Abstract: The ever increasing product diversity and competition on the market of goods and services has dictated the pace of growth in the number of advertisements. Despite their admittedly diminished effectiveness over the recent years, advertisements remain the favored method of sales promotion. Consequently, the challenge for an advertiser is to explore every possible avenue of making an advertisement more noticeable, attractive and impellent for consumers. One way to achieve this is through invoking celebrity endorsements. On the one hand, the use of a celebrity to endorse a product involves substantial costs, however, on the other hand, it does not immediately guarantee the success of an advertisement. The question of how celebrities can be used in advertising to the best advantage is therefore of utmost importance. Celebrity endorsements have become commonplace: empirical evidence indicates that approximately 20 to 25 per cent of advertisements feature some famous person as a product endorser. The popularity of celebrity endorsements demonstrates the relevance of the topic, especially in the context of the current global economic downturn, when companies are forced to save in order to survive, yet simultaneously to heavily invest in advertising and sales promotion. The issue of the effective use of celebrity endorsements also figures prominently in the academic discourse. The study presented below is thus aimed at exploring what qualities (characteristics) of a celebrity endorser have an impact on the ffectiveness of the advertisement in which he/she appears and how.
Abstract: Drought is natural and climate phenomenon and in fact server as a part of climate in an area and also it has significant environmental, social ,and economic consequences .drought differs from the other natural disasters from this viewpoint that it s a creeping phenomenon meaning that it progresses little and its difficult to determine the time of its onset and termination .most of the drought definitions are on based on precipitation shortage and consequently ,the shortage of water some of the activities related to the water such as agriculture In this research ,drought condition in Fars province was evacuated using SPI method within a 37 year – statistical –period(1974-2010)and maps related to the drought were prepared for each of the statistical period years. According to the results obtained from this research, the years 1974, 1976, 1975, 1982 with SPI (-1.03, 0.39, -1.05, -1.49) respectively, were the doughiest years and 1996,1997,2000 with SPI (2.49, 1.49, 1.46, 1.04) respectively, the most humid within the studying time series and the rest are in more normal conditions in the term of drought.
Abstract: Nowadays there is a growing interest in biofuel production in most countries because of the increasing concerns about hydrocarbon fuel shortage and global climate changes, also for enhancing agricultural economy and producing local needs for transportation fuel. Ethanol can be produced from biomass by the hydrolysis and sugar fermentation processes. In this study ethanol was produced without using expensive commercial enzymes from sugarcane bagasse. Alkali pretreatment was used to prepare biomass before enzymatic hydrolysis. The comparison between NaOH, KOH and Ca(OH)2 shows NaOH is more effective on bagasse. The required enzymes for biomass hydrolysis were produced from sugarcane solid state fermentation via two fungi: Trichoderma longibrachiatum and Aspergillus niger. The results show that the produced enzyme solution via A. niger has functioned better than T. longibrachiatum. Ethanol was produced by simultaneous saccharification and fermentation (SSF) with crude enzyme solution from T. longibrachiatum and Saccharomyces cerevisiae yeast. To evaluate this procedure, SSF of pretreated bagasse was also done using Celluclast 1.5L by Novozymes. The yield of ethanol production by commercial enzyme and produced enzyme solution via T. longibrachiatum was 81% and 50% respectively.
Abstract: This study proposes a new recommender system based on the collaborative folksonomy. The purpose of the proposed system is to recommend Internet resources (such as books, articles, documents, pictures, audio and video) to users. The proposed method includes four steps: creating the user profile based on the tags, grouping the similar users into clusters using an agglomerative hierarchical clustering, finding similar resources based on the user-s past collections by using content-based filtering, and recommending similar items to the target user. This study examines the system-s performance for the dataset collected from “del.icio.us," which is a famous social bookmarking website. Experimental results show that the proposed tag-based collaborative and content-based filtering hybridized recommender system is promising and effectiveness in the folksonomy-based bookmarking website.
Abstract: AAM (active appearance model) has been successfully
applied to face and facial feature localization. However, its performance is sensitive to initial parameter values. In this paper, we propose a two-stage AAM for robust face alignment, which first fits an
inner face-AAM model to the inner facial feature points of the face and then localizes the whole face and facial features by optimizing the
whole face-AAM model parameters. Experiments show that the proposed face alignment method using two-stage AAM is more reliable to the background and the head pose than the standard
AAM-based face alignment method.
Abstract: In this paper static and dynamic response of a
varactor of a micro-phase shifter to DC, step DC and AC
voltages have been studied. By presenting a mathematical
modeling Galerkin-based step by step linearization method
(SSLM) and Galerkin-based reduced order model have been
used to solve the governing static and dynamic equations,
respectively. The calculated static and dynamic pull-in
voltages have been validated by previous experimental and
theoretical results and a good agreement has been achieved.
Then the frequency response and phase diagram of the system
has been studied. It has been shown that applying the DC
voltage shifts down the phase diagram and frequency
response. Also increasing the damping ratio shifts up the
phase diagram.
Abstract: This study examines the use of the persuasive strategy
of deixis and personalization in advertising slogans. This rhetorical/
stylistic and linguistic strategy has been found to be widely used in
advertising slogans for over a century. A total of five hundred
advertising slogans of multinational companies in both product and
service sectors were obtained. The analysis reveals the 3 main
components of this strategy as being deictic words, absolute
uniqueness and personal pronouns. The percentage and mean of the
use of the 3 components are tabulated. The findings show that
advertisers have used this persuasive strategy in creative ways to
persuade consumers to buy their products and services.
Abstract: Performing High Voltage (HV) tasks with a multi craft
work force create a special set of safety circumstances. This paper
aims to present vital information relating to when it is acceptable to
use a single or a two-layer soil structure. Also it discusses the
implication of the high voltage infrastructure on the earth grid and the
safety of this implication under a single or a two-layer soil structure.
A multiple case study is investigated to show the importance of using
the right soil resistivity structure during the earthing system design.
Abstract: Software maintenance is extremely important activity in software development life cycle. It involves a lot of human efforts, cost and time. Software maintenance may be further subdivided into different activities such as fault prediction, fault detection, fault prevention, fault correction etc. This topic has gained substantial attention due to sophisticated and complex applications, commercial hardware, clustered architecture and artificial intelligence. In this paper we surveyed the work done in the field of software maintenance. Software fault prediction has been studied in context of fault prone modules, self healing systems, developer information, maintenance models etc. Still a lot of things like modeling and weightage of impact of different kind of faults in the various types of software systems need to be explored in the field of fault severity.
Abstract: In industry, on of the most important subjects is die
and it's characteristics in which for cutting and forming different
mechanical pieces, various punch and matrix metal die are used.
whereas the common parts which form the main frame die are not
often proportion with pieces and dies therefore using a part as socalled
common part for frames in specified dimension ranges can
decrease the time of designing, occupied space of warehouse and
manufacturing costs. Parts in dies with getting uniform in their shape
and dimension make common parts of dies. Common parts of punch
and matrix metal die are as bolster, guide bush, guide pillar and
shank. In this paper the common parts and effective parameters in
selecting each of them as the primary information are studied,
afterward for selection and design of mechanical parts an
introduction and investigation based on the Mech. Desk. software is
done hence with developing this software can standardize the metal
common parts of punch and matrix. These studies will be so useful
for designer in their designing and also using it has with very much
advantage for manufactures of products in decreasing occupied
spaces by dies.
Abstract: Electronic voting (E-voting) using an internet has been
recently performed in some nations and regions. There is no spatial
restriction which a voter directly has to visit the polling place, but an
e-voting using an internet has to go together the computer in which the
internet connection is possible. Also, this voting requires an access
code for the e-voting through the beforehand report of a voter. To
minimize these disadvantages, we propose a method in which a voter,
who has the wireless certificate issued in advance, uses its own cellular
phone for an e-voting without the special registration for a vote. Our
proposal allows a voter to cast his vote in a simple and convenient way
without the limit of time and location, thereby increasing the voting
rate, and also ensuring confidentiality and anonymity.
Abstract: In this paper, the potential use of an exponential
hidden Markov model to model a hidden pavement deterioration
process, i.e. one that is not directly measurable, is investigated. It is
assumed that the evolution of the physical condition, which is the
hidden process, and the evolution of the values of pavement distress
indicators, can be adequately described using discrete condition states
and modeled as a Markov processes. It is also assumed that condition
data can be collected by visual inspections over time and represented
continuously using an exponential distribution. The advantage of
using such a model in decision making process is illustrated through
an empirical study using real world data.
Abstract: Modularized design approach can facilitate the
modeling of complex systems and support behavior analysis and
simulation in an iterative and thus complex engineering process, by
using encapsulated submodels of components and of their interfaces.
Therefore it can improve the design efficiency and simplify the
solving complicated problem. Multi-drivers off-road vehicle is
comparatively complicated. Driving-line is an important core part to a
vehicle; it has a significant contribution to the performance of a
vehicle. Multi-driver off-road vehicles have complex driving-line, so
its performance is heavily dependent on the driving-line. A typical
off-road vehicle-s driving-line system consists of torque converter,
transmission, transfer case and driving-axles, which transfer the
power, generated by the engine and distribute it effectively to the
driving wheels according to the road condition. According to its main
function, this paper puts forward a modularized approach for
designing and evaluation of vehicle-s driving-line. It can be used to
effectively estimate the performance of driving-line during concept
design stage. Through appropriate analysis and assessment method, an
optimal design can be reached. This method has been applied to the
practical vehicle design, it can improve the design efficiency and is
convenient to assess and validate the performance of a vehicle,
especially of multi-drivers off-road vehicle.
Abstract: Corporate identity, which has several advantages such
that the employees become integrated with their corporations,
corporation is distinguished from its competitors and it is recognized
by the masses, is the total of the distinctive corporate features that
and corporation has. That the information takes part in production as
a more important component than labor and capital has required that
the corporations are reorganized as information-based. Therefore,
information and its management have reached a basic and prevalent
position in having sustainable competitive advantage. Thanks to the
information management which regulates the information and makes
it reachable and available, information will be produced in line with a
specific purpose in the corporations and be used in all the corporate
processes. As an auxiliary power for increase in the economic
potential, efficiency and productivity of the corporation, corporate
identity consists of four components. These are corporate philosophy,
corporate design, corporate behavior and corporate communication.
In this study, the effects of the information management on corporate
identity are discussed from the point of these four elements.
Abstract: The purpose of this research was to analyze and compare the instability of a contact surface between Copper and Nickel an alloy cathode in vacuum, the different ratio of Copper and Copper were conducted at 1%, 2% and 4% by using the cathode spot model. The transient recovery voltage is predicted. The cathode spot region is recognized as the collisionless space charge sheath connected with singly ionized collisional plasma. It was found that the transient voltage is decreased with increasing the percentage of an amount of Nickel in cathode materials.
Abstract: The objective of this study is to investigate the
combustion in a pilot-ignited supercharged dual-fuel engine, fueled
with different types of gaseous fuels under various equivalence ratios.
It is found that if certain operating conditions are maintained,
conventional dual-fuel engine combustion mode can be transformed to
the combustion mode with the two-stage heat release. This mode of
combustion was called the PREMIER (PREmixed Mixture Ignition in
the End-gas Region) combustion. During PREMIER combustion,
initially, the combustion progresses as the premixed flame
propagation and then, due to the mixture autoignition in the end-gas
region, ahead of the propagating flame front, the transition occurs with
the rapid increase in the heat release rate.
Abstract: Minimum Quantity Lubrication (MQL) technique
obtained a significant attention in machining processes to reduce
environmental loads caused by usage of conventional cutting fluids.
Recently nanofluids are finding an extensive application in the field
of mechanical engineering because of their superior lubrication and
heat dissipation characteristics. This paper investigates the use of a
nanofluid under MQL mode to improve grinding characteristics of
Ti-6Al-4V alloy. Taguchi-s experimental design technique has been
used in the present investigation and a second order model has been
established to predict grinding forces and surface roughness.
Different concentrations of water based Al2O3 nanofluids were
applied in the grinding operation through MQL setup developed in
house and the results have been compared with those of conventional
coolant and pure water. Experimental results showed that grinding
forces reduced significantly when nano cutting fluid was used even at
low concentration of the nano particles and surface finish has been
found to improve with higher concentration of the nano particles.
Abstract: Iran is one of the greatest producers of date in the
world. However due to lack of information about its viscoelastic
properties, much of the production downgraded during harvesting
and postharvesting processes. In this study the effect of temperature
and moisture content of product were investigated on stress
relaxation characteristics. Therefore, the freshly harvested date
(kabkab) at tamar stage were put in controlled environment chamber
to obtain different temperature levels (25, 35, 45, and 55 0C) and
moisture contents (8.5, 8.7, 9.2, 15.3, 20, 32.2 %d.b.). A texture
analyzer TAXT2 (Stable Microsystems, UK) was used to apply
uniaxial compression tests. A chamber capable to control temperature
was designed and fabricated around the plunger of texture analyzer to
control the temperature during the experiment. As a new approach a
CCD camera (A4tech, 30 fps) was mounted on a cylindrical glass
probe to scan and record contact area between date and disk.
Afterwards, pictures were analyzed using image processing toolbox
of Matlab software. Individual date fruit was uniaxially compressed
at speed of 1 mm/s. The constant strain of 30% of thickness of date
was applied to the horizontally oriented fruit. To select a suitable
model for describing stress relaxation of date, experimental data were
fitted with three famous stress relaxation models including the
generalized Maxwell, Nussinovitch, and Pelege. The constant in
mentioned model were determined and correlated with temperature
and moisture content of product using non-linear regression analysis.
It was found that Generalized Maxwell and Nussinovitch models
appropriately describe viscoelastic characteristics of date fruits as
compared to Peleg mode.
Abstract: Open Agent System platform based on High Level
Architecture is firstly proposed to support the application involving
heterogeneous agents. The basic idea is to develop different wrappers
for different agent systems, which are wrapped as federates to join a
federation. The platform is based on High Level Architecture and the
advantages for this open standard are naturally inherited, such as
system interoperability and reuse. Especially, the federal architecture
allows different federates to be heterogeneous so as to support the
integration of different agent systems. Furthermore, both implicit
communication and explicit communication between agents can be
supported. Then, as the wrapper RTI_JADE an example, the
components are discussed. Finally, the performance of RTI_JADE is
analyzed. The results show that RTI_JADE works very efficiently.
Abstract: Active vibration control is an important problem in
structures. The objective of active vibration control is to reduce the vibrations of a system by automatic modification of the system-s
structural response. In this paper, the modeling and design of a fast
output sampling feedback controller for a smart flexible beam system embedded with shear sensors and actuators for SISO system using
Timoshenko beam theory is proposed. FEM theory, Timoshenko beam theory and the state space techniques are used to model the
aluminum cantilever beam. For the SISO case, the beam is divided into 5 finite elements and the control actuator is placed at finite
element position 1, whereas the sensor is varied from position 2 to 5, i.e., from the nearby fixed end to the free end. Controllers are
designed using FOS method and the performance of the designed FOS controller is evaluated for vibration control for 4 SISO models
of the same plant. The effect of placing the sensor at different locations on the beam is observed and the performance of the
controller is evaluated for vibration control. Some of the limitations of the Euler-Bernoulli theory such as the neglection of shear and
axial displacement are being considered here, thus giving rise to an accurate beam model. Embedded shear sensors and actuators have
been considered in this paper instead of the surface mounted sensors
and actuators for vibration suppression because of lot of advantages. In controlling the vibration modes, the first three dominant modes of
vibration of the system are considered.