the vibration transmissibility is measured with an accelerometer. In addition, the vibration reduction can be enhanced when the interior gap between inner and outer body is filled with silicone gel. This will be verified by the further experiment.
Abstract: Architecture education was based on apprenticeship
models and its nature has not changed much during long period but
the Source of changes was its evaluation process and system. It is
undeniable that art and architecture education is completely based on
transmitting knowledge from instructor to students. In contrast to
other majors this transmitting is by iteration and practice and studio
masters try to control the design process and improving skills in the
form of supervision and criticizing. Also the evaluation will end by
giving marks to students- achievements. Therefore the importance of
the evaluation and assessment role is obvious and it is not irrelevant
to say that if we want to know about the architecture education
system, we must first study its assessment procedures. The evolution
of these changes in western countries has literate and documented
well. However it seems that this procedure has unregarded in
Malaysia and there is a severe lack of research and documentation in
this area. Malaysia as an under developing and multicultural country
which is involved different races and cultures is a proper origin for
scrutinizing and understanding the evaluation systems and
acceptability amount of current implemented models to keep the
evaluation and assessment procedure abreast with needs of different
generations, cultures and even genders. This paper attempts to
answer the questions of how evaluation and assessments are
performed and how students perceive this evaluation system in the
context Malaysia. The main advantage of this work is that it
contributes in international debate on evaluation model.
Abstract: Management is required to understand all information security risks within an organization, and to make decisions on which information security risks should be treated in what level by allocating how much amount of cost. However, such decision-making is not usually easy, because various measures for risk treatment must be selected with the suitable application levels. In addition, some measures may have objectives conflicting with each other. It also makes the selection difficult. Therefore, this paper provides a model which supports the selection of measures by applying multi-objective analysis to find an optimal solution. Additionally, a list of measures is also provided to make the selection easier and more effective without any leakage of measures.
Abstract: The concept of housing affordability is a contested
issue, but a pressing and widespread problem for many countries.
Simple ratio measures based on housing expenditure and income are
habitually used to defined and assess housing affordability. However,
conceptualising and measuring affordability in this manner focuses
only on financial attributes and fails to deal with wider issues such as
housing quality, location and access to services and facilities.
The research is based on the notion that the housing affordability
problem encompasses more than the financial costs of housing and a
households ability to meet such costs and must address larger issues
such as social and environmental sustainability and the welfare of
households. Therefore, the need arises for a broad and more
encompassing set of attributes by which housing affordability can be
assessed. This paper presents a system of criteria by which the
affordability of different housing locations could be assessed in a
comprehensive and sustainable manner. Moreover, the paper explores
the way in which such criteria could be measured.
Abstract: In two studies we challenged the well consolidated
position in regret literature according to which the necessary
condition for the emergence of regret is a bad outcome ensuing from
free decisions. Without free choice, and, consequently, personal
responsibility, other emotions, such as disappointment, but not regret,
are supposed to be elicited. In our opinion, a main source of regret is
being obliged by circumstance out of our control to chose an
undesired option. We tested the hypothesis that regret resulting from
a forced choice is more intense than regret derived from a free choice
and that the outcome affects the latter, not the former. Besides, we
investigated whether two other variables – the perception of the level
of freedom of the choice and the choice justifiability – mediated the
relationships between choice and regret, as well as the other four
emotions we examined: satisfaction, anger toward oneself,
disappointment, anger towards circumstances. The two studies were
based on the scenario methodology and implied a 2 x 2 (choice x
outcome) between design. In the first study the foreseen short-term
effects of the choice were assessed; in the second study the
experienced long-term effects of the choice were assessed. In each
study 160 students of the Second University of Naples participated.
Results largely corroborated our hypotheses. They were discussed in
the light of the main theories on regret and decision making.
Abstract: The goal of this paper is to segment the countries
based on the value of export from Iran during 14 years ending at 2005. To measure the dissimilarity among export baskets of different countries, we define Dissimilarity Export Basket (DEB) function and
use this distance function in K-means algorithm. The DEB function
is defined based on the concepts of the association rules and the
value of export group-commodities. In this paper, clustering quality
function and clusters intraclass inertia are defined to, respectively,
calculate the optimum number of clusters and to compare the
functionality of DEB versus Euclidean distance. We have also study
the effects of importance weight in DEB function to improve
clustering quality. Lastly when segmentation is completed, a
designated RFM model is used to analyze the relative profitability of
each cluster.
Abstract: Corporate social responsibility (CSR) viewpoint have challenged the traditional perception to understand corporations position. Production- and managerial-centred views are expanding towards reference group-centred policies. Consequently, the significance of new kind of knowledge has emerged. In addition to management of the organisation, the idea of CSR emphasises the importance to recognise the value-expectations of operational environment. It is know that management is often well-aware of corporate social responsibilities, but it is less clear how well these high level goals are understood in practical product design and development work. In this study, the apprehension above proved to be real to some degree. While management was very aware of CSR it was less familiar to designers. The outcome shows that it is essential to raise ethical values and issues higher in corporate communication, if it is wished that they materialize also in products.
Abstract: Scene interpretation systems need to match (often ambiguous)
low-level input data to concepts from a high-level ontology.
In many domains, these decisions are uncertain and benefit greatly
from proper context. This paper demonstrates the use of decision
trees for estimating class probabilities for regions described by feature
vectors, and shows how context can be introduced in order to improve
the matching performance.
Abstract: This paper presents and evaluates a new classification
method that aims to improve classifiers performances and speed up
their training process. The proposed approach, called labeled
classification, seeks to improve convergence of the BP (Back
propagation) algorithm through the addition of an extra feature
(labels) to all training examples. To classify every new example, tests
will be carried out each label. The simplicity of implementation is the
main advantage of this approach because no modifications are
required in the training algorithms. Therefore, it can be used with
others techniques of acceleration and stabilization. In this work, two
models of the labeled classification are proposed: the LMLP
(Labeled Multi Layered Perceptron) and the LNFC (Labeled Neuro
Fuzzy Classifier). These models are tested using Iris, wine, texture
and human thigh databases to evaluate their performances.
Abstract: Although automotive industry has brought different beneficiaries to human life, it is being pointed out as one of the major cause of global air pollution which resulted in climate change, smog, green house gases (GHGs), and human diseases by many reasons. Since auto industry is one of the largest consumers of fossil fuels, the realization of green innovations is becoming a crucial choice to meet the challenges towards sustainable development. Recently, many auto manufacturers have embarked on green technology initiatives to gain a competitive advantage in the global market; however, innovative manufacturing systems and technologies can enhance operational performance only if the human resource management is in place to elicit the motivation of the employees and develop their organizational expertise. No organization can perform at peak levels unless each employee is committed to the company goals and works as an effective team member. Strategic human resource practices are the primary means by which firms can shape the skills, attitudes, and behavior of individuals to align with the business strategic objectives. This study investigates on the comprehensive approach of multiple advanced technology innovations and human resource management at Toyota Motor Corporation as the market leader of full hybrid technology in the automotive industry. Then, HRM framework of the company is described and three sets of human resource practices that support the innovation-oriented HR system, presented. Finally, a conceptual framework for innovativeness in green technology in automotive industry by applying a deliberate strategic HR management system and knowledge management with the intervening factors of organizational culture, knowledge application and knowledge sharing is proposed.
Abstract: The logistical requirements placed on industrial manufacturing companies are steadily increasing. In order to meet those requirements, a consistent and efficient concept is necessary for production control. Set up properly, production control offers considerable potential with respect to achieving the logistical targets. As experience with the many production control methods already in existence and their compatibility is, however, often inadequate, this article describes a systematic approach to the configuration of production control based on the Lödding model. This model enables production control to be set up individually to suit a company and the requirements. It therefore permits today-s demands regarding logistical performance to be met.
Abstract: Today, Genetic Algorithm has been used to solve
wide range of optimization problems. Some researches conduct on
applying Genetic Algorithm to text classification, summarization
and information retrieval system in text mining process. This
researches show a better performance due to the nature of Genetic
Algorithm. In this paper a new algorithm for using Genetic
Algorithm in concept weighting and topic identification, based on
concept standard deviation will be explored.
Abstract: The study of proteomics reached unexpected levels of
interest, as a direct consequence of its discovered influence over some
complex biological phenomena, such as problematic diseases like
cancer. This paper presents the latest authors- achievements regarding
the analysis of the networks of proteins (interactome networks), by
computing more efficiently the betweenness centrality measure. The
paper introduces the concept of betweenness centrality, and then
describes how betweenness computation can help the interactome net-
work analysis. Current sequential implementations for the between-
ness computation do not perform satisfactory in terms of execution
times. The paper-s main contribution is centered towards introducing
a speedup technique for the betweenness computation, based on
modified shortest path algorithms for sparse graphs. Three optimized
generic algorithms for betweenness computation are described and
implemented, and their performance tested against real biological
data, which is part of the IntAct dataset.
Abstract: This paper describes part of a project about Learningby-
Modeling (LbM). Studying complex systems is increasingly
important in teaching and learning many science domains. Many
features of complex systems make it difficult for students to develop
deep understanding. Previous research indicates that involvement
with modeling scientific phenomena and complex systems can play a
powerful role in science learning. Some researchers argue with this
view indicating that models and modeling do not contribute to
understanding complexity concepts, since these increases the
cognitive load on students. This study will investigate the effect of
different modes of involvement in exploring scientific phenomena
using computer simulation tools, on students- mental model from the
perspective of structure, behavior and function. Quantitative and
qualitative methods are used to report about 121 freshmen students
that engaged in participatory simulations about complex phenomena,
showing emergent, self-organized and decentralized patterns. Results
show that LbM plays a major role in students' concept formation
about complexity concepts.
Abstract: Shadows add great amount of realism to a scene and
many algorithms exists to generate shadows. Recently, Shadow
volumes (SVs) have made great achievements to place a valuable
position in the gaming industries. Looking at this, we concentrate on
simple but valuable initial partial steps for further optimization in SV
generation, i.e.; model simplification and silhouette edge detection
and tracking. Shadow volumes (SVs) usually takes time in generating
boundary silhouettes of the object and if the object is complex then
the generation of edges become much harder and slower in process.
The challenge gets stiffer when real time shadow generation and
rendering is demanded. We investigated a way to use the real time
silhouette edge detection method, which takes the advantage of
spatial and temporal coherence, and exploit the level-of-details
(LOD) technique for reducing silhouette edges of the model to use
the simplified version of the model for shadow generation speeding
up the running time. These steps highly reduce the execution time of
shadow volume generations in real-time and are easily flexible to any
of the recently proposed SV techniques. Our main focus is to exploit
the LOD and silhouette edge detection technique, adopting them to
further enhance the shadow volume generations for real time
rendering.