Abstract: Advertising today has already become an integral part
of human life as a building block of the consumer community. A
component of the value chain of the media, advertising sector is
struggling increasingly harder to find new methods to reach
consumers. The tendency towards experimental marketing practices
is increasing day by day, especially to divert consumers from the idea
“They are selling something to me.” It is therefore considered a good
idea to investigate the trust in ad media of consumers, who are today
exposed to a great bulk of information from advertising sector.
In this study, the current value of ad media for the young
consumer will be investigated. Data on various ad media reliability
will be comparatively analyzed and young consumers will be traced
by including university students in the study. In this research, which
will be performed on students studying at the Selçuk University
(Turkey) by random sampling method, data will be obtained by
survey technique and evaluated by a statistical analysis.
Abstract: Word sense disambiguation is one of the most important open problems in natural language processing applications such as information retrieval and machine translation. Many approach strategies can be employed to resolve word ambiguity with a reasonable degree of accuracy. These strategies are: knowledgebased, corpus-based, and hybrid-based. This paper pays attention to the corpus-based strategy that employs an unsupervised learning method for disambiguation. We report our investigation of Latent Semantic Indexing (LSI), an information retrieval technique and unsupervised learning, to the task of Thai noun and verbal word sense disambiguation. The Latent Semantic Indexing has been shown to be efficient and effective for Information Retrieval. For the purposes of this research, we report experiments on two Thai polysemous words, namely /hua4/ and /kep1/ that are used as a representative of Thai nouns and verbs respectively. The results of these experiments demonstrate the effectiveness and indicate the potential of applying vector-based distributional information measures to semantic disambiguation.
Abstract: As a by-product of its "cyberspace" status, electronic
commerce is global, encompassing a whole range of B2C
relationships which need to be approached with solutions provided at
a local level while remaining viable when applied to global issues.
Today, the European Union seems to be endowed with a reliable
legal framework for consumer protection. A question which remains,
however, is enforcement of this protection. This is probably a matter
of time and awareness from both parties in the B2C relationship.
Business should realize that enhancing trust in the minds of
consumers is more than a question of technology; it is a question of
best practice. Best practice starts with the online service of high
street banks as well as with the existence of a secure, user-friendly
and cost-effective payment system. It also includes the respect of
privacy and the use of smart cards as well as enhancing privacy
technologies and fair information practice. In sum, only by offering
this guarantee of privacy and security will the consumer be assured
that, in cyberspace, his/her interests will be protected in the same
manner as in a traditional commercial environment.
Abstract: Innovational development of regions in Russia is generally faced with the essential influence from federal and local authorities. The organization of effective mechanism of innovation development (and self-development) is impossible without establishment of defined institutional conditions in the analyzed field. Creative utilization of scientific concepts and information should merge, giving rise to continuing innovation and advanced production. The paper presents an analysis of institutional conditions in the field of creation and development of innovation activity infrastructure and transferring of knowledge and skills between different economic agents in Russia. Knowledge is mainly privately owned, developed through R&D investments and incorporated into technology or a product. Innovation infrastructure is a strong concentration mechanism of advanced facilities, which are mainly located inside large agglomerations or city-regions in order to benefit from scale effects in both input markets (human capital, private financial capital) and output markets (higher education services, research services). The empirical results of the paper show that in the presence of more efficient innovation and knowledge transfer and transcoding system and of a more open attitude of economic agents towards innovation, the innovation and knowledge capacity of regional economy is much higher.
Abstract: Source code retrieval is of immense importance in the software engineering field. The complex tasks of retrieving and extracting information from source code documents is vital in the development cycle of the large software systems. The two main subtasks which result from these activities are code duplication prevention and plagiarism detection. In this paper, we propose a Mohamed Amine Ouddan, and Hassane Essafi source code retrieval system based on two-level fingerprint representation, respectively the structural and the semantic information within a source code. A sequence alignment technique is applied on these fingerprints in order to quantify the similarity between source code portions. The specific purpose of the system is to detect plagiarism and duplicated code between programs written in different programming languages belonging to the same class, such as C, Cµ, Java and CSharp. These four languages are supported by the actual version of the system which is designed such that it may be easily adapted for any programming language.
Abstract: The use of contour strips of perennial vegetation with
bio-fuel potential can improve surface water quality by reducing
NO3-N and sediment outflow from cropland to surface water-bodies.
It also has economic benefits of producing ethanol. In this study,
The Soil and Water Assessment Tool (SWAT) model was applied to
a watershed in Iowa, USA to examine the effectiveness of contour
strips of switch grass in reducing the NO3-N outflows from crop
fields to rivers or lakes. Numerical experiments were conducted to
identify potential subbasins in the watershed that have high water
quality impact, and to examine the effects of strip size on NO3-N
reduction under various meteorological conditions, i.e. dry, average
and wet years. Useful information was obtained for the evaluation of
economic feasibility of growing switch grass for bio-fuel in contour
strips. The results can assist in cost-benefit analysis and decisionmaking
in best management practices for environmental protection.
Abstract: Early detection of breast cancer is considered as a
major public health issue. Breast cancer screening is not generalized
to the entire population due to a lack of resources, staff and
appropriate tools. Systematic screening can result in a volume of data
which can not be managed by present computer architecture, either in
terms of storage capabilities or in terms of exploitation tools. We
propose in this paper to design and develop a data warehouse system
in radiology-senology (DWRS). The aim of such a system is on one
hand, to support this important volume of information providing from
multiple sources of data and images and for the other hand, to help
assist breast cancer screening in diagnosis, education and research.
Abstract: In this paper, a strategy for long-span bridge disaster response was developed, divided into risk analysis, business impact analysis, and emergency response plan. At the risk analysis stage, the critical risk was estimated. The critical risk was “car accident."The critical process by critical-risk classification was assessed at the business impact analysis stage. The critical process was the task related to the road conditions and traffic safety. Based on the results of the precedent analysis, an emergency response plan was established. By making the order of the standard operating procedures clear, an effective plan for dealing with disaster was formulated. Finally, a prototype software was developed based on the research findings. This study laid the foundation of an information-technology-based disaster response guideline and is significant in that it computerized the disaster response plan to improve the plan-s accessibility.
Abstract: Recently many research has been conducted to
retrieve pertinent parameters and adequate models for automatic
music genre classification. In this paper, two measures based upon
information theory concepts are investigated for mapping the features
space to decision space. A Gaussian Mixture Model (GMM) is used
as a baseline and reference system. Various strategies are proposed
for training and testing sessions with matched or mismatched
conditions, long training and long testing, long training and short
testing. For all experiments, the file sections used for testing are
never been used during training. With matched conditions all
examined measures yield the best and similar scores (almost 100%).
With mismatched conditions, the proposed measures yield better
scores than the GMM baseline system, especially for the short testing
case. It is also observed that the average discrimination information
measure is most appropriate for music category classifications and on
the other hand the divergence measure is more suitable for music
subcategory classifications.
Abstract: Modeling the behavior of the dialogue management in
the design of a spoken dialogue system using statistical methodologies
is currently a growing research area. This paper presents a work
on developing an adaptive learning approach to optimize dialogue
strategy. At the core of our system is a method formalizing dialogue
management as a sequential decision making under uncertainty whose
underlying probabilistic structure has a Markov Chain. Researchers
have mostly focused on model-free algorithms for automating the
design of dialogue management using machine learning techniques
such as reinforcement learning. But in model-free algorithms there
exist a dilemma in engaging the type of exploration versus exploitation.
Hence we present a model-based online policy learning
algorithm using interconnected learning automata for optimizing
dialogue strategy. The proposed algorithm is capable of deriving
an optimal policy that prescribes what action should be taken in
various states of conversation so as to maximize the expected total
reward to attain the goal and incorporates good exploration and
exploitation in its updates to improve the naturalness of humancomputer
interaction. We test the proposed approach using the most
sophisticated evaluation framework PARADISE for accessing to the
railway information system.
Abstract: On existing online shopping on the web, SSL and
password are usually used to achieve the secure trades. SSL shields
communication from the third party who is not related with the trade,
and indicates that the trader's web site is authenticated by one of the
certification authority. Password certifies a customer as the same
person who has visited the trader's web site before, and protects the
customer's privacy such as what the customer has bought on the site.
However, there is no forensics for the trades in those cased above.
With existing methods, no one can prove what is ordered by
customers, how many products are ordered and even whether
customers have ordered or not. The reason is that the third party has to
guess what were traded with logs that are held by traders and by
customers. The logs can easily be created, deleted and forged since
they are electronically stored. To enhance security with digital
forensics for electronic commerce on the web, I indicate a secure
method with cellular phones.
Abstract: Both image steganography and image encryption have
advantages and disadvantages. Steganograhy allows us to hide a
desired image containing confidential information in a covered or
host image while image encryption is decomposing the desired image
to a non-readable, non-comprehended manner. The encryption
methods are usually much more robust than the steganographic ones.
However, they have a high visibility and would provoke the attackers
easily since it usually is obvious from an encrypted image that
something is hidden! The combination of steganography and
encryption will cover both of their weaknesses and therefore, it
increases the security. In this paper an image encryption method
based on sinc-convolution along with using an encryption key of 128
bit length is introduced. Then, the encrypted image is covered by a
host image using a modified version of JSteg steganography
algorithm. This method could be applied to almost all image formats
including TIF, BMP, GIF and JPEG. The experiment results show
that our method is able to hide a desired image with high security and
low visibility.
Abstract: The purpose of this paper is to explore the role of
cognitive decision effort in recommendation system, combined with
indicators "information quality" and "service quality" from IS success
model to exam the awareness of the user for the "recommended system
performance". A total of 411 internet user answered a questionnaire
assessing their attention of use and satisfaction of recommendation
system in internet book store. Quantitative result indicates following
research results. First, information quality of recommended system
has obvious influence in consumer shopping decision-making process,
and the attitude to use the system. Second, in the process of consumer's
shopping decision-making, the recommendation system has no
significant influence for consumers to pay lower cognitive
decision-making effort. Third, e-commerce platform provides
recommendations and information is necessary, but the quality of
information on user needs must be considered, or they will be other
competitors offer homogeneous services replaced.
Abstract: This paper illustrates why existing technology
acceptance models are only of limited use for predicting and
explaining the adoption of future information and communication
technologies. It starts with a general overview over technology
adoption processes, and presents several theories for the acceptance
as well as adoption of traditional information technologies. This is
followed by an overview over the recent developments in the area of
information and communication technologies. Based on the
arguments elaborated in these sections, it is shown why the factors
used to predict adoption in existing systems, will not be sufficient for
explaining the adoption of future information and communication
technologies.
Abstract: The actual grow of the infrastructure in develop country require sophisticate ways manage the operation and control the quality served. This research wants to concentrate in the operation of this infrastructure beyond the construction. The infrastructure-s operation involves an uncertain environment, where unexpected variables are present every day and everywhere. Decision makers need to make right decisions with right information/data analyzed most in real time. To adequately support their decisions and decrease any negative impact and collateral effect, they need to use computational tools called decision support systems (DSS), but now the main source of information came from common users thought an extensive crowdsourcing
Abstract: In this study, a network quality of service (QoS)
evaluation system was proposed. The system used a combination of
fuzzy C-means (FCM) and regression model to analyse and assess the
QoS in a simulated network. Network QoS parameters of multimedia
applications were intelligently analysed by FCM clustering
algorithm. The QoS parameters for each FCM cluster centre were
then inputted to a regression model in order to quantify the overall
QoS. The proposed QoS evaluation system provided valuable
information about the network-s QoS patterns and based on this
information, the overall network-s QoS was effectively quantified.
Abstract: Recently, Denial of Service(DoS) attacks and Distributed DoS(DDoS) attacks which are stronger form of DoS attacks from plural hosts have become security threats on the Internet. It is important to identify the attack source and to block attack traffic as one of the measures against these attacks. In general, it is difficult to identify them because information about the attack source is falsified. Therefore a method of identifying the attack source by tracing the route of the attack traffic is necessary. A traceback method which uses traffic patterns, using changes in the number of packets over time as criteria for the attack traceback has been proposed. The traceback method using the traffic patterns can trace the attack by matching the shapes of input traffic patterns and the shape of output traffic pattern observed at a network branch point such as a router. The traffic pattern is a shapes of traffic and unfalsifiable information. The proposed trace methods proposed till date cannot obtain enough tracing accuracy, because they directly use traffic patterns which are influenced by non-attack traffics. In this paper, a new traffic pattern matching method using Independent Component Analysis(ICA) is proposed.
Abstract: The home in these days has not one computer connected to the Internet but rather a network of many devices within the home, and that network might be connected to the Internet. In such an environment, the potential for attacks is greatly increased. The general security technology can not apply because of the use of various wired and wireless network, middleware and protocol in digital home environment and a restricted system resource of home information appliances. To offer secure home services home network environments have need of access control for various home devices and information when users want to access. Therefore home network access control for user authorization is a very important issue. In this paper we propose access control model using RBAC in home network environments to provide home users with secure home services.
Abstract: Most of the biclustering/projected clustering algorithms are based either on the Euclidean distance or correlation coefficient which capture only linear relationships. However, in many applications, like gene expression data and word-document data, non linear relationships may exist between the objects. Mutual Information between two variables provides a more general criterion to investigate dependencies amongst variables. In this paper, we improve upon our previous algorithm that uses mutual information for biclustering in terms of computation time and also the type of clusters identified. The algorithm is able to find biclusters with mixed relationships and is faster than the previous one. To the best of our knowledge, none of the other existing algorithms for biclustering have used mutual information as a similarity measure. We present the experimental results on synthetic data as well as on the yeast expression data. Biclusters on the yeast data were found to be biologically and statistically significant using GO Tool Box and FuncAssociate.
Abstract: In this paper, the effect of transmission codes on the
performance of coherent square M-ary quadrature amplitude
modulation (CSMQAM) under hybrid selection/maximal-ratio
combining (H-S/MRC) diversity is analysed. The fading channels are
modeled as frequency non-selective slow independent and identically
distributed Rayleigh fading channels corrupted by additive white
Gaussian noise (AWGN). The results for coded MQAM are
computed numerically for the case of (24,12) extended Golay code
and compared with uncoded MQAM under H-S/MRC diversity by
plotting error probabilities versus average signal to noise ratio (SNR)
for various values L and N in order to examine the improvement in
the performance of the digital communications system as the number
of selected diversity branches is increased. The results for no
diversity, conventional SC and Lth order MRC schemes are also
plotted for comparison. Closed form analytical results derived in this
paper are sufficiently simple and therefore can be computed
numerically without any approximations. The analytical results
presented in this paper are expected to provide useful information
needed for design and analysis of digital communication systems
over wireless fading channels.