Abstract: The purposes of this research were 1) to study
consumer-based equity of luxury brands, 2) to study consumers-
purchase intention for luxury brands, 3) to study direct factors
affecting purchase intention towards luxury brands, and 4) to study
indirect factors affecting purchase intention towards luxury brands
through brand consciousness and brand equity to analyze information
by descriptive statistic and hierarchical stepwise regression analysis.
The findings revealed that the eight variables of the framework which
were: need for uniqueness, normative susceptibility, status
consumption, brand consciousness, brand awareness, perceived
quality, brand association, and brand loyalty affected the purchase
intention of the luxury brands (at the significance of 0.05). Brand
Loyalty had the strongest direct effect while status consumption had
the strongest indirect effect affecting the purchase intention towards
luxury brands. Brand consciousness and brand equity had the
mediators through the purchase intention of the luxury brands (at the
significance of 0.05).
Abstract: The purpose of this paper primarily intends to develop GIS interface for estimating sequences of stream-flows at ungauged stations based on known flows at gauged stations. The integrated GIS interface is composed of three major steps. The first, precipitation characteristics using statistical analysis is the procedure for making multiple linear regression equation to get the long term mean daily flow at ungauged stations. The independent variables in regression equation are mean daily flow and drainage area. Traditionally, mean flow data are generated by using Thissen polygon method. However, method for obtaining mean flow data can be selected by user such as Kriging, IDW (Inverse Distance Weighted), Spline methods as well as other traditional methods. At the second, flow duration curve (FDC) is computing at unguaged station by FDCs in gauged stations. Finally, the mean annual daily flow is computed by spatial interpolation algorithm. The third step is to obtain watershed/topographic characteristics. They are the most important factors which govern stream-flows. In summary, the simulated daily flow time series are compared with observed times series. The results using integrated GIS interface are closely similar and are well fitted each other. Also, the relationship between the topographic/watershed characteristics and stream flow time series is highly correlated.
Abstract: Ambiguities in effects of earthquake on various
structures in all earthquake codes would necessitate more study and
research concerning influential factors on dynamic behavior.
Previous studies which were done on different features in different
buildings play a major role in the type of response a structure makes
to lateral vibrations. Diagnosing each of these irregularities can help
structure designers in choosing appropriate setbacks for decreasing
possible damages. Therefore vertical setback is one of the irregularity
factors in the height of the building where can be seen in skyscrapers
and hotels. Previous researches reveal notable changes in the place of
these setbacks showing dynamic response of the structure.
Consequently analyzing 48 models of concrete frames for 3, 6 and 9
stories heights with three different bays in general shape of a surface
decline by height have been constructed in ETABS2000 software,
and then the shape effect of each and every one of these frames in
period scale has been discussed. The result of this study reveals that
not only mass, stiffness and height but also shape of the frame is
influential.
Abstract: Mobile payments have been deployed by businesses for more than a decade. Customers use mobile payments if they trust in this relatively new payment method, have a belief and confidence in, as well as reliance on its services and applications. Despite its potential, the current literature shows that there is lack of customer trust in B2C mobile payments, and a lack of studies that determine the factors that influence their trust in these payments; which make these factors yet to be understood, especially in the Middle East region. Thus, this study aims to explore the factors that influence customer trust in mobile payments. The empirical data for this explorative study was collected by establishing four focus group sessions in the UAE. The results indicate that the explored significant factors can be classified into five main groups: customer characteristics, environmental (social and cultural) influences, provider characteristics, mobile-device characteristics, and perceived risks.
Abstract: The value of emission factor was calculated in the
older type of Diesel engine operating on an engine testing bench and
then compared with the parameters monitored under similar
conditions when the EnviroxTM additive was applied. It has been
found out that the additive based on CeO2 nanoparticles reduces
emission of NOx. The dependencies of NOx emissions on reduced
torque, engine power and revolutions have been observed as well.
Abstract: This paper aims to improve a fine lapping process of
hard disk drive (HDD) lapping machines by removing materials from
each slider together with controlling the strip height (SH) variation to
minimum value. The standard deviation is the key parameter to
evaluate the strip height variation, hence it is minimized. In this
paper, a design of experiment (DOE) with factorial analysis by twoway
analysis of variance (ANOVA) is adopted to obtain a
statistically information. The statistics results reveal that initial stripe
height patterns affect the final SH variation. Therefore, initial SH
classification using a radial basis function neural network is
implemented to achieve the proportional gain prediction.
Abstract: In order to study seed yield and seed yield
components in bean under reduced irrigation condition and
assessment drought tolerance of genotypes, 15 lines of White beans
were evaluated in two separate RCB design with 3 replications under
stress and non stress conditions. Analysis of variance showed that
there were significant differences among varieties in terms of traits
under study, indicating the existence of genetic variation among
varieties. The results indicate that drought stress reduced seed yield,
number of seed per plant, biological yield and number of pod in
White been. In non stress condition, yield was highly correlated with
the biological yield, whereas in stress condition it was highly
correlated with harvest index. Results of stepwise regression showed
that, selection can we done based on, biological yield, harvest index,
number of seed per pod, seed length, 100 seed weight. Result of path
analysis showed that the highest direct effect, being positive, was
related to biological yield in non stress and to harvest index in stress
conditions. Factor analysis were accomplished in stress and nonstress
condition a, there were 4 factors that explained more than 76
percent of total variations. We used several selection indices such as
Stress Susceptibility Index ( SSI ), Geometric Mean Productivity (
GMP ), Mean Productivity ( MP ), Stress Tolerance Index ( STI ) and
Tolerance Index ( TOL ) to study drought tolerance of genotypes, we
found that the best Stress Index for selection tolerance genotypes
were STI, GMP and MP were the greatest correlations between these
Indices and seed yield under stress and non stress conditions. In
classification of genotypes base on phenotypic characteristics, using
cluster analysis ( UPGMA ), all allels classified in 5 separate groups
in stress and non stress conditions.
Abstract: Elastic and inelastic scattering of α-particles by 9Be nuclei at different incident energies have been analyzed. Optical model parameters (OMPs) of α-particles elastic scattering by 9Be at different energies have been obtained. Coupled Reaction Channel (CRC) of elastic scattering, inelastic scattering and transfer reaction has been calculated using Fresco Code. The effect of involving CRC calculations on the analysis of differential cross section has been studied. The transfer reaction of (5He) in the reaction 9Be(α,9Be)α has been studied. The spectroscopic factor of 9Be≡α+5He has been extracted.
Abstract: This paper examines the students’ self-concept among 16- and 17- year- old adolescents in Malaysian secondary schools. Previous studies have shown that positive self-concept played an important role in student adjustment and academic performance during schooling. This study attempts to investigate the factors influencing students’ perceptions toward their own self-concept. A total of 1168 students participated in the survey. This study utilized the CoPs (UM) instrument to measure self-concept. Principal Component Analysis (PCA) revealed three factors: academic selfconcept, physical self-concept and social self-concept. This study confirmed that students perceived certain internal context factors, and revealed that external context factor also have an impact on their self-concept.
Abstract: Horizontal wells are proven to be better producers
because they can be extended for a long distance in the pay zone.
Engineers have the technical means to forecast the well productivity
for a given horizontal length. However, experiences have shown that
the actual production rate is often significantly less than that of
forecasted. It is a difficult task, if not impossible to identify the real
reason why a horizontal well is not producing what was forecasted.
Often the source of problem lies in the drilling of horizontal section
such as permeability reduction in the pay zone due to mud invasion
or snaky well patterns created during drilling. Although drillers aim
to drill a constant inclination hole in the pay zone, the more frequent
outcome is a sinusoidal wellbore trajectory. The two factors, which
play an important role in wellbore tortuosity, are the inclination and
side force at bit. A constant inclination horizontal well can only be
drilled if the bit face is maintained perpendicular to longitudinal axis
of bottom hole assembly (BHA) while keeping the side force nil at
the bit. This approach assumes that there exists no formation force at
bit. Hence, an appropriate BHA can be designed if bit side force and
bit tilt are determined accurately. The Artificial Neural Network
(ANN) is superior to existing analytical techniques. In this study, the
neural networks have been employed as a general approximation tool
for estimation of the bit side forces. A number of samples are
analyzed with ANN for parameters of bit side force and the results
are compared with exact analysis. Back Propagation Neural network
(BPN) is used to approximation of bit side forces. Resultant low
relative error value of the test indicates the usability of the BPN in
this area.
Abstract: Although, it is a long time that human know about
the importance of environment in life, but at the last decade of 20
century, the space that was full of hot scientific, collegial and
political were made in environmental challenge, So much that, this
problem not only disarrange the peace and security of life, but also it
has threatened human existence. One of the problems in last years
that are significant for authorities is unsatisfactory achieved results
against of using huge cost for magnificent environmental projects.
This subject leads thinker to this thought that for solving the
environmental problems it is needed new methods include of
sociology, ethics and philosophic, etc. methods apart of technical
affairs. Environment ethics is a new branch of philosophic ethics
discussion that discusses about the ethics relationship between
humans and universe that is around them. By notifying to the above
considered affairs, in today world, necessity of environmental ethics
for environment management is reduplicated. In the following the
article has been focused on environmental ethics role and
environmental management methods and techniques for developing
it.
Abstract: An experimental study is presented on the effect of
Conservation Agriculture (CA) compared to Conventional
Agriculture (ConvA) upon Maize Yield based on split-plot model.
Two factors have been considered: A Factor-Fertilization with two
variants: A1- N40P40 kg/ha and A2- N90P70 kg/ha; B Factor- Crop
protection with 4 variants : B1- 4 treatments, B2-3 treatments, B3- 2
treatments and B4- 1 treatment. In comparison with conventional
agriculture, CA determined lower maize yields. Fertilization is the
key factor determining a yield gain of 973.58 kg/ha in ConvA and
1,123.33 kg/ha in CA. A reduced number of treatments determined a
yield decline. The A-B interaction had a positive effect on maize
yield when a larger amount of fertilizer and 4 or 3 treatments were
applied in ConvA and a benefic in CA for highest fertilization level
and 2 treatments. The B2A2 ConvA variant was the most efficient
leading to 302.67 kg/ha gain while B3A2 CA variant brought 181.33
kg production gain.
Abstract: Shirvan is located in plain in Northern Khorasan province north east of Iran and has semiarid to temperate climate. To investigate the annual changes in some qualitative parameters such as electrical conductivity, total dissolved solids and chloride concentrations which have increased during ten continuous years. Fourteen groundwater sources including deep as well as semi-deep wells were sampled and were analyzed using standard methods. The trends of obtained data were analyzed during these years and the effects of different factors on the changes in electrical conductivity, concentration of chloride and total dissolved solids were clarified. The results showed that the amounts of some qualitative parameters have been increased during 10 years time which has led to decrease in water quality. The results also showed that increased in urban populations as well as extensive industrialization in the studied area are the most important reasons to influence underground water quality. Furthermore decrease in water quantity is also evident due to more water utilization and occurrence of recent droughts in the region during recent years.
Abstract: This paper deals with the project selection problem. Project selection problem is one of the problems arose firstly in the field of operations research following some production concepts from primary product mix problem. Afterward, introduction of managerial considerations into the project selection problem have emerged qualitative factors and criteria to be regarded as well as quantitative ones. To overcome both kinds of criteria, an analytic network process is developed in this paper enhanced with fuzzy sets theory to tackle the vagueness of experts- comments to evaluate the alternatives. Additionally, a modified version of Least-Square method through a non-linear programming model is augmented to the developed group decision making structure in order to elicit the final weights from comparison matrices. Finally, a case study is considered by which developed structure in this paper is validated. Moreover, a sensitivity analysis is performed to validate the response of the model with respect to the condition alteration.
Abstract: The knee bracing steel frame (KBF) is a new kind of energy dissipating frame, which combines excellent ductility and lateral stiffness. In this framing system, a special form of diagonal brace connected to a knee element instead of beam-column joint, is investigated. Recently, a similar system was proposed and named as chevron knee bracing system (CKB) which in comparison with the former system has a better energy absorption characteristic and at the same time retains the elastic nature of the structures. Knee bracing can provide a stiffer bracing system but reduces the ductility of the steel frame. Chevron knee bracing can be employed to provide the desired ductility level for a design. In this article, relation between seismic performance and structural parameters of the two above mentioned systems are investigated and compared. Frames with similar dimensions but various heights in both systems are designed according to Iranian code of practice for seismic resistant design of building, and then based on a non-linear push over static analysis; the seismic parameters such as behavior factor and performance levels are compared.
Abstract: Many studies have applied the Theory of Planned
Behavior (TPB) in predicting health behaviors among unique
populations. However, a new paradigm is emerging where focus is
now directed to modification and expansion of the TPB model rather
than utilization of the traditional theory. This review proposes new
models modified from the Theory of Planned Behavior and suggest
an appropriate study design that can be used to test the models within
physical activity and dietary practice domains among Type 2
diabetics in Kenya. The review was conducted by means of literature
search in the field of nutrition behavior, health psychology and
mixed methods using predetermined key words. The results identify
pre-intention and post intention gaps within the TPB model that need
to be filled. Additional psychosocial factors are proposed to be
included in the TPB model to generate new models and the efficacy
of these models tested using mixed methods design.
Abstract: This paper covers various aspects of film piracy over the Internet. In order to successfully deal with this matter, it is needed to recognize motivational factors related to film piracy. Thus, this study discusses group factors that could motivate individuals to engage in pirate activities. Furthermore, the paper discusses the theoretical effect on box office revenues and explains it on a proposed scheme of solutions for decreasing revenues. The article also maps the scheme of incentive motivational anti-piracy campaigns. Moreover, the paper proposes the preliminary scheme for system dynamic modeling of the Internet film piracy. Scheme is developed as a model of behaviors, influences and relations among the elements pertaining to the Internet film piracy.
Abstract: This paper proposes an efficient finite precision block floating point (BFP) treatment to the fixed coefficient finite impulse response (FIR) digital filter. The treatment includes effective implementation of all the three forms of the conventional FIR filters, namely, direct form, cascaded and par- allel, and a roundoff error analysis of them in the BFP format. An effective block formatting algorithm together with an adaptive scaling factor is pro- posed to make the realizations more simple from hardware view point. To this end, a generic relation between the tap weight vector length and the input block length is deduced. The implementation scheme also emphasises on a simple block exponent update technique to prevent overflow even during the block to block transition phase. The roundoff noise is also investigated along the analogous lines, taking into consideration these implementational issues. The simulation results show that the BFP roundoff errors depend on the sig- nal level almost in the same way as floating point roundoff noise, resulting in approximately constant signal to noise ratio over a relatively large dynamic range.
Abstract: Home is important for Chinese people. Because the
information regarding the house attributes and surrounding
environments is incomplete in most real estate agency, most house
buyers are difficult to consider the overall factors effectively and only
can search candidates by sorting-based approach. This study aims to
develop a decision support system for housing purchasing, in which
surrounding facilities of each house are quantified. Then, all
considered house factors and customer preferences are incorporated
into Simple Multi-Attribute Ranking Technique (SMART) to support
the housing evaluation. To evaluate the validity of proposed approach,
an empirical study was conducted from a real estate agency. Based on
the customer requirement and preferences, the proposed approach can
identify better candidate house with consider the overall house
attributes and surrounding facilities.
Abstract: Gaharu that produced by Aquilaria spp. is classified as
one of the most valuable forest products traded internationally as it is
very resinous, fragrant and highly valuable heartwood. Gaharu has
been widely used in aromatheraphy, medicine, perfume and religious
practices. This work aimed to determine the factors affecting solid
liquid extraction of gaharu oil using hexane as solvent under
experimental condition. The kinetics of extraction was assumed and
verified based on a second-order mechanism. The effect of three
main factors, which were temperature, reaction time and solvent to
solid ratio were investigated to achieve maximum oil yield. The
optimum condition were found at temperature 65°C, 9 hours reaction
time and solvent to solid ratio of 12:1 with 14.5% oil yield. The
kinetics experimental data agrees and well fitted with the second
order extraction model. The initial extraction rate (h) was 0.0115
gmL-1min-1; the extraction capacity (Cs) was 1.282gmL-1; the second
order extraction constant (k) was 0.007 mLg-1min-1 and coefficient of
determination, R2 was 0.945.